The Katana project, funded by the EU's Horizon 2020 program, aims to enhance the agrifood sector by connecting emerging industries with advanced technologies such as precision agriculture and Internet of Things (IoT). It offers a marketplace and various technological platforms to facilitate matchmaking, training, and the development of functional foods tailored to personalized nutrition. Key features include a matchmaking facility, IoT apps for agrifood marketing, and a toolbox for creating innovative food products.

1. Emerging industries as key enablers for the adoption
of advanced technologies in the agrifood sector
Technology PlatformsTechnology Platforms
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This project has been funded from the European Union’s
Horizon 2020 research and innovation programme under
grant agreement N° 691478

2. Agrifood & Precision Agriculture:
N liti h llNew realities, new challenges
Greater
sustainability
The
promise of Higherpromise of
Precision
Agriculture
Higher
productivity
Economic
benefits
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3. What KATANA Offers you beyond Funding?y y g
Matchmaking facility
Peer‐2‐peer evaluation
Marketplace for Precision
Agriculture Services
Training program
Reward crowdfunding
Equity crowdfunding
Platform for exploiting IoT to
reach consumers
Toolbox for the design of
Lean start‐up approach
Equity crowdfunding
functional foods (recipes and
processes)
Supporting servicesSelection and
funding scheme
Technology
3

4. KATANA Technology:
Technology PlatformsTechnology Platforms
KATANA offers access to 3 technology platforms in Agrifood related
emerging industries (eco‐industries, mobile services and personalized
health), as enablers for shaping new products/services.
Emerging
Industry
KATANA Technology Platforms Target Groups
Eco‐
industries
Precision Technologies for sustainable
farming: Marketplace for Precision
Agriculture Services
Farmers, Agronomists, Sensor
designers, S/W developers,
Environmental Consultants,
bil S i i i i d d l d di ib
Mobile
Services
Mobile Services in Accessing AgriFood
Markets: Platform for exploiting IoT to
reach consumers
App developers, Food distributors,
Food retailers, Farming cooperatives,
Restaurants, Marketing agencies
Food manufacturers food engineers
Personalized
Health
Functional Foods for personalized
nutrition: Toolbox for the design of
functional foods (recipes and processes)
Food manufacturers, food engineers,
healthy supplements vendors,
nutrition experts, health services
providers.
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5. KATANA Technology:
#1 M k t l & t h ki f ilit#1: Marketplace & matchmaking facility
Search engine
Both parties can search
for partners;
3.
2. PA costs calculator
Calculate cost, set up bid
for partners;
1.
Farmer enters:
crop type GPS coordinates
4.
Consultants/PA Service provider
‘P fil t i ibilitcrop type, GPS coordinates
photos, soil type, machinery;
language 5.
‘Profile; gets visibility
Matchmaking algorithm
Provides suggestions for farmers
& agronomists;
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6. KATANA Technology:
#1 S i /F t#1 Services/Features
Services for Vendors and
/
Services for Farmers
Agricultural consultants/ PA
solution providers
• Products multi‐vendor marketplace
• Open Request for products
• Open Request for Services
• Put auctions/bids
• Services multi‐vendor marketplace
• Products/Services Grouping
• Promotion/Discount Services
/b d
• Market Statistics/Trends
• Matchmaking algorithm
• Rate product/services
• Put auctions/bids
• Market Statistics/Trends
• Manage Orders
M d t i
• Manage OrdersGeneral Services
• Authenticated access
• Users Management
• Manage product reviews
• Manage shipping
g
• Electronic Payments
• Calculator
• Search toolbox
• Multilingual Support
• Shipping management
• User Profile/personalization
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• Simple Dashboard
• Social networks
• Peer communications

7. KATANA Technology:
#1 A hit t#1 Architecture
Storage
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Matchmaking statistics, Vendors
Buyers, Bids, Orders, Transactions
Products/Services information

8. KATANA Technology:
#2 T h l i l M k t l I T#2: Technological Marketplace on IoT
Exploiting IoT technology to reach AgriFood consumersp g gy g
2 Customer enters:
3. Payments:
Make on line2. Customer enters:
Product order via mobile
Device or Beacon Device
Make on‐line
payments(e.g.
PayPal)
Either from home or
on the move
One Touch
Beacon Devices
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1. Farmer enters:
crop type, GPS coordinates
photos, soil type, machinery
4. Promotion:
Bonus & Personalized
Offerings

9. KATANA Technology:
#2 S i /F t#2 Services/Features
Technological framework and open APIs to build IoT apps for mobile g f p pp f
marketing of agrifood products.
Specific functionalities :
 N i (GUI/UX) f lli if d d t ith bil New user experiences (GUI/UX) for selling agrifood products with mobile
apps or wearable’s;
 Location awareness triggers as Beacon proximity services to push and
trigger mobile events on the point of sales;
 Peer‐to‐Peer mobile sales channels for direct transactions;
 Ship Management for costumer centric sales models
Open APIs to support developers
 Identity Management API to control access and privacy
 Ship Management for costumer centric sales models.
 Identity Management API to control access and privacy
 Mobile API to connect 3rd party mobile apps
 Beacon/GPS location API
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 Payment API
 Logistic API e.g. for “same day delivery” services

10. KATANA Technology:
#2 A hit t
Manage Profile of
• Storefront users
• Customers
• Affiliates
Web based online GUI
to manage products.Web based online GUI
d
#2 Architecture
Affiliates
to manage Orders.
Transaction Manager
payment, marketplace
user manager, logistics.
T i t tiTrigger transactions
and order based upon
e.g. location or user /
IoT Device context
Web based online GUI
to manage storefront
Extend storefronts with
settings.
Extend storefronts with
3rd party services &
clients. E.g. iBeacons
Interface various devices as
smartphones, smart home
appliances, smart cars…
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OAuth 2.0 server:
Authenticates Persons, IoT
clients or 3rd Party service

11. KATANA Technology:
#3: Functional Foods Toolbox for personalized nutrition
Help industries/SMEs to the sustainable development of healthy innovative functional foods.
Provides guided data/information based on:
Food category (dairy products, dried products, extruded snacks, emulsions, g y ( y p , p , , ,
Target group (athletes, pregnant women, etc.)
Techno economic data & Market analysis
Solution
Resource type of available compound, etc.
Data on European food legislations
User’s input
FunFood GUI
SME user
User s input
Database
11Data processing
FunFood

12. KATANA Technology:
#3 S i /F t#3 Services/Features
• Functional Food: Provides results for functional foods products according to
user’s selection of target group, food functionality, bioactive compound (BAC),
Category.
• Processes: Provides information on the major proposed / used processes• Processes: Provides information on the major proposed / used processes.
• BACs/BACs category: Provides information on selected bioactive compound
and/or their respective category.
• Recipes: Provides information for food product recipes based on user’s
selections.
• Market Analysis: Provides information on the market size, competitors, leading
companies and RTDs, on the specific functional food product/product category.
• Legislation: Provides information on the major legislation issues regarding the• Legislation: Provides information on the major legislation issues regarding the
selected product.
• Other functions: Contact, Sign‐in/sign‐up/Profile
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, g / g p/

13. KATANA Technology:
#3 T lb A hit t#3 Toolbox Architecture
L l 1
• Market Analysis
User
Constraints
Select
Food
Selection
Level 1
• Dairy products
• Dried products
• Extruded Snacks
Level 2
• Milk
• YogurtMarket Analysis
• Available Resources
• Technology
• Regional Data
• …. Analysis
FunFood Tool
• Emulsions
• …………..
Yogurt
• Cream
• Cheese
• …………..
Current Current Target
• Pregnant
• Elderly
…. Analysis
Engine
Level 3
• Cow Milk
• …………..
ProcessRecipeGroup• Athletes
• …..
New
R i
New
Process
• Quality
• Quantity
 Addition of functional
compounds
 Replacement of ingredients
•
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Recipe Process • Quantity
• Cost Savings
• Resource using
• …
• ….

14. www.katanaproject.eu https://www.facebook.com/H2020KaTaNa
https://www.linkedin.com/groups/8551588@H2020_KATANA
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This project has been funded from the European Union’s
Horizon 2020 research and innovation programme under
grant agreement N° 691478