Krystian Szastok discusses how one of his most successful blog posts was a roundup about how to start an SEO company. This post elevated his reputation in local SEO circles and provided ongoing traffic to his blog. Adam Connell talks about how crowd sourced content like group interviews with influencers has been very successful for him, such as a post asking influencers for their best online marketing tip. Nick Loper discusses how he promoted the launch of his book by sending contributors a personal note about being included and asking them to share it, which many did.

1. 33Influencers Tell Us How They
Use Influencer Marketing To Build Their
Brand

2. Digital Marketing Manager at
RocketMill
_____________________________________
One of the most successful blog posts on my own
blog was a round up about how to start an SEO
company...
This post has served me as a go-to resource,
elevated me in my local SEO circles and provided
continuous relevant traffic to my blog. I used my
online contacts and build new relationships because
of that early write up. In terms of selling products for
clients I have recently worked on a project where we
asked fans of a tv show to provide quotes... We then
build an interactive infographic which contained
these quotes and items based on them.
It was a success I believe mostly because it was fan
based.
@krystianszastok
Krystian Szastok
http://krystianszastok.co.uk/

3. Adam Connell
Marketing Director at UK
Linkology and the Founder
of Blogging Wizard
_________________________________________________
We've been using influencer marketing in a fairly low
key way, but despite this we've had a lot of success. At
the most basic level, we've mentioned influencers in our
content and let them know that we've mentioned them.
We don't push influencers to share our content and we
ensure that they're only mentioned when relevant but
the impact has been incredible.
The most success has come from crowd sourced
content such as group interviews. A good example is
from my personal blog, Blogging Wizard where I
reached out to a number of industry influencers, asking
for their best tip on standing out online (you can find the
post here).
@UKLinkology
http://www.uklinkology.co.uk
/

4. Continuation
We hit over 2,000 social shares which was impressive, but what made this
even better was that I teamed up with Niall from TweakYourBiz.com
and republished the post as an infographic. This got a further 2,000+ social
shares and the infographic alone has been seen by over 30,000 people
All of this was possible because influencers were directly involved in the
content creation process, then we let them know about it via email and
social networks. The repurposing of the post added another dimension to
the success of this piece of content.

5. An Author, Online
Entrepreneur, and lifelong
student in the game of
Business
______________________________________________
My most effective attempt at "influencer marketing"
was with my Work Smarter book launch. The book
was a collection of online resources recommended by
other entrepreneurs and people in my network, but
many of the contributors I didn't know personally prior
to launch. What I did was send each one a personal
note explaining I'd cited them as a contributor in my
latest book project, that it was free today on Amazon,
and included a click-to-tweet link to share if they
thought it was a cool project.
Nick Loper
@nloper
http://www.sidehustlenation.com/

6. Ann Smarty
Brand and Community
manager at
InternetMarketingNinjas.com
_______________________________________________
I am actively using content marketing to engage the
influencers. Here's my article that talks more about
various strategies I've been experimenting with.
One of the best examples of how we bring influencers
to our site is our #VCBuzz Twitter chat where we bring
a new social media influencer every week. It has been
the only way we've marketed the platform.
By participating in our Twitter chats, influencers bring
their audience to our platform and also educate our
community on various social media marketing tactics.
It's a double win!
It's also easy to scale: I schedule all the guests one
month ahead which means we have fresh content
weekly on our blog no matter what!
@myblogu
http://myblogu.com/

7. Yaro Park
Entrepreneur and blogger at
Residual Incomer
_______________________________________________
I didn't leverage influencer marketing yet. But I will
definitely do it for my Amazon FBA business. Give
free items for people for reviews. And then they will
promote on their blog, instagram, twitter, facebook,
pinterest and youtube channel. Then I will get great
traffic, brand exposer and promotion. And of course
bigger sells ;)
http://residualincomer.com/
@yaropark

8. Digital business
development strategist
______________________________________
I view every relationship as a personal connection.
When I meet anyone, I research their social media
information to make sure I connect where they are
most active. Once connected, I look for opportunities
to help them promote and discuss issues they find
important. Focusing on them makes sure that I only
need select from those referred and asking for help.
Warren Whitlock
http://warrenwhitlock.com/
@WarrenWhitlock

9. Codrut Turcanu
Marketing Online Since
1999
___________________________________
I sell my brand, skills, products and services
through content marketing and blogging. I use a
specific strategy where I interview prominent
bloggers and experienced marketers in my
industry. They all have to answer a key question.
This type of article is called an expert roundup
blog post.
How does it work? Simple. I collect their insights
in a single word document and then add an intro
and a call 2 action at the end of the post. This
takes me about 3 weeks from start to finish.
Here's an example:White hat link Building
roundup This took some web customization to put
it together and look the way it is now. You don't
have to customize it like that though.
http://www.codrutturcanu.com/
@CodrutTurcanu

10. Continuation
How did it get more than 2k shares (and back-links)? Active
promotion. Once post goes live I spend the next 30 days promoting
the blog post like nobody else. I just started to get the word out about
AHREFS post above, so while I'm writing this the post is just started
to gain traction.
Expert roundups are like seminars. They provide expert advice and
networking opportunities, without the extra costs. You can use them
in any niche for as long as there are enough pro bloggers and
passionate writers to answer your KEY question. Once people know
you and your brand, selling your service or product becomes a
breeze. This way you can skip the intro and forget about cold calling
all together.

11. Brian Lang
Marketing consultant and
the founder of Small
Business Ideas Blog
______________________________________
The key to successful influencer marketing is to think
about what the influencer wants first and cater to that
need. Most people who fail with influencer marketing
think about themselves or selling their product without
taking the influencer’s needs into consideration. For
products, a classic strategy is to give away your
product for free to bloggers that have reviewed
similar products. Review bloggers like getting free
stuff and many of those bloggers will consequently try
out and review the product.
.
http://www.smallbusinessideasblog.com/
@sbizideasblog

12. Continuation
Influencers can also be helpful with promoting your blog, content
or brand. A couple of popular ways to do this is by mentioning
them in a blog post and letting them know about it or doing an
expert roundup like this one. Although I’ve had other posts that
broke 1,000 social shares since then, but that post was a big deal
at the time, because my blog was fairly new and unknown at the
time. In both cases, I’m giving the influencer something of value.
Free products targeted towards their interest or free exposure on
my blog

13. Sue Anne Dunlevie
Sue Anne help bloggers
make money with their
blogs
______________________________________
I make friends with other influencers by commenting
on their blogs and sharing their posts on social media
before I ever connect with them by email. Once I
have made a connection and get to know them, then I
occasionally ask them to share a particular blog post.
I did that for my “How to Start A Blog And Make
Money” post and it received 1.1K social shares.
http://www.successfulblogging.com/
@SueAnneDunlevie

14. Stoney deGeyter
Author of The Best Damn
Web Marketing Checklist,
speaker, teacher, husband,
father, web marketer
______________________________________
Working with influencers provides a plethora of
benefits, from links to increased website traffic to
expanding your social media presence. We
experienced this firsthand when we released the
updated version of our ever-popular Link Building
Secrets Revealed. This eBook includes top strategies
from 20 leading influencers in the link building
industry. In addition to including strategies in the
eBook, each influencer also contributed to the
#LinkSecrets series on our blog that in turn promoted
the eBook.
http://www.polepositionmarketing.com/
@PolePositionMkg

15. Continuation
The results? Fantastic. The influencers included in the
project not only linked to and shared the eBook, but also
their individual blog posts.They also shared some of our
social media posts with their followers. We saw an
increase in links to our website, a spike in web traffic, a
boost in followers of our blog and an expansion of our
community on social media. What about the influencers?
They also received links to their websites or blogs, social
media mentions and increased exposure with their target
audiences. It was a win-win situation for all involved. And
that's the most important thing to remember when
working with influencers. It's not all about me or what
your company can gain. You have to make sure the
relationship is equitable and that the influencer is also
gaining something from the experience.

16. Jason James Delodovici
Serial entrepreneur and
digital marketer works
at When I Work
______________________________________
One way I leverage industry influencers to brand
myself is by referencing them and including them in
my blog posts - either on my own blog or on other
blogs. Sadly, there are more popular blogs and
websites then mine so if I really want to impress the
influencer I reference them on guest posts. Once I
link out to them I email them and thank them for their
content and let them know that I referenced them in
my latest post. I’ll ask them to share my content with
their audience. Sometimes if I want more, I tell them
that I’ve been working on an AMAZING blog post that
I think would fit in PERFECTLY with their blog
audience - then I ask them to guest blog on their site.
It works pretty well. After I built relationships with key
industry influencers I either email them or ask them in
numerous Slack groups I’m in to share my content.
This worked extremely well for my piece on customer
acquisition.
http://justjasonjames.com/
@justjasonjames

17. Mike Ramsey
President of Nifty Marketing
______________________________________
I have found that guest blogging on sites with a much
bigger audience than mine has been the fastest way to
achieve success. The best example of this in the posts I
have done on Moz.com which has on the the largest
followings on the web in the internet marketing space.
You can see the posts at moz have done way better
than they could of if I would have published them
elsewhere.@niftymarketing
http://niftymarketing.com/

18. Chris Makara
Interactive marketing,
digital strategist and
founder of Ciked
__________________________________________
I recently created an expert roundup post on a brand
new domain/site. Aside from the homepage it was the
only piece of content on the site.
While most expert roundups are only 20 people or
sometimes 50, I wanted to blow the standard roundup
posts out of the water. I set a goal of getting at least
100 participants, which I did.
So I ended up asking over 100 experts what their 3
favorite social media management tools were.I knew
that by asking what 3 tools they liked, it would provide
a wide range of responses. In the end, over 80
different tools were mentioned.
http://chrismakara.com/

19. Continuation
The key for me was not just gathering up these experts for their
opinion, but also emailing them once the post was live. I
created a unique "tweet ready" link specifically for them that
listed their 3 favorite tools and a link to the blog post.
Not only that, but I have queued up a nice variety of tweets
where these experts are mentioned and link to the blog post.
Due to the nature of the blog post and the audience it has,
almost all of them continuously retweet the tweet when they are
mentioned introducing it to their social audience. Within a
month of the post going live, it had over 3,000 social shares.
By leveraging influencers with an audience, I was able to make
this post a successful social piece which results in getting the
name of a new site/product out there that not only drove traffic,
but generated email subscribers for a brand new site.

20. Gabriella Sannino
Owner of Level 343, an
International Marketing
and SEO copywriting
company
______________________________________
We use influencer marketing on a regular basis,
whether it's pinging someone on Twitter and
saying, "Hey, quoted you in this article," interviewing
one of our peers in the business or just sharing to our
wide social network (which includes numerous
influencers).
A great example is our Top SEO Women series,
which ran for four years. Not only did the women we
wrote about get more (and free) exposure, but the
four-part series is still one of our top traffic hits. It just
goes to show that you can do for others while doing
for yourself - and they were more than happy to share
us around while they were at it.
http://level343.com/
@level343

21. James Blews
Online Presence Consultant,
Owner of James Blews
Consulting LLC
__________________________________
Influencer marketing for me occurs in three stages, and it
greatly depends on the content and the industry that the
brand is in.
The first is to simply reach out to influencers for their
suggestions, concerns and answers to questions. By
saving the helpful people, you usually have a wealth of
knowledge, as well as social media promotion to go back to
in the future for content.
The second occurs after a piece of content is created. I will
use the influencer's work, articles or other content as a
citation, adn then contact them after the article. In most
cases, the article is shared by them on social media and
even in their own websites.
http://jamesblews.com/
@JamesBlews

22. Continuation
The final stage would be to add to their own citable content
and articles. By growing a piece of content that they are linking
to, or by becoming an authority of the type of content, you
become their source. I will then contact them, and usually get
an updated link from their work.
The glue that holds this all together is to network. Whether it is
over social media, at a convention, requesting
interviews/article help, or even just saying 'I think your content
is terrific at XYZ', if it is starting a sincere relationship based on
respect, it works. This is also why I responded here...I don't
usually turn requests, whether they come from a unique email
or a templated one.

23. Nathan Pierce
Planning to start a brewery
and learning how to do that
at MicroBrewr.com
______________________________________
MicroBrewr is all about how to start a brewery. I had
a dream to start a brewery, then I realized that I’m not
experienced or qualified to do that. So MicroBrewr is
one of the ways that I’m learning how to start a
brewery. Each week on MicroBrewr Podcast I talk
with a brewer, a brewery owner, or another expert in
the craft beer industry. These experts graciously
share their years of experience, lessons learned, and
other helpful insight. And I share it with other people
who are trying to start a brewery.
http://microbrewr.com/
@MicroBrewr

24. Continuation
Of course I am trying to grow the audience. I want to help as many
people as possible. And I want to make MicroBrewr financially
sustainable.
For that I need a large audience. The obvious point is that influencers
have knowledge that is valuable to me and my audience. Influencers
additionally have a large existing audience of their own to draw from.
Anybody who has been in the craft beer industry for some time has
valuable insight from which I can learn. The stars of the industry are
the ones whose stories we most want to hear. But the stars don’t
always have to come from your immediate sector. Who knew that I
would ever have John Lee Dumas on a podcast about starting a
brewery.

25. Jacob Cass
Founder of JUST™ Creative,
a freelance graphic designer
& blogger
______________________________________
Interviewing influencers is a great way to get new
eyes on your own brand. One such example I did
recently was a notable designer, Bill Gardner, on logo
trends and how he conducts his logo trend reports.http://justcreative.com/
@justcreative

26. Author of
robbierichards.com, blog
focused on SEO, traffic
generation and list building
______________________________________
You can use influencers to help validate (and sell)
affiliate products. One of the best mediums to do this
is expert roundups. Example: Two months ago I
published this expert roundup where I reached out to
58 online marketing experts and asked them the
following queestion: If you could only use 3 tools for
keyword research, which 3 would you choose? This
particular expert roundup has generated close to
$1,000 in affiliate sales in the last 60 days.
http://www.robbierichards.com/
@RobbieRichMktg
Robbie Richards

27. Continuation
How? I'm an affiliate for SEMrush (Note: I'm only an affiliate for
products I actually use). I knew that some of the experts in the
roundup would choose SEMrush as their top tool for keyword
research. As a matter, SEMrush received 34 votes and ranked #1
ahead of Google Keyword Planner! Since the expert roundup is
targeting the mid-funnel search term "best keyword research tool", I
used influencer opinion to create social proof for my affiliate product.
Now, when someone is actively searching for a keyword research
tool they land on my post (currently ranking #2 in Google) and see
that 34 experts voted for SEMrush, validating it as a top potential
solution. This social proof has closed the sale...in a non-salesy way.

28. Owner and creator of E-
Alchemists.com
______________________________________
During the valentine day this year, i did a blogger
outreach for one of my local client. My client was
selling flower through their ecommerce site.
We used ninjaoutreach tool to search for the top 10
female bloggers in our country. We then contact each
blogger and send them our latest series of flower
bouquet. The only thing we ask for return is a
facebook or instagram post on their profile. We then
issue each blogger with a unique coupon code to
track the campaign. The outreach campaign reached
a total of about 20k people on facebook and
instagram, and there was a lot of likes and share.
We track based on the data given by each blogger.
We had a few sales generated based on the different
coupon code and i can say is quite an effective
campaign to reach 20k people exposure within the
short amount of time.
http://joseph-ho.com/
Joseph Ho

29. Chris Lee
Chris blogs over
at RankXL.com about SEO
and niche site strategies
______________________________________
Since the day I started my blog, RankXL 6 months
ago, everything has been about influencer marketing.
It's the primary reason the blog has grown to where it
is today in a fairly short period of time. When you first
start a blog, product, or any kind of website nobody
knows who you are. They don't know you exist. Even
if they somehow stumble upon your site, they don't
know if you're credible. One of the best ways to
create an audience is to expose yourself to the
audiences of other influencers. They already have the
audience you're looking for, and in turn, their
audience is looking for the type of content that you're
providing.
http://www.rankxl.com/
@rankxl

30. Continuation
One of the best ways to do that is to guest post Why?
Because it's the easiest way to get an influencer to feature
you on their site. They don't need to go publish an entire
article about you themselves. You're doing all the work for
them. I was able to guest post on the blogs of some really big
influencers when I first started out. They were people I've
been following since I ever started a blog so it was a really
cool feeling to be able to write on their site.

31. Sean Si is the CEO and
Founder of SEO
Hacker and Qeryz
______________________________________
I've always been big on creating evergreen content
that will bring 10x value to my readers. It's simply one
of, if not the most, awesome strategy available to an
SEO specialist like me. Create 10x content - whether
Skyscraped or not, optimize it like hell for my target
keywords, publish it, then promote it on my social
channels and network of influence. A little linkbuilding
is involved too if the keyword/s I'm targeting is tough.
It's actually from there that I've been able to build
SEO Hacker. And from my SEO Hacker branding, I'm
able to leverage that authority and pass some of it on
to my next startup, Qeryz.
Sean Si
@SEO_Hacker
https://seo-hacker.net/

32. Swadhin Agrawal
Professional freelance
writer and content
strategist
______________________________________
Influencer marketing, to me is one of my most used
marketing strategy. I am a freelance writer and
content strategist and I owe most of my clients to
influencer marketing. Here is how I leveraged
influencer marketing for getting backlinks, clients and
traffic (that once crashed my site):
Influencers or leaders or even commonly experts in a
field are the ones people have a respect for. They
have built their credibility by years of expertise and
work in their field. When an influencer recommends a
product or service, the default value of the product
raises manifold. My strategies include:
Linking to their content: Almost every influencer or
internet marketer (in our field) loves to be appreciated
for his work. You can do so by linking to their content
or referring it in an article of yours.
http://www.digitalgyd.com/
@DigitalGYD

33. Continuation
When I linked to AnaHoffman’s content, she not only it but also
linked that article of mine on curing wrIter’s block on her subsequent
article. This gave me an authority backlink, some real exposure and
a chunk of traffic.TIPS FOR READERS: Link to articles that are
relevant to your niche otherwise your audience will lose trust on you.
After the publishing, don’t just wait for pingbacks to alert the
influencer. Write a personalized email letting him or her know that
you have linked to their article.
Building genuine relationships through social media: One of the
major mistakes newbies make is to search for an influencer in their
places of hangouts. If you want to build genuine relationships with
influencers in your niche, hangout at places they prefer.
Then, interact with them, start genuine conversations and leverage
their large audience to market your products and gain exposure.
In my example, I started looking for influencers in my niche i.e. social
media marketing. Naturally, Mari Smith, the Facebook queen has a
large following on both twitter and Facebook. I started interacting
with her and building genuine connection.

34. Continuation
After that, I wrote a post on Facebook marketing strategies for
small businesses. I sent her a tweet asking if she thinks that my
post fits her audience. She was prompt to share it across her
social networks.
As a reward for my quality blog post she also mentioned it on
her newsletter, and linked it to her article on her blog. This
exposure gave my humble blog a “hug of traffic” that crashed my
servers for a while (and I am happy for this). Eventually the post
also landed me some lucrative writing projects.
TIPS FOR READERS: Try to build genuine relationships with
influencers or they will soon detect your selfish motives. No
influencers will ever promote something that is not worth their
audience so make sure you present your best blog post, product
etc to them. Thank them for their help. This will take the
relationship further and help you in the near future.

35. Dom Wells
Founder
of HumanProofDesigns.com
______________________________________
I've said it many times before, and I'm sure I will say it
again. I can draw a straight line from the day I started
outreach, to the success HumanProofDesigns has now.
Before outreach, I found it hard to get traction and get any
attention or customers at all. It was a struggle. However,
once I started to connect with other bloggers and feature
them, and link to them, things started to happen for me
quite rapidly.
I started out by doing expert roundup posts posts like this
one on link building. I also began to leave comments on
other blogs, sign up to their email lists, and from time to
time, email them and get in touch. It was slow going at first,
a lot of people simply ignored me, but slowly and surely
people started to notice me. After a while, people started
linking to me themselves, and including me in
http://www.humanproofdesigns.com/
@human_proof

36. Continuation
THEIR expert roundups, which was very cool. Empire Flippers
mentioned me in a couple of their podcasts, and even added me to
their autoresponder sequence as a resource. One thing I noticed
was that traffic that came from these mentions tended to be well
qualified, and a lot of my early niche website sales came directly
from other influencers mentioning me.
As time has gone by and more and more people started to reference
me, feature me, and generally mention me, more and more people
have approached me for features. More customers come knocking,
and people link to me all the time. A few months ago I was featured
in an article on Entrepreneur.com, and that came about as a direct
result of outreach and influencer marketing. There's no question
about it. I recently checked to see which traffic source earned me
the most sales, and of course, it was referral traffic. This is the
power of influencer marketing. I wish I'd started it sooner.

37. Tim Soulo
Marketing guy
at Ahrefs and Blogs
on BloggerJet
______________________________________
I guess you’re well aware of the “expert roundup”
articles that pop everywhere, right? Well, here
at Ahrefs we’ve decided to join that craze and publish
an expert roundup of our own. We’ve reached out to
100+ marketers and gathered 90 responses. Was
that post successful? Go take a look at the numbers
on our social buttons: Monster Roundup: 90 SEO
Experts Talk White Hat Link Building, Outsourcing
And Scaling
To be 100% honest with you, we hired a person to do
all the work of finding these influencers and reaching
out to them.
http://bloggerjet.com/
@timsoulo

38. Continuation
But if I were to do that on my own, I would totally use some software
like NinjaOutreach to automate things, because sending 100+ manual
outreach emails sounds totally crazy to me. Sick of “expert roundups”? No
problem! You can try “The Drip Technique” by Gregory Ciotti. Write a post
like you usually do, and then reach out to a few key influencers and ask them
for a relevant quote that you will plug into your article. That won’t be an
“expert roundup”, but the fact that these influencers contributed a quote to
your article means that they are very likely to tweet it afterwards.
Influencers don’t respond to your emails? Why don’t you ask them for a very
short quote on Twitter? This is cool for two reasons: 1. Responding to your
tweet doesn’t look like a huge time investment, so a lot of influencers will do
that straight away. 2. Since their responses will be “tweet-sized“, you can
embed them as“tweetable quotes” into your article, which will skyrocket your
shares.
I use my own WordPress plugin called TweetDis to create these fancy-
looking “tweetable quotes” on my own blog:
http://screencast.com/t/p3NMNG9N Asking influencers to contribute to your
article is a very powerful tactic. And there’s no excuse to ignoring it!

39. Ross Marchant
Marketing Manager for
BrightLocal
______________________________________
At BrightLocal we try to grow the company in two
distinct areas. The first is by constantly evolving our
product & striving to make the best Local SEO Tools
on the market. We do this by talking to our customers
& inviting feedback about which new features &
updates we should prioritise to make their lives
easier. Secondly, we try to grow our brand by
producing noteworthy and unique content in the form
of research, surveys, webinars & other key industry
features.
As a B2B company, our customers are typically well-
informed & in many cases advanced SEOs, so it’s
useful for us to be able to leverage the power of
industry experts to ensure that the content we’re
producing can benefit everyone – regardless of their
level of expertise.
@bright_local
https://www.brightlocal.com/

40. Continuation
One such example is the Expert Citation Survey that we publish each
year on the BrightLocal blog. In the survey we enlist the help of 22 local
search experts to provide their insights and opinions on the importance,
the effectiveness and the relevance of local search citations. We’re
extremely grateful to those who take part, as the insights from some of
the most knowledgeable figures in the local search industry really add
gravitas to the survey & are hopefully beneficial to BrightLocal as a
brand.
Their insights allow us to produce a piece of content that not only helps
to inform our readers, but also helps to position BrightLocal as a
company that is constantly looking to learn & evolve in an ever
changing industry.

41. Thomas Smale
Co-founder at FE
International and an
Entrepreneur.com
contributor
______________________________________
Being in an industry that is largely word-of-mouth and
referral driven, being seen as a trusted and
knowledgeable person (and therefore company) is
essential. We have consistently appeared as guest
post authors, podcast guests, interviewees on blogs
(such as) and regularly speak at industry events to
maintain a strong reputation and be seen by as many
relevant people as possible.
We have always ensured we are not too reliant on
one source of leads or reliant on one off spikes.
Consistently showing up, for a number of years, and
continuously publishing good content has always
worked well for us. The best leads are where clients
actively recommend us – so our best example would
actually not be something we did ourselves, it would
be from our happy clients who are more than happy
to tell their business associates about us.
http://feinternational.com/
@FEIntl

42. Jock Purtle
Owner of Digitalexits,
Health and Fitness
Enthusiast
______________________________________
Being in the high end consulting field we use
influencer marketing to gain credibility in the market
place to sell our product. We leverage other peoples
audiences where we let them position us as the
expert in our chosen field.
We also leverage other peoples brands like
Forbes.com, Inc.com, Entrepreneur.com to add
credibility to the business. Also by being featured in
podcasts, writing guest posts and articles alsobuilds
our SEO authority in Google and helps us rank for
our main keywords to drive qualified leads to our
website.
http://www.digitalexits.com/

43. Jon Dykstra
Fat Stacks Entrepreneur
______________________________________
By far the best method with B2B blogs such as Fat
Stacks Entrepreneur to build my brand AND sell
products is to showcase results. In fact, reported
results with accompanying proof does the selling. In
my case, it's showcasing my results as a niche
website publisher.
For any business hoping to attract more business,
success stories and case studies are amazing selling
tools.
With respect to B2C websites, blogs and brands, I
find providing an excellent product does the trick on
its own. An excellent product, which in my case is
both informative and entertaining content, works very
well because my readers share it extensively and
return frequently. This engagement helps with organic
traffic and growing my audiences.
http://fatstacksblog.com/
@FatStacksBlog

44. Mi Muba
Veteran media professional,
Marketer and Blogger
______________________________________
It is generally said that creating good opinion of
others about you is not so difficult. The damn difficult
task is to tell public how great views many influencers
have about you.
So the main task is to do your own image building in
first go and then tell your target audience how
influencers think about you and your brand.
Initially while starting my money blog I tried to
strengthen my relations with industry leaders whom I
was already in touch with. I got their opinion on each
and every step I took to build my blog. Meanwhile I
also built relationships with other pro bloggers who I
think would support my blog as soon as I influence
them with the awesomeness of my various blogging
sub-products including contents, layout, design and
customer care.
http://beamoneyblogger.com/
@BAMoneyBlogger

45. Continuation
I did not stop here and keep exploring new ways and means to expand
my relationship base and instead of seeking just one favor from an
influencer I try to build long term relations with most of them and as a
result many of them supported me without my asking to them and I got
huge benefits of branding because of their positive word of mouth
about me.I also wrote a few posts to make them believe I am not just
another blogger and do extensive homework before writing a post.
These are a few of the posts that show my vast vision about blogging.
100 seductive ways to get more comments on your blog
119 concrete reasons why you must build your blog community
How she died while struggling to become a pro blogger?
The best way to leverage influencer marketing is to participate in every
noticeable activity in your niche be it online or offline and accessible to
you. In this way your industry leaders would recognize you a
responsible, serious brand with long-term objectives of delivering your
level best to your target market. This is the basic requirement to be
popular in your industry and become one of the industry leaders.

46. Gael Breton
Founder of Authority Hacker
______________________________________
I usually give free exposure to influencers to start a
relationship then let them know about it and shover
value to them until the relationship is pushed to a point
where I can ask for something back. This works
particularly well with things like roundup posts and then
helping these people with their websites.
I've made friends with people much bigger than me that
way and it's something that even those who understand
what you're doing can't say no to because it's actually
good for them.
http://www.authorityhacker.com/

47. Dennis Seymour
Dennis Seymour is an SEO,
a digital marketer, a dad
and an entrepreneur
______________________________________
Influencer marketing is VERY important and VERY
fun at the same time. It’s always a bread and butter
for any marketing campaign. We do this differently
based on the goal of the campaign. For fashion
related products, we leverage fashion bloggers and
their reach. This means millions of possible eye balls
spread across their social accounts and blog
readership. For our company blog, the most recent
campaign we did was to leverage the reach of
influencers in our niche. This is mainly to promote a
post with the main goal of getting at least 500
subscribers.
We created this SEO checklist and planned to give it
away as part of our evergreen post with a lead
magnet that has an actual checklist plus bonus stuff
that weren’t in the main infographic.
https://www.leapfroggr.com/
@Leapfroggr

48. Continuation
We’re a pretty new name in the space so most of the long time
influencers don’t know us. We basically had to work our way up
the chain and targeted influencers that were easier to reach out
to. Once we got their cooperation, we reached out to the next tier.
In many cases, they already shared the content without us
reaching out because they saw it from a fellow influencer. We got
to build some new relationships and it’s been awesome ever
since. As for the goal, we hit the signup number within the first
week. To be exact, 3 days actually. Right now, it sits at 3.2k
shares, ranking on the 2nd page and it’s still bringing us traffic
and signups. It wouldn’t have gotten there this quickly without the
help of influencers.

49. Joel Runyon
Founder of Impossible
Ventures, IMPOSSIBLE and
Ultimate Paleo Guide
______________________________________
My main goal is to tell good stories. If you're able to
build a good story (whether that's a case study, a
personal anecdote or even a story about a problem
that your service solves), it's incredibly easy to get
people to write about it, link to it and tell their friends.
The hard part is creating and doing something worth
talking about in the first place. So, instead of worrying
about specific outreach tactics, work on crafting the
story to make it irresistible.
http://impossiblehq.com/
@joelrunyon