This document provides tips for creating high-quality content marketing that attracts engaged audiences. It recommends: 1) Creating original, high-quality content tailored to your intended audience; 2) Knowing your audience and telling stories to connect with them on a personal level; 3) Including clear calls to action to encourage specific behaviors. It also suggests consistently publishing new content, interacting with readers, and promoting content across multiple online channels to build loyal audiences over time.

1. Top 5 Content Marketing Tips for
High Quality Traffic That Sticks

2. If you're looking to more than double your stats for traffic that
sticks, remember that you're coexisting in a cyber world
where content is king.

3. So you may be wondering, where do I start?
1) Quality Content
Yes, it’s just that simple. And almost as important as the quality of
your content is its purpose and intended audience.
If you don’t have that clear, you’ll work a whole lot of hours for very
little return. And there are only approximately 8765 hours in the
year.
Time is of the essence!

4. Educate, provide insight, entertain, and above all,
make it interesting.
Alexis Maybank, founder of Gilt
Groupe, defines the importance
of captivating the audience:
“the engagement of the
audience defines much of our
success. We know the potential
consumer must be engaged in 5
seconds.”

5. Key to avoid according to Neil Patel:
- Quality content with no strategy
- Not providing fresh content
- Not thinking about how readers can connect
- No clear call to action and no personal experiences

6. Come up with clever ways to contribute new matieral
‘Keep your message clear, and your sub-message
even clearer’

7. Our latest development at Moodyo:
widget for bloggers that allows them to embed a code in their
blog with the images of the products they’re promoting with an ‘I
want it’ and ‘I have it button’ at the bottom, which leads them di-
rectly to the blogger’s profile on Moodyo. Cool right?

8. Great for bloggers, brands, and Moodyo:
a multidimensional product
- Readers can follow their favorite bloggers to get the latest on their
taste and style: things they have, want and love
- brands can measure the demand their products have among the
blogger’s readers through analytics on how many clicks are generated
on ‘I want’ ‘I love it’ and ‘I have it’.
- Moodyo attracts high quality users that build community and help
the platform grow

9. Example of a verified blogger profile on Moodyo

10. How does this help Moodyo’s growth strategy?
-
- provides bloggers with data for their sponsors and brands
- Moodyo gains high quality users, and creates community
user loyalty

11. But you may be thinking, I’m not an
endless well of knowledge, where can I
look to for inspiration?

12. A recent blog post by Buffer provides some excellent
ideas on where to find inspiration on a daily basis:
17 Unique Places to Find Great Content to Share
- Email newsletters like, The Next Draft
- Daily Digg, the day’s most important stories with a “knack for
highlighting potentially viral content”
-Smart Brief, vast array of topics focused on a particular industry
-5 Intriguing Things by Alexis Madrigal, curious tidbits about
technology, science, culture, etc.
-Reddit forum topics, very informative
-Pocket, a “multi-dimensional content finder”
-Morguefile for free, quality pictures
-Trend Hunter and social shopping networks for product
inspiration

13. 2) Know your audience, and the message you
want to transmit
Don’t sell, tell a story
People want to place a face to the name, read about your personal experiences,
and get to know the story behind the blogger or product.

14. Make your customers well aware of the X factor that
makes your site, service or product irresistible.

15. In an interview with the Pursuitist, Alexa Maybank, founder of Gilt
Groupe, spells it out perfectly:
“We believe inspiration is brought by the consumer’s aware-
ness that a lot of fun and excitement is “just one click away.”
Within that idea, we take great pride in our images and web-
site design.”

16. Customers are excited about shopping on Gilt because of the unique
experience the Gilt Groupe has been able to evoke through the
quality of their content, and the images and website design.
What’s more, an inspired customer tends to be spendthrift.

17. 3) Have a clear call to action
Don’t be afraid to ask your audience directly to perform a specific
task. With no clear call to action, your efforts are unfounded.

18. The Hello Bar widget installation is a great option for col-
lecting data, which is always visible to your readers.
Take a look at how Weebly takes advantage of the Hello Bar to
offer free content for users.

19. 4) Be Consistant and interact with your audience
As Jeff Bullas says, “it’s about being ubiquitous.”

20. Content marketing guru Neil Patel in his post on How to
Create a Loyal Blog Audience breaks it down for us:
“41% of people continually read a blog if it’s written by
an authoritative figure”, and “24% if they have a relation-
ship with the blogger.”
So generate good content consistently, and respond to
all questions and comments

21. You can install a slider at the bottom of the page, like
those used in the New York Times to try to catch the
reader’s attention with another post.

22. Getting the word out is no easy task, but the work will
not get done on it’s own. Distribute your content across
all the best channels for your sector.
5) Actively promote your content

23. I’ll let you in on a little secret that I learned from the
experts:
-Use open site explorer to see where your
competition gets its back links from. This will also give
you an indication as to where your audience is.

24. Tip: Conduct a search on your product, sector
or service in Google, and start publishing on
and interacting with the audience on the top
10 sites that show up.
You already know that those people are inter-
ested in what you have to offer, and thus, they
are your
potential customers/readers.

25. CONCLUSIONS
Great content doesn’t happen out of thin air. It takes a
lot of work, research and most importantly excitement
and passion for what you do, which will pour out onto
the page.

26. CONCLUSIONS II...
-Create quality, original content, easily sharable that your users can
benefit and learn from
-Generate an automatic setup so that when you arrive to work every
morning, you can be inspired by a surge of ideas and novelties in your
sector
-Show a clear message in your content with a call to action, don’t be
afraid to ask your audience to perform certain tasks
-Be constant, and interact and have fun with your audience. Respond to
all comments, questions and mentions

27. CONCLUSIONS III...
-Track back links from your competitors and other similar
sites to find out where your audience is
-Enter the keyword of your product or sector in a Google
search, and interact on the top 10 sites that appear
-Promote your content across all the social networks that
work best for your site, and don’t be afraid to approach
industry influencers
-Let your personality shine through, and don’t forget to tell
a story

28. ADDITIONAL TIPS AND TRICKS
1) Mention area influencers. This is a trick the influencers taught me, and
I’ve done the same in this post.
2) Add a link to your latest article in your Twitter Bio
3) Add a link to your site or latest blog post in your email signature
4) Share on social bookmarking sites: Paperli, Delicious, Ebaum’s World,
Newsana, Scoop.it, Technorati
5) Make sure you establish google authorship

29. ADDITIONAL TIPS AND TRICKS II...
6) Share your content in Linkedin groups
7) Create a podcast of the content from your blog post
8) Pin to Pinterest group boards.
9) Use Fiver to outsource tasks if you just don’t have time to do so
yourself.
10) Convert your blog posts and presentations into infographics, they
work amazingly.

30. THANK YOU!!
From the Moodyo team
https://moodyo.com