The document discusses the ubiquity and addictive nature of mobile phones, highlighting that over 5 billion people own one, significantly outnumbering toothbrushes. It mentions various health syndromes associated with excessive mobile phone use, emphasizing potential negative consequences on well-being. Additionally, it introduces iclick, an online advertising platform aimed at optimizing marketing efficiency and maximizing ROI.

1. I Can’t Live
Without
My Mobile Phone
1
Mobile Phones
are Everywhere
Out of 6.8 billion people on the planet
5.1 VS 4.2
Billion of People
Own a cellphone
Billion of People
Own a toothbrush
120
Million of iPhones Sold in 2012
More than the weight of
the Eiffel Tower
2
Mobile Phones are Addictive
15% 40% 64%
Interrupted sex to answer
a phone call
3
Answer mobiles in the toilet
Sleep with mobiles
Mobile Phones can disconnect
you from your health
Overdosing on smart phones can have serious repercussions on health and well-being.
You may not realize it the impact until it’s too late.
Here are some of the syndromes:
Phantom
Vibration
Syndrome
Mobile Phone
Dependency
Syndrome
iPhone Thumb
Syndrome
Cell Phone
Elbow
Walking and
Talking Accident
SOURCES:
Statista, Dec 2012 | Mobile Marketing Association, May 2012 | Best Computer Science Degrees, May 2012 | IPSOS, May 2012 | MSN Health & Fitness, Feb 2011 | Makeuseof.com, 2011
Redefine the digital marketplace and advertising performance with data,
insights and innovations.
iClick is the first online buy-side platform in Asia. With its proprietary cross-marketplace
optimization platform – XMO, iClick helps marketers adapt to the complex, advertising
ecosystem by simplifying and automating the online marketing process. This cuttingedge data technology brings efficiency to campaigns and eventually maximizes ROI in a
sustainable manner.
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