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IE Admissions Question G
Mateo Monsalve Crespo
Question G
Do you think that the lifestyle of the
inhabitants of your town or city
reflects behaviour that is in line with
the concept of sustainable
development? In your opinion,
what should be improved?
IE Admissions Question G Mateo Monsalve Crespo 3
My city
Located at the equator line, San Francisco de
Quito, simply known as Quito, is the capital
city of Ecuador.
Quito:
Overview
Population 2,671,191
Area 372.39 km2
Density 7,200/km2
Elevation 2,850 m
City map: City is very long (km) and not very wide (km), which poses several problems for public transportation.
80km
5km
World Heritage
The city was declared World
Heritage by the UNESCO.
Natural surroundings
The metropolitan area is
surrounded by beautiful
montains, forests and valleys.
People
“Quiteños” are fascinating.
The people of Quito have
inherited a very important
culture.
Potential
The city can potentially
become a regional metropolis.
The good…
Pollution
At peak hours, Quito
has considerable
levels of pollution
Social Fracture
The city is clearly
divided in two parts.
The rich northen area
and the poor south.
Bureacracy
Quito has a heavy
expensive
bureaucracy.
Green spaces
Even though there are
lots of parks and
recreational areas,
these are poorly
managed.
The bad…
Security
Crime has risen
considerably in the last
decade. The city is not
considered safe.
Accidents
Traffic engineers have
failed to desing safe
roads consequently,
there are numerous
accidents.
Traffic
It is so bad, that it is known and
feared nation wide.
And the ugly.
IE Admissions Question G Mateo Monsalve Crespo 8
Sustainable Development
Quiteños lifestyle cannot be defined as
sustainable. Their consumption there are no real
alternatives to the majority of products and
consumers do not evaluate deeply the few
sustainable alternatives available. Recycling
programs and public transportation programs have
been established with no apparent success. Even
though there has been a general environmental
awarness of the population, resources are
abundant and the inhabitants of Quito have not felt
the need to change their consumption patterns.
Does the lifestyle of the inhabitants of Quito reflects
behaviour that is in line with sustainable
development?
IE Admissions Question G Mateo Monsalve Crespo 9
Some Data…
80%
Eight out of ten
“Quiteños” do not
recycle.
Source: USFQ Research
Recycling is not a habit
40%
4 out of ten workers
drive everyday to their
workplace.
People drive to work
0
67.5
135
202.5
270
Daily Water Consumption
The daily water
consumption per person
is almos a 100 liters
more than the world
average.
Quiteños are thirsty
IE Admissions Question G Mateo Monsalve Crespo 10
Old habits die hard, new money will be spent
11%
increase in car sales
Source:
eltelegrafo.com
2%
increase in population
Source:
eltelegrafo.com
Bad public transport and an increasing purchase
power from the middle class are boosting car
sales.
The number of cars in Quito is increasing
Car and population growth
3.5%
7%
10.5%
14%
2011 2012 2013 2014
IE Admissions Question G Mateo Monsalve Crespo 11
What shold be done?
Investment needed for
much needed
infrastructure.
INVEST
New alternatives are
needed.
INNOVATE
People’s
consumption
patterns need to
change.
CHANGE
IE Admissions Question G Mateo Monsalve Crespo 12
Investing in our future
Short distance trains
Underground
Recycling facilities
Waste disposal facilities
Sustainability
INVEST
Public transportation, recycling
facilities, waste disposal facilities
need to be built. The private
sector has to play a major role.
Also, I would stop subsidising
fuels and use that money for
public transportation
1
2
3
4
5
IE Admissions Question G Mateo Monsalve Crespo 13
Changing people’s behaviour
Education
Taxes on unsustainable products
Better quality, long lasting products
Changing consuming patterns
Using clean renewable energies
CHANGE
Quiteños behaviour has to change
from early stages. A considerable
effort has to be done with kids at
school but also some behaviours
can be modified by putting taxes
on certain unsustainable products
(e.g. plastic bags)
1
2
3
4
5
IE Admissions Question G Mateo Monsalve Crespo 14
Innovating to become leaders
Benchmarking for sustainable development
Copying
Stabilising the model
Innovating
Becoming leaders
INNOVATE
Coping is easier than creating
from scracht. At first Quito has to
imitate other cities with sustainable
development plans, then the next
step is to innovate and be the
leaders in sustainable
development.
1
2
3
4
5

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IE Admissions Question G

  • 1. IE Admissions Question G Mateo Monsalve Crespo
  • 2. Question G Do you think that the lifestyle of the inhabitants of your town or city reflects behaviour that is in line with the concept of sustainable development? In your opinion, what should be improved?
  • 3. IE Admissions Question G Mateo Monsalve Crespo 3 My city Located at the equator line, San Francisco de Quito, simply known as Quito, is the capital city of Ecuador. Quito: Overview Population 2,671,191 Area 372.39 km2 Density 7,200/km2 Elevation 2,850 m
  • 4. City map: City is very long (km) and not very wide (km), which poses several problems for public transportation. 80km 5km
  • 5. World Heritage The city was declared World Heritage by the UNESCO. Natural surroundings The metropolitan area is surrounded by beautiful montains, forests and valleys. People “Quiteños” are fascinating. The people of Quito have inherited a very important culture. Potential The city can potentially become a regional metropolis. The good…
  • 6. Pollution At peak hours, Quito has considerable levels of pollution Social Fracture The city is clearly divided in two parts. The rich northen area and the poor south. Bureacracy Quito has a heavy expensive bureaucracy. Green spaces Even though there are lots of parks and recreational areas, these are poorly managed. The bad…
  • 7. Security Crime has risen considerably in the last decade. The city is not considered safe. Accidents Traffic engineers have failed to desing safe roads consequently, there are numerous accidents. Traffic It is so bad, that it is known and feared nation wide. And the ugly.
  • 8. IE Admissions Question G Mateo Monsalve Crespo 8 Sustainable Development Quiteños lifestyle cannot be defined as sustainable. Their consumption there are no real alternatives to the majority of products and consumers do not evaluate deeply the few sustainable alternatives available. Recycling programs and public transportation programs have been established with no apparent success. Even though there has been a general environmental awarness of the population, resources are abundant and the inhabitants of Quito have not felt the need to change their consumption patterns. Does the lifestyle of the inhabitants of Quito reflects behaviour that is in line with sustainable development?
  • 9. IE Admissions Question G Mateo Monsalve Crespo 9 Some Data… 80% Eight out of ten “Quiteños” do not recycle. Source: USFQ Research Recycling is not a habit 40% 4 out of ten workers drive everyday to their workplace. People drive to work 0 67.5 135 202.5 270 Daily Water Consumption The daily water consumption per person is almos a 100 liters more than the world average. Quiteños are thirsty
  • 10. IE Admissions Question G Mateo Monsalve Crespo 10 Old habits die hard, new money will be spent 11% increase in car sales Source: eltelegrafo.com 2% increase in population Source: eltelegrafo.com Bad public transport and an increasing purchase power from the middle class are boosting car sales. The number of cars in Quito is increasing Car and population growth 3.5% 7% 10.5% 14% 2011 2012 2013 2014
  • 11. IE Admissions Question G Mateo Monsalve Crespo 11 What shold be done? Investment needed for much needed infrastructure. INVEST New alternatives are needed. INNOVATE People’s consumption patterns need to change. CHANGE
  • 12. IE Admissions Question G Mateo Monsalve Crespo 12 Investing in our future Short distance trains Underground Recycling facilities Waste disposal facilities Sustainability INVEST Public transportation, recycling facilities, waste disposal facilities need to be built. The private sector has to play a major role. Also, I would stop subsidising fuels and use that money for public transportation 1 2 3 4 5
  • 13. IE Admissions Question G Mateo Monsalve Crespo 13 Changing people’s behaviour Education Taxes on unsustainable products Better quality, long lasting products Changing consuming patterns Using clean renewable energies CHANGE Quiteños behaviour has to change from early stages. A considerable effort has to be done with kids at school but also some behaviours can be modified by putting taxes on certain unsustainable products (e.g. plastic bags) 1 2 3 4 5
  • 14. IE Admissions Question G Mateo Monsalve Crespo 14 Innovating to become leaders Benchmarking for sustainable development Copying Stabilising the model Innovating Becoming leaders INNOVATE Coping is easier than creating from scracht. At first Quito has to imitate other cities with sustainable development plans, then the next step is to innovate and be the leaders in sustainable development. 1 2 3 4 5