Report

1. Team Members:
Sudhanshu : 20BEC0151
Siddharth : 20BEC0684
Makarand : 20BEC0222
Samarth : 20BEC0488
Niharika : 20BDS0397
Ojal : 20BCT0297
Azher : 20BCE2444
Dhanush : 21MIS0281
Lean Startup Management
A DIGITAL WAY TO TRY ON CLOTHES
A DIGITAL WAY TO TRY ON CLOTHES
A DIGITAL WAY TO TRY ON CLOTHES
Submitted To:
Prof. Gaurav Gupta

2. Business Model Overview

3. Key Activities
Create AI algorithms
that facilitate virtual
clothing trials.
Collaborate with
clothing manufacturers
to incorporate the
technology into their
production processes.
Partner with online
cloth retail stores to
implement the
technology into their
platforms.
Collect and analyse
data to enhance the
technology's
performance.

4. Key Partners
Cloth Manufacture
Retail Stores
AI Development &
Data Scientist Team
Gives Market Validation: Validate the
demand for digital try-on solution.
Foot Traffic to Online Traffic: Partner
with physical stores can attract foot
traffic to digital platform.
Access to Inventory : Retail stores
have a physical inventory of clothing
items that can be digitized and made
available for virtual try-on.
Augmented Reality (AR) : Developing
a robust digital try-on system involves
AR technology to superimpose virtual
clothing on user’s images.
Body Measurement and Recognition:
AI can assist in accurately measuring
user’s bodies for a precise fit.
User Personalization : Gives Cloth
Recommendation to the users.

5. AI development team
Data scientists
Clothing samples for scanning
High-quality computer vision cameras
Strategic partnerships with clothing manufacturers and retail stores.
Seed Funding and Investment
Cloud Services
Key Resources

6. Improved customer experience through the ability to try on clothes
virtually.
Reduced cost and waste for clothing manufacturers by reducing the
need for physical samples.
Increased sales for retail stores by offering a unique and convenient
service.
Reduce the returns of clothes by user.
Value Propositions

7. MVP for TRYLAH
1 - Market Research &
Analysis
2 - Mobile Application
3 - Augmented Reality
4 - Testing
5 - Improve & Iterate
Understand Current trends through Market Resarch
Develop a mobile application that integrates with existing
e-commerce platforms
Develop an augmented reality service that creates a model of existing
apparel in the client's database.
Offer the virtual fitting room feature to a small group of customers and merchants for
testing and feedback.
Based on feedback, iterate on the MVP to add new features and improve the user experience.
6 - Pricing Models
Develop a pricing model for the SaaS platform, taking into account factors such as the number of merchants
and the number of AR models created.

8. Financial Requirements
Development team: To build the mobile application and augmented reality service. The cost of developers will
vary depending on their experience and location. A team of developers can range from Rs. 20,00,000 to Rs.
40,00,000 lakhs per year.
Cloud hosting: Hosting the AR models on cloud services such as AWS can range from Rs.4000 to Rs. 16000
per month, depending on the number of models and the level of usage.
Marketing: This can include social media ads, influencer marketing, and content marketing. The marketing
budget can range from Rs. 1,00,00 to Rs. 2,00,000 per month.
Testing: Testing the MVP with a small group of customers and merchants can cost around Rs 40,000 to Rs.
80,000.
Legal and Compliance: To obtain licenses, register the business, and comply with various
regulations. The cost of legal and compliance can range from Rs. 4,00,000 to Rs. 8,00,000.
Based on the above estimates, the total financial requirement for the MVP of the virtual fitting room can
range from Rs.20 to 25 lakhs
The financial requirements for the MVP of the virtual fitting room will depend on various factors, such as the complexity
of the mobile application and augmented reality service, the number of developers required, and the duration of the
development process.

9. REVENUE STREAMS
COST STRUCTURE
AI development team salaries
Data storage and analysis costs
Marketing and advertising
expenses
Rent and maintenance costs for
in-store kiosks and cameras
Licensing fees charged to
clothing manufacturers
Subscription fees charged to
retail stores
Commission on sales generated
through the platform

10. Customer Segments
Online shoppers
Fashion-conscious
consumers
Consumers looking
for convenience
Customer Relationship & Acquisition
App Optimization: Responsive design
Content & Social Media Marketing
Collect user feedback and use it to enhance
the virtual fitting experience.
Effective Landing Pages , Integrated Solutions ,
Personalization & User- Friendly Navigation