DRIIM, il programma di ricerca nato dalla collaborazione tra #ACINMilan e SDA Bocconi, ogni bimestre raccoglie gli aggiornamenti più rilevanti del mondo del retail e CPG, con l’obiettivo di identificare i trend più rilevanti del momento, tecnologie più innovative e delineare possibili traiettorie di sviluppo. Scopri le novità dei mesi di settembre e ottobre 2018!

1. ISTRIBUTOR
ETAILER
NDUSTRY
NNOVATION
ODELS
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2. WHAT’S HOT
in Retail and
CPG?
September–
October 2018
THEHOTTEST TOPICS FROM THEMOST
IMPORTANT BUSINESS MAGAZINES and
MANAGEMENT JOURNALS

3. WHAT’S
HOT?
INTERNATIONAL
PRESS
September–
October 2018

4. The Amazon’s “walk out” technology automatically detects when products
are taken off (or returned) to the shelves, and keeps track of them in a virtual
cart. Shortly after, they receive a digital receipt and their Amazon account is
alsocharged for the order,according toAmazon’s website.
Link tothe article
September 2018,
CSA,
D. M. Amato-Mcoy
AMAZON
BARELY A WEEK AFTER ITSSECONDLOCATIONOPENEDITS
DOORS,AMAZONGO HASINTRODUCEDITSTHIRDSTORE
— ANDITS BIGGEST TO DATE.

5. The design studio/research lab came up with designs for autonomous
vehicles that would be extensions of our homes, offices, and local
institutions. The designs are useful for sparking conversations about the
ways autonomous vehicles could transform everyday life.
Link to the article
September 2018,
MIT Technology
Review,
E. WoykeIKEA
IKEADESIGNSFUTUREAUTONOMOUSCARSTHAT
WORKASHOTELS,STORES,ANDMEETINGROOMS

6. From a convenience perspective, the company is pushing its mobile app as a catch-all of
services for everything from reserving products to loyalty points and product
information. Those functions in and of themselves aren't particularly innovative, but
Nike isencouragingitscustomerstousetheappathomeandinstores.
Link to the article
September 2018,
RetailDive,
C. Salpini
NIKE & REI/part 1
NIKELIVECONCEPTIN LOSANGELESCOMBINES ANIN-STORE,
PHYSICALEXPERIENCE,WITH ANAPPROACHTHATRUNS ON
DATAANDDRAWS ON MOBILE TOMAKE THESHOPPING
EXPERIENCEMORECONVENIENTAND STREAMLINED.

7. This is evidently the logic behind REI's host of outdoor experiences, from local hiking and
camping trips to international and domestic Adventures, which REI members (and non-
members) can pay to attend. The outdoorsy trips that REI leads target the typical REI
customer: one who is probably interested in the environment, a la the company's
commitmenttorewildingefforts,andlikelysustainabilityaswell.
Link to the article
September 2018,
RetailDive,
C. Salpini
NIKE & REI/part 2
REI'S APPROACHTO IN-STOREEXPERIENCE — ASIDEFROM
HAVING TRIAL AREASFOR CUSTOMERSTO TEST OUT HIKING
BOOTSAND OTHERGEAR — HAS BEEN TO ABANDONTHE
STOREALTOGETHER.

8. Target, which has been steadily remodeling stores andrevamping many of its
private labels, boosting sales and traffic in the process, said itwouldalso
make both its brick-and-mortar andonline toys destinations moreenticing.
Link to the article
September 2018,
RetailDive,
D. Howland
TARGET
TARGETIS POSITIONINGITSELF TO TAKEADVANTAGEOF THE
DEMISE OFTOYSR US. THE RETAILER PLANS NEARLY DOUBLE
ITSOFFERING OF NEWAND EXCLUSIVE TOYSTO MORE THAN
2,500.

9. Costa Coffee has 450 stores in Chinaalready. AddCoca-Cola’s long presence
there anddeep pockets, and China could see the pace ofnew store openings
by Costa Coffee speed up.
Link to the article
September 2018,
Forbes,
P. Mourdoukoutas
COCA-COLA
COCA-COLA’SPURCHASEOF THE U.K.-BASEDCOFFEE CHAIN
COSTACOFFEE COULDSLOW DOWNSTARBUCKS
MOMENTUM IN ITSHOTTESTMARKET: CHINA.

10. Ikea wasforced to rethink its product lineup and store operations:
1. Given India’s lower income levelsmany products are priced at less than 100 rupees.;
2. Ikea employees also visited about 1,000 homes in various cities to understand how people
lived and what they needed;
3. Lower heights for cabinets and counters because Indian women are shorter.
Link to the article
September 2018,
Independent,
V. Goel
IKEA
IKEA’S OPENINGIN INDIA – AND ITS SUBSEQUENTSUCCESS
OR FAILURE – IS LIKELY TO BECOME A CASESTUDYFOR
OTHERINTERNATIONALRETAILERS.

11. The fast-food chain announced thatithas cut artificial preservatives and
flavors,aswell asartificial added colors, fromall ofits classic burgers. In
addition to that, McDonald's has been remodeling restaurants, adding table
service, and installing kiosks.
Link to the article
September 2018,
BusinessInsider,
K. Taylor
McDONALD’s
MCDONALD'SPRESIDENTREVEALS HOW THE CHAIN IS
MANAGING APOTENTIALFAST-FOODIDENTITYCRISIS

12. Growing a brick-and-mortar presence seems to be of particular importance to certain
typesofcompanies:
1. »Clicks-to-bricks» retailers are apparel and accessories companies, enabling
customerstotrybeforetheybuy
2. Half of these e-tailers are luxury brands, which lets customers see expensive
purchasesbeforebuying.
Link to the article
October 2018,
BusinessInsider,
G. Magana
E-tailers
DIGITALLYNATIVE BRANDSARE EXPANDINGTHEIR BRICK-
AND-MORTARPRESENCESANDPLANTO ESTABLISH 850
STORESACROSSTHE US OVER THE NEXT FIVE YEARS.

13. Link to the article
October 2018,
MIT,
E. Winick
WALMART
WALMART WILL USEVR HEADSETSTO TRAINALL ITSUS
EMPLOYEES.BY THE ENDOF THE YEAR, IT PLANSTO HAVE
MORE THAN17,000OCULUSGO HEADSETSIN USETO HELP
TRAINWORKERS.
The headsets will train associates in everything from operating new technology on the shop
floor to soft skills like empathy and customer service.The actual teaching content has been
designed for the retailer by startup Strivr . Walmart is a rare success story for VR. The retailer is
investing in something virtual reality has struggled with: scale. This deployment of thousands
of Oculus Go headsets for training could act as a proof of concept for other big corporations.

14. Walmart said that identifying the original destination of food traditionally
takes abouta week — largely becauseofthe expensive andtime-consuming
amount of paperwork required — but it'll only take 2.2 seconds to do the
same with blockchain.
Link to the article
September 2018,
BusinessInsider,
N. Shields
WALMART
THE COMPANYWILL MAKE ITSSUPPLIERS UPLOAD
LOCATIONAND STATUSINFORMATION ON GROCERIESON
ITSFOOD TRACKINGBLOCKCHAIN, ULTIMATELY SAVING
TIME AND MONEY.

15. For upcoming brands that operate in one of WeWork's workspaces, selling in
WeMRKTs can help them build recognition. Coworking spaces have unique
potential to create traffic forbrandsandretailers.
Link to the article
October 2018,
BusinessInsider,
D. Keyes
WeWork
WORKSPACEPROVIDERWEWORK IS PLANNINGTO OPEN500
NEW WEMRKTS,ITSIN-BUILDING STORECONCEPT,ASWELL
ASANE-COMMERCE STOREOVER THE NEXT COUPLE OF
YEARS.

16. Walmart'sparttoautomatestoreassociatetasks:
1. Bringautonomousinventorymanagementrobotstomorestores;
2. Addingconveyorbeltsthatsortproductsfromtruckswhenthey'reunloaded
3. Automaticallycollectsgroceryorders;
Linkto thearticle
October 2018,
BusinessInsider,
D. Keyes
WALMART
WALMART ISBRINGING AN AUTONOMOUSVEHICLE TO ITS
STORESTO FREE UP EMPLOYEES' TIME ANDIMPROVE ITS
STORES'EFFICIENCY; IN FACT,EACH EMPLOYEE SPENDS2
HOURS a DAY PERFORMING THE SAME TASK.

17. As sales have tumbled from $53 billion in 2006 to less than $17 billion last year, sears
has closed hundreds of stores, reducing its total locations to 866 stores as of september
13,downfrom1,980storesin2013.
Analysts are skeptical that the company can make a comeback following years of
underinvestmentin stores.
Link to the article
October 2018,
BusinessInsider,
H.Peterson
SEARS
SEARS, ONCEAMERICA'S MOSTICONIC RETAILER, FILED FOR
CHAPTER11BANKRUPTCY .

18. Link to the article
October 2018,
Bloomberg
R. CHANG
ALIBABA
ALIBABA IS OFFERING TO HELPBY VACUUMING DATA UPFROM THE
LEGIONS OF PEOPLESHOPPING, SEARCHING AND SHARING ON ITS
VARIOUS PLATFORMS AND PROVIDING IT TO COMPANIESEAGER TO
CREATE PRODUCTS THAT WILL RESONATE WITH CHINESE
CONSUMERS.
Alibaba has helped Mars Inc. create a candy bar and given Unilever NV valuable data for
a new line of pollution-fighting cosmetics; then the e-commerce giant advised both
companieshowtomarkettheproducts.

19. Link to the article
October 2018,
BusinessInsider,
D. Keyes
IN STORE PERSONALIZATION
REPORT
CONSUMERS SAY THAT A PERSONALIZED SHOPPINGEXPERIENCE
CAN INSPIRE LOYALTY AND INCREASES INSPENDING. NEARLY HALF
(44%) OF CONSUMERS SAID THATTHEY'RE MORE LIKELY TO MAKE A
REPEATPURCHASE AFTER APERSONALIZED SHOPPINGEXPERIENCE
However, brick-and-mortar retailers aren't meeting consumers’ in-store personalization
expectations. Physical retailers can close the gap in personalization by identifying
consumers when they enter, tracking them throughout their journey, and then using
thatinformationtoinformindividualizedofferings.

20. WHAT’S
HOT?
September-
October
2018
NATIONAL
PRESS

21. In fact, everyone can interact with Esselunga app by using any device just by saying “Ok
Google, talk to Esselunga” and Google Assistant will start taking notes. Shopping lists are
available on the Esselungaacasa.it website or on Esselunga app and they are ready to be
checked whiledoingtheshoppingeitherinstoreorthroughe-commerce.
Link to the article
September 2018,
GDOWEEK,
C. BertolettiESSELUNGA
ESSELUNGA HAS SETUPA PARTNERSHIP WITH GOOGLE ASSISTANT
TO OFFER CLIENTSA NEW SERVICE FOR SMART SHOPPING.CLIENTS
CAN NOW WRITE, MODIFY AND INTERACT WITH THEIR SHOPPING
LIST ONLINE THANKS TO THE VIRTUAL ASSISTANT OF GOOGLE.

22. Theserviceentails:
• ClickandCollect
• Buyonline, returnin store
• Conciergeservice
• Nike shoppingwith
• Brafitting
• Jerseycustomisation
Link to the article
September 2018,
GDOWEEK,
A. BonaccorsiNIKE
THEMOST INNOVATIVESTOREIS NOWINMILANOANDIT HASBEENREALIZED
INCORSOVITTORIOEMANUELEII. THESTORECOVERS1,342MQ2 ON3LEVELS
PROVIDIDINGAWIDERANGEOF INNOVATIVEPRODUCTSANDOFFERINGA
HIGHDIGITALCONTENTINORDERTO ENSURESPEEDANDCOMFORTTOITS
CLIENTS

23. Aldi’sE-truck, convertedintoelectricfroma previouslydieselenginepoweredtruck,
allowstransportwithoutemissionsandCO2,aswellasensuringsilentoperations.
Moreover,alsotherefrigerationunitworkswithelectricity,providinganintegrated
refrigerationsystemthatcreatesareasatdifferenttemperaturesinthehold.
Link to the article
September 2018,
GDOWEEK,
L. MaroniALDI
ALDI EXPERIENCES ELECTRIC ZERO-EMISSIONVEHICLES

24. Asin thefirstsellingpointin Seattle,Amazon'ssmartphoneappwill beused topurchase
itemswithoutpaying.Whencustomersleavethestore,a«JUSTWALK OUT»technology
automaticallychargestheamountofitemspurchasedtotheirAmazonaccount andthen
sendsareceipttothe theirapp.
Link to the article
September 2018,
GDOWEEK,
A. BonaccorsiAMAZON
“AMAZONGO” GROWS AND LANDSINNEW YORK.
MOREOVER,TWO OTHER OPENINGSARE PLANNEDIN
CHICAGO ANDSANFRANCISCOIN THE NEXT MONTHS.

25. ISTRIBUTOR
ETAILER
NDUSTRY
NNOVATION
ODELS
D
R
I
I
M