I-Manifest 2015 TRO Australia
•
0 likes•248 views
How important is a mobile phone to 15 years olds and how could Google learn from this in relation to marketing their platform Android? In 2015, we encouraged three year ten students from Sydney Australia to gather insights into how they use their phones on a daily basis, this is what they discovered.
Report
Share
Report
Share
Download to read offline
Recommended
Congres Ondernemen in de toekomst - In the pocket
Presentatie uit het congres 'Ondernemen in de toekomst is waardengedreven', georganiseerd door Business Education en Katholiek Onderwijs Vlaanderen.
Welcome to the world of smartphone apps!!
Leverage the Mobility platform to expand your consumer reach......................Consult Binary Semantics Ltd.
www.binarysemantics.com
marketing@binarysemantics.com
Industry updates on key mobile trends 11 1 13
Younger generations, especially men under age 18, prefer to watch full-length movies and TV shows on their mobile devices if available, with 84% saying they would watch their favorite shows mobilely. Women are more emotionally attached to their smartphones and tablets than men, using them to fill "empty time" with social media and shopping. Marketers need to position mobile messages differently for women than other channels, welcoming ads that engage them in conversations and share their interests.
Mobile in Numbers
Everything you need to know about the use of mobile, the different mobile platforms, mobile retail and m-commerce, banking and media consumption. Numbers specifically for Belgian population
Welcome to the world of smartphone apps
Leverage the Mobility platform to expand your consumer reach......................Consult Binary Semantics Ltd.
www.binarysemantics.com
marketing@binarysemantics.com
Success key for Mobile apps
Mobile phone usage and app usage is growing rapidly worldwide. Over 5.9 billion people own mobile phones, with over 1.2 billion accessing the internet on their phones. App stores offer hundreds of thousands of apps, but apps need to stand out, be easy to use, and fulfill a clear need for their target audience in order to be successful. Simple navigation, organization, and utilizing smartphone features are keys to an effective app.
Digital Trends
The document discusses several digital trends including the growing use of mobile devices, wearables, drones, and the sharing economy. It also discusses trends in social media like increased metrics tracking by brands, the rise of brand journalism, the focus on daily relevance and gamification. Emerging social networks like Snapchat, WhatsApp, and Tinder are mentioned as well. Specific examples are provided of companies like Oreo, Burberry, Marc Jacobs, and Air Asia leveraging these digital trends.
MEC Mobile Research_XYZ generations
The document discusses mobile internet and smartphone usage trends across different generations in Russia. It finds that 74% of Russians use mobile apps regularly, with young people having strong attachment to their phones. Younger generations, especially Gen Z, are more reliant on mobile internet and smartphones than older generations. For example, 65% of Gen Z use parents' devices by age 8. The document advocates for brands to integrate mobile and location-based technologies into their digital campaigns to better engage different generations.
Recommended
Congres Ondernemen in de toekomst - In the pocket
Presentatie uit het congres 'Ondernemen in de toekomst is waardengedreven', georganiseerd door Business Education en Katholiek Onderwijs Vlaanderen.
Welcome to the world of smartphone apps!!
Leverage the Mobility platform to expand your consumer reach......................Consult Binary Semantics Ltd.
www.binarysemantics.com
marketing@binarysemantics.com
Industry updates on key mobile trends 11 1 13
Younger generations, especially men under age 18, prefer to watch full-length movies and TV shows on their mobile devices if available, with 84% saying they would watch their favorite shows mobilely. Women are more emotionally attached to their smartphones and tablets than men, using them to fill "empty time" with social media and shopping. Marketers need to position mobile messages differently for women than other channels, welcoming ads that engage them in conversations and share their interests.
Mobile in Numbers
Everything you need to know about the use of mobile, the different mobile platforms, mobile retail and m-commerce, banking and media consumption. Numbers specifically for Belgian population
Welcome to the world of smartphone apps
Leverage the Mobility platform to expand your consumer reach......................Consult Binary Semantics Ltd.
www.binarysemantics.com
marketing@binarysemantics.com
Success key for Mobile apps
Mobile phone usage and app usage is growing rapidly worldwide. Over 5.9 billion people own mobile phones, with over 1.2 billion accessing the internet on their phones. App stores offer hundreds of thousands of apps, but apps need to stand out, be easy to use, and fulfill a clear need for their target audience in order to be successful. Simple navigation, organization, and utilizing smartphone features are keys to an effective app.
Digital Trends
The document discusses several digital trends including the growing use of mobile devices, wearables, drones, and the sharing economy. It also discusses trends in social media like increased metrics tracking by brands, the rise of brand journalism, the focus on daily relevance and gamification. Emerging social networks like Snapchat, WhatsApp, and Tinder are mentioned as well. Specific examples are provided of companies like Oreo, Burberry, Marc Jacobs, and Air Asia leveraging these digital trends.
MEC Mobile Research_XYZ generations
The document discusses mobile internet and smartphone usage trends across different generations in Russia. It finds that 74% of Russians use mobile apps regularly, with young people having strong attachment to their phones. Younger generations, especially Gen Z, are more reliant on mobile internet and smartphones than older generations. For example, 65% of Gen Z use parents' devices by age 8. The document advocates for brands to integrate mobile and location-based technologies into their digital campaigns to better engage different generations.
Mobile Now & in the Future: Mark Brill
1) Mobile devices now account for 20% of total media time spent, compared to 5% for print media. Smartphones have become the norm, with those not using them seeming out of place.
2) Many brands are failing to provide consistent mobile experiences across websites, social media, email, and apps. To succeed mobile, brands need to understand their audience, get the basics right across platforms, and focus on useful services over flashy technology.
3) Engaging mobile experiences don't require dedicated apps - they can involve creative solutions like turning Instagram photos into menus or putting WiFi on dogs in public spaces. Startups often lead in mobile by gamifying and enabling collaboration rather than
I Can’t Live Without My Mobile Phone!
Check out this infographics for more details on the phone-obsessed. Are any of you part of the 15% who interrupted sex to answer a phone call?
Making mobile matter
A presentation by Georgia Zacharaki, Digital Account Director, Tempo OMD Hellas
This presentation was part of the 2nd Mobile Marketing event by Warply. Top executives from leading brands, media agencies and Greek media presented trends of the mobile industry and real examples of how they engage their customers and capitalize on the shift towards a mobile-first reality.
The event was powered by:
Warply
Microsoft Innovation center
Nespresso
Papadopoulou Biscuits
Powepoint presentation tut 2
The document discusses the rise of smartphones and how they are simplifying everyday life. Key findings are that 60% of phones sold are now smartphones, 20-somethings are the smartest users, and smartphones allow constant internet access from any location. The conclusion is that smartphones represent a new revolution that will continue to grow and change how people communicate and work.
Current & future mobile trends of south east asia @ innotech cambodia
This document summarizes current and future mobile trends in Southeast Asia. It finds that the region has experienced rapid growth in smartphone adoption and mobile internet usage. Southeast Asia now has the highest mobile penetration rate globally, with over half the population accessing the internet mostly through smartphones. As the population is young and incomes are rising, the region is an important emerging market for both local and global mobile developers and businesses.
The Mobile Age Infographic
Two billion people now use smart phones, and in America, for at least two hours a day. Many Customers only Customer Experience with you might be a Mobile Experience. How will they feel about yours? What does your app say about you?
Facts About Mobile Technology
Sandeep Baweja is President of Intellex Strategic Consulting. In this factual compilation, Sandeep shares some mind-blowing facts about mobile technology usage around the world.
Mobile Me: Programming for Wearables
Mobile media are here.
The future is how you use them.
Learn the best mobile media practices for informing, discussing and solving. Come to Mobile Me & You at the University of Nebraska-Lincoln College of Journalism and Mass Communications, Oct. 28-30.
The whole world in your hand: Embracing the mobile revolution - John Kenyon
Mobile technology is revolutionizing the way non-profits operate and engage with stakeholders. The document discusses how mobile phones have been used by non-profits to more efficiently collect and report field data, engage donors through fundraising campaigns, and empower communities through citizen science and language preservation apps. It provides examples of non-profits embracing mobile strategies and emphasizes starting with a comprehensive mobile plan rather than separate apps. The key is leveraging the ubiquity of mobile to advance organizational missions in new impactful ways.
Mobile Revolution - Get Best out of It
This document provides detailed research and information on Mobile Revolution going around. It also showcase the mobile opportunities for agencies serving clients and how we can support them in execution.
Mobile: Landscape, Behaviors and Trends
This document provides a history of mobile technology and smartphones, discusses current mobile trends, and outlines opportunities and challenges for mobile marketing. It notes that in 1995 only 13% of the population used cell phones, but today 91% of Americans own mobile phones, with over half being smartphones. Mobile access is now ubiquitous, with people checking their phones 150 times per day. The document discusses the rise of Android and iOS mobile operating systems and how mobile activates multiple marketing channels. It outlines opportunities to create contextual, personalized, and social mobile experiences, while addressing challenges like platform fragmentation and designing for an evolving ecosystem.
Mobile Technology
Mobile technology is changing the way we do business. Learn about the rapid growth of mobile technology and develop an action plan to build your own mobile app.
North America Q4 2014 InMobi Network Research
Q4 2014 Network Research reports on the latest mobile device and OS share trends on InMobi Network for North America
InMobi Network Research Middle East & North Africa: Q1, 2015
Q1 2015 Network Research reports on the latest mobile device and OS share trends on InMobi Network for Middle East & North Africa.
InMobi Network Research Global: Q1, 2015
Q1 2015 Network Research reports on the latest mobile device and OS share Global trends on InMobi Network
Marketers don't adapt to mobile.
Marketers are failing to understand mobile users and deliver genuine mobile experiences. While time spent on mobile is surpassing other platforms like TV and desktop, advertisers are underinvesting in mobile and not adapting to the unique features of mobile like touchscreens, cameras, location services and more. Marketers need to learn what works best on mobile and stop relying on desktop-based metrics and strategies, instead focusing on engagement and how mobile can enhance the entire customer journey from awareness to purchase.
Mobile Moments 2016 - Vanessa Estorach | Women in Mobile
Vanessa Estorach Cavaller discusses mobile app retention and provides tips for keeping users engaged. She notes that only 4% of users continue using apps after 1 year. Her tips include focusing on adding value for users rather than just growth, constantly testing with marketing and IT, and never forgetting the users by listening to their feedback. Retention is the key, and it is important to solve users' problems rather than just developing apps as a trend.
InMobi Network Research LATAM: Q1,2015
Q1 2015 Network Research reports on the latest mobile device and OS share trends on InMobi Network for Latin America
Mobile Marketing SlideShare Stats
The document presents various statistics that demonstrate people's high usage of mobile devices and apps. It shows that over half of mobile phone usage is spent on apps, and that adults spend more time accessing media on mobile than magazines and newspapers combined. The statistics also indicate that mobile marketing is an effective way to reach customers, as people are much more likely to respond quickly to texts than emails, and will visit a competitor's site if a site is not mobile optimized.
SAP Mobile Consumer Survey Report_APAC
Whether you’re fine-tuning your mobile commerce and engagement strategy or transforming it entirely, the new SAP Mobile Consumer Survey Report will be a critical enabler for your business to harness the growing global consumer appetite for mobile. Visit www.sapmobileconsumertrends.com/anz/ to learn more.
Top10 mistakesofgoingmobile june2014.abbr
This document discusses the importance and opportunities of mobile marketing. It notes that mobile phones have near-universal access globally and are increasingly central to everyday life. Traditional channels like TV, radio, newspapers are declining as people spend more time on mobile devices. The document provides statistics on mobile usage and outlines strategies for effective mobile marketing, including having a dedicated mobile strategy and prioritizing user experience. It also warns against several common mistakes like treating mobile as an afterthought or failing to properly resource mobile initiatives.
sway_presentation
This document discusses Sway, an online survey platform that allows users to collect feedback through their mobile app and website partners. Sway aims to modernize data collection by embedding survey icons into various apps and websites to gain responses from millions of people around the world using their smartphones. Sway's approach is seen as more effective than traditional survey methods by targeting specific demographics and offering incentives like gamification to improve response rates and data quality.
More Related Content
What's hot
Mobile Now & in the Future: Mark Brill
1) Mobile devices now account for 20% of total media time spent, compared to 5% for print media. Smartphones have become the norm, with those not using them seeming out of place.
2) Many brands are failing to provide consistent mobile experiences across websites, social media, email, and apps. To succeed mobile, brands need to understand their audience, get the basics right across platforms, and focus on useful services over flashy technology.
3) Engaging mobile experiences don't require dedicated apps - they can involve creative solutions like turning Instagram photos into menus or putting WiFi on dogs in public spaces. Startups often lead in mobile by gamifying and enabling collaboration rather than
I Can’t Live Without My Mobile Phone!
Check out this infographics for more details on the phone-obsessed. Are any of you part of the 15% who interrupted sex to answer a phone call?
Making mobile matter
A presentation by Georgia Zacharaki, Digital Account Director, Tempo OMD Hellas
This presentation was part of the 2nd Mobile Marketing event by Warply. Top executives from leading brands, media agencies and Greek media presented trends of the mobile industry and real examples of how they engage their customers and capitalize on the shift towards a mobile-first reality.
The event was powered by:
Warply
Microsoft Innovation center
Nespresso
Papadopoulou Biscuits
Powepoint presentation tut 2
The document discusses the rise of smartphones and how they are simplifying everyday life. Key findings are that 60% of phones sold are now smartphones, 20-somethings are the smartest users, and smartphones allow constant internet access from any location. The conclusion is that smartphones represent a new revolution that will continue to grow and change how people communicate and work.
Current & future mobile trends of south east asia @ innotech cambodia
This document summarizes current and future mobile trends in Southeast Asia. It finds that the region has experienced rapid growth in smartphone adoption and mobile internet usage. Southeast Asia now has the highest mobile penetration rate globally, with over half the population accessing the internet mostly through smartphones. As the population is young and incomes are rising, the region is an important emerging market for both local and global mobile developers and businesses.
The Mobile Age Infographic
Two billion people now use smart phones, and in America, for at least two hours a day. Many Customers only Customer Experience with you might be a Mobile Experience. How will they feel about yours? What does your app say about you?
Facts About Mobile Technology
Sandeep Baweja is President of Intellex Strategic Consulting. In this factual compilation, Sandeep shares some mind-blowing facts about mobile technology usage around the world.
Mobile Me: Programming for Wearables
Mobile media are here.
The future is how you use them.
Learn the best mobile media practices for informing, discussing and solving. Come to Mobile Me & You at the University of Nebraska-Lincoln College of Journalism and Mass Communications, Oct. 28-30.
The whole world in your hand: Embracing the mobile revolution - John Kenyon
Mobile technology is revolutionizing the way non-profits operate and engage with stakeholders. The document discusses how mobile phones have been used by non-profits to more efficiently collect and report field data, engage donors through fundraising campaigns, and empower communities through citizen science and language preservation apps. It provides examples of non-profits embracing mobile strategies and emphasizes starting with a comprehensive mobile plan rather than separate apps. The key is leveraging the ubiquity of mobile to advance organizational missions in new impactful ways.
Mobile Revolution - Get Best out of It
This document provides detailed research and information on Mobile Revolution going around. It also showcase the mobile opportunities for agencies serving clients and how we can support them in execution.
Mobile: Landscape, Behaviors and Trends
This document provides a history of mobile technology and smartphones, discusses current mobile trends, and outlines opportunities and challenges for mobile marketing. It notes that in 1995 only 13% of the population used cell phones, but today 91% of Americans own mobile phones, with over half being smartphones. Mobile access is now ubiquitous, with people checking their phones 150 times per day. The document discusses the rise of Android and iOS mobile operating systems and how mobile activates multiple marketing channels. It outlines opportunities to create contextual, personalized, and social mobile experiences, while addressing challenges like platform fragmentation and designing for an evolving ecosystem.
Mobile Technology
Mobile technology is changing the way we do business. Learn about the rapid growth of mobile technology and develop an action plan to build your own mobile app.
North America Q4 2014 InMobi Network Research
Q4 2014 Network Research reports on the latest mobile device and OS share trends on InMobi Network for North America
InMobi Network Research Middle East & North Africa: Q1, 2015
Q1 2015 Network Research reports on the latest mobile device and OS share trends on InMobi Network for Middle East & North Africa.
InMobi Network Research Global: Q1, 2015
Q1 2015 Network Research reports on the latest mobile device and OS share Global trends on InMobi Network
Marketers don't adapt to mobile.
Marketers are failing to understand mobile users and deliver genuine mobile experiences. While time spent on mobile is surpassing other platforms like TV and desktop, advertisers are underinvesting in mobile and not adapting to the unique features of mobile like touchscreens, cameras, location services and more. Marketers need to learn what works best on mobile and stop relying on desktop-based metrics and strategies, instead focusing on engagement and how mobile can enhance the entire customer journey from awareness to purchase.
Mobile Moments 2016 - Vanessa Estorach | Women in Mobile
Vanessa Estorach Cavaller discusses mobile app retention and provides tips for keeping users engaged. She notes that only 4% of users continue using apps after 1 year. Her tips include focusing on adding value for users rather than just growth, constantly testing with marketing and IT, and never forgetting the users by listening to their feedback. Retention is the key, and it is important to solve users' problems rather than just developing apps as a trend.
InMobi Network Research LATAM: Q1,2015
Q1 2015 Network Research reports on the latest mobile device and OS share trends on InMobi Network for Latin America
Mobile Marketing SlideShare Stats
The document presents various statistics that demonstrate people's high usage of mobile devices and apps. It shows that over half of mobile phone usage is spent on apps, and that adults spend more time accessing media on mobile than magazines and newspapers combined. The statistics also indicate that mobile marketing is an effective way to reach customers, as people are much more likely to respond quickly to texts than emails, and will visit a competitor's site if a site is not mobile optimized.
What's hot (19)
Current & future mobile trends of south east asia @ innotech cambodia
Current & future mobile trends of south east asia @ innotech cambodia
The whole world in your hand: Embracing the mobile revolution - John Kenyon
The whole world in your hand: Embracing the mobile revolution - John Kenyon
InMobi Network Research Middle East & North Africa: Q1, 2015
InMobi Network Research Middle East & North Africa: Q1, 2015
Mobile Moments 2016 - Vanessa Estorach | Women in Mobile
Mobile Moments 2016 - Vanessa Estorach | Women in Mobile
Similar to I-Manifest 2015 TRO Australia
SAP Mobile Consumer Survey Report_APAC
Whether you’re fine-tuning your mobile commerce and engagement strategy or transforming it entirely, the new SAP Mobile Consumer Survey Report will be a critical enabler for your business to harness the growing global consumer appetite for mobile. Visit www.sapmobileconsumertrends.com/anz/ to learn more.
Top10 mistakesofgoingmobile june2014.abbr
This document discusses the importance and opportunities of mobile marketing. It notes that mobile phones have near-universal access globally and are increasingly central to everyday life. Traditional channels like TV, radio, newspapers are declining as people spend more time on mobile devices. The document provides statistics on mobile usage and outlines strategies for effective mobile marketing, including having a dedicated mobile strategy and prioritizing user experience. It also warns against several common mistakes like treating mobile as an afterthought or failing to properly resource mobile initiatives.
sway_presentation
This document discusses Sway, an online survey platform that allows users to collect feedback through their mobile app and website partners. Sway aims to modernize data collection by embedding survey icons into various apps and websites to gain responses from millions of people around the world using their smartphones. Sway's approach is seen as more effective than traditional survey methods by targeting specific demographics and offering incentives like gamification to improve response rates and data quality.
sway_presentation
This document discusses Sway, an online survey platform that allows users to access millions of respondents around the world through their mobile app and website partners. Sway modernizes data collection by embedding survey icons into various apps and websites to gamify polls and achieve higher response rates. Researchers can target questions to specific demographic groups and receive real-time results through Sway's dashboard without wasting money on unnecessary screening questions.
Tablet Marketing Whitepaper - August 2014
A compelling business case for tablet marketing in Australia.
Contents:
- Executive Summary.
- Online Snapshot.
- Nascent Tablets Growing Rapidly.
- Multi-device usage for Tablets.
- More News Consumed Digitally.
- Next-generation using tablets.
- Tablets are used in lean-back settings.
- Greater demand in automotive industry.
- Bigger sessions on web/apps.
Razorfish Global Tech Summit 2015 - David Iudica, Yahoo
The document discusses the rapid rise of smartphone dominance. It finds that within 5 years, 71% of users will rely primarily on their smartphones for digital activities. Currently, 18% of users are considered "smartphone dominant" but this will grow to 57% within 2-3 years as the behavior spreads to all demographics. Three factors will accelerate this shift: 1) developing experiences for larger screens like phablets that see the fastest growth, 2) improving cross-device experiences as many users multitask across devices, and 3) adapting to trends in app replacement and innovation to drive continued app usage. Marketers must recognize this mobile-first environment and create integrated, cross-device strategies using formats like native ads that work
Mobile strategy and facts
This document discusses mobile marketing best practices. It covers:
1. The types of mobile marketing including display, apps, and SMS.
2. Best practices such as establishing relevance, using location data, optimizing for mobile, and linking to mobile-optimized pages.
3. Why mobile marketing is important as mobile internet usage grows and can remind people of cross-platform advertising.
Millward Brown AME AdReaction Study 2013
Africa Global
49% 38%
47% 35%
45% 33%
43% 30%
41% 38%
40% 32%
1) The document discusses marketing in the mobile world and provides an overview of a mobile ad reaction study conducted in 18 countries including 3 countries in Africa for the first time.
2) Some key findings are that mobile devices are increasingly central to people's lives, presenting huge opportunities for growth in mobile communications and marketing. However, consumer attitudes toward mobile marketing are less favorable than other channels.
3) When done well, mobile ads can effectively build brands and play diverse roles in the marketing mix. Marketers need to
50 Amazing Facts About Mobile
Are you interested in learning more about mobile marketing? If so, then this mobile marketing SlideShare deck is for you. It was compiled by Jamie Turner from the 60 Second Marketer and Jeanne Hopkins while she was at HubSpot.
Here are just some of the amazing facts you'll learn in this SlideShare deck:
• 91% of adults have their mobile devices within arm's reach 24/7
• 25% of Americans only use mobile devices to access the internet
• There are 5 times as many cell phones in the world as there are PCs
If you're interested in learning more about mobile marketing, this deck is for you.
Understand the cross-device consumer in just 15 minutes
To get the most out of your marketing and advertising programs, it’s essential that you understand today’s consumer and the multi-device phenomenon of how they connect, communicate, shop and buy. Get the facts about cross-device consumer behaviors, and then four tips on how to use them to your brand advantage.
Cross-device usage
Mobile’s share of total connected time
The "mobile-only" and "mobile-mostly" connected consumer
Cross-device purchasing
Download this compelling information today so you can develop a cross-device strategy that delivers better ROI.
Understand the cross-device consumer in just 15 minutes
To get the most out of your marketing and advertising programs, it’s essential that you understand today’s consumer and the multi-device phenomenon of how they connect, communicate, shop and buy. Get the facts about cross-device consumer behaviors, and then four tips on how to use them to your brand advantage.
Cross-device usage
Mobile’s share of total connected time
The "mobile-only" and "mobile-mostly" connected consumer
Cross-device purchasing
Download this compelling information today so you can develop a cross-device strategy that delivers better ROI.
SMaRT PHoNeS- FoR oR aGaiNST
The document discusses smart phones and their impact in various areas. It provides statistical information showing that smart phone usage is growing, with 48% of users having them for business purposes. Research has found that smart phones affect productivity in workplaces and schools, as well as social engagement and communication. While smart phones provide convenience and access to information, some drawbacks are discussed such as potential anti-social behavior in teenagers and the need to regularly upgrade phones for new features. In conclusion, the author agrees that research has shown smart phones impact various domains like work, education, and social interaction.
Mobile Strategy and Denial: Avoiding a House of Cards
The document discusses the importance of having a mobile-led digital strategy for businesses. It notes that mobile devices have fully infiltrated our daily lives, with people checking their phones over 100 times per day. The strategy must consider data, design, and defense. On data, it notes that mobile phones generate huge amounts of data but also have privacy risks. Design considers the audience and content access points. Defense addresses issues around allowing employees to use personal devices for work like data security, distraction, and liability risks.
ELearning trends 2015: #2 Mobile learning
Millennials now make up over 35% of the global workforce and prefer mobile devices and more interactive learning. As they will form 50% of the workforce by 2020, organizations need to incorporate mobile learning to engage millennial employees. Mobile learning is not yet widely used in Australian businesses, but 63% plan to implement it in the future. This has implications for online learning, including responsive design, flexible delivery across devices, and content optimized for mobile.
Clustering by mobile usage and behaviour – the many faces of smartphone users...
at Market Research in the Mobile World Africa 2014
November 5-6, 2014 Cape Town
This event is proudly organised by Merlien Institute
Check out our upcoming events by visiting http://mrmw.net/
Why Publishers Must Go All in on Mobile
Publishers today need to have a sharp focus on mobile or be run over by it. Business Insider's president Julie Hansen presents a case study on the ways BI has embraced mobile and how editorial and advertising are evolving with the rise of consuming content via phone or tablet.
Mobile Moments 2016 - Ben Phillips - Media Com
This document discusses mobile marketing fundamentals. It covers several topics:
1) Consumer behavior trends show mobile's influence at every stage of the customer journey and four key moments where brands can connect with consumers.
2) Mobile is more than just handsets, with growing connected devices like wearables, automobiles, and IoT impacting mobile marketing.
3) Measurement is critical for mobile marketing success, though complete measurement is difficult; the right information and partner can help provide the needed insights.
Innovation in Retail & Logistics
The document discusses the growing importance and usage of mobile devices. It notes that 90% of time spent on digital devices is within mobile apps, and that major e-commerce sites are discontinuing full websites in favor of mobile platforms. It also mentions that millennials will make up 50% of the workforce by 2020 and control $7 trillion in assets. The document advocates that companies find developers, track mobile apps accordingly, and manage their overall mobile ecosystem.
PhoneBloks presentation
The document outlines a marketing strategy for Phonebloks, a proposed modular smartphone platform. It begins with an analysis of the smartphone market and Phonebloks' strengths, weaknesses, opportunities, and threats. The strategy targets US consumers ages 20-44 earning over $30,000 with a positioning around customizability, idea sharing, and non-obsolescence. The plan includes launching Phonebloks in New York, San Francisco, and Austin with an interactive digital portal, advertising, and events like SXSW to build awareness.
Smartphones - the ultimate recruitment tool
The document summarizes key points from a seminar on using mobile as a recruitment tool. It discusses:
- Smartphone and mobile phone ownership statistics showing high and increasing usage
- The types of personal data and behaviors that can be inferred from mobile usage
- Examples of how this data could be used for targeted recruitment messaging
- Metrics on the effectiveness of mobile advertising campaigns including click-through and application rates
- The rise of tablets and how over half of UK adults now own a tablet
- Projections that smartphone ownership in the UK will reach over 80% by 2017
- The debate around responsive design vs separate mobile sites for career/job portfolios online.
Similar to I-Manifest 2015 TRO Australia (20)
Razorfish Global Tech Summit 2015 - David Iudica, Yahoo
Razorfish Global Tech Summit 2015 - David Iudica, Yahoo
Understand the cross-device consumer in just 15 minutes
Understand the cross-device consumer in just 15 minutes
Understand the cross-device consumer in just 15 minutes
Understand the cross-device consumer in just 15 minutes
Mobile Strategy and Denial: Avoiding a House of Cards
Mobile Strategy and Denial: Avoiding a House of Cards
Clustering by mobile usage and behaviour – the many faces of smartphone users...
Clustering by mobile usage and behaviour – the many faces of smartphone users...
Recently uploaded
Social Samosa's #30Under30 Guidebook.pdf
With nominations for Social Samosa's #30Under30 now open, here's a guidebook to help you discover every detail of our flagship initiative.
DTA Promotion - Marketing Specialist Assignment
This document was submitted as part of interview process for Marketing Specialist position at DTA Promotion, an Indonesian company which offers 360 degree marketing services, including ATL and BTL advertising platform.
What Software is Used in Marketing in 2024.
This paper explores the diverse landscape of marketing software, examining its pivotal role in modern marketing strategies. It provides a comprehensive overview of various types of marketing software tools and platforms essential for enhancing efficiency, optimizing campaigns, and achieving business objectives. Key categories discussed include email marketing software, social media management tools, content management systems (CMS), customer relationship management (CRM) software, search engine optimization (SEO) tools, and marketing automation platforms.
The paper delves into the functionalities, benefits, and examples of each type of software, highlighting their unique contributions to effective marketing practices. It explores the importance of integration and automation in maximizing the impact of these tools, addressing challenges and strategies for seamless implementation across different marketing channels.
Furthermore, the paper examines emerging trends in marketing software, such as AI and machine learning applications, personalization strategies, predictive analytics, and the ethical considerations surrounding data privacy and consumer rights. Case studies illustrate real-world applications and success stories of businesses leveraging marketing software to achieve significant outcomes in their marketing campaigns.
In conclusion, this paper provides valuable insights into the evolving landscape of marketing technology, emphasizing the transformative potential of software solutions in driving innovation, efficiency, and competitive advantage in today's dynamic marketplace.
This description outlines the scope, structure, and focus of the paper, giving readers a clear understanding of what to expect and why the topic of marketing software is important and relevant in contemporary marketing practices.
Digital Marketing Company in India - DIGI Brooks
This infographic provides guidance on marketing analytics, helping businesses grow using tools like Google Analytics and AI, measuring ROI, and analysing future trends to track business development.
https://digibrooks.com/digital-marketing-services/
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdf
Discover the power of affiliate marketing with ChatGPT! This comprehensive guide takes you through the process of starting and scaling your affiliate marketing business using the latest AI technology. Learn how to leverage ChatGPT to generate content ideas, create engaging articles, and connect with your audience through personalized interactions. From building your strategy and optimizing conversions to analyzing performance and staying updated with industry trends, this eBook provides everything you need to know to succeed in affiliate marketing. Whether you're a beginner looking to start your online business or an experienced marketer wanting to take your efforts to the next level, this guide is your roadmap to success in the world of affiliate marketing.
Meta Revolutionizes Product Promotion with Automated Video Catalog Ads.pptx
As a digital marketer, I am thrilled to see Meta revolutionizing product promotion with its new automated video catalog ads. This innovative feature allows anyone to seamlessly integrate dynamic video content into my catalog product ads, enhancing the visual appeal and engagement of campaigns. By leveraging Meta's advanced AI and machine learning capabilities, one can automatically deliver tailored video ads to the most interested users, boosting traffic and conversions. This new approach not only simplifies the ad creation process but also significantly improves performance and ROI.
Evaluating the Effectiveness of Women-Focused Marketing
Women centric marketing is a vital part in reaching one of the most influential groups of consumers. Here is a guide to know and measure the impact of women-centric marketing efforts-
一比一原版英国南安普顿大学毕业证（Soton学位证）如何办理
原件一模一样【微信：WP101A】【英国南安普顿大学毕业证（Soton学位证）学位证）成绩单】【微信：WP101A】（留信学历认证永久存档查询）采用学校原版纸张、特殊工艺完全按照原版一比一制作（包括：隐形水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠，文字图案浮雕，激光镭射，紫外荧光，温感，复印防伪）行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备，十五年致力于帮助留学生解决难题，业务范围有加拿大、英国、澳洲、韩国、美国、新加坡，新西兰等学历材料，包您满意。
【业务选择办理准则】
一、工作未确定，回国需先给父母、亲戚朋友看下文凭的情况，办理一份就读学校的毕业证【微信：WP101A】文凭即可
二、回国进私企、外企、自己做生意的情况，这些单位是不查询毕业证真伪的，而且国内没有渠道去查询国外文凭的真假，也不需要提供真实教育部认证。鉴于此，办理一份毕业证【微信：WP101A】即可
三、进国企，银行，事业单位，考公务员等等，这些单位是必需要提供真实教育部认证的，办理教育部认证所需资料众多且烦琐，所有材料您都必须提供原件，我们凭借丰富的经验，快捷的绿色通道帮您快速整合材料，让您少走弯路。
留信网认证的作用:
1:该专业认证可证明留学生真实身份【微信：WP101A】
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
→ 【关于价格问题（保证一手价格）
我们所定的价格是非常合理的，而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子 我给客户的都是第一手的代理价格，因为我想坦诚对待大家 不想跟大家在价格方面浪费时间
对于老客户或者被老客户介绍过来的朋友，我们都会适当给一些优惠。
选择实体注册公司办理，更放心，更安全！我们的承诺：可来公司面谈，可签订合同，会陪同客户一起到教育部认证窗口递交认证材料，客户在教育部官方认证查询网站查询到认证通过结果后付款，不成功不收费！
办理英国南安普顿大学毕业证（Soton学位证）学位证）学位证【微信：WP101A 】外观非常精致，由特殊纸质材料制成，上面印有校徽、校名、毕业生姓名、专业等信息。
办理英国南安普顿大学毕业证（Soton学位证）学位证）学位证【微信：WP101A 】格式相对统一，各专业都有相应的模板。通常包括以下部分：
校徽：象征着学校的荣誉和传承。
校名:学校英文全称
授予学位：本部分将注明获得的具体学位名称。
毕业生姓名：这是最重要的信息之一，标志着该证书是由特定人员获得的。
颁发日期：这是毕业正式生效的时间，也代表着毕业生学业的结束。
其他信息：根据不同的专业和学位，可能会有一些特定的信息或章节。
办理英国南安普顿大学毕业证（Soton学位证）学位证）学位证【微信：WP101A 】价值很高，需要妥善保管。一般来说，应放置在安全、干燥、防潮的地方，避免长时间暴露在阳光下。如需使用，最好使用复印件而不是原件，以免丢失。
综上所述，办理英国南安普顿大学毕业证（Soton学位证）学位证）学位证【微信：WP101A 】是证明身份和学历的高价值文件。外观简单庄重，格式统一，包括重要的个人信息和发布日期。对持有人来说，妥善保管是非常重要的。
Viapulsa - Content Strategist Assignment
This document was submitted as part of interview process for Content Strategist position at Viapulsa, an Indonesian tech company which offers service to convert/transfer mobile credits into bank account.
Lyrics Video Document for artist Kevin Aguirre
A document explaining the elements that will be used for Kevin's lyrics video
What is Digital Marketing: A Comprehensive Guide
Digital technologies have transformed marketing. Traditional methods like print and TV ads are giving way to digital strategies, reshaping how brands connect with consumers online. Welcome to the era of digital marketing, where engagement in the digital realm is key. Let's delve into what digital marketing entails in our interconnected world.
在线办理(英国UWS毕业证书)西苏格兰大学毕业证学位证一模一样
学校原件一模一样【微信：741003700 】《(英国UWS毕业证书)西苏格兰大学毕业证学位证》【微信：741003700 】学位证，留信认证（真实可查，永久存档）原件一模一样纸张工艺/offer、雅思、外壳等材料/诚信可靠,可直接看成品样本，帮您解决无法毕业带来的各种难题！外壳，原版制作，诚信可靠，可直接看成品样本。行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备。十五年致力于帮助留学生解决难题，包您满意。
本公司拥有海外各大学样板无数，能完美还原。
1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微741003700
【主营项目】
一.毕业证【q微741003700】成绩单、使馆认证、教育部认证、雅思托福成绩单、学生卡等！
二.真实使馆公证(即留学回国人员证明,不成功不收费)
三.真实教育部学历学位认证（教育部存档！教育部留服网站永久可查）
四.办理各国各大学文凭(一对一专业服务,可全程监控跟踪进度)
如果您处于以下几种情况：
◇在校期间，因各种原因未能顺利毕业……拿不到官方毕业证【q/微741003700】
◇面对父母的压力，希望尽快拿到；
◇不清楚认证流程以及材料该如何准备；
◇回国时间很长，忘记办理；
◇回国马上就要找工作，办给用人单位看；
◇企事业单位必须要求办理的
◇需要报考公务员、购买免税车、落转户口
◇申请留学生创业基金
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
Digital Marketing Services Agency in USA
Boost your brand with top-notch digital marketing services in New York! Our expert team specializes in SEO, social media marketing, PPC advertising, and email campaigns to drive engagement and increase your online presence. Partner with us to reach your target audience, track performance, and achieve measurable results. Transform your digital strategy and stay ahead in the competitive NYC market. Contact us today!
Embark on style journeys Indian clothing store denver guide.pptx
Finding the perfect "Indian Clothing Store Denver" is essential for those seeking vibrant, authentic, and culturally rich attire in the heart of Colorado. Denver, a city known for its diverse culture and eclectic fashion scene, offers a variety of options for those in search of traditional and contemporary Indian clothing. Whether you're preparing for a wedding, festival, or cultural event, or simply wish to incorporate the elegance and beauty of Indian fashion into your wardrobe, discovering the right store can make all the difference.
2024 Trend Updates: What Really Works In SEO & Content Marketing
The future of SEO is trending toward a more human-first and user-centric approach, powered by AI intelligence and collaboration. Are you ready?
Watch as we explore which SEO trends to prioritize to achieve sustainable growth and deliver reliable results. We’ll dive into best practices to adapt your strategy around industry-wide disruptions like SGE, how to navigate the top challenges SEO professionals are facing, and proven tactics for prioritizing quality and building trust.
You’ll hear:
- The top SEO trends to prioritize in 2024 to achieve long-term success.
- Predictions for SGE’s impact, and how to adapt.
- What E-E-A-T really means, and how to implement it holistically (hint: it’s never been more important).
With Zack Kadish and Alex Carchietta, we’ll show you which SEO trends to ignore and which to focus on, along with the solution to overcoming rapid, significant and disruptive Google algorithm updates.
If you’re looking to cut through the noise of constant SEO and content trends to drive success, you won’t want to miss this webinar.
2024 case study-SHEIN Analysis-Final.pdf
A brief analysis of SHEIN's digital transformation.
SHEIN’s business model:
1. D2C cross-border ecommerce: SHEIN integrate the manufactures from Guanzhou to make clothes and deliver direct to customers.
2. Digital marketing: Data driven online marketing for user acquisition.
3. Digital transforming vendor chain: the most core of the revolution to shorten the innovation and lead time.
4. Outstanding user experience: International delivery in high efficiency
Leverage four parts of the user satisfaction process and integrate related resource and information flow, which making SHEIN an international leading D2C ecommerce company.
• Keeping utilizing data in all process is another core capability. From the page click, sales metrics, fabric sourcing to manufacturing time, all data is integrated for decision making, leading an upward customer preference and much efficient business decision making process.
Snapshot of Consumer Behaviors of May 2024-EOLiSurvey (EN).pdf
PARTⅠ: Intension of cooking or dining out under the influence of food safety issues
PARTⅡ: New consuming behavior following up
Compitive analysis on Noise pvt Ltd.pptx
ChatGPT
Competitive Analysis: Noise Smartwatch
Overview
Noise is an Indian electronics brand that primarily manufactures smartwatches, wireless earphones, and other electronic accessories. Noise smartwatches have gained significant popularity due to their affordable pricing, feature-rich offerings, and stylish designs. The competitive landscape for Noise smartwatches includes both local and international brands that cater to various market segments. This analysis will focus on key competitors, market positioning, product features, pricing strategies, and consumer preferences.
Key Competitors
Amazfit (Huami):
Strengths: Known for excellent battery life, robust fitness tracking, and premium build quality.
Weaknesses: Slightly higher price points compared to Noise.
Products: Amazfit Bip U, Amazfit GTS series.
Realme:
Strengths: Strong brand presence, integration with Realme smartphones, and aggressive pricing.
Weaknesses: Limited variety in smartwatch models.
Products: Realme Watch, Realme Watch S.
Boat:
Strengths: Competitive pricing, appealing designs, and extensive marketing.
Weaknesses: Relatively new to the smartwatch market, which may affect consumer trust.
Products: Boat Storm, Boat Flash.
Samsung:
Strengths: High brand credibility, advanced features, and premium design.
Weaknesses: Higher price points make it less accessible to budget-conscious consumers.
Products: Galaxy Watch Active 2, Galaxy Watch 3.
Xiaomi:
Strengths: Strong ecosystem integration, affordable pricing, and extensive features.
Weaknesses: Less focus on premium design compared to some competitors.
Products: Mi Band series, Mi Watch.
Market Positioning
Noise positions itself as an affordable yet feature-rich alternative in the smartwatch market. Its target demographic includes budget-conscious consumers and fitness enthusiasts who seek value for money without compromising on essential features like fitness tracking, notifications, and battery life. Noise leverages its strong online presence and partnerships with e-commerce platforms to reach its audience effectively.
Product Features Comparison
Noise Smartwatches:
Key Features: Heart rate monitoring, SpO2 tracking, multiple sports modes, customizable watch faces, notifications, and music control.
Battery Life: Typically lasts 7-10 days on a single charge.
Build Quality: Focus on lightweight and comfortable designs with water-resistant capabilities.
Amazfit Smartwatches:
Key Features: Advanced fitness tracking, GPS, AMOLED displays, and long battery life (up to 20 days).
Battery Life: 10-20 days depending on the model.
Build Quality: Premium materials and durable designs.
Realme Smartwatches:
Key Features: Basic fitness tracking, SpO2 monitoring, and notifications.
Battery Life: Up to 9 days.
Build Quality: Sleek designs but slightly limited in variety.
Boat Smartwatches:
Key Features: Heart rate monitoring, multiple sports modes, and customizable watch faces.
Recently uploaded (20)
Learn more about affiliate marketing as a beginner
Learn more about affiliate marketing as a beginner
2025 Adventur ehomes Product Guide released Jun 1 2024
2025 Adventur ehomes Product Guide released Jun 1 2024
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdf
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdf
Meta Revolutionizes Product Promotion with Automated Video Catalog Ads.pptx
Meta Revolutionizes Product Promotion with Automated Video Catalog Ads.pptx
Evaluating the Effectiveness of Women-Focused Marketing
Evaluating the Effectiveness of Women-Focused Marketing
Embark on style journeys Indian clothing store denver guide.pptx
Embark on style journeys Indian clothing store denver guide.pptx
2024 Trend Updates: What Really Works In SEO & Content Marketing
2024 Trend Updates: What Really Works In SEO & Content Marketing
Snapshot of Consumer Behaviors of May 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of May 2024-EOLiSurvey (EN).pdf
I-Manifest 2015 TRO Australia
- 1. DidYouKnow? 43% 7% 7+ hours a day 1-2 hours a day
- 2. HowImportantareMobile Phonesto15yearolds? By Omar Maayah, Madeline Ky and Chelsea Manansala
- 5. Of Australians own a smartphone Of Australians own a mobile device SOURCE:http://www.campaignbrief.com/2013/10/our-digital-nation-australia-o.html Mobilephoneownership 97% 89%
- 6. 49% Own an 25% 7% 5% Own a Own a Own a ALL OTHER BRANDS WERE LESS THAN 5% SOURCE:http://www.hapticgeneration.com.au/survey-tells-us-how-australians-use-smartphones-and-tablets/ Mobilephoneownership
- 9. UserJourney
- 10. Waking up On the way to school During Class Recess/Lunch/Break After school SOURCE:PRIMARYRESEARCH. POINTSINADAYPHONEISUSED
- 12. 7.5to12.5 hours Daily According to 43% of our surveyed teens, the total Phone Time: SOURCE:PRIMARYRESEARCH. TotalPhonetime
- 13. Conclusion
- 14. 1 Teens are using their phones for the majority of the day Potential future target market for Google. conclusion
- 15. Teens are using their phones to research in class conclusion More options for split screens/ multitasking 2
- 16. 3 Most teens don’t choose their platform - parents do Target platform to the parents but with features that are transferrable to teens conclusion
- 17. Our dream phone would... Invention ➔ be accessible ➔ be a health-friendly phone ➔ have an extended battery life ➔ link with a house
- 18. 360°VIDEO