The document discusses the importance of having a mobile-led digital strategy for businesses. It notes that mobile devices have fully infiltrated our daily lives, with people checking their phones over 100 times per day. The strategy must consider data, design, and defense. On data, it notes that mobile phones generate huge amounts of data but also have privacy risks. Design considers the audience and content access points. Defense addresses issues around allowing employees to use personal devices for work like data security, distraction, and liability risks.
You don't get to decide which device people use to access your content: they do. By 2015, more people will access the internet via mobile devices than on traditional computers. In the US today, one-third of people who browse the internet on their mobile phone say that's the only way they go online—for teens and young adults, those numbers are even higher. It's time to stop avoiding the issue by saying "no one will ever want to do that on mobile; "chances are, someone already wants to. In this session, Karen will discuss why you need to deliver content wherever your customer wants to consume it — and what the risks when you don't make content accessible to mobile users. Already convinced it's important? She'll also explain how to get started with your mobile content strategy, defining what you want to publish, what the relationship should be between your mobile and desktop site, and how your editorial workflow and content management tools need to evolve.
Just What We Needed, Another Web 2.0 PresentationJ Drew Feldman
Presentation on web 2.0 created by Jeff Hilimire and J Drew Feldman at Engauge - exploring the evolution of the web with a focus on emerging technologies and where the world is heading.
You don't get to decide which device people use to access your content: they do. By 2015, more people will access the internet via mobile devices than on traditional computers. In the US today, one-third of people who browse the internet on their mobile phone say that's the only way they go online—for teens and young adults, those numbers are even higher. It's time to stop avoiding the issue by saying "no one will ever want to do that on mobile; "chances are, someone already wants to. In this session, Karen will discuss why you need to deliver content wherever your customer wants to consume it — and what the risks when you don't make content accessible to mobile users. Already convinced it's important? She'll also explain how to get started with your mobile content strategy, defining what you want to publish, what the relationship should be between your mobile and desktop site, and how your editorial workflow and content management tools need to evolve.
Just What We Needed, Another Web 2.0 PresentationJ Drew Feldman
Presentation on web 2.0 created by Jeff Hilimire and J Drew Feldman at Engauge - exploring the evolution of the web with a focus on emerging technologies and where the world is heading.
Digital security update: 10 cybersecurity and privacy threatsEntefy
A much as we all enjoy a laugh at "lost Nigerian prince" email scams, more than $12 billion is lost annually to phishing scams. Add in malware, ransomware, cryptojacking, and accidental password exposure and the need for constant vigilance in our digital lives becomes clear. To help you stay informed, we've assembled these 10 examples of cybersecurity and data privacy threats.
The original research in this presentation comes from the Entefy article, "10 cybersecurity and privacy threats that will make you miss Nigerian prince and lottery email scams."
Friends, a zombie apocalypse is upon us: an onslaught of new mobile devices, platforms, and screen sizes, hordes of them descending every day. We're outmatched. There aren't enough designers and developers to battle every platform. There aren't enough editors and writers to populate every screen size. Defeating the zombies will require flexibility and stamina—in our content. We'll have to separate our content from its form, so it can adapt appropriately to different contexts and constraints. We'll have to change our production workflow so we're not just shoveling content from one output to another. And we'll have to enhance our content management tools and interfaces so they're ready for the future. Surviving the zombie apocalypse is possible. In this talk Karen will explain how: by developing a content strategy for mobile.
The past, present, and future outlook of Mobility. This presentation tracks everything from the first transistor created in 1947, through the exabytes of data created every month.
My Keynote from the Mobile Conference in Copenhagen covering digital user behavior, the omniscient landscape, research and learnings from successfull omni-channel companies.
This will be the year of digitally – driven transformation – with a twist. New checks and balances will come into play to reign in the runaway train as we hurtle towards a new era in marketing, media and corporate reputation.
It will be the year marketers get real with AI – and get to grips with Blockchain. New rules of engagement will put the brakes on the fakes. Government will lead a Tech Lash against the power of new Net States. Digital media models will merge in the social space, and store managers will morph into marketing managers in the retail space. Increasingly political brands will champion social change, emboldened by consumers who, disillusioned with government, look to stand with brands that stand for something instead.
In 2018, change is the only certainty. Standing still is not an option. This is what to expect.
How the Internet is Redesigning Business by @JoeySheppEarthsite
The Internet is having a profound impact on all areas of business. In this presentation, learn a comprehensive new media vocabulary which is the basis for an experimental MBA in Digital Media curriculum.
Uncle Sam Wants You (To Optimize Your Content For Mobile)Karen McGrane
President Obama recently directed all government agencies to optimize their content for mobile, saying "Americans deserve a government that works for them anytime, anywhere, and on any device." Government has a responsibility to make its content available to all Americans equally. What about your organization? If the government has mandated its agencies to develop a content strategy for mobile, isn't it time you did too?
In this session, Karen will discuss why it's important to think holistically about publishing your content in whatever channel or device your customer wants to consume it — and what the risks are in not making content accessible to mobile users. Already convinced it's important? She'll also explain how to get started with your mobile content strategy, defining what you want to publish, what the relationship should be between your mobile and desktop site, and how your editorial workflow and content management tools need to evolve.
Up your game with Digital Transformation and unlock opportunities by creating enhanced user experiences to better serve and engage with your customers at scale.
It’s time to slam dunk your customer experience strategy.
Digital security update: 10 cybersecurity and privacy threatsEntefy
A much as we all enjoy a laugh at "lost Nigerian prince" email scams, more than $12 billion is lost annually to phishing scams. Add in malware, ransomware, cryptojacking, and accidental password exposure and the need for constant vigilance in our digital lives becomes clear. To help you stay informed, we've assembled these 10 examples of cybersecurity and data privacy threats.
The original research in this presentation comes from the Entefy article, "10 cybersecurity and privacy threats that will make you miss Nigerian prince and lottery email scams."
Friends, a zombie apocalypse is upon us: an onslaught of new mobile devices, platforms, and screen sizes, hordes of them descending every day. We're outmatched. There aren't enough designers and developers to battle every platform. There aren't enough editors and writers to populate every screen size. Defeating the zombies will require flexibility and stamina—in our content. We'll have to separate our content from its form, so it can adapt appropriately to different contexts and constraints. We'll have to change our production workflow so we're not just shoveling content from one output to another. And we'll have to enhance our content management tools and interfaces so they're ready for the future. Surviving the zombie apocalypse is possible. In this talk Karen will explain how: by developing a content strategy for mobile.
The past, present, and future outlook of Mobility. This presentation tracks everything from the first transistor created in 1947, through the exabytes of data created every month.
My Keynote from the Mobile Conference in Copenhagen covering digital user behavior, the omniscient landscape, research and learnings from successfull omni-channel companies.
This will be the year of digitally – driven transformation – with a twist. New checks and balances will come into play to reign in the runaway train as we hurtle towards a new era in marketing, media and corporate reputation.
It will be the year marketers get real with AI – and get to grips with Blockchain. New rules of engagement will put the brakes on the fakes. Government will lead a Tech Lash against the power of new Net States. Digital media models will merge in the social space, and store managers will morph into marketing managers in the retail space. Increasingly political brands will champion social change, emboldened by consumers who, disillusioned with government, look to stand with brands that stand for something instead.
In 2018, change is the only certainty. Standing still is not an option. This is what to expect.
How the Internet is Redesigning Business by @JoeySheppEarthsite
The Internet is having a profound impact on all areas of business. In this presentation, learn a comprehensive new media vocabulary which is the basis for an experimental MBA in Digital Media curriculum.
Uncle Sam Wants You (To Optimize Your Content For Mobile)Karen McGrane
President Obama recently directed all government agencies to optimize their content for mobile, saying "Americans deserve a government that works for them anytime, anywhere, and on any device." Government has a responsibility to make its content available to all Americans equally. What about your organization? If the government has mandated its agencies to develop a content strategy for mobile, isn't it time you did too?
In this session, Karen will discuss why it's important to think holistically about publishing your content in whatever channel or device your customer wants to consume it — and what the risks are in not making content accessible to mobile users. Already convinced it's important? She'll also explain how to get started with your mobile content strategy, defining what you want to publish, what the relationship should be between your mobile and desktop site, and how your editorial workflow and content management tools need to evolve.
Up your game with Digital Transformation and unlock opportunities by creating enhanced user experiences to better serve and engage with your customers at scale.
It’s time to slam dunk your customer experience strategy.
Understand the cross-device consumer in just 15 minutesJim Nichols
To get the most out of your marketing and advertising programs, it’s essential that you understand today’s consumer and the multi-device phenomenon of how they connect, communicate, shop and buy. Get the facts about cross-device consumer behaviors, and then four tips on how to use them to your brand advantage.
Cross-device usage
Mobile’s share of total connected time
The "mobile-only" and "mobile-mostly" connected consumer
Cross-device purchasing
Download this compelling information today so you can develop a cross-device strategy that delivers better ROI.
Understand the cross-device consumer in just 15 minutesConversant, Inc.
To get the most out of your marketing and advertising programs, it’s essential that you understand today’s consumer and the multi-device phenomenon of how they connect, communicate, shop and buy. Get the facts about cross-device consumer behaviors, and then four tips on how to use them to your brand advantage.
Cross-device usage
Mobile’s share of total connected time
The "mobile-only" and "mobile-mostly" connected consumer
Cross-device purchasing
Download this compelling information today so you can develop a cross-device strategy that delivers better ROI.
The use of Mobile technology in the workplace is increasing rapidly. As businesses adopt the latest gadgets, research into the effects of working in a 'wired' world also suggest using caution and setting usage guidelines.
The Internet of Security Things (A Story about Change) Lori MacVittie
Lots of change is impacting security. This presentation looks at four key security concerns that are most impacted by application and technology trends and what we can look for in solutions to address those concerns.
What would it look like if Veterinarians went #MobileFirst? (draft)3GDR
Watch video of this presentation on YouTube:
https://www.youtube.com/watch?v=L1CbYypzJYM
Draft of the slides used in a presentation about the mHealth opportunity in Veterinary Medicine by David Doherty at the BVA/RVS #VetFutures event held at the Royal Veterinary College in London on Monday 4th July 2016.
https://mhealthinsight.com/2016/06/22/vetfutures/
Why Reduction Prevention Technology Is essential For Shop Design Retail shrinkage may be the premier revenue killer accountable for the demise on most retail companies.
17. THE LAST THING WE DO AT NIGHT
95% OF PEOPLE USE THE PHONE FOR
SOMETHING JUST BEFORE GOING TO BED
http://www.businessinsider.com/90-of-18-29-year-olds-sleep-with-their-smartphones-2012-11
18. OUR SLEEPING PARTNER
90% OF SMARTPHONE USERS AGE 18-29
SLEEP WITH A CELL PHONE
http://www.businessinsider.com/90-of-18-29-year-olds-sleep-with-their-smartphones-2012-11
19. MIDDLE OF THE NIGHT
HALF OF PEOPLE CHECK THEIR PHONES
IMMEDIATELY IF THEY WAKE UP DURING
THE NIGHT
http://www.huffingtonpost.com/2013/09/16/sleep-phone-tablet-bed_n_3924161.html
20. THE FIRST THING WE SEE IN THE MORNING
THE AVERAGE USER REACHES FOR THEIR
PHONE AT 7:31AM
http://www.dailymail.co.uk/sciencetech/article-2449632/How-check-phone-The-average-person-does-110-times-
DAY-6-seconds-evening.html
21. BEFORE WE GET UP
CHECK PERSONAL EMAILS AND FACEBOOK
http://www.dailymail.co.uk/sciencetech/article-2449632/How-check-phone-The-average-person-does-110-times-
DAY-6-seconds-evening.html
22. WHAT WE DO DURING THE DAY
THE AVERAGE USER CHECKS THEIR PHONE
110 TIMES A DAY
THAT’S THREE HOURS AND SIXTEEN
MINUTES A DAY
http://www.dailymail.co.uk/sciencetech/article-2449632/How-check-phone-The-average-person-does-110-times-
DAY-6-seconds-evening.html
24. IF YOU RUN A BUSINESS,
OR DO PUBLIC RELATIONS FOR A BUSINESS
YOU’RE ALWAYS ON
25. TOTAL POPULATION
7 BILLION
3 BILLION INTERNET USERS
40% OF WORLD POPULATION
1.75 BILLION SMARTPHONE USERS
1/4 OF WORLD POPULATION
http://www.internetlivestats.com/internet-users/
26. Q4 2012
77% of mobile searches were done from a
location (work or home).
In these same locations, a desktop PC
was available.
http://searchenginewatch.com/article/2255624/77-of-Mobile-Searches-Happen-at-Home-or-Work-Study
27. JANUARY 2014
Mobile devices accounted for 55% of
Internet usage in the United States.
Desktop PC’s accounted for 45% of Internet
usage in the United States.
http://money.cnn.com/
28. Q1 2014
Eight quarters of declining shipments.
2015
Traditional PC market
(desk-based and notebook)
is on pace to contract 6.7 percent in 2014
and 5.3 percent in 2015
http://www.gartner.com/newsroom/id/2793921
29.
30. MOBILE HAS WON
http://www.themechanism.com/voice/2014/10/03/avoiding-a-mobile-house-of-cards/
31. “THERE IS NO BETTER WAY TO
OVERPOWER A TRICKLE OF DOUBT
THAN WITH A
FLOOD OF NAKED TRUTH.”
35. Five petabytes of data are generated every
day by mobile phone subscribers -- the
equivalent of 100 million four-drawer filing
cabinets filled with paper.
http://money.cnn.com/2014/02/28/technology/mobile/mobile-apps-internet/
36. THERE ARE TWO KINDS OF
MOBILE STRATEGIES.
AFTER ALL, WE ARE NOTHING
!
MORE OR LESS THAN WHAT
WE CHOOSE TO REVEAL.”
THE SORT OF MOBILE STRATEGY THAT
MAKES YOU STRONG, OR A USELESS
MOBILE STRATEGY . THE SORT OF
STRATEGY THAT’S ONLY SUFFERING.
!
I HAVE NO PATIENCE FOR
USELESS STRATEGY.
40. For more about The Mechanism’s
Twitter Aggregator Application for Business Intelligence
contact: Dave.Fletcher@TheMechanism.com
41.
42.
43.
44. To see this video, which shows
an example of eLearning
Gamification go here:
https://vimeo.com/108943780
!
use password: g4merPRSA
45. “This now sets the standard moving
forward for quality of modules”
!
“Easily the best looking and most
interactive eLearning module we currently
have”
46. For more about The Mechanism’s
Immersive eLearning Applications
Contact: Dave.Fletcher@TheMechanism.com
47. DARK SIDES TO DATA COLLECTION
THERE ARE WAYS TO ACCESS API’S
TO UTILIZE DATA FOR MARKETING AND PR
COLLECTION OF DATA THROUGH
MOBILE DEVICES IS BECOMING
MORE COMMONPLACE
66. LOST DEVICES WITH UNSECURED DATA.
A MISSING PHONE OR TABLET RAISES THE
POSSIBILITY OF AN OUTSIDER ACCESSING
COMPANY TRADE SECRETS OR SENSITIVE
INFORMATION ABOUT CUSTOMERS AND
EMPLOYEES.
http://www.inc.com
67. DISTRACTED DRIVING
LAST YEAR COCA-COLA WAS HIT WITH A
$21 MILLION COURT JUDGMENT AFTER A
COCA-COLA TRUCK DRIVER WHO WAS
TALKING ON HER CELL PHONE
WHILE DRIVING
STRUCK A TEXAS WOMAN.
http://www.inc.com
68. SOCIAL MEDIA CONTENT
IF YOUR COMPANY HAS A BYOD POLICY,
RACIST COMMENTS POSTED ON TWITTER,
CAN BE USED AS EVIDENCE IN A LAWSUIT
THAT ALSO NAMES THE EMPLOYER AS A
DEFENDANT.
http://www.inc.com
69. SEXUAL HARASSMENT & SEXTING
FORTY PERCENT OF ADULTS UP TO THE AGE
OF 34 ADMIT TO “SEXTING."
IF THERE'S CONCRETE EVIDENCE OF
SEXUAL HARASSMENT IN THE OFFICE, IT
COULD BE USED AGAINST THE COMPANY.
http://www.inc.com
71. VIRGIN AIRLINES TESTS BEACONS IN
HEATHROW
LONG TERM USE FOR RETAILERS
www.ibtimes.co.uk/virgin-atlantic-trials-low-energy-bluetooth-beacon-technology-london-heathrow-airport-1446871
72.
73. BEACONS DON'T ACTUALLY COLLECT OR
SEND ANY INFORMATION.
THEY PING OUT BLUETOOTH SIGNALS,
WHICH ARE RECEIVED BY PHONES THAT
HAVE DOWNLOADED AND GIVEN
PERMISSION TO SPECIFIC APPS.
http://mashable.com/2014/10/06/hidden-beacon-devices-in-new-york-city-phone-booths-could-be-removed/
74. FEELINGS
ALMOST FOUR IN TEN USERS ADMITTED TO
FEELING LOST WITHOUT THEIR DEVICE
http://www.dailymail.co.uk/
75. SUBJECTS WERE EXPOSED SEPARATELY
TO AUDIO AND TO VIDEO OF A RINGING
AND VIBRATING IPHONE
THERE WAS A FLURRY OF ACTIVATION IN
THE INSULAR CORTEX OF THE BRAIN,
WHICH IS ASSOCIATED WITH FEELINGS
OF LOVE AND COMPASSION
http://www.patheos.com/blogs/markdroberts/2011/10/03/you-and-your-cell-phone-is-it-addiction-or-love/
76.
77. “I LOVE MY PHONE
I LOVE HER MORE THAN
A SHARK LOVES BLOOD.”
78. To watch this video, which shows
how science fiction depicts wearable technology
go here:
https://vimeo.com/108922052
79. THANK YOU!
!
@DAVEFLETCHER
@THEMECHANISM
CRAFTING TOMORROW’S #DIGITALEXPERIENCE
LEARN MORE: HTTP://THEMECHANISM.COM
P : 212-221-3444
E : NEWBIZ@THEMECHANISM.COM
HTTP://WWW.THEMECHANISM.COM/CONTACT/