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User Experience Just Doesn’t Matter
Mark Congiusta                        September 10, 2010
1. Non-existent Choic
2. Commoditized Offering
3. Slave To Fashion
4. Believe The Hype
5. Ignorance Is Bliss
6. Buying Whatever They’re Selling
7. Path Of Least Resistance
8. Whaddya Mean I Have Options?
10. Marginal Differentiation
User Experience Just Doesn’t Matter
User Experience Just Doesn’t Matter

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User Experience Just Doesn’t Matter