The document summarizes the author's experience blogging for a class over 9 weeks. Some key findings include:
- The author's blog, "Emerging Media Musings," covered topics in emerging media and received over 500 views total from the US, Japan, and Brazil.
- Popular blog post tags included "marketing," "wearable technology," "Apple," and "Apple watch."
- Challenges included a lack of comments, low traffic, and few repeat visitors. The author addressed these by engaging with classmates' blogs, consistent posting, and promoting posts on social media.
- Goals of 100 views per month and building an online community were mostly accomplished, though gaining comments on blog posts rather than
Using the web and social media to create buzzworthy eventsJaime Steele
This document provides guidance on how to effectively engage audiences online through social media marketing for events. It discusses strategies for engagement before, during, and after events using various social media platforms and technologies. Pre-event engagement ideas include creating event pages on Facebook and LinkedIn, promoting the event on Twitter, and using hashtags. During event engagement includes livestreaming, competitions on social media, and check-ins. Post event strategies encompass sharing content, aggregating hashtags, and using an infographic to share stats. The document also covers best practices for blogging, dealing with comments, and metrics for measuring success.
How to use web and social media to create buzzworthy eventsJaime Steele
This was a presentation given to ABPCO in the Barbican, London in January 2012. The topic was how to use the web and social media to enhance events and conferences.
This whitepaper discusses considerations for companies deciding whether to start a blog. It addresses identifying target audiences, establishing an authentic voice while representing the company, and designating responsible bloggers. The document provides tips for overcoming challenges like negative comments and balancing blogging duties. It suggests benefits can include thought leadership, customer relationships, and traffic, but blogging may not be right for every business.
Business blogging has grown significantly in influence and popularity over the past decade. Blogs allow businesses to directly communicate with customers in their own voice, and allow for discussion and feedback. Studies show that blogs can help build brand awareness, establish thought leadership, increase website traffic, and help build valuable backlinks. To organize effective business blogging, companies need commitment from leadership, a dedicated blogging administrator, and to encourage employees to write blog posts about their areas of expertise. When done correctly, business blogging can help companies develop strong online reputations and find new customers.
This document outlines 10 proven strategies for driving traffic to a website:
1. Create amazing, share-worthy content.
2. Share content on social media platforms in the appropriate format for each platform.
3. Build an email list by offering valuable content in exchange for email addresses.
4. Get traffic from other sites by guest posting high-quality content on related blogs.
5. Participate actively in online forums and social media groups to build expertise and connections.
6. Reference other influencers and experts in your own content to add authority.
7. Collaborate with other content creators for mutual promotion and traffic benefits.
8. Advertise using platforms like Facebook and Google to
This presentation is for business people who would like to integrate business blogging into their marketing arsenal. BRIEFLY covering:
Why you should have a blog
How to come up with content
How to optimize your blog posts
How to post your blog
Best Practices
Blogging Blueprint: How to Create & Promote The Perfect PostRich Brooks
Do you have a business blog that’s not getting the visits, readership and engagement that you are looking for?
Spending a lot of time writing blog posts and not seeing any sort of return on your investment can be frustrating. Chances are, you may not be creating the right type of posts, or not optimizing them, or not promoting them. Any one of these can turn your blog post into a tree falling in the forest.
In this post, I’ll walk you through a step-by-step process of making the most of every single post. (Hey, I’m a poet, and I didn’t even know it!
Using the web and social media to create buzzworthy eventsJaime Steele
This document provides guidance on how to effectively engage audiences online through social media marketing for events. It discusses strategies for engagement before, during, and after events using various social media platforms and technologies. Pre-event engagement ideas include creating event pages on Facebook and LinkedIn, promoting the event on Twitter, and using hashtags. During event engagement includes livestreaming, competitions on social media, and check-ins. Post event strategies encompass sharing content, aggregating hashtags, and using an infographic to share stats. The document also covers best practices for blogging, dealing with comments, and metrics for measuring success.
How to use web and social media to create buzzworthy eventsJaime Steele
This was a presentation given to ABPCO in the Barbican, London in January 2012. The topic was how to use the web and social media to enhance events and conferences.
This whitepaper discusses considerations for companies deciding whether to start a blog. It addresses identifying target audiences, establishing an authentic voice while representing the company, and designating responsible bloggers. The document provides tips for overcoming challenges like negative comments and balancing blogging duties. It suggests benefits can include thought leadership, customer relationships, and traffic, but blogging may not be right for every business.
Business blogging has grown significantly in influence and popularity over the past decade. Blogs allow businesses to directly communicate with customers in their own voice, and allow for discussion and feedback. Studies show that blogs can help build brand awareness, establish thought leadership, increase website traffic, and help build valuable backlinks. To organize effective business blogging, companies need commitment from leadership, a dedicated blogging administrator, and to encourage employees to write blog posts about their areas of expertise. When done correctly, business blogging can help companies develop strong online reputations and find new customers.
This document outlines 10 proven strategies for driving traffic to a website:
1. Create amazing, share-worthy content.
2. Share content on social media platforms in the appropriate format for each platform.
3. Build an email list by offering valuable content in exchange for email addresses.
4. Get traffic from other sites by guest posting high-quality content on related blogs.
5. Participate actively in online forums and social media groups to build expertise and connections.
6. Reference other influencers and experts in your own content to add authority.
7. Collaborate with other content creators for mutual promotion and traffic benefits.
8. Advertise using platforms like Facebook and Google to
This presentation is for business people who would like to integrate business blogging into their marketing arsenal. BRIEFLY covering:
Why you should have a blog
How to come up with content
How to optimize your blog posts
How to post your blog
Best Practices
Blogging Blueprint: How to Create & Promote The Perfect PostRich Brooks
Do you have a business blog that’s not getting the visits, readership and engagement that you are looking for?
Spending a lot of time writing blog posts and not seeing any sort of return on your investment can be frustrating. Chances are, you may not be creating the right type of posts, or not optimizing them, or not promoting them. Any one of these can turn your blog post into a tree falling in the forest.
In this post, I’ll walk you through a step-by-step process of making the most of every single post. (Hey, I’m a poet, and I didn’t even know it!
The document outlines 23 tips for increasing email subscribers. Some key tips include conducting keyword research, optimizing site speed, tracking metrics to see what content performs best, using calls to action on every page, crafting attention-grabbing subject lines, and making signups easy with only an email field required. The author plans to implement these tips over two weeks and report back on results.
Learn how to improve some Social Media Marketing techniques.
This 3 hour workshop provided some key ideas for social media marketers in creating content and strategies for effective engagement.
Launching and managing your social media pagesAgence Tesla
Learn how to set up and manage your social media pages : understand the different social networks, what are the best practices on Facebook, Twitter and LinkedIn, how to set up your account, what is the cybersquatting, how to plan your posts and tweets, where to find the content you share, how to create an editorial calendar, how to use Hootsuite to manage several social networks in the same time, how to moderate and monitor your pages, understand the importance of advertising and how to target your audiences and how to create efficient contests, with a lot of case studies and tools !
Learn the 7 Tips to Creating Content Worth Sharing. This email marketing strategy will be a game changer in your bag of tools. Change your decision making process and the way you market online. By downloading this e book you will learn how building valued content that people want to share, creates value in your email list. My lesson to you is Value Creates Value in this 100% free gift - 7 Tips for Creating Content.
The how and why of professional bloggingSeeDigitally
This document provides an outline for a tutorial on professional blogging. It covers why people should blog, how news consumption has changed, how to write effective blog posts, and post templates. The outline includes sections on the benefits of blogging like expanding influence and knowledge sharing. It also discusses writing techniques like improving scanability, using shorter posts, and engaging readers with questions. The last section provides suggestions for headlines, introductions, conclusions and calls to action.
Building a website in less than 3h and less than $100! Agence Tesla
This document provides step-by-step instructions for building a basic website in 3 hours or less for under $100 using WordPress or Strikingly. It outlines the process of picking a theme, domain, and plan; creating pages and sections; adding a menu, customizing the homepage; adding a blog; and basic SEO and analytics. It also discusses Singapore grants available for website development costs.
A blog is a type of website where an individual regularly posts commentary, descriptions of events, or other content. Readers can leave comments in an interactive format. Blogs are designed to facilitate two-way conversations. They allow building trust and thought leadership with customers. Studies show blogs influence consumer choices and many want to visit places they discover through blogs. Setting up an effective blog requires identifying the audience, posting regularly with appealing content, and cultivating an engaged community through participation. Blogs should be incorporated into all marketing efforts.
We’ll talk about the basics of being a “digital citizen”. With suggestions of posts that will engage you in sharing not only your personal comments and reflections. We will also cover how to leverage and use the SSJ-TOSF Facebook postings. This is about being a SSJ-TOSF Facebook Ambassador.
The document provides tips for bloggers on how to build backlinks to their blog posts in a scalable way that takes only 5 minutes per day. It recommends monitoring brand names and keywords using a tool like BuzzSumo to find when others mention your content. The blogger then reaches out politely to ask if they would link to relevant articles, sometimes directly sending useful content for them. This approach has led to ongoing relationships where the other bloggers link repeatedly and invite guest posts.
This presentation was given at the Empowering Women in Business conference at Nichols College March 2014. The link to the video recording is given at the end of the presentation. Enjoy!
Blogs, Facebook and Twitter - Learn the best ways to use the latest social marketing tools to communicate and connect with customers, get instant feedback on ideas, listen to what's being said about your brand and more. With real world examples, this seminar will help and help make sense of the tools, and help you make them work effectively for your business.
A beginner's guide to setting up and running a social media strategy - useful for any startup, business, or individual. Feel free to contact us with questions. Good luck!
Set up a content marketing strategy onlineAgence Tesla
Learn how to set up a content marketing strategy online : editorial strategy, types of content, best practices for content management, writing for SEO, where to find resources and inspiration, including tools & case studies.
The document discusses various blogging sites that can be used for social media marketing, including WordPress, Blogger, Twitter, Tumblr, and Xanga. It provides descriptions of each platform, when they launched, their annual visitor statistics, and how they can be used to set up blogs, promote products/brands, interact with customers, and drive website traffic.
Hayley Reeves sought feedback from her target audience during the production of her media products, including a newspaper, website, and poster. Audience feedback influenced decisions like changing the newspaper's font and reducing the size of weather symbols. After completion, feedback on her newspaper and website was positive and suggested some minor improvements. Hayley learned that successful media for young adults needs a clear, simple design with relevant images to attract and engage viewers.
Blogs have become an influential communication tool for businesses to connect directly with customers. According to a study by Technorati, over half of professional bloggers use blogging to attract new clients or customers. For businesses, blogs can help establish thought leadership, increase website traffic, build links, and build their brand. To organize an effective corporate blog, companies need commitment from top leadership and should appoint a blogging administrator to manage the blog and get employees involved through writing requirements and incentives. When done correctly, business blogging can help companies develop strong online reputations and find new customers.
Blogging provides several key benefits for businesses:
1. It allows businesses to think critically about issues and work through ideas, serving as an "idea lab".
2. It fosters ideation and innovation as businesses uncover new business models and ways to push their industry forward.
3. Blogging enables businesses to "tinker" with ideas, refining them over time based on feedback.
4. It builds relationships as businesses connect with real people, including potential new clients and partners.
5. For many businesses, blogging leads directly to increased business opportunities and revenue through new clients, speaking gigs, and other avenues.
6. Blogging facilitates sharing knowledge and
Business blogging has grown significantly in influence and popularity over the past decade. Blogs allow businesses to directly communicate with customers in their own voice, and allow for feedback and conversations. Studies show that blogs can help build brand awareness, establish thought leadership, increase website traffic, and help build backlinks - all of which are important for businesses. However, getting an entire organization involved in blogging can be challenging. Key steps include getting full commitment from leadership, appointing a blogging administrator, and providing topic ideas and guidelines to help employees participate effectively.
This document provides an overview of corporate blogging and its benefits. It discusses how corporate blogging can:
1) Generate valuable consumer-generated content and online word-of-mouth marketing by facilitating discussions with customers.
2) Help companies establish trust, brand recognition, and a more personal relationship with customers through a more informal communication channel.
3) Provide companies with market research insights into customer wants, needs, and opinions.
The document outlines 23 tips for increasing email subscribers. Some key tips include conducting keyword research, optimizing site speed, tracking metrics to see what content performs best, using calls to action on every page, crafting attention-grabbing subject lines, and making signups easy with only an email field required. The author plans to implement these tips over two weeks and report back on results.
Learn how to improve some Social Media Marketing techniques.
This 3 hour workshop provided some key ideas for social media marketers in creating content and strategies for effective engagement.
Launching and managing your social media pagesAgence Tesla
Learn how to set up and manage your social media pages : understand the different social networks, what are the best practices on Facebook, Twitter and LinkedIn, how to set up your account, what is the cybersquatting, how to plan your posts and tweets, where to find the content you share, how to create an editorial calendar, how to use Hootsuite to manage several social networks in the same time, how to moderate and monitor your pages, understand the importance of advertising and how to target your audiences and how to create efficient contests, with a lot of case studies and tools !
Learn the 7 Tips to Creating Content Worth Sharing. This email marketing strategy will be a game changer in your bag of tools. Change your decision making process and the way you market online. By downloading this e book you will learn how building valued content that people want to share, creates value in your email list. My lesson to you is Value Creates Value in this 100% free gift - 7 Tips for Creating Content.
The how and why of professional bloggingSeeDigitally
This document provides an outline for a tutorial on professional blogging. It covers why people should blog, how news consumption has changed, how to write effective blog posts, and post templates. The outline includes sections on the benefits of blogging like expanding influence and knowledge sharing. It also discusses writing techniques like improving scanability, using shorter posts, and engaging readers with questions. The last section provides suggestions for headlines, introductions, conclusions and calls to action.
Building a website in less than 3h and less than $100! Agence Tesla
This document provides step-by-step instructions for building a basic website in 3 hours or less for under $100 using WordPress or Strikingly. It outlines the process of picking a theme, domain, and plan; creating pages and sections; adding a menu, customizing the homepage; adding a blog; and basic SEO and analytics. It also discusses Singapore grants available for website development costs.
A blog is a type of website where an individual regularly posts commentary, descriptions of events, or other content. Readers can leave comments in an interactive format. Blogs are designed to facilitate two-way conversations. They allow building trust and thought leadership with customers. Studies show blogs influence consumer choices and many want to visit places they discover through blogs. Setting up an effective blog requires identifying the audience, posting regularly with appealing content, and cultivating an engaged community through participation. Blogs should be incorporated into all marketing efforts.
We’ll talk about the basics of being a “digital citizen”. With suggestions of posts that will engage you in sharing not only your personal comments and reflections. We will also cover how to leverage and use the SSJ-TOSF Facebook postings. This is about being a SSJ-TOSF Facebook Ambassador.
The document provides tips for bloggers on how to build backlinks to their blog posts in a scalable way that takes only 5 minutes per day. It recommends monitoring brand names and keywords using a tool like BuzzSumo to find when others mention your content. The blogger then reaches out politely to ask if they would link to relevant articles, sometimes directly sending useful content for them. This approach has led to ongoing relationships where the other bloggers link repeatedly and invite guest posts.
This presentation was given at the Empowering Women in Business conference at Nichols College March 2014. The link to the video recording is given at the end of the presentation. Enjoy!
Blogs, Facebook and Twitter - Learn the best ways to use the latest social marketing tools to communicate and connect with customers, get instant feedback on ideas, listen to what's being said about your brand and more. With real world examples, this seminar will help and help make sense of the tools, and help you make them work effectively for your business.
A beginner's guide to setting up and running a social media strategy - useful for any startup, business, or individual. Feel free to contact us with questions. Good luck!
Set up a content marketing strategy onlineAgence Tesla
Learn how to set up a content marketing strategy online : editorial strategy, types of content, best practices for content management, writing for SEO, where to find resources and inspiration, including tools & case studies.
The document discusses various blogging sites that can be used for social media marketing, including WordPress, Blogger, Twitter, Tumblr, and Xanga. It provides descriptions of each platform, when they launched, their annual visitor statistics, and how they can be used to set up blogs, promote products/brands, interact with customers, and drive website traffic.
Hayley Reeves sought feedback from her target audience during the production of her media products, including a newspaper, website, and poster. Audience feedback influenced decisions like changing the newspaper's font and reducing the size of weather symbols. After completion, feedback on her newspaper and website was positive and suggested some minor improvements. Hayley learned that successful media for young adults needs a clear, simple design with relevant images to attract and engage viewers.
Blogs have become an influential communication tool for businesses to connect directly with customers. According to a study by Technorati, over half of professional bloggers use blogging to attract new clients or customers. For businesses, blogs can help establish thought leadership, increase website traffic, build links, and build their brand. To organize an effective corporate blog, companies need commitment from top leadership and should appoint a blogging administrator to manage the blog and get employees involved through writing requirements and incentives. When done correctly, business blogging can help companies develop strong online reputations and find new customers.
Blogging provides several key benefits for businesses:
1. It allows businesses to think critically about issues and work through ideas, serving as an "idea lab".
2. It fosters ideation and innovation as businesses uncover new business models and ways to push their industry forward.
3. Blogging enables businesses to "tinker" with ideas, refining them over time based on feedback.
4. It builds relationships as businesses connect with real people, including potential new clients and partners.
5. For many businesses, blogging leads directly to increased business opportunities and revenue through new clients, speaking gigs, and other avenues.
6. Blogging facilitates sharing knowledge and
Business blogging has grown significantly in influence and popularity over the past decade. Blogs allow businesses to directly communicate with customers in their own voice, and allow for feedback and conversations. Studies show that blogs can help build brand awareness, establish thought leadership, increase website traffic, and help build backlinks - all of which are important for businesses. However, getting an entire organization involved in blogging can be challenging. Key steps include getting full commitment from leadership, appointing a blogging administrator, and providing topic ideas and guidelines to help employees participate effectively.
This document provides an overview of corporate blogging and its benefits. It discusses how corporate blogging can:
1) Generate valuable consumer-generated content and online word-of-mouth marketing by facilitating discussions with customers.
2) Help companies establish trust, brand recognition, and a more personal relationship with customers through a more informal communication channel.
3) Provide companies with market research insights into customer wants, needs, and opinions.
Rather than blogging just to have a great time or let out some steam, blogging is the thing that individuals and organizations do to create revenue – both through indirect and direct methods. To utilize a business term, blogging has turned into a key hot-spot for lead generation activities.
Top 5 content marketing tips for attracting high quality trafficMoodyo Social Social
This document provides tips for creating high-quality content marketing that attracts engaged audiences. It recommends: 1) Creating original, high-quality content tailored to your intended audience; 2) Knowing your audience and telling stories to connect with them on a personal level; 3) Including clear calls to action to encourage specific behaviors. It also suggests consistently publishing new content, interacting with readers, and promoting content across multiple online channels to build loyal audiences over time.
The document discusses blogging and provides tips for business blogging. It explains that blogging allows one to share their thoughts and opinions with others on the internet. It has become an important marketing tool for businesses to share information with potential customers. The document then provides several tips for business blogging, such as writing about topics related to your business and using blogging to increase the visibility of your website and search engine rankings. Finally, it recommends performing thorough analysis of your competition and having a sound strategy before launching a business blog.
The document discusses how to acquire customers through social media. It recommends optimizing social media engagement through high-quality video content and responsive customer service. It also stresses the importance of optimizing websites for mobile and collecting social media data to provide sales teams with qualified leads. Real-time responses to social mentions and automated notifications of website behaviors can help sales close deals from engaged social media audiences.
The document discusses creating, promoting, and monetizing blogs. It provides information on how to establish a presence online through blogging and transitioning a blog to online sales. Key points covered include developing profitable blog activities and services, creating buzz to promote blogs, and using tools and methods to create and try real blogging situations. The document aims to help students understand new communication ways on the internet, particularly blogs, and acquire blogging and internet vocabulary.
The document summarizes a book about corporate blogging. It provides an overview of the book, including its title, author, publisher and date of publication. It then summarizes several sections from the book, including the introduction on the benefits of corporate blogging, a section on frequently asked questions about corporate blogging, and a section on getting started with a corporate blog.
The document summarizes a book about corporate blogging. It provides an overview of the book, including its title, author, publisher and date of publication. It then summarizes several sections from the book, including the introduction on the benefits of corporate blogging, a section on frequently asked questions about corporate blogging, and a section on getting started with a corporate blog.
33 influencers tell us how they use influencer marketing to build their brandDavid Schneider
Krystian Szastok discusses how one of his most successful blog posts was a roundup about how to start an SEO company. This post elevated his reputation in local SEO circles and provided ongoing traffic to his blog. Adam Connell talks about how crowd sourced content like group interviews with influencers has been very successful for him, such as a post asking influencers for their best online marketing tip. Nick Loper discusses how he promoted the launch of his book by sending contributors a personal note about being included and asking them to share it, which many did.
The document discusses blogging and provides tips for business blogging. It explains that blogging allows one to share their thoughts and opinions with others on the internet. It notes that blogging has become an important marketing tool for businesses to share information with potential customers and increase website visibility. The document then provides several tips for business blogging, such as writing about topics related to your business and using blogging to drive relevant traffic to increase search rankings. Finally, it lists some questions businesses should ask themselves before starting a blog, such as whether they are prepared with sufficient knowledge about their topic and if they have a clear plan and strategy.
1) The document discusses 10 business reasons for starting a blog, including using it to tell your brand's story, develop thought leadership, attract new clients, improve search engine optimization, connect with audiences, gauge interest in new ideas, position yourself as an expert, create long-lasting marketing assets, develop ideas and articulate them clearly, and create a foundation for future products.
2) Specifically, blogging allows businesses to share their origins and values, stand out from competitors by expressing unique perspectives, educate potential clients on what services can do through case studies and examples, boost website usability metrics that impact search rankings, facilitate two-way conversations with readers, test interest in new concepts through in-depth posts, establish expertise by
The document provides guidance on improving blog quality through various topics:
1) It discusses getting acquainted with other bloggers, the purpose of blogging, ideas for blog posts, key elements of posts, commenting, syndication, platforms, analytics, archiving past posts, in-person networking, and taking away the best lessons.
2) Attendees are encouraged to share their blogging practices and goals.
3) The document offers tips like linking to other content, using graphics, inviting comments, syndicating on different sites, analyzing metrics, and reusing past posts.
Starting a Dialogue with Your Market: 8 Steps to Establishing a Successful Co...Karen O'Brien
The document outlines 8 steps for establishing a successful corporate blog:
1. Do research on existing blogs and competitors.
2. Re-think blog goals to attract, engage, and extend content beyond the website.
3. Establish clear goals such as desired reader actions and conversations to drive participation.
4. Understand the commitment of regular, relevant blogging to build an audience over time.
5. Choose the right blog type aligned with goals such as employee, executive, product, or thought leadership.
6. Start blogging on a platform like Wordpress and experiment with different content.
7. Promote the blog through various means to engage readers and increase traffic.
8. Measure success based
This was discussed at the workshop on "Marketing 101 for Startups" conducted by HelloMeets at Hippo Video's office in Chennai.
Speaker & Presentation by:
Ganesh Mukundan, Content Marketing Specialist - Hiver
-Ganesh manages content creation & content marketing and engages with influencers for guest posts
-He is responsible for improving organic visits, driving inbound leads and helping the outbound team with outreach mailers
Presentation includes:
The three step content process:
-Content Ideation
-Content Creation
-Content Promotion
-Building a content calendar that could aid growth targets
-Experiment done by Hubspot to setttle the Quantity vs Quality blogging debate and its analysis
-Examples of Deep Tactical posts
-Increasing leads, visits & subscribers through great content.
-How to nuture leads via Email?
This document provides a brand audit of Spotify, analyzing various aspects of the brand from both Spotify's and consumers' perspectives. It finds that while Spotify has over 75 million active users globally, it lags behind competitors like Pandora in areas like brand awareness and market share in the US. The document recommends that Spotify improve its market share by growing both its free and premium user bases. It also suggests boosting brand awareness through multi-platform advertising campaigns to help Spotify better compete against industry leaders and maintain its growth.
IMC 618: GoPro Public Relations Campaign Jamie Huggins
This document provides a situational analysis and public relations plan for GoPro. It begins with an overview of GoPro's business environment, including the challenges facing the camera industry. It then discusses GoPro's history, products, promotions, market share, competition, resources, and SWOT analysis. The document establishes goals and objectives for a PR campaign to expand GoPro's market penetration and increase consumer trust. Key publics are identified as traditional action sports consumers, millennial travelers, and influencers. Strategies and tactics target these groups through press conferences, social media marketing, and influencer relationships. An evaluation plan is also presented to measure the campaign's success along with a budget and timeline.
The document discusses how scent marketing can influence consumer behavior and increase sales. It provides examples of studies that show how scents can make people spend more money and enhance their shopping experiences. Companies like Abercrombie & Fitch and Ford have implemented scent marketing strategies in their stores by using ambient scents. The benefits of scent marketing include creating desires for products, encouraging consumers to spend more time in stores, and enticing them to spend more money while shopping.
This document provides a marketing research proposal for Kmart to help define its target market and competitive positioning. It outlines objectives to determine if targeting ethnic minority groups, distinguishing its pricing, updating stores, and rebranding can improve its position. The methodology includes focus groups and a survey across 3 cities. Focus groups of 8-12 people will discuss rebranding and store attitudes. A survey of 900 people will collect shopping history and store ratings. Data analysis will include concept testing from focus groups and ANOVA to compare store perceptions by ethnicity. The goal is to provide strategic recommendations to increase Kmart's revenue and market share.
This document provides an integrated marketing communications plan for Kmart. It begins with an executive summary that outlines Kmart's history, current weaknesses, target audience of Generation X mothers, and marketing objectives. The plan then covers Kmart's company background, target audience, SWOT analysis, and marketing objectives and strategies. It outlines creative execution, media plan, public relations plan, direct marketing plan, and sales promotions plan. Measurement and evaluation of the plan is also discussed. The plan aims to improve Kmart's brand perception and sales through an integrated $20 million campaign featuring celebrity Kelly Ripa and the new slogan "Save time and money on what you really love."
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...janudm24
Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Janani Digital Marketer
Coimbatore,Tamilnadu.
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialNavah Hopkins
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Unlock the secrets to creating a standout trade show booth with our comprehensive guide from Blue Atlas Marketing! This presentation is packed with essential tips and innovative strategies to ensure your booth attracts attention, engages visitors, and drives business success. Whether you're a seasoned exhibitor or a first-timer, these expert insights will help you maximize your impact and make a memorable impression in a crowded exhibition hall. Learn how to:
Design an eye-catching and inviting booth
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Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
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In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...Martal Group
Learn how your business's online presence affects outbound lead generation and what you can do to improve it with a complimentary 13-Point Trust Element Assessment.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Are you struggling to differentiate yourself in a saturated market? Do you find it challenging to attract and retain buyers? Learn how to effectively communicate your expertise using a Free Book Funnel designed to address these challenges and attract premium clients. This session will explore how a well-crafted book can be your most effective marketing tool, enhancing your credibility while significantly increasing your leads and sales while decreasing overall lead cost. Unpacking practical steps to create a magnetic book funnel that not only draws in your ideal customers, but also keeps them engaged. Break through the noise in the marketing world and leave with a blueprint that will transform your sales strategy.
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.
Efficient Website Management for Digital Marketing ProsLauren Polinsky
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
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Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
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Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
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Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
1. Jamie Huggins IMC 619 — Final Paper 1
Summary of Blogging Experience
The Value and Advantages of Blogging to Marketers
Even though, “78% of CMO’s believe custom content marketing, like blogging, is
the wave of the future, many companies still grossly underestimate the value of
blogging” (Watson, 2014). Many organizations often begin blogging campaigns, only to
quit shortly thereafter, because they do not see quick and definitive results. However,
what many companies do not understand is that successful blogging takes time,
consistency, and patience. These three qualities are the foundation to a blog’s success,
and they unlock a variety of advantages that a successful corporate blog can offer.
• Low Cost Marketing Channel: “Blogs are cheap — even free. Blogs are easily built
into an existing website and can be maintained at dedicated hosting sites all over the
web for low or no cost” (7 Key Benefits, 2015).
• Excellent Avenue to Build a Network: “Every business needs a network; an internal
network between divisions and an external network with other companies and
customers” (7 Key Benefits, 2015). A regular written blog can allow companies to
immediately reach thousands of targeted customers at any time and any place.
• Enhanced Company Visibility: “Closely related to networking, blog marketing
benefits a company by keeping it visible” (7 Key Benefits, 2015). On-site and off-site
blog links additionally increase traffic and SEO results.
• Increased Product Exposure: “Blog marketing is extremely useful for gaining
mainstream visibility for products. The product line may be the focal subject of a
company blog — a place where consumers or prospective customers can be
educated on product features and use, or a place to debut new line additions” (7 Key
Benefits, 2015).
• Enhanced Company Persona: “Blog marketing is one way to come down to a more
personal level with customers” (7 Key Benefits, 2015). Both the voice and style of the
blog allows a company’s customers get a feel for the brand, and if they want to be
involved with it.
• Improved Customer Interaction: “Comment features on blogs are ideal ways to get
to know your customer base. An engaging business blog is a place to hear kudos and
complaints, as well as, conduct informal focus groups to determine how else
customers’ needs might be fulfilled” (7 Key Benefits, 2015).
• SEO Optimized Content: The addition of a blog to a company website creates
additional featured content. “It is essential to employ tools like Wordtracker.com and
Hittail.com to identify targeted keywords that blog posts can be written on. The key is
to include the keyword in the blog title as well as in the post and technorati tags” (7
Key Benefits, 2015).
Personal Blogging Strategy
My blog, “Emerging Media Musings,” was a bit of a leap of faith for me. I felt
pretty unsure of myself going into this blogging adventure. I had no idea what I would
write about, or if anyone would even read my posts. Honestly, I can easily say that I felt
2. Jamie Huggins IMC 619 — Final Paper 1
very intimidated of this whole “blogging experience” at first. Thankfully, that feeling of
uneasiness did not last long. The longer I worked on my blog, the easier blogging
became.
My strategy for my blog was simple: I would write authentic posts that covered a
variety of emerging media topics which interested me. From the beginning, I also chose
to incorporate both “categories” and “tagging” on each of my blog posts to increase
traffic, SEO, and ease maneuverability around my site. As seen from the attached
image, the most popular tag was “marketing.”
It received 53 views. “Wearable technology,”
“advertising,” “technology,” “Apple,” and
“Apple watch” were the second most popular
combination of tags and categories. They
received 44 views. Finally, “mobile
marketing” and “mobile” were the third most
popular combination of tags and categories.
They received 11 views. Something
interesting I noticed was that the tags “Apple”
and “Apple watch” were only found in my final
blog post for the class, but interestingly
enough, they ended up being some of the most popular tags viewed. I believe this
showed evidence to my blog’s growth in traffic and readership over the past 9 weeks.
Challenges of Blogging and Solutions
• No Comments from Visitors/Readers: “It can
be very frustrating to dedicate time creating a blog
post, only to sit and wait for comments that never
come. The interactive aspect of blogging is what
draws many people to get started with their own
blog, but in reality many new blogs have trouble
attracting comments” (Snell, 2011).
• Personal Solution: As stated previously, this was
one of the main fears I had with my blog. In order
to overcome this challenge, I regularly left
comments on my classmate’s blogs. Many of my
classmates noticed this gesture, and I often found
them returning the favor on my blog posts. In
addition, I also responded to comments left on my
blog by others. I believe this act of engagement
showed the commenters that I appreciated their comments and helped build a
community around my blog. I also engaged with my followers’ comments on areas of
social media including: Facebook, Pinterest, LinkedIn, and Instagram.
• Not Enough Traffic: “Possibly the most frustrating challenge for many bloggers is
trying to attract more visitors. In fact, most bloggers don’t give very much thought to
how they will attract visitors until after the blog has been launched and they find that
3. Jamie Huggins IMC 619 — Final Paper 1
not many people are visiting” (Snell, 2011). This challenge is oftentimes very
discouraging to first-time bloggers and will cause them to give up altogether.
• Personal Solution: My buzz-building efforts are discussed in detail in the final section
of this paper.
• No Clear Purpose: “Every blog should have a clear purpose. If a company is
blogging for business purposes, they should have an idea of what you want to get out
of blogging. Many people start blogs because other people are doing it and they feel
that it is important, but they don’t always know specifically why” (Snell, 2011). Without
a clear purpose, it is hard to keep visitor’s interest and their repeat traffic of coming
back to the blog.
• Personal Solution: My blog’s purpose was to post about emerging media concepts
for this class: IMC 619. Each of my posts centered around areas of this common
theme in hopes that it would attract new visitors and create traffic on my blog. The
layout design of my blog was simple, and I believed this look would allow my visitors
to view my thoughts in an “expert” or “professional” manner they could take seriously.
• Very Few Repeat Visitors: “While getting traffic is certainly a concern for many
bloggers, repeat traffic really is what is most important to a blog’s long-term success.
In order for a blog to achieve and maintain a high level of success, it must be able to
build a community. The community of users are people who come to the blog on a
consistent basis, hopefully they leave comments at least occasionally, and they’re also
more like to share a link or vote for the content on social media sites” (Snell, 2011).
• Personal Solution: I found that over time, I did begin to build a somewhat consistent
following on my blog. My page views and visitor counts increased each month, which
was something I was extremely happy with. One way I succeeded in doing this was
by posting content regularly — at least once a week. Consistent posting allowed me
to build a stronger community around my site and led to more repeat visitors. In
addition, I also promoted my posts regularly on social media. Again, this is discussed
in more detail in the final section of this paper.
Goals and Learning Takeaway
This blogging experience did allow me to accomplish my goals, for the most part.
I had a goal of at least 100 views per month, and I received 221 views in January, 230
views in February, and 125 views to date in March for a total of 576 comments. I had
views from the United States, Japan and even Brazil. In addition, I had 222 visitors
view my blog over the last 9 weeks. The only area I wish I could have improved on was
comments on my actual posts. I received 33 comments over the course of this 9
weeks. While I did receive plenty of comments on social media — getting that audience
to transition to commenting on the blog was a difficult task. I contribute this to the fact
that many of my friends may not have had Wordpress accounts and did not want to take
the time to make one. It was easier just to comment on the social media post itself. My
learning takeaway is that blogging can be very enjoyable if you are patient and
consistent with it. I am not sure if I will keep this class blog going, but I may attempt
blogging sometime again in the future. It was a great way for me to express myself and
begin to build an online community around a topic that interested me personally.
4. Jamie Huggins IMC 619 — Final Paper 1
Emerging Media Musings Blog Posts
Date: January 14, 2015
Post: Uninterrupted, Real-Time Marketing — Happening Through Emerging Media
Near You
Date: January 23, 2015
Post: Watch Out Tech Giants — Here Comes Microsoft’s Hololens
Standout Comments: gregstroud: Fascinating stuff. I had the pleasure of seeing Shelly
Palmer speak at CES this year and he talked about augmented reality as a big game
changer. He was talking about how close we are to interacting with our computers with
voice commands and simple movements of our bodies–rather than with keyboards. He
predicts that the next generation won’t even understand or know what a computer
“mouse” is, or why we even needed it. The world is changing fast!
Date: January 29, 2015
Post: WARNING: You are Being Tracked
Standout Comments: tkinwv: LBS is one idea I get in theory and from a marketing
perspective, I see the benefits of using location based advertising. However, personally
I get weirded out by the thought unscrupulous use of my data. I would prefer that the
ads I see are relevant, but I am fine with clicking away from those I don’t want to see in
order to maintain my (perceived) privacy.
Date: February 4, 2015
Post: Honda Takes Advertising to the Next Level
Standout Comments: bmariesmith: I had never seen this before, but I loved it! Very
cool. I’m not even sure I’ve ever really seen a successful ‘interactive advertising’ piece
now that I’ve seen this one. I think Honda was definitely able to capture both sides of
the story with this piece and it even though it was a little long, the fact that you could
swap between story lines by pressing the ‘R’ key keeps the viewer engaged and
curious. Very well done. Thanks for sharing!
Date: February 11, 2015
Post: How “Secure” is Social Media?
Date: February 18, 2015
Post: Money Goes Mobile
Standout Comments: gregstroud: I have used the tablet at Chili’s. Even though I’m a
marketer, the last five reasons they work for Chili’s bother me. I read a good article this
weekend on the psychological impact on tipping of these devices. Tips for taxi drivers
for instance have gone up. While part of that is great, especially if you’ve read “Hand to
Mouth Bootstrapping in America” the other manipulation part isn’t. Consider that a
higher tip also means more revenue for the credit card companies, so it’s to their
advantage to get you to spend more.
5. Jamie Huggins IMC 619 — Final Paper 1
gadelle: I have been at both a Chili’s and an Uno where these have been used. They
were both effective, and it was great that you could divide the order up right there on the
screen if you were dining with friends. I believe it was the one that Uno that also
contained games for kids to play while they were waiting for their food – very effective,
unless you have two kids that want to play.
Date: February 25, 2015
Post: And the Academy Award Goes to . . . Google for Best Execution of Real-Time
Advertising
Standout Comments: Ashley Peterson: I absolutely love this approach by Google!
Though it’s surprising to see written down, the fact that public interest lasts 15 minutes
in awards scenarios actually makes sense because, within a couple of minutes, viewers
are thinking more about the next category, performer, or even commercials that they
see. I’d love to see how this turned out for them and see how they may incorporate it
into future live events. It definitely takes relevancy to the extreme without being
overbearing or even “creepy”. I am a huge fan of The Grammys and it is probably the
one awards show where I am most social on Twitter so my favorite comes from last
year’s when Arby’s took the stage with their “Hey @Pharrell, can we have our hat
back?” tweet. Classic!
Date: March 5, 2015
Post: Multiscreeners 4.0
Standout Comments: Dawn E: I find myself stacking more so than meshing; I have the
TV on and doing something completely different on my phone. I noticed that my sister is
the opposite—she meshes to the max. She sees an attractive actor or a catchy song on
a show and immediately looks up the bio or artist. Barely does she stack.
I mentioned in my first blog post that I was watching a movie with my dad and on my
phone at the same time when he asked me if I wanted to watch the movie later because
I “wasn’t paying attention”. It’s called multi-tasking and multi-screens, Dad! I should
send him your post!
Julie Link: I’m raising my hand — yes! Why watch TV without doing something else?!
(Says the person who has only worked at TV networks her entire career and really
needs people to engage with TV content in order to keep doing what I do!)
Second-screen extends the viewing experience and that works for a lot of different
genres of programming.
Date: March 11, 2015
Post: Now That Apple Watch is Here, What Does That Mean for Marketers?
Standout Comments: gregstroud: Bryan Kennedy said that “The Internet is an
advertising medium.” I think the same will hold true for the Apple watch. It’s not a watch.
It’s an wearable billboard. Good for marketers, but will it be good for the consumer?
Also I wonder–if these watches and smartphones are being used primarily to send me a
marketing message, why don’t I get them for free?
6. Jamie Huggins IMC 619 — Final Paper 1
Buzz Building Efforts
My buzz building efforts focused mainly around social media. I added share
content buttons at the bottom of each of my blog posts so that my content could be
easily shared across social media channels like: Facebook, Twitter, Pinterest, LinkedIn,
and even Google+. Every week after I made my original post, I would click on those
icons and immediately share my content across my personal Facebook page, LinkedIn
account, and Pinterest account. I do not have a personal Twitter account, so that is why
I did not share my posts on Twitter. In addition,
I shared my posts on my personal Instagram
account. I would screenshot images of my
blog, upload them to Instagram, and guide
users to my blog web address in my biography
section. From the beginning of this class, I
shared content strictly on Facebook and
LinkedIn, but about halfway through, I began sharing content on Pinterest and
Instagram as well. For Pinterest, I created a blog posts board, where I could easily pin
my blog entries. Unfortunately, I did not have any “re-pins,” but I think with some
continued effort, and perhaps the incorporation of hashtags, I may have had more
success. I found social media sharing to be an extremely effective way of driving traffic
to my blog.
The most successful social media channels for this
exercise were Facebook and Instagram. It can be seen
from the inserted image, that Facebook surpassed all
other referrers by an extremely wide margin with 140
views. This was something I noticed specifically each
week as well. Every time I would make a post, I always
saw the most activity and traffic from Facebook. As
stated previously, I also received many comments and
shares on Facebook as well. However, my audience
seemed to have a tough time transitioning their
commenting and sharing on my original blog post. I also
had success on Instagram, particularly with engagement
rates. I believe this was, in part,
because of my incorporation of
hashtags on my posts. For example,
every time I posted on Instagram, I
incorporated specific, related hashtags
that would make my content easy for
viewers to find. Some examples of
successful hashtags I used are:
#blogging, #blogger, #IMC, #marketing
#apple #mobilemarketing, #applewatch,
etc. The results were many “likes” and
comments from Instagrammers who
7. Jamie Huggins IMC 619 — Final Paper 1
were not already following me. Unfortunately, I was not able to measure the click-
through rate on Instagram due to the platform’s capabilities, but I did notice that my blog
traffic increased after I started sharing my posts on Instagram.
I also worked to build buzz for my blog through engagement — meaning that I
commented on other people’s blogs and responded to comments on my own blog and
across all social media channels. “A blog with an active community builds upon itself,
as readers are more likely to leave comments on blogs with plenty of reader
participation” (Artman, 2015). As stated previously, these acts of engagement were
often returned with acts of engagement. For example, if I commented on another
classmate’s blog, I noticed that I soon received a comment on my blog post. When I
responded to comments and questions, I often got more comments and questions.
Engagement breeds engagement. This created a little community around my blog that I
am quite pleased with after this experimental past 9 weeks.
The only buzz building exercise I wish I would have been able to participate in
was involving a professional in the marketing field or blogosphere on my blog — either
through an interview or featured blog post. I believe getting featured on their blog, or
them sharing my content would have driven a high rate of traffic to my blog, which
would not have been possible for me to create in these early stages myself.
Unfortunately, I still do not have a lot of connections in the marketing world, but perhaps
I could have interviewed a previous professor here in the IMC program or someone like
that. It definitely is a buzz building exercise I would be interested in seeing the results
of.
However, I still found that my buzz
building methods of engagement and
consistent sharing across social media
channels created positive results. As
previously stated, my blog had 576 total views,
222 visitors, 9 “likes,” and 33 comments. My
most popular pages and posts included: the
home page, “Watch Out Tech Giants,”
“Uninterrupted,
Real-Time
Marketing,” “Now that Apple Watch is Here,” and “Money
Goes Mobile. My home page received 228 views, “Watch
Out Tech Giants” received 49 views, “Uninterrupted, Real-
Time Marketing” received 46 views, “Now that Apple Watch”
received 46 views, and “Money Goes Mobile” received 37
views. With a little more time and some expanded effort, I
truly believe my blog could have been even more successful.
This assignment gave me the courage to blog, and it taught
me the skills I need to be able to start a personal or
professional company blog one day in the future.
8. Jamie Huggins IMC 619 — Final Paper 1
REFERENCES
7 Key Benefits to Blog Marketing for Your Business. (2015). Street Directory. Retrieved
March 16, 2015, from http://www.streetdirectory.com/travel_guide/113659/
blogging/7_key_benefits_to_blog_marketing_for_your_business.html
Artman, J. (2015). How to Build Buzz for Your Blog. Chron. Retrieved March 16, 2015,
from http://smallbusiness.chron.com/build-buzz-blog-28712.html
Snell, S. (2011, March 24). 5 Common Blogging Problems, and How to Overcome
Them. Vandalay Design. Retrieved March 16, 2015, from http://
www.vandelaydesign.com/common-blogging-problems/
Watson, B. (2014, September 4). Why Your Company Should Reconsider Blogging
Value. Adobe Digital Marketing. Retrieved March 16, 2015, from http://
blogs.adobe.com/digitalmarketing/digital-marketing/company-reconsider-
blogging-value/