This document appears to be from a conference on user experience design held on September 2nd and 3rd, 2010 in Dublin. It contains links to conference proceedings, videos, and quotes on topics related to user-centric design, empathy in design, and creating value for users over prioritizing profits. The document suggests that breakthrough innovation is incremental and emphasizes adapting technology to users rather than forcing users to adapt to technology. It also questions what will differentiate similar products and notes that a good user experience connects users to their environment.

1. September 2nd and 3rd 2010 Dublin City University

2. ACADEMIA http://www.clarity-centre.org/iHCI2010/pdf/iHCI2010Proceedings.pdf

8. PROFESSIONALS http://ihci.ixd.ie/

16. http://www.youtube.com/watch?v=LzVwjVTpslE

24. User-centric design makes the worldgo ‘round (And the cash flow in) Mark Congiusta iHCI2010 http://www.youtube.com/watch?v=oA1E3pmSuEQ

25. Greed is good. NOT

26. Designing good user experiences requires empathy

27. Profit vs. Value

28. What is value ? Money Time Efficiency Productivity Success Happiness Fun Surprise Serendipity Satisfaction able

36. Breakthrough innovation is incremental

40. “It is far better to adapt the technology to the user than to force the user to adapt to the technology.” – Larry Marine

41. 9 out of 10 doctors agree… THE INTERNET SUCKS!

43. When everyone makes the same product what will differentiate them?

46. When the interface is gone… …all that’s left is the experience

50. http://bit.ly/6thsenseUI

52. http://futureselfservicebanking.com/

53. All you need to know… Creating value > Making money(But making money is still pretty cool) You do not know more than your users(But it’s your job to know more about their needs) Make things as simple as possible(But not simpler) Good UX connects users with their environment(But…Well, no “but” for that one)

54. Thanks!

55. http://www.ixda.org/node/27165