The document discusses how administrators can use various Web 2.0 tools to improve work efficiency, communication, and build a sense of community. It provides examples of tools like blogs, wikis, podcasts, and social bookmarking services that administrators have used for initiatives like conveying district messages, recruiting teachers, and facilitating internal planning and discourse. Recommendations are made to consider factors like simplicity, ubiquity, reliability, and usability when deciding which tools to adopt.