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       IKEA
         英语 083
         郭旭楠      200809300305
         欧阳舒娴     200809300309
         刘舜佳      200809300308
         金敏杰      200809300307
         朱春成      200809300329
         陈高明      200809300301
Contents

1       Brief introduction


2       Corporate structure

3          Products


4          Marketing

5         Future plan

    3
Brief introduction

 IKEA (Ingvar Kamprad Elmtaryd Agunnaryd)
 Founder : Ingvar Kamprad ( when 17 years
 old)
 Founded: Älmhult, Småland, Sweden (1943)
 Headquarter: Leiden, Netherlands
 Type : Private
 Genre : Retail (Specialty)
Brief introduction

 Products :Self-assembly furniture
            household appliances
            home accessories
 Net income: € 2.7 billion (2010)
 Employees:127,000 (2010)
 Website: IKEA.COM
Distribution

 Until October 2010, the chain has 313 stores in 38
  countries, most of them in Europe, North America,
  Asia and Australia. The IKEA Group itself owns 276
  stores in 25 countries and the other 37 stores are
  owned and run by franchisees outside the IKEA
  Group in 16 countries/territories.
313




2010
Corporate structure

                            for-profit corporation
                                           -------INGKA Holding

Two-level-structure
                           not-for-profit corporation
                                        ----------INGKA   Foundation
                    €45 million in
                        2010                 Charitable      Giving

            world’s largest charitable organization: net worth of $36 billion
            promote “innovations in architecture and interior design.”
Products
 Furniture :
  Designed to be assembled by the consumer rather than being
  sold pre-assembled
 Houses, flats
  Expanded the product base to include flat-pack houses
 Family Mobile :
  Main article: IKEA Family Mobile
 Manufacturing :
   With suppliers in 50 countries, roughly 2/3 of purchasing is
  from Europe with about 1/3 from Asia.
• Winter collection
           •Storage furniture
             •TV solutions
 • Small storage & Clothes storage
          •Sofas & armchairs
        • Tables & desks Chairs
 •    Lighting Decoration & mirrors
               •   Floors
•Textiles & rugs & Beds & mattresses
           •Cooking & eating
       •Furniture care & hardware
     • Kitchen cabinets & appliances
          •Bathroom furniture
             • For your pets
            •Children's IKEA
Awards
 2004 and 2005
 100 Best Companies for Working Mothers by Working Mothers
 magazine.
 2006
  Ranking 96 in Fortune‘s 100 Best Companies to Work For
 October 2008
 Named one of “Canada‘s Top 100 Employers” by Mediacorp
 Canada Inc.
  Featured in Maclean's newsmagazine
Marketing
 IKEA publishes an annual catalogue
 First published in Swedish in 1951
 Now published in 55 editions, in 27 languages for 36
  countries
 Considered to be the main marketing tool of the retail
  giant, consuming 70% of the company's annual
  marketing budget
Future plan

 Running on 100 percent renewable energy.
   ---On February 17, 2011, IKEA announced the plans for a wind farm in
  Dalarna County, Sweden
 Position IKEA as the leader in the home furnishings market.
 Deliver a very aggressive sales target (the number is
  confidential).
 Provide a strong sense of connection between IKEA and the local
  community.
   --- Effectively communicate IKEA's personality (fun, empathetic,
  intelligent) and its product range (quality home furnishings for the entire
  home).
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Ikea

  • 1. LOGO IKEA 英语 083 郭旭楠 200809300305 欧阳舒娴 200809300309 刘舜佳 200809300308 金敏杰 200809300307 朱春成 200809300329 陈高明 200809300301
  • 2. Contents 1 Brief introduction 2 Corporate structure 3 Products 4 Marketing 5 Future plan 3
  • 3. Brief introduction  IKEA (Ingvar Kamprad Elmtaryd Agunnaryd)  Founder : Ingvar Kamprad ( when 17 years old)  Founded: Älmhult, Småland, Sweden (1943)  Headquarter: Leiden, Netherlands  Type : Private  Genre : Retail (Specialty)
  • 4. Brief introduction  Products :Self-assembly furniture household appliances home accessories  Net income: € 2.7 billion (2010)  Employees:127,000 (2010)  Website: IKEA.COM
  • 5. Distribution  Until October 2010, the chain has 313 stores in 38 countries, most of them in Europe, North America, Asia and Australia. The IKEA Group itself owns 276 stores in 25 countries and the other 37 stores are owned and run by franchisees outside the IKEA Group in 16 countries/territories.
  • 7. Corporate structure for-profit corporation -------INGKA Holding Two-level-structure not-for-profit corporation ----------INGKA Foundation €45 million in 2010 Charitable Giving world’s largest charitable organization: net worth of $36 billion promote “innovations in architecture and interior design.”
  • 8. Products  Furniture : Designed to be assembled by the consumer rather than being sold pre-assembled  Houses, flats Expanded the product base to include flat-pack houses  Family Mobile : Main article: IKEA Family Mobile  Manufacturing : With suppliers in 50 countries, roughly 2/3 of purchasing is from Europe with about 1/3 from Asia.
  • 9. • Winter collection •Storage furniture •TV solutions • Small storage & Clothes storage •Sofas & armchairs • Tables & desks Chairs • Lighting Decoration & mirrors • Floors •Textiles & rugs & Beds & mattresses •Cooking & eating •Furniture care & hardware • Kitchen cabinets & appliances •Bathroom furniture • For your pets •Children's IKEA
  • 10. Awards  2004 and 2005 100 Best Companies for Working Mothers by Working Mothers magazine.  2006 Ranking 96 in Fortune‘s 100 Best Companies to Work For  October 2008 Named one of “Canada‘s Top 100 Employers” by Mediacorp Canada Inc. Featured in Maclean's newsmagazine
  • 11. Marketing  IKEA publishes an annual catalogue  First published in Swedish in 1951  Now published in 55 editions, in 27 languages for 36 countries  Considered to be the main marketing tool of the retail giant, consuming 70% of the company's annual marketing budget
  • 12. Future plan  Running on 100 percent renewable energy. ---On February 17, 2011, IKEA announced the plans for a wind farm in Dalarna County, Sweden  Position IKEA as the leader in the home furnishings market.  Deliver a very aggressive sales target (the number is confidential).  Provide a strong sense of connection between IKEA and the local community. --- Effectively communicate IKEA's personality (fun, empathetic, intelligent) and its product range (quality home furnishings for the entire home).
  • 13. LOGO