How does the mobile channel fit in to a brands overall marketing strategy? Very carefully. Even with supersaturated penetration in the Irish Market marketing to people on their mobiles has yet to be effectively leveraged as a discreet advertising component. Some thoughts on how that can be remedied. Presented to agencies and clients at the Mobile Marketing Conference in Dublin September 2008.
From John Ratzenberger to Internet Porn: A Detailed Look at Information Overl...Mark Congiusta
Ignite Dublin #2 - December 4, 2009
From John Ratzenberger to Internet Porn: A Detailed Look at Information Overload in a 5 Whole Minutes
http://www.youtube.com/watch?v=KvBYLFOCKJg
Scientific progress will surely save the earth! (If it doesn't kill us first)Mark Congiusta
Ignite Dublin #4 - April 14, 2010
Scientific progress will surely save the earth! (If it doesn't kill us first)
http://www.youtube.com/watch?v=Cmks_Su8xsM
Digital Marketing Management: User and Customer ExperienceMark Congiusta
Digital Marketing Management: User and Customer Experience
Lecture slides for a class I taught in the Graduate Certificate in Digital Marketing program at Dublin City University, winter session 2011-12. The lectures were broken down into 4 parts:
1. Digital Marketing Management Basics - Building a foundation upon which to base all digital marketing activities including common pitfalls and often overlooked opportunities.
2. The Brand/Agency Partnership - How brands should identify the best agencies to partner with for their marketing endeavors and how agencies can compete and win in a crowded digital space.
3. User and Customer Experience - Using a user-centric methodology for designing marketing engagement activities and campaigns.
4. Targeting, Measurement and ROI - How to identify, plan, engage, track and iterate marketing campaigns using data and insight.
How does the mobile channel fit in to a brands overall marketing strategy? Very carefully. Even with supersaturated penetration in the Irish Market marketing to people on their mobiles has yet to be effectively leveraged as a discreet advertising component. Some thoughts on how that can be remedied. Presented to agencies and clients at the Mobile Marketing Conference in Dublin September 2008.
From John Ratzenberger to Internet Porn: A Detailed Look at Information Overl...Mark Congiusta
Ignite Dublin #2 - December 4, 2009
From John Ratzenberger to Internet Porn: A Detailed Look at Information Overload in a 5 Whole Minutes
http://www.youtube.com/watch?v=KvBYLFOCKJg
Scientific progress will surely save the earth! (If it doesn't kill us first)Mark Congiusta
Ignite Dublin #4 - April 14, 2010
Scientific progress will surely save the earth! (If it doesn't kill us first)
http://www.youtube.com/watch?v=Cmks_Su8xsM
Digital Marketing Management: User and Customer ExperienceMark Congiusta
Digital Marketing Management: User and Customer Experience
Lecture slides for a class I taught in the Graduate Certificate in Digital Marketing program at Dublin City University, winter session 2011-12. The lectures were broken down into 4 parts:
1. Digital Marketing Management Basics - Building a foundation upon which to base all digital marketing activities including common pitfalls and often overlooked opportunities.
2. The Brand/Agency Partnership - How brands should identify the best agencies to partner with for their marketing endeavors and how agencies can compete and win in a crowded digital space.
3. User and Customer Experience - Using a user-centric methodology for designing marketing engagement activities and campaigns.
4. Targeting, Measurement and ROI - How to identify, plan, engage, track and iterate marketing campaigns using data and insight.
You have a great product or service to sell, and you know people everywhere will want to buy it, so you dive into e-commerce and wait for the sales to start rolling in...except...nothing happens. Today, buyers beware more than just what they spend their money on, they also pay keen attention to where and how those transactions take place. In this session we will look at what separates good online customer experiences from the bad and the role of design in this distinction.
The way we work as user experience professionals has changed almost overnight. Keeping your focus and staying connected with coworkers is not just different these days; it’s downright exhausting. We still need to find ways to be productive and collaborate and deliver work inside an unprecedented reality where the lines between work and life are more than blurred; they’re obliterated. Using tried and true strategic methodologies that create workable boundaries to keep professional responsibilities from encroaching too far into the personal sphere, it is possible to strike a structured balance between the two. Bring your willingness to try new things and a designer’s mindset for solving intractable problems, and we’ll all get through this together.
Everyone loves the *idea* of design thinking, but not everyone has been able to put it into practice, especially at scale. In this session we will review a few case studies from the Cisco Security Business Group that demonstrate how design thinking has transformed the way large, complex, enterprise software products are being designed and built using design thinking as a driving process.
Making security software is hard. Making lots of security products is harder. Making lots of security products with a great and consistent user experience is, well, nigh on impossible. But it can be done. In this presentation you will find out exactly how to deliver not just the best security technology to your customers, but also a pretty darn good user experience to boot. And even more importantly, how you, as a designer, can personally contribute to making it even better!
Design Sprints are peculiar alchemy. Having the right plan. Inviting the right people. Ordering enough food. And while we have managed to develop a tried and true Cisco Security Business Group Design Sprint Blueprint (pat. pend.), through much trial and more error, the road meanders and forks and can even disappear as you lead your team through the process. But that’s what makes them so powerful, fun, and—yes—deliciously terrifying. Come and learn what works, what doesn’t and why none of that matters because while each design sprint is its own beast, they all feast on the same diet.
Agile: It's not just for engineers anymore!Mark Congiusta
Presentation at the Lean-Agile@Cisco 2013 Conference discussing best practices for including user experience teams into Agile software development methodology.
I just called to say that if I loved you I would have written you a letterMark Congiusta
Ignite Dublin #6 - February 10, 2011
I just called to say that if I loved you I would have written you a letter
http://www.youtube.com/watch?v=X96ciB1vgFA
“Go ahead and pirate that record label's music. They'll make more.”Mark Congiusta
Ignite Electric Picnic #1 - September 4, 2010
“Go ahead and pirate that record label's music. They'll make more.”
http://www.youtube.com/watch?v=Y-uGMKpN_iE
PowerPoint: The Good, The Bad and The Ugly. (Just Kidding: There’s Nothing Go...Mark Congiusta
Ignite Dublin #3 - March 11, 2010
PowerPoint: The Good, The Bad and The Ugly. (Just Kidding: There’s Nothing Good About PowerPoint.)
http://www.youtube.com/watch?v=JtiyV9iUQJ8
Digital Marketing Management: Targeting, Measurement and ROIMark Congiusta
Digital Marketing Management: Targeting, Measurement and ROI
Lecture slides for a class I taught in the Graduate Certificate in Digital Marketing program at Dublin City University, winter session 2011-12. The lectures were broken down into 4 parts:
1. Digital Marketing Management Basics - Building a foundation upon which to base all digital marketing activities including common pitfalls and often overlooked opportunities.
2. The Brand/Agency Partnership - How brands should identify the best agencies to partner with for their marketing endeavors and how agencies can compete and win in a crowded digital space.
3. User and Customer Experience - Using a user-centric methodology for designing marketing engagement activities and campaigns.
4. Targeting, Measurement and ROI - How to identify, plan, engage, track and iterate marketing campaigns using data and insight.
Digital Marketing Management: Brand/Agency PartnershipMark Congiusta
Digital Marketing Management: Brand/Agency Partnership
Lecture slides for a class I taught in the Graduate Certificate in Digital Marketing program at Dublin City University, winter session 2011-12. The lectures were broken down into 4 parts:
1. Digital Marketing Management Basics - Building a foundation upon which to base all digital marketing activities including common pitfalls and often overlooked opportunities.
2. The Brand/Agency Partnership - How brands should identify the best agencies to partner with for their marketing endeavors and how agencies can compete and win in a crowded digital space.
3. User and Customer Experience - Using a user-centric methodology for designing marketing engagement activities and campaigns.
4. Targeting, Measurement and ROI - How to identify, plan, engage, track and iterate marketing campaigns using data and insight.
You have a great product or service to sell, and you know people everywhere will want to buy it, so you dive into e-commerce and wait for the sales to start rolling in...except...nothing happens. Today, buyers beware more than just what they spend their money on, they also pay keen attention to where and how those transactions take place. In this session we will look at what separates good online customer experiences from the bad and the role of design in this distinction.
The way we work as user experience professionals has changed almost overnight. Keeping your focus and staying connected with coworkers is not just different these days; it’s downright exhausting. We still need to find ways to be productive and collaborate and deliver work inside an unprecedented reality where the lines between work and life are more than blurred; they’re obliterated. Using tried and true strategic methodologies that create workable boundaries to keep professional responsibilities from encroaching too far into the personal sphere, it is possible to strike a structured balance between the two. Bring your willingness to try new things and a designer’s mindset for solving intractable problems, and we’ll all get through this together.
Everyone loves the *idea* of design thinking, but not everyone has been able to put it into practice, especially at scale. In this session we will review a few case studies from the Cisco Security Business Group that demonstrate how design thinking has transformed the way large, complex, enterprise software products are being designed and built using design thinking as a driving process.
Making security software is hard. Making lots of security products is harder. Making lots of security products with a great and consistent user experience is, well, nigh on impossible. But it can be done. In this presentation you will find out exactly how to deliver not just the best security technology to your customers, but also a pretty darn good user experience to boot. And even more importantly, how you, as a designer, can personally contribute to making it even better!
Design Sprints are peculiar alchemy. Having the right plan. Inviting the right people. Ordering enough food. And while we have managed to develop a tried and true Cisco Security Business Group Design Sprint Blueprint (pat. pend.), through much trial and more error, the road meanders and forks and can even disappear as you lead your team through the process. But that’s what makes them so powerful, fun, and—yes—deliciously terrifying. Come and learn what works, what doesn’t and why none of that matters because while each design sprint is its own beast, they all feast on the same diet.
Agile: It's not just for engineers anymore!Mark Congiusta
Presentation at the Lean-Agile@Cisco 2013 Conference discussing best practices for including user experience teams into Agile software development methodology.
I just called to say that if I loved you I would have written you a letterMark Congiusta
Ignite Dublin #6 - February 10, 2011
I just called to say that if I loved you I would have written you a letter
http://www.youtube.com/watch?v=X96ciB1vgFA
“Go ahead and pirate that record label's music. They'll make more.”Mark Congiusta
Ignite Electric Picnic #1 - September 4, 2010
“Go ahead and pirate that record label's music. They'll make more.”
http://www.youtube.com/watch?v=Y-uGMKpN_iE
PowerPoint: The Good, The Bad and The Ugly. (Just Kidding: There’s Nothing Go...Mark Congiusta
Ignite Dublin #3 - March 11, 2010
PowerPoint: The Good, The Bad and The Ugly. (Just Kidding: There’s Nothing Good About PowerPoint.)
http://www.youtube.com/watch?v=JtiyV9iUQJ8
Digital Marketing Management: Targeting, Measurement and ROIMark Congiusta
Digital Marketing Management: Targeting, Measurement and ROI
Lecture slides for a class I taught in the Graduate Certificate in Digital Marketing program at Dublin City University, winter session 2011-12. The lectures were broken down into 4 parts:
1. Digital Marketing Management Basics - Building a foundation upon which to base all digital marketing activities including common pitfalls and often overlooked opportunities.
2. The Brand/Agency Partnership - How brands should identify the best agencies to partner with for their marketing endeavors and how agencies can compete and win in a crowded digital space.
3. User and Customer Experience - Using a user-centric methodology for designing marketing engagement activities and campaigns.
4. Targeting, Measurement and ROI - How to identify, plan, engage, track and iterate marketing campaigns using data and insight.
Digital Marketing Management: Brand/Agency PartnershipMark Congiusta
Digital Marketing Management: Brand/Agency Partnership
Lecture slides for a class I taught in the Graduate Certificate in Digital Marketing program at Dublin City University, winter session 2011-12. The lectures were broken down into 4 parts:
1. Digital Marketing Management Basics - Building a foundation upon which to base all digital marketing activities including common pitfalls and often overlooked opportunities.
2. The Brand/Agency Partnership - How brands should identify the best agencies to partner with for their marketing endeavors and how agencies can compete and win in a crowded digital space.
3. User and Customer Experience - Using a user-centric methodology for designing marketing engagement activities and campaigns.
4. Targeting, Measurement and ROI - How to identify, plan, engage, track and iterate marketing campaigns using data and insight.
Maximize Your Content with Beautiful Assets : Content & Asset for Landing Page pmgdscunsri
Figma is a cloud-based design tool widely used by designers for prototyping, UI/UX design, and real-time collaboration. With features such as precision pen tools, grid system, and reusable components, Figma makes it easy for teams to work together on design projects. Its flexibility and accessibility make Figma a top choice in the digital age.
PDF SubmissionDigital Marketing Institute in NoidaPoojaSaini954651
https://www.safalta.com/online-digital-marketing/advance-digital-marketing-training-in-noidaTop Digital Marketing Institute in Noida: Boost Your Career Fast
[3:29 am, 30/05/2024] +91 83818 43552: Safalta Digital Marketing Institute in Noida also provides advanced classes for individuals seeking to develop their expertise and skills in this field. These classes, led by industry experts with vast experience, focus on specific aspects of digital marketing such as advanced SEO strategies, sophisticated content creation techniques, and data-driven analytics.
EASY TUTORIAL OF HOW TO USE CAPCUT BY: FEBLESS HERNANEFebless Hernane
CapCut is an easy-to-use video editing app perfect for beginners. To start, download and open CapCut on your phone. Tap "New Project" and select the videos or photos you want to edit. You can trim clips by dragging the edges, add text by tapping "Text," and include music by selecting "Audio." Enhance your video with filters and effects from the "Effects" menu. When you're happy with your video, tap the export button to save and share it. CapCut makes video editing simple and fun for everyone!
Hello everyone! I am thrilled to present my latest portfolio on LinkedIn, marking the culmination of my architectural journey thus far. Over the span of five years, I've been fortunate to acquire a wealth of knowledge under the guidance of esteemed professors and industry mentors. From rigorous academic pursuits to practical engagements, each experience has contributed to my growth and refinement as an architecture student. This portfolio not only showcases my projects but also underscores my attention to detail and to innovative architecture as a profession.