This document discusses IKEA's operational strategies, HR policies, marketing strategies, and financial implications. It outlines IKEA's goals to create better everyday lives for customers. It details IKEA's inputs that are transformed through various processes to produce outputs. It also provides IKEA's projected sales growth and financial performance over the next several years as the retail industry in India continues to grow and change.

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•IKEA - INTRODUCTION
•OPERATIONAL STRATEGIES
•HR POLICY
•MARKETING STRATEGY
•FINANCIAL IMPLICATION
•CHANGES IN RETAIL INDUSTRY

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5. “To create a better everyday
life for the many people”
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INPUT TRANSFORMATION OUTPUT

7.  Employee branding
 Promotion policy.
 Reward system.
 Issue Resolution
 Flexitime.
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8.  Communication policy.
 Discipline policy
 Safe and Healthy Work Environment.
 Work-Life Balance.
 Workforce diversity.
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9. Marketing
Communication
programmes
Sales
Promotion
Events
AdvertisementPublic
Relations
E-Marketing
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
Sr. No. Description Amount Rs
(crores)
1 Sales revenue 1500
2 Manufacturing expenses 400
3 Selling and distribution expenses 100
4 Administrative expenses 300
5 Interest 60
6 Depreciation 40
7 Gross profit
[1 – (2 + 3 + 4 + 5 + 6)]
900
8 Income tax 240
9 Net profit 360

22. YEAR GOWTH IN % SALES (crores)
2014-15 6 % 1590
2015-16 8 % 1700
2016-17 11% 1890
2017-18 12.5% 2100
2018-19 14% 2300
2019-20 17% 2700
2020-21 20% 3200
2021-22 22% 3900
2022-23 23% 4700
2023-24 27% 5800
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23.  Impact on growth in retail sector in
India.
 Change in various strategy.
 Creation of employment.
 Encourage organised store format.
 Increased competition.
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