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Shauna Ameye
- 1. Shauna Ameye ISM 3013 ITCompany
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- 4. IKEA was founded in1943 by Ingvar Kamprad at the age of 17. Working out of his family farm near a small village in Sweden, Kamprad made his start by selling matches he bought from Stockholm.
- 5. The 20’s At theage of five Ingvar Kamprad starts selling matches to his nearby neighbors and by the time he is seven, he starts selling further. Using his bicycle he finds that he can buy matches in bulk cheaply in Stockholm and re-sell them individually at a very low price but still make a good profit. From matches he expands to selling flower seeds, greeting cards, Christmas tree decorations, and later pencils and ball-point pens.
- 6. The 40’s and50’s The roots of a furniture dealer. Ingvar Kamprad is entrepreneurial in developing IKEA into a furniture retailer. This period sees the exploration of furniture design, self assembly, advertising, the use of a catalogue and a showroom to reach the many people.
- 7. The 60’s and70’s The IKEA concept starts to take shape. New IKEA stores open and hero products are developed such as POÄNG, KLIPPAN and BILLY bookcase. It is a time where concept takes shape and is documented in Ingvar Kamprad's The Testament of a Furniture Dealer.
- 8. The 1990’s IKEA growseven more. Children's IKEA is introduced and the focus is on home furnishing solutions to meet the needs of families with children. The IKEA Group is formed and responsibility for people and the environment is seen as a prerequisite for doing good business
- 9. 2000’s IKEA expands intoeven more markets such as Japan and Russia. Everything for the bedroom and kitchen is explored and presented in co-ordinated furnishing solutions. This period also sees the successes of several partnerships regarding social and environmental projects
- 10. Growth Strategy Concentrated oncost reduction In 2008 IKEA set a new strategic path to offer even lower prices to Consumers Focus on new home owners and middle class consumers Kept products high quality and low cost
- 11. Long Term Goals MrOhlsson the president of IKEA argues that IKEA is more competitive as a privately owned company. Instead of sweating to meet the quarterly targets the stock market demands, it can concentrate on long-term growth. Plans to double the pace of store openings in China, where IKEA already has 11 outlets. Hopes to move into India when the retail market opens up there. He even sees room for expansion in Britain. An Englishman's home is his castle, and castles need furniture.
- 12. IKEA vision explicitlystates, "To create a better everyday life for the many people. We make this possible by offering a wide range of well-designed, functional home furnishing products at prices so low that as many people as possible will be able to afford them" THE IKEA VISION
- 13. #45 WORLD’S MOST VALUABLEBRANDS *FORBES LIST*
- 14. New IKEA websitelaunch IKEA announces a new website design, currently rolling out in 24 countries worldwide.
- 15. As of August2015, IKEA owns and operates 373 stores in 47 countries. In fiscal year 2010, US$23.1 billion worth of goods were sold, a total that represented a 7.7 percent increase over 2009. The IKEA website contains about 12,000 products and is the closest representation of the entire IKEA range. There were over 470 million visitors to IKEA's websites in the year from September 2007 to September 2008. The company is responsible for approximately 1% of world commercial-product wood consumption, making it one of the largest users of wood in the retail sector
- 16. Whole living roomoptions
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- 18. You can evencreate a whole kitchen
- 19. IKEA has reallymade a name for themselves by being ahead of the competition in price and growth.
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