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Smart Digital Marketing Platform Solution
SMART SHOWCASE™ based Smart Digital Marketing Platform Solution
Smart Digital Marketing Platform Solution
The SMART SHOWCASE™ solution is a
digital curation solution that provides sales
and sales automation capabilities based on
consumer experience.
SMART SHOWCASE™ refers to Platform's digital goods shelf.
PlatKOM™ refers to the software platform applied to SMART SHOWCASE™.
RNDPLUS. ALL Rights Reserved.
Smart digital marketing platform solution based on SMART SHOWCASE™
The start of technology has been researched and developed based on Consumer
eXperience.
Consumers' consistent behavior on a specific product is touching a specific
product. AIRTOUCH™ technology applied to SMART SHOWCASE™ measures
which product customers are interested in or touching and provides information
about the product.
This technology provides digital curation services for products. It also makes it very
easy and cost-effective to promote without human intervention. It is a solution that
can build an unmanned system suitable for 4th industrial revolution.
In addition, it provides new advertising techniques by enabling Informative
Advertising.
Utilizing a cloud called "interest measurement", Big Data technology enables
scientists to measure the likelihood and likelihood of their products which enables
measurable advertising.
Smart digital marketing platform solutions are being applied not only to the retail
industry but also to various fields.
The key principles of the SMART SHWOCASE™ starts
from understanding
“The habit of touching the products that consumers are
interested in“
The SMART SHWOCASE™ solution is based on a computer-based system device that
detects the AIRTOUCH™ sensor and provides information and advertisements for the
product on a digital monitor..
– Digital Curation Service
The SMART SHWOCASE™ solution is a solution for connecting physical
goods and digital information.
- O2O/O4O business solution supporting offline customer contact point
The digital curation service of the SMART SHWOCASE™ solution was
originally the work of a promoter (human).
- Unmanned system
Data logging and analysis of customer habits with the digital curation services
of the SMART SHWOCASE™ solution.
– IoT-based Big Data solution
The core value of this solution enables us to transform and challenge our existing
business into a new industrial revolution 4.0.
"Smart Showcase allows our
customers to experience new
digital based untact, context and
category marketing experiences."
"Consumers are experiencing inconveniences such as discomfort
caused by touting, lack of promoting salespeople when they are
needed, and the inconvenience of promoting unskilled salespeople
or mistreating customers, in advance of determining their identity.“
"Employers are finding it more difficult to get trained salespeople
because of rising labor costs."
“The Smart Showcase Digital Curation service eliminates
the inconveniences experienced by existing consumers
and can provide new digital customer service based on
unattended promotions."
"From the point of consumer experience, the
Smart Showcase is a digital system that
senses what products a consumer is
interested in by measuring the system's
sensors, using monitor screens and voices to
provide informative product information to
consumers, It is a solution developed to
increase the desire and increase the
convenience of customers. “
- Digital Curation Service
AIRTOUCH™
PlatKOM™
AIRTOUCH ™ recognizes the natural
behaviors that customers are trying to
touch on a particular product they are
interested in and determines which
product they are interested in.
PlatKOM™ software displays digital information or
advertisements for products of interest to customers
identified through AIRTOUCH™, or displays them through a
speaker at eye level, or through artificial intelligence based
speech.
PlatKOM™ Cloud Service
Store the customer's product
information, confirmed through
AIRTOUCH ™, in the PlatKOM ™
cloud service and use it as big data
for marketing analysis and prediction.
AIRTOUCH™ recognizes customers' hand gestures and recognizes
touching products at specific locations. PlatKOM™ software installed
on a computer equipped with this recognized signal and it plays the
contents of the corresponding product, and the customer's product
information is recorded in the PlatKOM™ cloud server.
Basic concepts of SMART SHOWCASE™ solution
Monitor that supports multi-
touch screens
Operating computer systems
and PlatKOM™ software
Furniture type display case, the
centerpiece of the C model
SMART SHOWCASE™
AIRTOUCH™ 2Bar/4Bar
- Special touch screen to detect the
space zone (AIRZONE)
Shelf module for displaying
goods
SMART SHOWCASE™ configuration diagram
SMART SHOWCASE™ assembly view
AIRTOUCH™ recognizes customers' hand gestures and recognizes touching products at specific locations. PlatKOM™ software
installed on a computer equipped with this recognized signal and it plays the contents of the corresponding product, and the
customer's product information is recorded in the PlatKOM™ cloud server.
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Basic concepts of SMART SHOWCASE™ solution
Unmanned Digital Curation Service Solution
IoT based customer interest measurement solution
Digital Marketing Platform Solution
The system identifies the products that the customers are interested in and allows the system to do its own
promotion and marketing, without the involvement of a sales promoter.
Customers' interests are automatically stored in the PlatKOM ™ cloud service through the system and then used as
marketing big data.
All products are available on a comparative digital specialty shopping mall business
Enables marketing for their customers who want to shop without interference.
It is possible to grasp the point at which a specific product needs to be purchased can be
generated, stimulate a purchase desire appropriate to the situation, or enable marketing to
promote purchase.
We are expanding to a solution suitable for current marketing trend and applied in the field.
Informative advertising solution that stimulates customer's desire to purchase
Digital Signage Solutoins
Digital MOT(Moment of Truth) Solutions
Untact Marketing
Digital Sales and Marketing Automation Solutions
Context Marketing
Category Marketing
Applied artificial intelligence solutions and IoT technologies that are constantly improving
A platform that provides MOT service solutions utilizing software in content
technologies
Innovative Digital Sanitation Solutions Based on Digital Content
Informative advertising editing and operations solution to provide digital curation services.
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01 Measurable advertising solution
02 Big Data-based Data & Analysis Solutions
Cloud-based measurement solution that most accurately measures customer
interest and the ads that are exposed
Big data solution that is used as marketing data through measured data of
location, date, and product information
Digital shop-in-shop solution
Digital pop-up store solution
AR mode digital signage
solution
Solutions for digital
pamphlets
Core values of SMART SHOWCASE™
Smart Digital Marketing Platform Business Products
Smart digital marketing platform solutions based on SMART SHOWCASE™ are
expanding into the unmanned automation system model and the traditional digital
signage market.
The SMART SHOWCASE™ device for this solution business is basically offered
in W and C models, but we offer a variety of SMART SHOWCASE™ on-demand.
We are also working on a component solution business for customers who want
other B2B business, so we can create new customers and make new business for
B2B customers.
Enable a new and innovative digital business
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✓ Innovative unmanned automated sales system
✓ Implementation of unattended sales system
✓ Implementation of specialty shop based on category
marketing
The unattended Smart Showcase enables innovative unattended sales /
promotional showcases to replace, or replace, the store's employee's promotional
capabilities, beyond the simple form of display or simple digital player currently in
use. It is a smart showcase for business owners who sell goods against foreigners
when labor cost burden or professional explanation is needed.
It is a solution that effectively implements category
marketing that supports the consumption form to
see, compare, and purchase the latest product
groups in one place through a specialized product
shopping mall consisting of smart show cases.
O2O Provides new marketing solutions for
businesses.
✓ Intelligent Digital Signage System
✓ Innovative, marketing-oriented digital signage business
✓ An evolving digital showcase system that communicates with customers
The component solutions offered through the Digital Showcase provide advertisers with
new interactive digital signage solutions that provide a powerful branding enrichment
solution that goes beyond traditional fragmented digital signage. In particular, it enables
marketing at a closer distance from customers through MOT(Moment of Truth) for specific
products.
Component solutions are constantly evolving for new interactive digital signage solutions
products. We are developing and supplying customer-oriented smart showcase and
component solutions that enable new content techniques and showcase of various forms
necessary for smart business operators. We are creating solutions that enable our
customers to get new ideas.
Discover the business area and usability of
the SMART SHOWCASE™ solution.
The system business is expanding into unmanned automated sales
and promotion systems and intelligent digital signage systems.
✓ System Business
❖ PlatKOM™-based
SMART Sales Machine
software
❖ Infrared-based AIRTOUCH™
sensor bar
❖ Windows-based
computer solutions
The component-based Smart Showcase solution is a
business for business owners who produce and deliver
digital showcase to customers, and is a business model for
new market development through cooperation.
❖ Customer order display
and signage display
✓ Component business for B2B customers
Smart Digital Marketing Platform Business Products
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Smart Digital Marketing Platform Business Products
SMART SHOWCASE™ is available in C and W model base
models, and is available in a variety of designs and products upon
customer request.
SMART SHOWCASE™ is supplied as a component product so
that customers can design without any specific design.
Lineup of SMART SHOWCASE ™.
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Smart Digital Marketing Platform Business Products
SMART SHOWCASE™ P models are suitable for digital popup
sotres.
SMART SHOWCASE ™ P models offer pop-up stores in limited
space such as large shopping malls and marts, providing direct
sales and marketing contacts with customers.
SMART SHOWCASE™ POPUP Model
SMART SHOWCASE™ P models are custom made products.
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Smart Digital Marketing Platform Business Products
SMART SHOWCASE ™ AR-L models offer Augmented Reality
techniques in batches consistent with large display screens and
products. By providing customers with specific product information
at the correct location, we provide customers with the information
they want without the inconvenience, compared to existing reality-
enhancing products that wear glasses.
SMART SHOWCASE™ AR-L Model
SMART SHOWCASE™ P models are custom made products.
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SMART SHOWCASE™ DCA models provide unmanned digital
pamphlet promotional solutions.
It is a promotional system that combines customer familiarity with
digitization of digital with SMART SHOWCASE™, an analogue
promotional brochure familiar to customers.
SMART SHOWCASE™ DCA Model
SMART SHOWCASE™ P models are custom made products.
Smart Digital Marketing Platform Business Products
Leading marketing platform for innovative digital marketing
Smart digital marketing platform solutions based on SMART SHOWCASE™ are
innovative marketing solutions leading to “Untact marketing", “Context marketing"
and “Category marketing".
Customers do not need to learn how to use
SMART SHOWCASE™.
- As usual, customers only need to grab the item they are interested in.
It enables true “Untact Marketing”
There are a lot of people who feel stressed when a clerk talks when shopping. So, instead of
sales clerk, we introduce 'Untact' technology which introduces and sells products with
advanced IT technology. [Store manager: (If you ask the customer first) Then there are many
people who answer 'I'll check it out'. [College student: (talking) I feel burdensome, I have to
tell you what I'm looking for, and I'm a bit annoyed ... .] Considering this situation, the so-
called 'Untact technology' which sells goods while providing product information with cutting-
edge IT technology without human contact is appearing one after another.
- Source: SBS News, 12 November, 2017
Enable informative advertising that increases your
purchasing power.
- Experience new ways to advertise
Measure your advertisement impressions directly.
- We solve the uncertainty of the advertiser.
Is it difficult to hire promotional staff due to
increased employment costs?
Do your customers feel uncomfortable with your
promotional staff?
Do you want to see your products with interest
and needs?
Want professional promotions at low
cost?
Are you considering a complex and less
practical kiosk device for customers to use for
promotions?
Switch to an active, unmanned promotional
store at a low cost
SMART SHOWCASE™ solves the
difficulties in promoting employees
due to rising labor costs, and the
sluggish sales due to the reduction of
employees.
We can help you solve difficulty in
finding skilled promotional clerk and
limitation of working hours and
promotion training.
Enhance your customers' purchasing
needs with powerful informative
advertising techniques through the
digital platform.
It enables sales and marketing for
customers who want to shop by
themselves without interference from
clerks.
SMART SHOWCASE ™ recognizes
the products that customers are
interested in and provides new
marketing techniques that have never
been experienced through direct
marketing analysis and utilization
through big marketing data for
marketing through customer interest
database.
Untact Marketing, which minimizes
customer intervention, which is a
requirement of unmanned store trends
and new customers, Context Marketing,
which implements the detailed product
description request at the time of
purchase, and Category Marketing for
customers who want to experience and
buy all products directly We present the
cheapest way of implementation for you.
Enhance your customers' purchasing needs with
powerful informative advertising techniques through the
digital platform.
SMART SHOWCASE™ solution helps
solve the problems of business owners.
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-Natural Consumer’s UX
✓ Customers do not need to learn how to use the device
There is no need for customers to train their customers to use
complex and difficult-to-handle information devices such as
digital kiosks.
However, when a customer touches or picks up a product that
you are interested in, the system will automatically give you a
detailed explanation and answer your questions.
-Intuitive Informative Adversting
✓ Drive intuitive promotions and purchases that let
customers connect directly with information
about products they are interested in.
-Measurable Consumer’s Interest & Needs
✓ It enables customers to directly measure interest and preference for
interesting and intriguing tangible and intangible goods.
SMART SHOWCASE recognizes customer behavior in an intuitive way, enabling
service providers to easily measure their interest in the product and enable big data.
-Customer’s Contact & Feedback
✓ When you need additional customer service, you can instantly connect
to your marketing or support services department via the Internet, along
with information about the product.
SMART SHOWCASE acts as an intelligent kiosk. So, with the familiar
touchscreen and software, it enables direct feedback on consumers and
products of interest.
Customer interest is maintained in 5 to 10 seconds.
Informative advertising delivers information
necessary for decision making at once to speed up
customer decision making.
Along with the difficulties of conventional advertising, which is the
problem of digital advertising, we solve the problem that can not
measure the customer's interest.
ProductInforamtion
SMART SHOWCASE™ solutions provide differentiated
customer value.
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Smart Digital Marketing Platform Business
A smart digital marketing platform solution based on SMART SHOWCASE™
creates new business models.
It enables a new and innovative digital business that
we have never imagined.
Smart Digital Marketing Platform Business
Strategic business utilizing SMART SHOWCASE™ is a digital
unmanned new product promotion business. This business is a
business model that supports SMART SHOWCASE™ installation
by displaying shopping mall's new products and promotion through
shopping mall operator's place where customer's exposure is high.
The shopping mall operator receives a predetermined fee from the
manufacturer, allocates a specific exhibition space in SMART
SHOWCASE™, enables promotion for a certain period of time,
improves the sales of the manufacturer in the shopping mall, which
can lead to a business model.
⚫ Digital unmanned new product promotional
service business.
SMART SHOWCASE™ allows you to implement business models
that are suitable for specialty stores such as pharmacies.
The pharmacy operator installs the SMART SHOWCASE™
solution to enable SMART SHOWCASE™ to be installed in a
specific exhibition space where the pharmacist can promote the
generic medicines, health supplement / functional foods, etc. It will
help the promotion.
Pharmacy operators generate additional revenue by receiving
separate advertising and promotional costs from pharmaceutical
companies. Pharmaceutical companies can sell new products or
high-margin dry products to enable new digital marketing that can
boost sales or improve product awareness. .
⚫ Unattended medicines and health
supplements Advertising and promotion
business
⚫ Digital POPUP Store
A business that leverages SMART SHOWCASE™ to enable a
digital-based pop-up store business. The pop-up store is the latest
retail marketing trend for brand promotion, promotion, and sale by
renting a temporary space.
Smart Digital Marketing Platform Business
SMART SHOWCASE™ is an unattended sales system that
provides a new business model that simultaneously provides
digital advertising systems and product sales and distribution
infrastructure systems. This business model enables the shop-in-
shop business platform of a small shop concept within a shop.
The Shop in Shop business platform in the store is where platform
operators install and operate SMART SHOWCASE™ in existing
stores (eg, a franchise coffee shop) and implement an unattended
distribution business that distributes the manufacturer's products.
⚫ Unmanned digital shop-in-shop business
The SMART SHOWCASE ™ business model enables
businesses to implement unattended digital financial product
promotion services that sell intangible goods such as financial
products.
By combining traditional pamphlet promotions and unmanned
digital promotions, we can promote intangible products in a way
that is unfamiliar to our customers and enable a variety of O4O /
O2O businesses.
⚫ Unmanned Digital Financial Products
Promotion Service Business
Solution Sales Information
Smart marketing platform solutions based on SMART SHOWCASE™ are conducting customer sales
through the sale of direct sales, leasing and component solutions.
✓ Solution purchase
✓ Solution lease
✓ Component Solutions purchase
Smart Digital Marketing Platform Solution consists of the followings:
⚫ SMART SHOWCASE™ system (payment fee applied),
⚫ Customer content management and operation (payment fee applied / free of charge by
when client manages it by themselves)
⚫ Cloud costs and other software service costs (Free of charge)
provided to the customers as above. SMART SHOWCASE ™ on demand is available as a
separate order.
The smart digital marketing platform solution divides the lease into long-term and short-term
types and supplies it to customers. Rental type SMART SHOWCASE™ is available as a
separate order contract.
It is suitable for the business model which is operated as pilot business and which completes
pilot business period operation result or solution suitable for the business.
The Smart Digital Marketing Platform solution is being offered to new business operators
and digital signage providers in the form of parts.
RNDPLUS Co., Ltd.
Head Office – 610 Ilsan Technotown, 138, Ilsan-ro, Ilsandong-gu, Goyang-si, Hyeonggi-do, Republic of
Korea
Sales Office – 312 Ilsan Technotown, 138, Ilsan-ro, Ilsandong-gu, Goyang-si, Hyeonggi-do, Republic of
Korea
Research Institute - 313 Ilsan Technotown, 138, Ilsan-ro, Ilsandong-gu, Goyang-si, Hyeonggi-do,
Republic of Korea
Website www.rndplus.com
Fax 031. 914. 3665
Email inquiry sales@rndplus.com
Phone 031. 914. 3662
Contact info.
Smart Digital Marketing Platform Core Solution
A smart digital marketing platform solution based on SMART SHOWCASE™
provides new advertising techniques enabling Informative Adversting that provides
digital curation.
In addition, Big Data technology, which uses the cloud of "interest measurement",
enables scientific measurement of the preferences and desirability of customers'
products.
Enable informative advertising that increases your
purchasing power.
Measure your advertisement impressions directly.
Provides powerful management software based
on cloud services.
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Customer Interest Digital Calibration:
Utilizing AIRTOUCH™ hardware solution
Customer interest measurement data
Cloud service utilization data accumulation
Microsoft Azure
Cloud Service
Customer interest measurement data Basic
data analysis and BIGDATA, provided to
customers: Utilizing PlatKOM ™ software
solution
Apply new marketing techniques to field by
analyzing BIGDATA: Utilizing SMART
SHOWCASE™ solution
Provides a comprehensive solution that digitally measures and
quantifies customer interest and provides new marketing techniques
based on Big Data
IoT-based system configuration enables remote management
through cloud service and unification of system management is
possible.
The SMART SHOWCASE ™ solution provides a
new marketing strategy through the Internet of
Things (IoT) customer interest measurement
solution.
Smart Digital Marketing Platform Core Solution
Brand Promotion
Merchandise promotion and sales Preference survey and needs
Financial Pamphlet Marketing
the SMART SHOWCASE™ solution
provides an Internet of Things (IoT) based
customer interest measurement system.
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Provides a comprehensive solution that digitally measures and
quantifies customer interest and provides new marketing techniques
based on Big Data. This solution is expanding its application to
various fields.
Merchandise Promotion and Sales Big Dataization
The SMART SHOWCASE™ solution, which is designed to function
as a digital vending machine, is being used as a big data solution for
analyzing merchandise sales and sales. Analyze customer's product
preference and purchase relevance to enable sales promotion and
new marketing strategy.
Preference survey and needs analysis
The SMART SHOWCASE™ solution is used for marketing research
purposes to identify consumer preferences and for identification of
customer needs (eg, color, etc.).
Brand Promotion Big Dataization
It enables the promotion and analysis of the brand linking the product
and the brand, and is used for the purpose of quantifying the
purpose of the exhibition of the product.
The SMART SHOWCASE™ solution is used in areas such as
pamphlet marketing to promote intangible goods such as finance
and tourism, and to utilize traditional PR media to identify specific
customer needs, It is used as a tool.
Financial pamphlet marketing
Smart Digital Marketing Platform Core Solution
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Intelligent slide show and authorization tools
Intelligent slide show format provides familiar descriptive content to customers, and
using the touch screen, customers can quickly navigate to the information they want
to view information about their products.
Provides innovative tools for customers to quickly find information about products
they are interested in without having to search.
Component-based editing tools
Provides component-based editing tools that make it easy to use a variety of
interactive software without professional knowledge. It provides simple editing
functions and advanced editing tools at the same time, so you can easily create
informative advertisements.
Artificial Intelligence-based Solutions and Cloud / Device Interlocking Service Tools
Real-time price information, QR Code, etc., enables O2O service interworking.
By using label printer and camera, it is possible to connect auxiliary devices for customer
support.
It provides AI-based voice synthesis function and provides convenient information transfer
function for customers.
Overlay content support
For informative advertising techniques, we provide our customers with information for
every purchase decision in a short time.
Provides pop-up content that captures a wide variety of customer attention.
Provides various customer interfaces for information retrieval and customer
information input of kiosk.
Customer Interest Measurement Software Tools
Provides software tools to measure customer interest, providing innovative SW tools that measure
customer interest and automatically record it in a database of cloud services that are provided for
free of charge.
Software embedded in content
It provides innovative technical services that enable intelligent customer service by
providing software-like contents creation functions for various customer needs and
feedback including interactive contents.
The time it takes for the customer to stay interested is 5 to 10
seconds. Informative advertising is a form of information
delivery that conveys information necessary for decision making
at once to speed up customer decision making.
When customers are interested, you need Informative
ads for context marketing that stimulate your purchase
needs.
SMART SHOWCASE™ supports intuitive,
informative advertising content.
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Software In Content (SInC) refers to the software that is embedded
in the content, which is the active content that combines software
and content. This technology is based on software-based content.
For example, It provides a cheap and easy way to develop contents,
minimizes the OEM development cost and development period, and
creates powerful informative contents compared to existing contents
based on simple image and video only.
The PlatKOM™ platform software offers a variety of authorization
tools that you can write yourself or create on demand.
The authorization tool can create various forms of informative
contents by utilizing the basic information, images, texts and videos
of the exhibition products. PlatKOM™ platform software is available
for download at http://www.rndplus.com.
The PlatKOM ™ platform software is gradually expanding and
offering a variety of artificial intelligence services. We continuously
research and develop services based on speech synthesis,
customer recognition, and speech recognition.
Smart Digital Marketing Platform Core Solution
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Contents Management Solution
Display Product Management Solution
Customer Interest Management Solution
Geographical Management Solution
SMART SHOWCASE™ provides cloud services to manage content upload and
playback remotely, and keeps you up to date with remote updates. Provides the
ability to run SMART SHOWCASE ™ without visiting the site through remote
management.
SMART SHOWCASE™ utilizes cloud services to record the date / time / frequency of contact with exhibits of interest to
customers. Based on this record, you can measure customer's interest in a specific substantial product by period and utilize
it as a big data-based marketing technique.
SMART SHOWCASE™ provides a database
management function for managing the exhibited
products through the cloud service. With this function, it
can be used as a function of price indicator in real time
and it enables various exhibition management.
SMART SHOWCASE™ provides geographical
information on the installation site and provides
functions that can be used as marketing material such
as current status and interest.
Management software solutions provided by
SMART SHOWCASE™ solutions.
The SMART SHOWCASE™ solution takes advantage of the
powerful Microsoft Azure cloud services. As a result, customers do
not have to install expensive servers or other solutions when
introducing the solution, which is easy and inexpensive.
SMART SHOWCASE™ solutions provide content management
solutions for managing a variety of digital content, object-based
customer interest measurement solutions, exhibit product
management solutions for display usage management, and SMART
SHOWCASE™installed geospatialmanagement solutions.
Smart Digital Marketing Platform Core Solution
Smart Digital Marketing Platform Technology
The Smart Digital Marketing Platform Solution is a digital sales and promotion
automation system that applies advanced software technology, object internet and
artificial intelligence technology to continuously evolve and continuously develop
new solutions.
We are constantly providing new solutions
for the new digital business.
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Smart Digital Marketing Platform Technology
The smart digital marketing platform solution is being built as a
core technology that leads the industrial revolution 4.0 based
on the hardware technologies, "sensor technology based on
cognitive technology" and software technologies "artificial
intelligence" and "platform software".
SMART SHOWCASE ™ solutions continue to
evolve based on cutting-edge industrial revolution
4.0.
✓ Digital system solution
✓ Artificial Intelligence and Big Data Technology Solutions
✓ Cognitive Solutions
✓ Innovative platform software solutions
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[KOREA/JAPAN/USA]
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Cognitive technologies, AIRTOUCH ™ technology, face recognition technology and
other cognitive technologies are constantly being developed. We are developing a
variety of automation sensor technologies, including other computing
technologies.This sensor technology, combined with computing technology, is
developing into the field of technology such as Internet of Things (IoT).
By implementing artificial intelligence technology, we are continuously developing
software recognition technology by combining face recognition and speech
recognition solution based on speech synthesis. In addition, we build big data based
on innovative cloud service technology and sensor technology to develop various
analysis solutions that can be utilized to build accurate and reasonable marketing
strategy.
SMART SHOWCASE ™ design technologies of various forms and
performance are secured, and a proven system is developed and supplied.
To lead customer-oriented systems, we provide various design skills and
training for B2B customers for component business companies.
Based on PlatKOM ™ platform software, we are developing powerful and innovative
software and developing a variety of customer-oriented solutions that enable our
customers to develop affordable and fast solutions. We are developing various
service solutions to be utilized and combined as diverse and enormous business
models.
Examples of smart digital marketing platform solutions
Explains Smart marketing platform solutions based on SMART SHOWCASE™ are
applied.
SMART SHOWCASE™ refers to Platform's digital goods shelf.
PlatKOM™ refers to the software platform applied to SMART SHOWCASE™.
All other rights reserved to RNDPLUS Co., Ltd.
Innovative Digital financial Marketing
Platform Solution Case
C Model SMART SHOWCASE ™ is installed for
Lotte Card Company's digital financial marketing
platform business.
Examples of smart digital marketing platform solutions
❖ Digital financial product marketing solution
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Examples of smart digital marketing platform solutions
CJ Olive Market
CJ CheilJedang is installed at the first CJ Olive
Market in the basement under the head office.
SMART SHOWCASE ™ solution for brand
identity for CJ CheilJedang's convenience food
brands "Bibigo", "Hatbahn (Instant rice)", "Beksul",
"Gome".
❖ Digital Retail Sales Automation Solution
2
Innovative Digital financial Marketing
Platform Solution example
SMART SHOWCASE™ installation example installed at
IBK Industrial Bank, Ilsan Branch and Ilsan Hospital
Branch. This SMART SHOWCASE™ solution is a new
digital financial marketing platform solution that
combines traditional traditional brochures and digital
technology to provide digital solutions for financial
product sales and customer feedback.
Examples of smart digital marketing platform solutions
❖ Digital financial product marketing solution
3
SMART SHOWCASE™ installation
example for digital shop-in-shop business
SMSRT SHOWCASE™ is a business model for
selling and promoting functional cosmetics, which is
installed for the digital shop-in-shop business in the
Parliament of the Blessed Virgin Mary Clinic in
Gwanak-gu, Seoul.
The hospital is a business model that only makes
payments and promotes SMSRT SHOWCASE™ to
generate additional income.
A small shop in a shop (Shop-in-Shop) business
platform is a platform where a platform operator
installs and operates SMART SHOWCASE in an
existing store (for example, a franchise coffee shop).
Examples of smart digital marketing platform solutions
❖ Digital shop in shop solution
4
SMART SHOWCASE ™ installed in the Fitness Club
in Bundang, Jamsil, and Seoul. The Fitness Club is
a business model that makes payments and sales,
promotions run by SMSRT SHOWCASE ™, and
generates additional income.
Shop-in-shop business model for selling functional
cosmetics.
SMART SHOWCASE™ installation
example for digital shop-in-shop business
Examples of smart digital marketing platform solutions
❖ Digital shop in shop solution
5
Marketing platform solutions for
bookstores
SMART SHOWCASE™ installation example
installed in Hanyang library in Ilsan new city,
Gyeonggi-do. The purpose of installing the
bookstore is to prevent damage caused by frequent
touching of the book by customers in order to check
the book reviews and contents of the book.
When customers touch or pick up a book they are
interested in, they can see the book's reviews and
information on the monitor, so you can easily see
detailed information without having to look at the
book, and as a result, you can minimize damage to
the books on display.
Examples of smart digital marketing platform solutions
❖ Digital Retail Marketing Solutions
6
Franchise Marketing Platform Solution Case
This is an example of a custom
SMART SHOWCASE ™
installation at a branch of
DAVICH Opticians, a franchise
specialty store. This SMART
SHOWCASE™ is an
unattended experience solution
that was introduced in order to
enable visitors to experience
uniquely developed technology
without the help of an optician.
DAVICH Glasses Store - lens experience zone
installation example
Examples of smart digital marketing platform solutions
❖ Digital Signage Solutions
7
Examples of Digital Marketing Platform
Solutions for Retail
This is an example of SMART SHOWCASE ™
installation customized to Bucheon E-Mart for
Bucheon city in Gyeonggi-do.
The company that installed it is using LG H & H as a
special event for promoting its new products.
Examples of smart digital marketing platform solutions
❖ Digital Signage Solution
8
Exhibition Marketing Platform Solution
Case
SMART SHOWCASE™ installation customized in
Vietnam cosmetics exhibition in Yongbong.exhibition
Yongbong Co., Ltd. – Vietnam Exhibition
Examples of smart digital marketing platform solutions
❖ Ditigal Signage Solution
Exhibition Marketing Platform Solution
Case
This is an example of a custom SMART
SHOWCASE ™ installation at KISA's moving-in
enterprise product showroom.
Korea Internet & Security Agency (KISA)
❖ Digital Signage Solution
10
Other application solution examples
SMART SHOWCASE™ installation customized in
Gangnam Idea Factory, Seoul. When a customer
touches an employee's figure, the employee's
picture and history is displayed.
Examples of smart digital marketing platform solutions
❖ Digital Signage Solution
Smart Digital Marketing Platform Solution
RNDPLUS Co., Ltd.
RNDPLUS Co., Ltd. Is a company that performs SMART MACHINE business related to
software and next generation core business based on multi touch screen business
Address
Head Office – 610 Ilsan Technotown, 138, Ilsan-ro, Ilsandong-gu, Goyang-si, Hyeonggi-do,
Republic of Korea
Sales Office – 312 Ilsan Technotown, 138, Ilsan-ro, Ilsandong-gu, Goyang-si, Hyeonggi-do,
Republic of Korea
Research Institute - 313 Ilsan Technotown, 138, Ilsan-ro, Ilsandong-gu, Goyang-si,
Hyeonggi-do, Republic of Korea
Website www.rndplus.com
Fax 031. 914. 3665
Email Inquiry sales@rndplus.com
Phone 031. 914. 3662
※ Unmanned Product Information System (Smart Showcase) Youtube video description material (Korean)
http://youtu.be/5D-1kaDHqGw
※ RNDPLUS Co., Ltd. Website:
http://www.rndplus.com
RNDPLUS Co., Ltd. has a variety of SMART SHOWCASE ™ experience rooms that
customers can experience at the exhibition center of Ilsan Head Office in Gyeonggi-do.
This experiential hall serves as a test space for system operators' customers to
continuously develop various technologies. Supports various technical support and
business logic design, and constantly upgrades through constant research and
development.

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SMART SHOWCASE - Unmanned Marketing & Sales Platform Solution

  • 1. Smart Digital Marketing Platform Solution SMART SHOWCASE™ based Smart Digital Marketing Platform Solution
  • 2. Smart Digital Marketing Platform Solution The SMART SHOWCASE™ solution is a digital curation solution that provides sales and sales automation capabilities based on consumer experience. SMART SHOWCASE™ refers to Platform's digital goods shelf. PlatKOM™ refers to the software platform applied to SMART SHOWCASE™. RNDPLUS. ALL Rights Reserved. Smart digital marketing platform solution based on SMART SHOWCASE™ The start of technology has been researched and developed based on Consumer eXperience. Consumers' consistent behavior on a specific product is touching a specific product. AIRTOUCH™ technology applied to SMART SHOWCASE™ measures which product customers are interested in or touching and provides information about the product. This technology provides digital curation services for products. It also makes it very easy and cost-effective to promote without human intervention. It is a solution that can build an unmanned system suitable for 4th industrial revolution. In addition, it provides new advertising techniques by enabling Informative Advertising. Utilizing a cloud called "interest measurement", Big Data technology enables scientists to measure the likelihood and likelihood of their products which enables measurable advertising. Smart digital marketing platform solutions are being applied not only to the retail industry but also to various fields.
  • 3. The key principles of the SMART SHWOCASE™ starts from understanding “The habit of touching the products that consumers are interested in“ The SMART SHWOCASE™ solution is based on a computer-based system device that detects the AIRTOUCH™ sensor and provides information and advertisements for the product on a digital monitor.. – Digital Curation Service The SMART SHWOCASE™ solution is a solution for connecting physical goods and digital information. - O2O/O4O business solution supporting offline customer contact point The digital curation service of the SMART SHWOCASE™ solution was originally the work of a promoter (human). - Unmanned system Data logging and analysis of customer habits with the digital curation services of the SMART SHWOCASE™ solution. – IoT-based Big Data solution
  • 4. The core value of this solution enables us to transform and challenge our existing business into a new industrial revolution 4.0. "Smart Showcase allows our customers to experience new digital based untact, context and category marketing experiences." "Consumers are experiencing inconveniences such as discomfort caused by touting, lack of promoting salespeople when they are needed, and the inconvenience of promoting unskilled salespeople or mistreating customers, in advance of determining their identity.“ "Employers are finding it more difficult to get trained salespeople because of rising labor costs." “The Smart Showcase Digital Curation service eliminates the inconveniences experienced by existing consumers and can provide new digital customer service based on unattended promotions." "From the point of consumer experience, the Smart Showcase is a digital system that senses what products a consumer is interested in by measuring the system's sensors, using monitor screens and voices to provide informative product information to consumers, It is a solution developed to increase the desire and increase the convenience of customers. “ - Digital Curation Service
  • 5. AIRTOUCH™ PlatKOM™ AIRTOUCH ™ recognizes the natural behaviors that customers are trying to touch on a particular product they are interested in and determines which product they are interested in. PlatKOM™ software displays digital information or advertisements for products of interest to customers identified through AIRTOUCH™, or displays them through a speaker at eye level, or through artificial intelligence based speech. PlatKOM™ Cloud Service Store the customer's product information, confirmed through AIRTOUCH ™, in the PlatKOM ™ cloud service and use it as big data for marketing analysis and prediction. AIRTOUCH™ recognizes customers' hand gestures and recognizes touching products at specific locations. PlatKOM™ software installed on a computer equipped with this recognized signal and it plays the contents of the corresponding product, and the customer's product information is recorded in the PlatKOM™ cloud server. Basic concepts of SMART SHOWCASE™ solution
  • 6. Monitor that supports multi- touch screens Operating computer systems and PlatKOM™ software Furniture type display case, the centerpiece of the C model SMART SHOWCASE™ AIRTOUCH™ 2Bar/4Bar - Special touch screen to detect the space zone (AIRZONE) Shelf module for displaying goods SMART SHOWCASE™ configuration diagram SMART SHOWCASE™ assembly view AIRTOUCH™ recognizes customers' hand gestures and recognizes touching products at specific locations. PlatKOM™ software installed on a computer equipped with this recognized signal and it plays the contents of the corresponding product, and the customer's product information is recorded in the PlatKOM™ cloud server. 01 02 03 04 05 1 2 3 4 4 5 2 3 Basic concepts of SMART SHOWCASE™ solution
  • 7. Unmanned Digital Curation Service Solution IoT based customer interest measurement solution Digital Marketing Platform Solution The system identifies the products that the customers are interested in and allows the system to do its own promotion and marketing, without the involvement of a sales promoter. Customers' interests are automatically stored in the PlatKOM ™ cloud service through the system and then used as marketing big data. All products are available on a comparative digital specialty shopping mall business Enables marketing for their customers who want to shop without interference. It is possible to grasp the point at which a specific product needs to be purchased can be generated, stimulate a purchase desire appropriate to the situation, or enable marketing to promote purchase. We are expanding to a solution suitable for current marketing trend and applied in the field. Informative advertising solution that stimulates customer's desire to purchase Digital Signage Solutoins Digital MOT(Moment of Truth) Solutions Untact Marketing Digital Sales and Marketing Automation Solutions Context Marketing Category Marketing Applied artificial intelligence solutions and IoT technologies that are constantly improving A platform that provides MOT service solutions utilizing software in content technologies Innovative Digital Sanitation Solutions Based on Digital Content Informative advertising editing and operations solution to provide digital curation services. 01 04 03 02 01 02 03 01 Measurable advertising solution 02 Big Data-based Data & Analysis Solutions Cloud-based measurement solution that most accurately measures customer interest and the ads that are exposed Big data solution that is used as marketing data through measured data of location, date, and product information Digital shop-in-shop solution Digital pop-up store solution AR mode digital signage solution Solutions for digital pamphlets Core values of SMART SHOWCASE™
  • 8. Smart Digital Marketing Platform Business Products Smart digital marketing platform solutions based on SMART SHOWCASE™ are expanding into the unmanned automation system model and the traditional digital signage market. The SMART SHOWCASE™ device for this solution business is basically offered in W and C models, but we offer a variety of SMART SHOWCASE™ on-demand. We are also working on a component solution business for customers who want other B2B business, so we can create new customers and make new business for B2B customers. Enable a new and innovative digital business
  • 9. 1 ✓ Innovative unmanned automated sales system ✓ Implementation of unattended sales system ✓ Implementation of specialty shop based on category marketing The unattended Smart Showcase enables innovative unattended sales / promotional showcases to replace, or replace, the store's employee's promotional capabilities, beyond the simple form of display or simple digital player currently in use. It is a smart showcase for business owners who sell goods against foreigners when labor cost burden or professional explanation is needed. It is a solution that effectively implements category marketing that supports the consumption form to see, compare, and purchase the latest product groups in one place through a specialized product shopping mall consisting of smart show cases. O2O Provides new marketing solutions for businesses. ✓ Intelligent Digital Signage System ✓ Innovative, marketing-oriented digital signage business ✓ An evolving digital showcase system that communicates with customers The component solutions offered through the Digital Showcase provide advertisers with new interactive digital signage solutions that provide a powerful branding enrichment solution that goes beyond traditional fragmented digital signage. In particular, it enables marketing at a closer distance from customers through MOT(Moment of Truth) for specific products. Component solutions are constantly evolving for new interactive digital signage solutions products. We are developing and supplying customer-oriented smart showcase and component solutions that enable new content techniques and showcase of various forms necessary for smart business operators. We are creating solutions that enable our customers to get new ideas. Discover the business area and usability of the SMART SHOWCASE™ solution. The system business is expanding into unmanned automated sales and promotion systems and intelligent digital signage systems. ✓ System Business ❖ PlatKOM™-based SMART Sales Machine software ❖ Infrared-based AIRTOUCH™ sensor bar ❖ Windows-based computer solutions The component-based Smart Showcase solution is a business for business owners who produce and deliver digital showcase to customers, and is a business model for new market development through cooperation. ❖ Customer order display and signage display ✓ Component business for B2B customers Smart Digital Marketing Platform Business Products
  • 10. 2 Smart Digital Marketing Platform Business Products SMART SHOWCASE™ is available in C and W model base models, and is available in a variety of designs and products upon customer request. SMART SHOWCASE™ is supplied as a component product so that customers can design without any specific design. Lineup of SMART SHOWCASE ™.
  • 11. 3 Smart Digital Marketing Platform Business Products SMART SHOWCASE™ P models are suitable for digital popup sotres. SMART SHOWCASE ™ P models offer pop-up stores in limited space such as large shopping malls and marts, providing direct sales and marketing contacts with customers. SMART SHOWCASE™ POPUP Model SMART SHOWCASE™ P models are custom made products.
  • 12. 4 Smart Digital Marketing Platform Business Products SMART SHOWCASE ™ AR-L models offer Augmented Reality techniques in batches consistent with large display screens and products. By providing customers with specific product information at the correct location, we provide customers with the information they want without the inconvenience, compared to existing reality- enhancing products that wear glasses. SMART SHOWCASE™ AR-L Model SMART SHOWCASE™ P models are custom made products.
  • 13. 5 SMART SHOWCASE™ DCA models provide unmanned digital pamphlet promotional solutions. It is a promotional system that combines customer familiarity with digitization of digital with SMART SHOWCASE™, an analogue promotional brochure familiar to customers. SMART SHOWCASE™ DCA Model SMART SHOWCASE™ P models are custom made products. Smart Digital Marketing Platform Business Products
  • 14. Leading marketing platform for innovative digital marketing Smart digital marketing platform solutions based on SMART SHOWCASE™ are innovative marketing solutions leading to “Untact marketing", “Context marketing" and “Category marketing". Customers do not need to learn how to use SMART SHOWCASE™. - As usual, customers only need to grab the item they are interested in. It enables true “Untact Marketing” There are a lot of people who feel stressed when a clerk talks when shopping. So, instead of sales clerk, we introduce 'Untact' technology which introduces and sells products with advanced IT technology. [Store manager: (If you ask the customer first) Then there are many people who answer 'I'll check it out'. [College student: (talking) I feel burdensome, I have to tell you what I'm looking for, and I'm a bit annoyed ... .] Considering this situation, the so- called 'Untact technology' which sells goods while providing product information with cutting- edge IT technology without human contact is appearing one after another. - Source: SBS News, 12 November, 2017 Enable informative advertising that increases your purchasing power. - Experience new ways to advertise Measure your advertisement impressions directly. - We solve the uncertainty of the advertiser.
  • 15. Is it difficult to hire promotional staff due to increased employment costs? Do your customers feel uncomfortable with your promotional staff? Do you want to see your products with interest and needs? Want professional promotions at low cost? Are you considering a complex and less practical kiosk device for customers to use for promotions? Switch to an active, unmanned promotional store at a low cost SMART SHOWCASE™ solves the difficulties in promoting employees due to rising labor costs, and the sluggish sales due to the reduction of employees. We can help you solve difficulty in finding skilled promotional clerk and limitation of working hours and promotion training. Enhance your customers' purchasing needs with powerful informative advertising techniques through the digital platform. It enables sales and marketing for customers who want to shop by themselves without interference from clerks. SMART SHOWCASE ™ recognizes the products that customers are interested in and provides new marketing techniques that have never been experienced through direct marketing analysis and utilization through big marketing data for marketing through customer interest database. Untact Marketing, which minimizes customer intervention, which is a requirement of unmanned store trends and new customers, Context Marketing, which implements the detailed product description request at the time of purchase, and Category Marketing for customers who want to experience and buy all products directly We present the cheapest way of implementation for you. Enhance your customers' purchasing needs with powerful informative advertising techniques through the digital platform. SMART SHOWCASE™ solution helps solve the problems of business owners. 01 02 03 04 05 06
  • 16. -Natural Consumer’s UX ✓ Customers do not need to learn how to use the device There is no need for customers to train their customers to use complex and difficult-to-handle information devices such as digital kiosks. However, when a customer touches or picks up a product that you are interested in, the system will automatically give you a detailed explanation and answer your questions. -Intuitive Informative Adversting ✓ Drive intuitive promotions and purchases that let customers connect directly with information about products they are interested in. -Measurable Consumer’s Interest & Needs ✓ It enables customers to directly measure interest and preference for interesting and intriguing tangible and intangible goods. SMART SHOWCASE recognizes customer behavior in an intuitive way, enabling service providers to easily measure their interest in the product and enable big data. -Customer’s Contact & Feedback ✓ When you need additional customer service, you can instantly connect to your marketing or support services department via the Internet, along with information about the product. SMART SHOWCASE acts as an intelligent kiosk. So, with the familiar touchscreen and software, it enables direct feedback on consumers and products of interest. Customer interest is maintained in 5 to 10 seconds. Informative advertising delivers information necessary for decision making at once to speed up customer decision making. Along with the difficulties of conventional advertising, which is the problem of digital advertising, we solve the problem that can not measure the customer's interest. ProductInforamtion SMART SHOWCASE™ solutions provide differentiated customer value. 01 02 03 04
  • 17. Smart Digital Marketing Platform Business A smart digital marketing platform solution based on SMART SHOWCASE™ creates new business models. It enables a new and innovative digital business that we have never imagined.
  • 18. Smart Digital Marketing Platform Business Strategic business utilizing SMART SHOWCASE™ is a digital unmanned new product promotion business. This business is a business model that supports SMART SHOWCASE™ installation by displaying shopping mall's new products and promotion through shopping mall operator's place where customer's exposure is high. The shopping mall operator receives a predetermined fee from the manufacturer, allocates a specific exhibition space in SMART SHOWCASE™, enables promotion for a certain period of time, improves the sales of the manufacturer in the shopping mall, which can lead to a business model. ⚫ Digital unmanned new product promotional service business. SMART SHOWCASE™ allows you to implement business models that are suitable for specialty stores such as pharmacies. The pharmacy operator installs the SMART SHOWCASE™ solution to enable SMART SHOWCASE™ to be installed in a specific exhibition space where the pharmacist can promote the generic medicines, health supplement / functional foods, etc. It will help the promotion. Pharmacy operators generate additional revenue by receiving separate advertising and promotional costs from pharmaceutical companies. Pharmaceutical companies can sell new products or high-margin dry products to enable new digital marketing that can boost sales or improve product awareness. . ⚫ Unattended medicines and health supplements Advertising and promotion business ⚫ Digital POPUP Store A business that leverages SMART SHOWCASE™ to enable a digital-based pop-up store business. The pop-up store is the latest retail marketing trend for brand promotion, promotion, and sale by renting a temporary space.
  • 19. Smart Digital Marketing Platform Business SMART SHOWCASE™ is an unattended sales system that provides a new business model that simultaneously provides digital advertising systems and product sales and distribution infrastructure systems. This business model enables the shop-in- shop business platform of a small shop concept within a shop. The Shop in Shop business platform in the store is where platform operators install and operate SMART SHOWCASE™ in existing stores (eg, a franchise coffee shop) and implement an unattended distribution business that distributes the manufacturer's products. ⚫ Unmanned digital shop-in-shop business The SMART SHOWCASE ™ business model enables businesses to implement unattended digital financial product promotion services that sell intangible goods such as financial products. By combining traditional pamphlet promotions and unmanned digital promotions, we can promote intangible products in a way that is unfamiliar to our customers and enable a variety of O4O / O2O businesses. ⚫ Unmanned Digital Financial Products Promotion Service Business
  • 20. Solution Sales Information Smart marketing platform solutions based on SMART SHOWCASE™ are conducting customer sales through the sale of direct sales, leasing and component solutions. ✓ Solution purchase ✓ Solution lease ✓ Component Solutions purchase Smart Digital Marketing Platform Solution consists of the followings: ⚫ SMART SHOWCASE™ system (payment fee applied), ⚫ Customer content management and operation (payment fee applied / free of charge by when client manages it by themselves) ⚫ Cloud costs and other software service costs (Free of charge) provided to the customers as above. SMART SHOWCASE ™ on demand is available as a separate order. The smart digital marketing platform solution divides the lease into long-term and short-term types and supplies it to customers. Rental type SMART SHOWCASE™ is available as a separate order contract. It is suitable for the business model which is operated as pilot business and which completes pilot business period operation result or solution suitable for the business. The Smart Digital Marketing Platform solution is being offered to new business operators and digital signage providers in the form of parts. RNDPLUS Co., Ltd. Head Office – 610 Ilsan Technotown, 138, Ilsan-ro, Ilsandong-gu, Goyang-si, Hyeonggi-do, Republic of Korea Sales Office – 312 Ilsan Technotown, 138, Ilsan-ro, Ilsandong-gu, Goyang-si, Hyeonggi-do, Republic of Korea Research Institute - 313 Ilsan Technotown, 138, Ilsan-ro, Ilsandong-gu, Goyang-si, Hyeonggi-do, Republic of Korea Website www.rndplus.com Fax 031. 914. 3665 Email inquiry sales@rndplus.com Phone 031. 914. 3662 Contact info.
  • 21. Smart Digital Marketing Platform Core Solution A smart digital marketing platform solution based on SMART SHOWCASE™ provides new advertising techniques enabling Informative Adversting that provides digital curation. In addition, Big Data technology, which uses the cloud of "interest measurement", enables scientific measurement of the preferences and desirability of customers' products. Enable informative advertising that increases your purchasing power. Measure your advertisement impressions directly. Provides powerful management software based on cloud services.
  • 22. 1 Customer Interest Digital Calibration: Utilizing AIRTOUCH™ hardware solution Customer interest measurement data Cloud service utilization data accumulation Microsoft Azure Cloud Service Customer interest measurement data Basic data analysis and BIGDATA, provided to customers: Utilizing PlatKOM ™ software solution Apply new marketing techniques to field by analyzing BIGDATA: Utilizing SMART SHOWCASE™ solution Provides a comprehensive solution that digitally measures and quantifies customer interest and provides new marketing techniques based on Big Data IoT-based system configuration enables remote management through cloud service and unification of system management is possible. The SMART SHOWCASE ™ solution provides a new marketing strategy through the Internet of Things (IoT) customer interest measurement solution. Smart Digital Marketing Platform Core Solution
  • 23. Brand Promotion Merchandise promotion and sales Preference survey and needs Financial Pamphlet Marketing the SMART SHOWCASE™ solution provides an Internet of Things (IoT) based customer interest measurement system. 2 Provides a comprehensive solution that digitally measures and quantifies customer interest and provides new marketing techniques based on Big Data. This solution is expanding its application to various fields. Merchandise Promotion and Sales Big Dataization The SMART SHOWCASE™ solution, which is designed to function as a digital vending machine, is being used as a big data solution for analyzing merchandise sales and sales. Analyze customer's product preference and purchase relevance to enable sales promotion and new marketing strategy. Preference survey and needs analysis The SMART SHOWCASE™ solution is used for marketing research purposes to identify consumer preferences and for identification of customer needs (eg, color, etc.). Brand Promotion Big Dataization It enables the promotion and analysis of the brand linking the product and the brand, and is used for the purpose of quantifying the purpose of the exhibition of the product. The SMART SHOWCASE™ solution is used in areas such as pamphlet marketing to promote intangible goods such as finance and tourism, and to utilize traditional PR media to identify specific customer needs, It is used as a tool. Financial pamphlet marketing Smart Digital Marketing Platform Core Solution
  • 24. 3 Intelligent slide show and authorization tools Intelligent slide show format provides familiar descriptive content to customers, and using the touch screen, customers can quickly navigate to the information they want to view information about their products. Provides innovative tools for customers to quickly find information about products they are interested in without having to search. Component-based editing tools Provides component-based editing tools that make it easy to use a variety of interactive software without professional knowledge. It provides simple editing functions and advanced editing tools at the same time, so you can easily create informative advertisements. Artificial Intelligence-based Solutions and Cloud / Device Interlocking Service Tools Real-time price information, QR Code, etc., enables O2O service interworking. By using label printer and camera, it is possible to connect auxiliary devices for customer support. It provides AI-based voice synthesis function and provides convenient information transfer function for customers. Overlay content support For informative advertising techniques, we provide our customers with information for every purchase decision in a short time. Provides pop-up content that captures a wide variety of customer attention. Provides various customer interfaces for information retrieval and customer information input of kiosk. Customer Interest Measurement Software Tools Provides software tools to measure customer interest, providing innovative SW tools that measure customer interest and automatically record it in a database of cloud services that are provided for free of charge. Software embedded in content It provides innovative technical services that enable intelligent customer service by providing software-like contents creation functions for various customer needs and feedback including interactive contents. The time it takes for the customer to stay interested is 5 to 10 seconds. Informative advertising is a form of information delivery that conveys information necessary for decision making at once to speed up customer decision making. When customers are interested, you need Informative ads for context marketing that stimulate your purchase needs. SMART SHOWCASE™ supports intuitive, informative advertising content. 1 2 3 4 5 6 Software In Content (SInC) refers to the software that is embedded in the content, which is the active content that combines software and content. This technology is based on software-based content. For example, It provides a cheap and easy way to develop contents, minimizes the OEM development cost and development period, and creates powerful informative contents compared to existing contents based on simple image and video only. The PlatKOM™ platform software offers a variety of authorization tools that you can write yourself or create on demand. The authorization tool can create various forms of informative contents by utilizing the basic information, images, texts and videos of the exhibition products. PlatKOM™ platform software is available for download at http://www.rndplus.com. The PlatKOM ™ platform software is gradually expanding and offering a variety of artificial intelligence services. We continuously research and develop services based on speech synthesis, customer recognition, and speech recognition. Smart Digital Marketing Platform Core Solution
  • 25. 4 Contents Management Solution Display Product Management Solution Customer Interest Management Solution Geographical Management Solution SMART SHOWCASE™ provides cloud services to manage content upload and playback remotely, and keeps you up to date with remote updates. Provides the ability to run SMART SHOWCASE ™ without visiting the site through remote management. SMART SHOWCASE™ utilizes cloud services to record the date / time / frequency of contact with exhibits of interest to customers. Based on this record, you can measure customer's interest in a specific substantial product by period and utilize it as a big data-based marketing technique. SMART SHOWCASE™ provides a database management function for managing the exhibited products through the cloud service. With this function, it can be used as a function of price indicator in real time and it enables various exhibition management. SMART SHOWCASE™ provides geographical information on the installation site and provides functions that can be used as marketing material such as current status and interest. Management software solutions provided by SMART SHOWCASE™ solutions. The SMART SHOWCASE™ solution takes advantage of the powerful Microsoft Azure cloud services. As a result, customers do not have to install expensive servers or other solutions when introducing the solution, which is easy and inexpensive. SMART SHOWCASE™ solutions provide content management solutions for managing a variety of digital content, object-based customer interest measurement solutions, exhibit product management solutions for display usage management, and SMART SHOWCASE™installed geospatialmanagement solutions. Smart Digital Marketing Platform Core Solution
  • 26. Smart Digital Marketing Platform Technology The Smart Digital Marketing Platform Solution is a digital sales and promotion automation system that applies advanced software technology, object internet and artificial intelligence technology to continuously evolve and continuously develop new solutions. We are constantly providing new solutions for the new digital business.
  • 27. 1 Smart Digital Marketing Platform Technology The smart digital marketing platform solution is being built as a core technology that leads the industrial revolution 4.0 based on the hardware technologies, "sensor technology based on cognitive technology" and software technologies "artificial intelligence" and "platform software". SMART SHOWCASE ™ solutions continue to evolve based on cutting-edge industrial revolution 4.0. ✓ Digital system solution ✓ Artificial Intelligence and Big Data Technology Solutions ✓ Cognitive Solutions ✓ Innovative platform software solutions Patent No. 10-1260341 [KOREA] Patent No. 10-1175073 [KOREA] Patent No. 10-1057620 [KOREA] Patent No. 10-1323196 [KOREA] Patent No. 10-1372423 [KOREA] Patent No. 10-1295197 [KOREA] Patent No. 10-0901971 [KOREA] Patent No. 10-1203701 [KOREA] Patent No. 10-1032148 [KOREA] Patent No. 10-1107791 [KOREA] Patent No. 10-1076871 [KOREA] Patent No. 10-1135620 [KOREA] Patent No. 10-1646564 [KOREA] Patent No. 10-1615537 [KOREA] Patent No. 10-1646562 [KOREA] Patent No. 2414603 [CHINA] Patent No. 5757004 [JAPAN] Patent No. 5942281 [JAPAN] Patent No. 6200553 [JAPAN] PCT/KR2011/008755 [PCT] PCT/KR2012/005172 [PCT] PCT/KR2013/002382 [PCT] Trademark No. 40-0912072 [KOREA] Application No. 10-2014-0091840 [KOREA] Application No. 10-2015-0092839 [KOREA] Application No. 10-2015-0032645 [KOREA] Application No. 10-2015-0022277 [KOREA] Application No. 10-2016-0052138 [KOREA/JAPAN/USA] Application No. 10-2017-0108736 [KOREA] Application No. 201380016987.X [CHINA] Application No. 2015-503113 [JAPAN] Application No. PK002040722 [USA] Application PCT/KR2015/007517 [PCT] Application No. PK002340532 [USA] Application No. 40-2016-0111429 [KOREA] Cognitive technologies, AIRTOUCH ™ technology, face recognition technology and other cognitive technologies are constantly being developed. We are developing a variety of automation sensor technologies, including other computing technologies.This sensor technology, combined with computing technology, is developing into the field of technology such as Internet of Things (IoT). By implementing artificial intelligence technology, we are continuously developing software recognition technology by combining face recognition and speech recognition solution based on speech synthesis. In addition, we build big data based on innovative cloud service technology and sensor technology to develop various analysis solutions that can be utilized to build accurate and reasonable marketing strategy. SMART SHOWCASE ™ design technologies of various forms and performance are secured, and a proven system is developed and supplied. To lead customer-oriented systems, we provide various design skills and training for B2B customers for component business companies. Based on PlatKOM ™ platform software, we are developing powerful and innovative software and developing a variety of customer-oriented solutions that enable our customers to develop affordable and fast solutions. We are developing various service solutions to be utilized and combined as diverse and enormous business models.
  • 28. Examples of smart digital marketing platform solutions Explains Smart marketing platform solutions based on SMART SHOWCASE™ are applied. SMART SHOWCASE™ refers to Platform's digital goods shelf. PlatKOM™ refers to the software platform applied to SMART SHOWCASE™. All other rights reserved to RNDPLUS Co., Ltd.
  • 29. Innovative Digital financial Marketing Platform Solution Case C Model SMART SHOWCASE ™ is installed for Lotte Card Company's digital financial marketing platform business. Examples of smart digital marketing platform solutions ❖ Digital financial product marketing solution
  • 30. 1 Examples of smart digital marketing platform solutions CJ Olive Market CJ CheilJedang is installed at the first CJ Olive Market in the basement under the head office. SMART SHOWCASE ™ solution for brand identity for CJ CheilJedang's convenience food brands "Bibigo", "Hatbahn (Instant rice)", "Beksul", "Gome". ❖ Digital Retail Sales Automation Solution
  • 31. 2 Innovative Digital financial Marketing Platform Solution example SMART SHOWCASE™ installation example installed at IBK Industrial Bank, Ilsan Branch and Ilsan Hospital Branch. This SMART SHOWCASE™ solution is a new digital financial marketing platform solution that combines traditional traditional brochures and digital technology to provide digital solutions for financial product sales and customer feedback. Examples of smart digital marketing platform solutions ❖ Digital financial product marketing solution
  • 32. 3 SMART SHOWCASE™ installation example for digital shop-in-shop business SMSRT SHOWCASE™ is a business model for selling and promoting functional cosmetics, which is installed for the digital shop-in-shop business in the Parliament of the Blessed Virgin Mary Clinic in Gwanak-gu, Seoul. The hospital is a business model that only makes payments and promotes SMSRT SHOWCASE™ to generate additional income. A small shop in a shop (Shop-in-Shop) business platform is a platform where a platform operator installs and operates SMART SHOWCASE in an existing store (for example, a franchise coffee shop). Examples of smart digital marketing platform solutions ❖ Digital shop in shop solution
  • 33. 4 SMART SHOWCASE ™ installed in the Fitness Club in Bundang, Jamsil, and Seoul. The Fitness Club is a business model that makes payments and sales, promotions run by SMSRT SHOWCASE ™, and generates additional income. Shop-in-shop business model for selling functional cosmetics. SMART SHOWCASE™ installation example for digital shop-in-shop business Examples of smart digital marketing platform solutions ❖ Digital shop in shop solution
  • 34. 5 Marketing platform solutions for bookstores SMART SHOWCASE™ installation example installed in Hanyang library in Ilsan new city, Gyeonggi-do. The purpose of installing the bookstore is to prevent damage caused by frequent touching of the book by customers in order to check the book reviews and contents of the book. When customers touch or pick up a book they are interested in, they can see the book's reviews and information on the monitor, so you can easily see detailed information without having to look at the book, and as a result, you can minimize damage to the books on display. Examples of smart digital marketing platform solutions ❖ Digital Retail Marketing Solutions
  • 35. 6 Franchise Marketing Platform Solution Case This is an example of a custom SMART SHOWCASE ™ installation at a branch of DAVICH Opticians, a franchise specialty store. This SMART SHOWCASE™ is an unattended experience solution that was introduced in order to enable visitors to experience uniquely developed technology without the help of an optician. DAVICH Glasses Store - lens experience zone installation example Examples of smart digital marketing platform solutions ❖ Digital Signage Solutions
  • 36. 7 Examples of Digital Marketing Platform Solutions for Retail This is an example of SMART SHOWCASE ™ installation customized to Bucheon E-Mart for Bucheon city in Gyeonggi-do. The company that installed it is using LG H & H as a special event for promoting its new products. Examples of smart digital marketing platform solutions ❖ Digital Signage Solution
  • 37. 8 Exhibition Marketing Platform Solution Case SMART SHOWCASE™ installation customized in Vietnam cosmetics exhibition in Yongbong.exhibition Yongbong Co., Ltd. – Vietnam Exhibition Examples of smart digital marketing platform solutions ❖ Ditigal Signage Solution Exhibition Marketing Platform Solution Case This is an example of a custom SMART SHOWCASE ™ installation at KISA's moving-in enterprise product showroom. Korea Internet & Security Agency (KISA) ❖ Digital Signage Solution
  • 38. 10 Other application solution examples SMART SHOWCASE™ installation customized in Gangnam Idea Factory, Seoul. When a customer touches an employee's figure, the employee's picture and history is displayed. Examples of smart digital marketing platform solutions ❖ Digital Signage Solution
  • 39. Smart Digital Marketing Platform Solution RNDPLUS Co., Ltd. RNDPLUS Co., Ltd. Is a company that performs SMART MACHINE business related to software and next generation core business based on multi touch screen business Address Head Office – 610 Ilsan Technotown, 138, Ilsan-ro, Ilsandong-gu, Goyang-si, Hyeonggi-do, Republic of Korea Sales Office – 312 Ilsan Technotown, 138, Ilsan-ro, Ilsandong-gu, Goyang-si, Hyeonggi-do, Republic of Korea Research Institute - 313 Ilsan Technotown, 138, Ilsan-ro, Ilsandong-gu, Goyang-si, Hyeonggi-do, Republic of Korea Website www.rndplus.com Fax 031. 914. 3665 Email Inquiry sales@rndplus.com Phone 031. 914. 3662 ※ Unmanned Product Information System (Smart Showcase) Youtube video description material (Korean) http://youtu.be/5D-1kaDHqGw ※ RNDPLUS Co., Ltd. Website: http://www.rndplus.com RNDPLUS Co., Ltd. has a variety of SMART SHOWCASE ™ experience rooms that customers can experience at the exhibition center of Ilsan Head Office in Gyeonggi-do. This experiential hall serves as a test space for system operators' customers to continuously develop various technologies. Supports various technical support and business logic design, and constantly upgrades through constant research and development.