Proposed solution for promoting cross-border trade through E-commerce in Yes Bank Transformation Series: Campus Ace Program

1. EDITION VII
COLLABORATE TO INNOVATE

2. MG
MMSME Global Search
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MyGov
Building up of “MSME Global portal” where global opportunities
meet Indian MSMEs
“MSME Global portal”

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MY GOV section: One stop solution for all Indian MSMEs
MG
MMSME Global
By clicking on MyGov tab Indian MSMEs get access all
Indian government schemes, portals, benefits right from
registration to delivery

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Fashion & Garment
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Search
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1800 200 300
Gems &
Jewellery
Fashion &
Garments
Handicrafts
& Gifts
Search
For any queries contact: 1800 200 300
Gems & Jewellery
Fashion & Garments
MG
MMSME Global
MGMMSME Global
MGMMSME Global
Development of MSME-Global
application for different
handsets:

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Fashion & Garment
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Layout of MSME-Global application:

6. Efforts that can improve current
INFRASTRUCTURE & LOGISTICS:
• Adoption of automated or manual carton packing machines mounted on line-follower
robots and industrial trucks inculcated with plant layout such that finished goods are picked
up after the final process and the person receives the packed goods the moment it
reaches the delivery door reducing the packaging time and cost, also increasing the quality
of packaging
• Development of MSME Cloud with the help of MyMSME portal, Digital MSME scheme and
inculcating it in the MSME global portal and app
• Developing MSME product’s logistics’ tracking that allows customers to get insights into
their driver’s whereabouts using the “My Orders” area of their account. They should click
on the order in question, and an “Arriving by DATE and TIME” will show, along with a map
of their geographic area.
• Using Omni-channel E-retailing systems for selling and distribution
• Option for MSMEs to opt for Make-on-demand services which would reduce inventory
costs
• Tie-ups with local warehouses service provider for proper storage and reducing dispatch
times
What can be done to
encourage more B2C exports
from India in the MSME space

7. TECHNOLOGY:
• Implementation of chatbots in the MG portal and MG app
• Making a feedback system where the app asks for feedback few hours after the time
of delivery such that customers can contact or give feedback directly to the seller
• Sending tracking links for customer to track their products when they order or giving
them options with Shipments update via sms
• Optical sorting technology for products and agricultural products with application of
Barcodes, RFIDs and QR codes
• Using Automated database management systems for managing large amounts of data
• Using strategic outsourcing with Datavail, Oracle etc with multiple database structures
combining SQL (Structured Query Language) and NoSQL (Not only SQL) such that
benefits from both of them can be reaped
• Using Augmented reality and Virtual reality in app development such that consumer
product’s experience at the time of using the app and website
• Using Flutter and Kotlin to develop android and iOS applications faster
POLICY:
• MSME Uddhami Labh Yojna: A MSME entrepreneur benefit scheme which will provide
benefits to the individuals who get enrolled and start their own micro, small or medium
enterprise.
• Formation of Ministry of E-commerce

8. OUTSOURCING THE ADVERTISING AND MEDIA SOLUTIONS –
• Advertising agencies such as Metrillo, Adamo Advertising can be potential solutions
and can help in image building of MSME in foreign countries.
• Benefits related with these agencies- 1. Cost and time efficiency with low Advertising
(Reduction in cost by 60% and reduction in time to build marketing infrastructure by
87%)
2. They provide better coverage of market, high market linkage and posses deep
knowledge of target segment with surplus amount of local Customer Data,
clientele building.
3. Specific Niche can be Targeted and followed by rigorous E-Mail Marketing
4. Being market leaders in the segment, these are equipped with modern
management practices including cloud based marketing and persuasion tool,
Generic promotions, credibility and huge user base.
REVENUE MODEL-
• Agreement with the adverting agency over-
All the rights of news and media market coverage of International trade fairs,
Buyer-Seller meetups, of events associated with Indian government in that
country, contracts for stay of delegates in the respective country,
KEY MARKETING
INITIATIVES

9. 1. Virtual Wall- Let the store come to the people
At Subway stations Product with QR Code Direct Order Placed via App
Bus Stations, Airports
2. Augmented Catalogues with diverse products where you can feel the real experience of products
3. Categories of catalogue
1) Prima – For regular customers automated with Virtual Reality.
https://www.youtube.com/watch?v=wi80g9WJvmw&feature=youtu.be
2) Serene – For occasional customers with 3D images of products and virtual
fitting room
3) Touch it – For new users with amazing product experience and suggestions
based on consumer taste and preference
KEY MARKETING
INITIATIVES
Delivered to Home

10. WHY STAY LOCAL, WHEN
YOU CAN GO GLOBAL
Setting up Msme-G office in every country for better monitoring of linkages and
management of E-Commerce which will helps in reverse logistics as well and ease the
tracking process.
Innovative payment Option via paypal with easy currency exhange.
On demand- Customised product options with a click in real time.( Which is a first Mover
advantage In India’s MSME Sector)
Focus on Countries with Free Trade Agreement to lower the cost to export with
advantage on custom duties, domestic tax.
Real Time Tracking of Products, Grievances settlement and customer support via
MSME-G App
Regular Online surveys and Questionnaire collected from customers and directory is
updated with feedback of products and regular basis.
Space on app based on ratings, on-time supply and feedback only.
TRUST= SALES (E=mc2)
Enhancing credibility of sellers by providing detailed description of buyers, certifying all
sellers, listing all sellers on common platform, displaying Product feedback.
Developing effective Keyword and tags for App and website, regular check on negative
keywords

11. How can India MSMEs be
educated on how to leverage
global opportunities ?
There are 53 million MSME’s in India contributing a lot to Indian economy. In the recent years
due to globalisation being involved in global cross-border e-commerce fetch a lot of
advantages to trade and business. So, to create awareness among Indian MSME’s to
leverage global opportunities we have variety of ways, such as:
• Postmen are the only persons those who can take
awareness and education to deep rural areas so India Post
is one of the most effective way to cover almost all India.
 There are 155,015 post offices in the whole
country.
 33.03 crores of account holders are there in
savings account department.
• Radio is the most effective way of creating awareness to MSME’s
in both urban and rural areas because.,
 There are 328 private radio stations.
 AIR covers 99.19% of Indian population spread
around 92% of country’s area in 23 regional
languages .
• Opportunities of Indian MSME’s going global should be
taught at higher secondary level to create awareness.
• Internships ,boot camps ,exhibitions ,incubation
programmes to be provided by technology centres in
diploma colleges.
• BSNL is a state-owned telecommunication service and hence
government can use it as a tool to spread awareness among Indian
MSME’s .
 BSNL is one of the leading telecommunication service in India and is
a leader in the wired Internet segment in India with a market share of
59.63%.
 It’s number of subscribers grew by 2.5 million in 2018.
RADIO INDIA POST
TELECOMMUNICATIONS
EDUCATIONAL PROGRAMMES

12. In a country like India where a television
set is a common item, can be used to
create awareness through television
advertisements.
There are 857 permitted private
satellites and 190 government channels.
Documentaries are also an effective
way to aware and motivate people to go
global and fetch or leverage global
opportunities.
Social media is the buzz of the new
world .After the telecommunication
revolution in India social media has
the most and best effective way to
launch or spread a campaign and
create awareness and provide
education.
A helpline number is a tap solution for
everything.
Indian government should have a
helpline number for instant solutions
to eradicate problems of Indian
MSME’s.(For example=100 for Police
station)
Flagship events are a medium to
reach MSME’s in India and create
awareness.
URBAN-International Conventions.
SEMI URBAN-Trade fairs.
RURAL-Rural flagship events.
NI-MSME, National Institute of
Micro, small and medium
enterprises can be used as one of
the best way to educate and aware
people about global opportunities of
Indian MSME’s. And government
should take the education of NI-
MSME deep into the country.
Gram panchayat is the most
effective way to reach each and
every MSME in village and rural
areas of India and make them aware
and educate about cross-border
global opportunities.
Television
Advertisements &
Documentaries. SOCIAL MEDIA HELPLINE NUMBER
NI-MSME GRAM-PANCHAYATFLAGSHIP EVENTS