A brief, yet succinct presentation of my last 25 years and my last three months at SACHI, University of St Andrews.

1. yesterday and today
Mario A Moreno Rocha
7 February 2018

2. 2

3. 3

4. 4

5. 5

6. academics
undergraduate
Computing
Engineering BA
(Hons)
Intro to HCI
HCI Development
graduate
MSc in Interactive
Media
Intro to HCI
HCI 1 (usability)
HCI 2 (research)
6

7. 7

8. student competitions
ACM SIGCHI
2007
Second place
San José,
California
MexIHC 2010
First place
San Luis
Potosí
ACM SIGCHI
2011
Finalists
Vancouver,
Canada
MexIHC 2012
First and
Third place
ITAM México
CLIHC 2013
First and
Third place
Guanacaste,
Costa Rica
CLIHC 2015
First, Second
and Forth
place
Córdoba,
Argentina
ACM SIGCHI
2017
Finalists
Denver,
Colorado
ACM SIGCHI
2008
First place
Florence,
Italia
iSDC UxPA
2011
First place
Atlanta,
Georgia
CLIHC 2011
First and
Second place
Porto do
Galinhas,
Brasil
ACM SIGCHI
2013
Second place,
Finalists
Paris, France
MexIHC 2014
ENC 2014
First and Third
place
Nova
Universitas
MexIHC 2016
Third and
Fourth place
Colima,
Colima
CLIHC 2017
First and
Third place
Antigua,
Guatemala
8

9. industrial projects
usability studies UANL, Volkswagen, Blackberry, Hotels.com, Infotec, Clicko, SEFIN
cultural adaptation Blackberry, Palm, Siemens, Audi, Cisco
expert analysis Ceneval, Apple, ADO, Labour Ministry
contextual studies Red TIC, Apple, IMSS, Job Portal
interfaces redesign Mabe, Miele, CFE, Oaxaca Gov, Red Qiubo, Blue Line
focus groups Blackberry, PayPal, KadaSoftware
consulting Home Office, Presidency, Oaxaca Gov, DHL, Coepes Oaxaca
9

10. research
10
The last 20 years
Our CASI research group, a number of academic papers,
posters, workshops, seminars, international conferences,
two book chapters, one localisation methodology, a set
of usability standards, a number of graduate thesis …
The next 20 years

11. attention
11
"The Isolator” - Hugo Gernsback (1925)

12. attention
12
The user’s attention is a resource both
valuable as limited. Countless stimuli
compete in order to gain the user's
attention. Technology, an indispensable
tool for human development, has also
negative aspects, provoking (unnecessary)
distractions and interruptions causing to
the user ill effects similar to those of
Attention Deficit Hyperactivity Disorder
(ADHD).

13. attention
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Is it possible that the very same
technology could help its users to
improve or maintain their focus and
attention in order to improve their
productivity?
What things can we change in the
interface to help people to focus better?

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15. 15
This is our idea of the use of technology: it’s a tool
rather than an obstacle, technology should not be
another barrier that separates us no matter of our
origin, education, or whomever we are. If we can make
technology to cause joy, excitement and the possibility
of improvement, then we will have done our job.
finally

16. www.st-andrews.ac.uk