Presented at Ad:tech 2013 for the IDM Academy, this presentation explores 10 key tips to reduce your email marketing complaint rates.
Created by Shine a Light Media
The document provides an overview and agenda for taking an email marketing program to the next level. It covers key topics like optimizing opt-in processes, using preference centers, segmenting email lists, improving deliverability, and best practices for subjects lines and welcome emails. Specific metrics and case studies are presented to support the importance of these strategies.
"Is This Thing On? intro to email statistics" covers five metrics for email broadcasts and suggests ways to improve each metric.
Open, click and completion rates, list growth and deliverability are covered. Lots of information based on the 2009 eNonprofit Benchmark survey from M+R and NTEN
1. Most people will read emails sent to them on the same day, with 95% reading within 6 days of delivery.
2. The failure rate for sending emails is around 6.6% initially, dropping to 3.9% after removing invalid addresses. Failure rates are lowest for government, telecom, and real estate emails.
3. Emails are most likely to be read within 48 hours when sent to government, telecom, ecommerce, and real estate groups. Mondays also see higher open rates than other days.
Signed! Sealed! Blocked?! Tips for Improving Email DeliverabilityInformz
This document discusses tips for improving email deliverability. It notes that deliverability is important for marketing campaign success and has long-lasting effects. It identifies key factors like content filtering, subscriber engagement, and sender reputation. Content filtering involves avoiding non-pdf attachments, maintaining a high text-to-image ratio, and carefully crafting subject lines. Subscriber engagement is important as ISPs look at how subscribers interact with messages to determine inbox placement. Sender reputation, or trustworthiness, is also a factor and can be improved by avoiding shared lists, keeping data current, and mastering targeted messaging. Testing and feedback loops can help monitor and improve performance over time.
Learn a perfect email marketing practices that really workHariom Sharan
This document provides an overview of effective email marketing practices. It discusses segmenting customer databases and keeping email communications consistent. The document also outlines 12 important things for email marketers to know, such as keeping short subject lines, balancing image to text ratios, making emails responsive, and adding clear calls to action. Key metrics for email marketing success are also reviewed, including open rates, click-through rates, bounce rates, and average revenue per email sent. The goal is to provide guidance on strategies and measurements for improving email marketing outcomes.
The document provides an introduction to Twitter and how it can be used for business purposes. It discusses key Twitter terminology like tweets, hashtags, mentions and direct messages. It also provides tips on using images and links, engaging with other accounts, scheduling posts and creating effective content. The document aims to help users understand Twitter and how to grow their follower base.
Collecting Better Data to Send Even Better Emailssschall10
A presentation by Nina Stepanov of HubSpot and Inbound.org that was given at the Manchester NH HUG Meetup on June 14th, 2016. Learn how the team at inbound.org segmented their lists based on quite a few data points and saw great results.
The document provides an overview and agenda for taking an email marketing program to the next level. It covers key topics like optimizing opt-in processes, using preference centers, segmenting email lists, improving deliverability, and best practices for subjects lines and welcome emails. Specific metrics and case studies are presented to support the importance of these strategies.
"Is This Thing On? intro to email statistics" covers five metrics for email broadcasts and suggests ways to improve each metric.
Open, click and completion rates, list growth and deliverability are covered. Lots of information based on the 2009 eNonprofit Benchmark survey from M+R and NTEN
1. Most people will read emails sent to them on the same day, with 95% reading within 6 days of delivery.
2. The failure rate for sending emails is around 6.6% initially, dropping to 3.9% after removing invalid addresses. Failure rates are lowest for government, telecom, and real estate emails.
3. Emails are most likely to be read within 48 hours when sent to government, telecom, ecommerce, and real estate groups. Mondays also see higher open rates than other days.
Signed! Sealed! Blocked?! Tips for Improving Email DeliverabilityInformz
This document discusses tips for improving email deliverability. It notes that deliverability is important for marketing campaign success and has long-lasting effects. It identifies key factors like content filtering, subscriber engagement, and sender reputation. Content filtering involves avoiding non-pdf attachments, maintaining a high text-to-image ratio, and carefully crafting subject lines. Subscriber engagement is important as ISPs look at how subscribers interact with messages to determine inbox placement. Sender reputation, or trustworthiness, is also a factor and can be improved by avoiding shared lists, keeping data current, and mastering targeted messaging. Testing and feedback loops can help monitor and improve performance over time.
Learn a perfect email marketing practices that really workHariom Sharan
This document provides an overview of effective email marketing practices. It discusses segmenting customer databases and keeping email communications consistent. The document also outlines 12 important things for email marketers to know, such as keeping short subject lines, balancing image to text ratios, making emails responsive, and adding clear calls to action. Key metrics for email marketing success are also reviewed, including open rates, click-through rates, bounce rates, and average revenue per email sent. The goal is to provide guidance on strategies and measurements for improving email marketing outcomes.
The document provides an introduction to Twitter and how it can be used for business purposes. It discusses key Twitter terminology like tweets, hashtags, mentions and direct messages. It also provides tips on using images and links, engaging with other accounts, scheduling posts and creating effective content. The document aims to help users understand Twitter and how to grow their follower base.
Collecting Better Data to Send Even Better Emailssschall10
A presentation by Nina Stepanov of HubSpot and Inbound.org that was given at the Manchester NH HUG Meetup on June 14th, 2016. Learn how the team at inbound.org segmented their lists based on quite a few data points and saw great results.
The document discusses best practices for welcome emails sent to new subscribers after they opt-in to a mailing list. It recommends sending the welcome email quickly after confirmation, personalizing the email, clearly stating what subscribers will receive, and using a welcome series rather than a single email. Testing subject lines, content, and the impact on engagement is important. The goal is to reduce churn and increase subscriber engagement and ROI.
Social Email Marketing: an emarsys PresentationTatianaVor
This document discusses best practices for integrating social media and email marketing. It provides results from a survey on companies' current social media and email marketing activities. It then outlines 5 best practices: 1) allowing email content to be shared on social networks, 2) turning subscribers into social media followers, 3) turning social media followers into email subscribers, 4) including social media content in emails, and 5) posting email content on social media networks. For each practice, it discusses things to consider before implementing.
The document discusses the continued importance of email marketing in 2018 despite the rise of social media. While social media is a good way to acquire email subscribers, email still has higher conversion rates. New technologies are blending social and email marketing, like the Rapportive app which shows social media profiles and updates within Gmail. To be effective, email marketing requires targeting content to subscribers through testing and segmentation based on analytics of email opens and clicks. Blogging email content extends the lifespan and reach of marketing messages. Autoresponders are important tools for automating follow-up messages that maintain contact and guide subscribers through sales funnels.
The document discusses best practices for email marketing campaigns, including using an email marketing service provider to save time and money, optimizing the title, content, design, segmentation, integration, and timing of emails to increase open and click rates while complying with anti-spam laws, and analyzing campaign metrics to improve performance over time. Key recommendations include sending B2B emails early in the week, using short and intriguing titles, segmenting large lists, and integrating emails with other marketing channels.
Email marketing involves companies sending commercial electronic messages to groups of potential customers at a relatively low cost compared to other advertising. It can include images, video and other rich media formats. Email marketing is effective because it can reach a large percentage of internet users, generates higher response rates than direct mail, and has lower costs than other forms of communication. To be successful, email marketers must get permission from recipients, send relevant content on a regular basis, and use metrics like open and clickthrough rates to measure performance.
Some best practices in email marketing and how to measure a successful email program. Includes campaign tagging, building trended analysis, and email reputation troubleshooting. Email segmentation mentioned briefly as a best practice.
How to preview a managed service campaignMark Parker
1. The document describes how to preview a managed service campaign by clicking a link in an email to view the campaign content and landing page.
2. It allows opting in to view more options like choosing recipient lists, marketing preferences, and legitimate interest contacts.
3. The preview shows the campaign name, week, and other details while allowing submission once the send date and all campaign details are confirmed.
Email marketing is a prominent way to promote a blog by creating an email list and adding new subscribers to generate quality leads. Subscribers in an email list can help share and promote content across different platforms. Building a massive email list can help get more web traffic by having more people to share content with.
Electronic marketing, also known as email marketing, involves using email to send commercial messages and advertisements to customers. There are two main types of email marketing: transactional emails and direct emails. Transactional emails are messages sent to customers or leads regarding actions they have taken on a website, like order confirmations or receipts, while direct emails solely contain promotional messages and offers. Email marketing allows businesses to communicate with customers more quickly and cheaply than traditional mail and can help enhance customer relationships and encourage repeat purchases.
There are 6 main types of emails for email marketing: welcome emails, offer emails, value/reorder emails, survey emails, product launch/announcement emails, and breakup emails. Effective email marketing requires putting in work on content, time, and money. It is important to avoid exclamation marks and block letters in subject lines, conduct A/B or multi-variate testing, only use opt-in subscribers, include an unsubscribe link that works for 30 days, provide contact details, and have sincere and valuable content.
Growing Customer Relationships with Email MarketingChris Sietsema
Learn how email marketing can be utilized to create, maintain and grow relationships with customers. Basic email marketing concepts as well as lifecycle marketing, predictive modeling and business intelligence practices are explored.
Email Marketing What You Dont Know Can Hurt YouEric Salerno
20 slides on email marketing basics and some ideas on how to improve your email marketing practices. Presented by Red Ember Marketing at the Boston Internet Marketing MeetUp.
How much data can you hold/should you hold for Marketing purposes?Tim Beadle
The document discusses what types of customer data companies can and should hold for marketing purposes. It provides case studies and examples of companies that collected excessive customer data or held data too long. The key points are:
- Companies should only hold customer data that is relevant to the purpose and not excessive
- Consumers are becoming more aware of privacy issues but attitudes vary by age
- Marketers need to justify why specific data is needed and what it will be used for
- Data should generally not be held indefinitely, as people's information often changes
- Companies should be pragmatic and delete data after a few years when it becomes outdated
The document discusses email marketing. It introduces email marketing as a way for businesses to maintain and foster customer interest in products/services by sending emails. It then discusses different types of emails like welcome, newsletters, and transactional. It explains how email marketing helps build credibility by keeping customers informed and increasing trust. Finally, it touches on dos and don'ts of email marketing before concluding.
In this workshop you'll start by viewing your emails as others do. From that, you'll learn the most efficient format and practice techniques that will enable you to effectively inform, persuade and respond to complaints.
This white paper covers what email tracking is and how it can help email marketing communications. Learn more about email tracking and the different levels of email tracking:
• Personal tracking
• Permission-based personal tracking
• Unique tracking
• Anonymous tracking
• Blind tracking
You will also learn about email testing, such as A/B-split testing
Get this whitepaper at: http://www.lsoft.com/resources/whitepaper-download.asp?id=105
Email Marketing Webinar The Favour PhronesisFavour Yusuf
This slideshow was used for a 3-day webinar on introduction to marketing. it covers the basics of marketing, like choosing an audience, building funnels, and marketing via email.
Email Delivery Optimization Techniques from Email Marketing Solutions Provide...Manjunatha Kg
Aghreni Technologies best practices article on email marketing and delivery myths.
Aghreni Technologies is part of a global email marketing giant whose competitors include the best names in the business. Team Aghreni has over 4 years of experience in email marketing working with some of the world's largest brands across the world.
This document provides guidance on email marketing and evaluating its effectiveness. It discusses factors to consider in deciding if email marketing is right for a business, such as the target audience's internet usage. It also discusses how to ensure email marketing is not viewed as spam and provides tips for regularly evaluating the effectiveness of an email marketing strategy, such as setting goals upfront.
The document contains a series of short statements and quotes encouraging the reader to appreciate what they have and not complain, as others have it much worse. It suggests looking at those less fortunate to gain perspective and stop feeling sorry for oneself. The document also contains multiple links to the same blog site.
This document discusses donations mortis causa and gift giving under Mohammedan law. It notes that gifts are governed by Muslim personal law, not the Transfer of Property Act of 1882. Under Mohammedan law, there are three requirements for a valid gift: a declaration by the donor, acceptance by the donee, and delivery of possession. Oral transfers of gifts are allowed, though written gifts of immovable property worth over 100 rupees must be registered. Gifts made in contemplation of death are considered wills under Mohammedan law.
The document discusses best practices for welcome emails sent to new subscribers after they opt-in to a mailing list. It recommends sending the welcome email quickly after confirmation, personalizing the email, clearly stating what subscribers will receive, and using a welcome series rather than a single email. Testing subject lines, content, and the impact on engagement is important. The goal is to reduce churn and increase subscriber engagement and ROI.
Social Email Marketing: an emarsys PresentationTatianaVor
This document discusses best practices for integrating social media and email marketing. It provides results from a survey on companies' current social media and email marketing activities. It then outlines 5 best practices: 1) allowing email content to be shared on social networks, 2) turning subscribers into social media followers, 3) turning social media followers into email subscribers, 4) including social media content in emails, and 5) posting email content on social media networks. For each practice, it discusses things to consider before implementing.
The document discusses the continued importance of email marketing in 2018 despite the rise of social media. While social media is a good way to acquire email subscribers, email still has higher conversion rates. New technologies are blending social and email marketing, like the Rapportive app which shows social media profiles and updates within Gmail. To be effective, email marketing requires targeting content to subscribers through testing and segmentation based on analytics of email opens and clicks. Blogging email content extends the lifespan and reach of marketing messages. Autoresponders are important tools for automating follow-up messages that maintain contact and guide subscribers through sales funnels.
The document discusses best practices for email marketing campaigns, including using an email marketing service provider to save time and money, optimizing the title, content, design, segmentation, integration, and timing of emails to increase open and click rates while complying with anti-spam laws, and analyzing campaign metrics to improve performance over time. Key recommendations include sending B2B emails early in the week, using short and intriguing titles, segmenting large lists, and integrating emails with other marketing channels.
Email marketing involves companies sending commercial electronic messages to groups of potential customers at a relatively low cost compared to other advertising. It can include images, video and other rich media formats. Email marketing is effective because it can reach a large percentage of internet users, generates higher response rates than direct mail, and has lower costs than other forms of communication. To be successful, email marketers must get permission from recipients, send relevant content on a regular basis, and use metrics like open and clickthrough rates to measure performance.
Some best practices in email marketing and how to measure a successful email program. Includes campaign tagging, building trended analysis, and email reputation troubleshooting. Email segmentation mentioned briefly as a best practice.
How to preview a managed service campaignMark Parker
1. The document describes how to preview a managed service campaign by clicking a link in an email to view the campaign content and landing page.
2. It allows opting in to view more options like choosing recipient lists, marketing preferences, and legitimate interest contacts.
3. The preview shows the campaign name, week, and other details while allowing submission once the send date and all campaign details are confirmed.
Email marketing is a prominent way to promote a blog by creating an email list and adding new subscribers to generate quality leads. Subscribers in an email list can help share and promote content across different platforms. Building a massive email list can help get more web traffic by having more people to share content with.
Electronic marketing, also known as email marketing, involves using email to send commercial messages and advertisements to customers. There are two main types of email marketing: transactional emails and direct emails. Transactional emails are messages sent to customers or leads regarding actions they have taken on a website, like order confirmations or receipts, while direct emails solely contain promotional messages and offers. Email marketing allows businesses to communicate with customers more quickly and cheaply than traditional mail and can help enhance customer relationships and encourage repeat purchases.
There are 6 main types of emails for email marketing: welcome emails, offer emails, value/reorder emails, survey emails, product launch/announcement emails, and breakup emails. Effective email marketing requires putting in work on content, time, and money. It is important to avoid exclamation marks and block letters in subject lines, conduct A/B or multi-variate testing, only use opt-in subscribers, include an unsubscribe link that works for 30 days, provide contact details, and have sincere and valuable content.
Growing Customer Relationships with Email MarketingChris Sietsema
Learn how email marketing can be utilized to create, maintain and grow relationships with customers. Basic email marketing concepts as well as lifecycle marketing, predictive modeling and business intelligence practices are explored.
Email Marketing What You Dont Know Can Hurt YouEric Salerno
20 slides on email marketing basics and some ideas on how to improve your email marketing practices. Presented by Red Ember Marketing at the Boston Internet Marketing MeetUp.
How much data can you hold/should you hold for Marketing purposes?Tim Beadle
The document discusses what types of customer data companies can and should hold for marketing purposes. It provides case studies and examples of companies that collected excessive customer data or held data too long. The key points are:
- Companies should only hold customer data that is relevant to the purpose and not excessive
- Consumers are becoming more aware of privacy issues but attitudes vary by age
- Marketers need to justify why specific data is needed and what it will be used for
- Data should generally not be held indefinitely, as people's information often changes
- Companies should be pragmatic and delete data after a few years when it becomes outdated
The document discusses email marketing. It introduces email marketing as a way for businesses to maintain and foster customer interest in products/services by sending emails. It then discusses different types of emails like welcome, newsletters, and transactional. It explains how email marketing helps build credibility by keeping customers informed and increasing trust. Finally, it touches on dos and don'ts of email marketing before concluding.
In this workshop you'll start by viewing your emails as others do. From that, you'll learn the most efficient format and practice techniques that will enable you to effectively inform, persuade and respond to complaints.
This white paper covers what email tracking is and how it can help email marketing communications. Learn more about email tracking and the different levels of email tracking:
• Personal tracking
• Permission-based personal tracking
• Unique tracking
• Anonymous tracking
• Blind tracking
You will also learn about email testing, such as A/B-split testing
Get this whitepaper at: http://www.lsoft.com/resources/whitepaper-download.asp?id=105
Email Marketing Webinar The Favour PhronesisFavour Yusuf
This slideshow was used for a 3-day webinar on introduction to marketing. it covers the basics of marketing, like choosing an audience, building funnels, and marketing via email.
Email Delivery Optimization Techniques from Email Marketing Solutions Provide...Manjunatha Kg
Aghreni Technologies best practices article on email marketing and delivery myths.
Aghreni Technologies is part of a global email marketing giant whose competitors include the best names in the business. Team Aghreni has over 4 years of experience in email marketing working with some of the world's largest brands across the world.
This document provides guidance on email marketing and evaluating its effectiveness. It discusses factors to consider in deciding if email marketing is right for a business, such as the target audience's internet usage. It also discusses how to ensure email marketing is not viewed as spam and provides tips for regularly evaluating the effectiveness of an email marketing strategy, such as setting goals upfront.
The document contains a series of short statements and quotes encouraging the reader to appreciate what they have and not complain, as others have it much worse. It suggests looking at those less fortunate to gain perspective and stop feeling sorry for oneself. The document also contains multiple links to the same blog site.
This document discusses donations mortis causa and gift giving under Mohammedan law. It notes that gifts are governed by Muslim personal law, not the Transfer of Property Act of 1882. Under Mohammedan law, there are three requirements for a valid gift: a declaration by the donor, acceptance by the donee, and delivery of possession. Oral transfers of gifts are allowed, though written gifts of immovable property worth over 100 rupees must be registered. Gifts made in contemplation of death are considered wills under Mohammedan law.
Email is a method for transmitting data, files, photos, and audio/video between computers over the internet. It originated in the 1960s-1970s for communication between computer terminals and evolved with the growth of networks and the internet. Email users can create and send messages with attachments to recipients individually or in groups from commercial programs using an email address format of username@organization.country.
1. Property – dictionary meaning
2. Property in legal theory
3. Property as defined in jurisprudence
4. Theories of property
- Hugo Grotius
- Samuel von Pufendorf
- John Locke
- Marxian theory
Transfer of Property Act, 1882
Broadly two types of property transfers
Position of TP Act
The document discusses email etiquette and security. It defines email and outlines its advantages like speedy communication. It emphasizes the importance of email etiquette for professionalism and avoiding misinterpretation. Some etiquette rules mentioned include being concise, using proper grammar, and not using all caps. Email security threats discussed include viruses, spam, and phishing. It provides examples of phishing scams and advises verifying identity before providing personal information. Measures to enhance email security include encryption, secure gateways, filtering, and compliance policies.
Podcasting allows people to listen to recorded radio shows when they want using mp3 players. Chatting and instant messaging programs like Yahoo and AOL enable electronic communication and recreation. Discussion boards bring together people with shared interests to argue and share ideas on topics. Text messaging is used primarily for short personal communication and gossip rather than professional reasons. Blogs are online journals where individuals post multiple entries on a specific topic, with examples including Blogger and TypePad.
Overview of Email protocols.
Electronic mail was one of the first applications of the fledgling Internet back in the 70ies of the last century. Mail represents basically an electronic equivalent of telegrams that can be sent without having a direct and simultaneous network connection with the recipient.
In email systems, a mail transfer agent (MTA) takes care of the message to be sent and repeatedly tries to deliver the message to the ultimate receiver until successful.
One of the first and still prevalent email protocols is SMTP (Simple Mail Transfer Protocol). It is a very simple protocol for sending electronic messages consisting of a header and a body between a sender and a recipient (relay agent or final mail transfer agent).
SMPT is not suited for receiving mail. Additional protocols like POP (Post Office Protocol) or the newer IMAP (Internet Mail Access Protocol) are needed to retrieve mail messages from a mail box.
SMPT was originally restricted to the ASCII character set so binary content or non-ASCII characters could not be used in mail messages. To overcome this limitation, MIME (Multipurpose Internet Mail Extensions) was devised to allow mail senders to encode non-ASCII content with special character encodings.
E-mail is a method for exchanging digital messages between an author and recipient(s) across the internet or computer networks. It allows for communication, sharing of information and ideas, record keeping, group work, and staying in touch both professionally and socially. Some advantages of email include low cost, ease of referencing messages and attachments, ease of use, speed, and global accessibility. Disadvantages include potential for emotional responses, information overload, lack of personal touch, and misunderstandings.
Designing Your Email Program From Online Outreach To Welcome Email- Dylan Boy...Online Marketing Summit
This document discusses best practices for designing an email program, including optimizing the opt-in process, crafting effective welcome messages, and sending a timely first touch email. It emphasizes that the opt-in, welcome, and first touch emails are critical opportunities to engage subscribers and set the tone for the relationship. Specific tips provided include calling out the opt-in on every page, testing different opt-in question formats, sending the welcome message within 24 hours, and sending the first touch email quickly to speed up engagement and reduce churn.
Designing Your Email Program From Online Outreach To Welcome Email- Alex Will...Online Marketing Summit
This document discusses best practices for designing an email program, including optimizing the opt-in, welcome message, and first touch email. It emphasizes that the opt-in form should stand out, every page is a landing page, and questions should be relevant. Welcome emails should be sent quickly, recognize the subscriber, and cross-promote additional services. The first touch email should educate, sell, and speed up engagement to reduce churn. Mastering these three components - opt-in, welcome, and first touch - is key to a successful email program.
Whaddup with the Data: Working with Lists, Opt-Outs & QueriesHighRoad Solution
What's truly valuable in today's marketing world? The data. More, more, more! The more data we capture, the more we can understand...and better yet, predict....the behaviors of our target users. If we can understand our users' tastes & preferences we can begin to shape their user experience into a journey that we set out for them to take.
Where do we start? What do our list counts, soft bounces, hard bounces and more numbers mean, let alone list count discrepancies that are often encountered when systems integrate.
This session will get to the heart of data and you'll leave feeling confident that you can decipher data, start to assess patterns and more.
Marie Wiese presented on rethinking email marketing strategies. She discussed that the goal of email marketing is to discover, educate, and solve problems for customers rather than just persuade. Effective email marketing requires developing quality content, optimizing conversions, and maintaining consistency. Wiese also addressed common myths about email marketing and best practices for compliance with Canada's Anti-Spam Legislation (CASL).
Email Deliverability Tips from the ExpertsGetResponse
Email Deliverability as presented by GetResponse Compliance and Deliverability Team. Learn about the do's and don'ts of email deliverability. Find out how to manage subscribers' expectations and your email list to maintain high sender reputation and good relations with your audience.
Email Marketing: The Opportunity You Can't Afford To MissGeonetric
The document summarizes best practices for email marketing. It provides 14 tips for creating effective emails, including collecting opt-in email addresses, segmenting email lists, writing engaging subject lines, using pre-header text, including clear calls-to-action, designing responsive emails, tracking links, including social sharing icons, adding company name and unsubscribe information, testing emails, determining the best time and day to send emails, and analyzing email metrics like opens, clicks, and conversions. The document also provides healthcare industry email marketing averages and analyzes sample emails from various healthcare organizations.
LSA Bootcamp Detroit: Email Marketing Best Practices (Constant Contact)Localogy
This presentation was given to an audience of small businesses at the LSA Bootcamp in Detroit 6/1/16 which was an event to help small businesses learn the fundamentals of digital marketing. For more on the event, visit: http://www.marketingbitz.com/marketing/boot-camp.aspx
This document provides tips for building an email list and communicating with subscribers. It discusses the benefits of email marketing and emphasizes the importance of only emailing those who opt-in. It recommends using an email service provider to send CAN-SPAM compliant messages and outlines best practices for list building, email design, tracking results, and relationship building. The key takeaways are to focus on permission-based opt-ins, consistent quality content, and personalization to engage subscribers over time.
The presentation discusses email marketing best practices for cutting through inbox clutter, including understanding audience needs, writing effective subject lines, testing emails on multiple clients, and using landing and goal pages to enhance tracking and lead nurturing beyond just email opens and clicks. Key recommendations are to respect subscribers' preferences, avoid "batch and blast" emails, and focus content on clear benefits for the recipient rather than what the sender wants to communicate.
Are you having email deliverability issues? AgencyBuzz Coordinator Heather Galloway diagnoses and treats a range of deliverability problems in December 2016's Masters of Marketing presentation.
Deliverability for Daily Deals IndustryAndrew Bonar
Publication is available under Attribution-ShareAlike license
https://creativecommons.org/licenses/by-sa/2.5/au/
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Acknowledgements must be provided as per the terms.
The Creator: Andrew Bonar, emailexpert.org
Link to: https://www.slideshare.net/mrbonar/
Include reference to the original title of whichever presentation you are utilising
Please message me to let me know where you have made use of the content, thanks!
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Presentation, Round Table & Workshop with Nimble Commerce Team and Clients in London 14th November. The industries impact on the email channel, Deliverability, Best Practices, combating list fatigue...
The Hidden Metrics of Email Deliverability WebinarReturn Path
Are your marketing emails ending up in the spam folders at Gmail, Yahoo or Outlook.com? It could be due to subscriber engagement. Check our webinar to learn about the engagement metrics mailbox providers use - and don’t use - to determine if an email should be delivered to the inbox or spam folder.
What's Old is New Again: 5 Email Best Practices for the Web 3.0 WorldSynchronicity Marketing
Think email is "old school" in online marketing? Check again! Be sure your email marketing programs include these five best practices that many are still lacking. You won't want to skip the fundamentals necessary for using email marketing to maximum advantage in today's fast-evolving digital marketing realm.
This document provides an overview of email marketing best practices. It discusses the advantages and disadvantages of email marketing, as well as common challenges like legal compliance, deliverability issues, and growing an engaged email list. It provides tips for effective email content, including using personalized content, segmentation, calls to action, and social sharing. It also discusses optimizing email campaigns through testing send times, frequency, and integration with social media. The goal is to help marketers improve their email marketing strategy and metrics like open and click-through rates.
Brian Abracen discusses why email marketing is still an effective strategy. Some key points include:
- Email yields high returns, with an estimated ROI of 4,300% and $44 in revenue for every $1 spent.
- Emails are effective at nurturing leads and converting prospects into customers through a series of targeted messages.
- Personalized and segmented emails that are relevant to the recipient increase engagement and conversions.
- Building and maintaining an opt-in email list requires capturing permission, sending valuable welcome messages, and regularly cleansing inactive addresses.
- Achieving a positive sender reputation with internet service providers is important for delivery and response rates.
In this presentation we'll look at best practices for writing autoresponders, and how and when you should use them to get more our of your email marketing list.
Learn all about Email Marketing, and how to promote your products and services using emails. Included is how to generate subscriber list, subscriber management and updating, email marketing metrics, types of email marketing platforms and many more.
little green plane's ten email marketing commandments provide you with the best practice tips and techniques to take your email marketing higher. The best of British email marketing. www.littlegreenplane.com
IMPACT Silver is a pure silver zinc producer with over $260 million in revenue since 2008 and a large 100% owned 210km Mexico land package - 2024 catalysts includes new 14% grade zinc Plomosas mine and 20,000m of fully funded exploration drilling.
Starting a business is like embarking on an unpredictable adventure. It’s a journey filled with highs and lows, victories and defeats. But what if I told you that those setbacks and failures could be the very stepping stones that lead you to fortune? Let’s explore how resilience, adaptability, and strategic thinking can transform adversity into opportunity.
Best Competitive Marble Pricing in Dubai - ☎ 9928909666Stone Art Hub
Stone Art Hub offers the best competitive Marble Pricing in Dubai, ensuring affordability without compromising quality. With a wide range of exquisite marble options to choose from, you can enhance your spaces with elegance and sophistication. For inquiries or orders, contact us at ☎ 9928909666. Experience luxury at unbeatable prices.
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....Lacey Max
“After being the most listed dog breed in the United States for 31
years in a row, the Labrador Retriever has dropped to second place
in the American Kennel Club's annual survey of the country's most
popular canines. The French Bulldog is the new top dog in the
United States as of 2022. The stylish puppy has ascended the
rankings in rapid time despite having health concerns and limited
color choices.”
Digital Marketing with a Focus on Sustainabilitysssourabhsharma
Digital Marketing best practices including influencer marketing, content creators, and omnichannel marketing for Sustainable Brands at the Sustainable Cosmetics Summit 2024 in New York
How to Implement a Strategy: Transform Your Strategy with BSC Designer's Comp...Aleksey Savkin
The Strategy Implementation System offers a structured approach to translating stakeholder needs into actionable strategies using high-level and low-level scorecards. It involves stakeholder analysis, strategy decomposition, adoption of strategic frameworks like Balanced Scorecard or OKR, and alignment of goals, initiatives, and KPIs.
Key Components:
- Stakeholder Analysis
- Strategy Decomposition
- Adoption of Business Frameworks
- Goal Setting
- Initiatives and Action Plans
- KPIs and Performance Metrics
- Learning and Adaptation
- Alignment and Cascading of Scorecards
Benefits:
- Systematic strategy formulation and execution.
- Framework flexibility and automation.
- Enhanced alignment and strategic focus across the organization.
𝐔𝐧𝐯𝐞𝐢𝐥 𝐭𝐡𝐞 𝐅𝐮𝐭𝐮𝐫𝐞 𝐨𝐟 𝐄𝐧𝐞𝐫𝐠𝐲 𝐄𝐟𝐟𝐢𝐜𝐢𝐞𝐧𝐜𝐲 𝐰𝐢𝐭𝐡 𝐍𝐄𝐖𝐍𝐓𝐈𝐃𝐄’𝐬 𝐋𝐚𝐭𝐞𝐬𝐭 𝐎𝐟𝐟𝐞𝐫𝐢𝐧𝐠𝐬
Explore the details in our newly released product manual, which showcases NEWNTIDE's advanced heat pump technologies. Delve into our energy-efficient and eco-friendly solutions tailored for diverse global markets.
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...my Pandit
Dive into the steadfast world of the Taurus Zodiac Sign. Discover the grounded, stable, and logical nature of Taurus individuals, and explore their key personality traits, important dates, and horoscope insights. Learn how the determination and patience of the Taurus sign make them the rock-steady achievers and anchors of the zodiac.
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This PowerPoint compilation offers a comprehensive overview of 20 leading innovation management frameworks and methodologies, selected for their broad applicability across various industries and organizational contexts. These frameworks are valuable resources for a wide range of users, including business professionals, educators, and consultants.
Each framework is presented with visually engaging diagrams and templates, ensuring the content is both informative and appealing. While this compilation is thorough, please note that the slides are intended as supplementary resources and may not be sufficient for standalone instructional purposes.
This compilation is ideal for anyone looking to enhance their understanding of innovation management and drive meaningful change within their organization. Whether you aim to improve product development processes, enhance customer experiences, or drive digital transformation, these frameworks offer valuable insights and tools to help you achieve your goals.
INCLUDED FRAMEWORKS/MODELS:
1. Stanford’s Design Thinking
2. IDEO’s Human-Centered Design
3. Strategyzer’s Business Model Innovation
4. Lean Startup Methodology
5. Agile Innovation Framework
6. Doblin’s Ten Types of Innovation
7. McKinsey’s Three Horizons of Growth
8. Customer Journey Map
9. Christensen’s Disruptive Innovation Theory
10. Blue Ocean Strategy
11. Strategyn’s Jobs-To-Be-Done (JTBD) Framework with Job Map
12. Design Sprint Framework
13. The Double Diamond
14. Lean Six Sigma DMAIC
15. TRIZ Problem-Solving Framework
16. Edward de Bono’s Six Thinking Hats
17. Stage-Gate Model
18. Toyota’s Six Steps of Kaizen
19. Microsoft’s Digital Transformation Framework
20. Design for Six Sigma (DFSS)
To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations
❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Final ank Satta Matka Dpbos Final ank Satta Matta Matka 143 Kalyan Matka Guessing Final Matka Final ank Today Matka 420 Satta Batta Satta 143 Kalyan Chart Main Bazar Chart vip Matka Guessing Dpboss 143 Guessing Kalyan night
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...Neil Horowitz
On episode 272 of the Digital and Social Media Sports Podcast, Neil chatted with Brian Fitzsimmons, Director of Licensing and Business Development for Barstool Sports.
What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...my Pandit
Explore the fascinating world of the Gemini Zodiac Sign. Discover the unique personality traits, key dates, and horoscope insights of Gemini individuals. Learn how their sociable, communicative nature and boundless curiosity make them the dynamic explorers of the zodiac. Dive into the duality of the Gemini sign and understand their intellectual and adventurous spirit.
12. Disclose everything and be transparent
• Who will the emails be from?
• What type of emails will be received?
• What will the emails contain?
Set expectations at point of sign upSet expectations at point of sign up
13. • Let people know how often you would like to
send them emails
• Let them choose how often they receive your
emails.
Set expectations at point of sign upSet expectations at point of sign up
14. • Where are we sending the emails to?
• Get an explicit opt in
Set expectations at point of sign upSet expectations at point of sign up
15. • Why should they subscribe? What’s in it for
them
• Tell them why you are collecting certain
pieces of data
Set expectations at point of sign upSet expectations at point of sign up
16. • How will they receive your emails?
• Add to address book (personal white-list)
Set expectations at point of sign upSet expectations at point of sign up
17. Tip 2: Back up those expectationTip 2: Back up those expectation
Build relationship & impart important info
18. Offer a preference centreOffer a preference centre
• Choose between different
email types & brands
• Chance to ‘snooze’ your
email subscription for 30/90
days
• Description of each email
type
• Unsubscribe from all emails
easily
19. Welcome EmailWelcome Email
•Outlines the benefits of
the emails
•Includes a whitelisting
request•Prompts for more
information with the offer of
a competition in return for
completing a short survey
•Gives
other
options for
connecting
•Welcomes & thanks new
subscribers
20. Tip 3: Keep your list cleanTip 3: Keep your list clean
21. • Confirm data at point of sign up
• Suppress subscribers that complain
• Use an active, recent list
• Ensure your data sources are reliable –
backed up by your permission practices
• Thoroughly and regularly audit data sources
and perform quality checks
22. Tip 4: Identify Problem DataTip 4: Identify Problem Data
Sources & Email TypesSources & Email Types
23. 3 key questions:3 key questions:
1.Where did people sign up?
2.How did they sign up?
3.Are the majority of the complaints coming
from the same data source?
Analyse for a specific sourceAnalyse for a specific source
24. Certain types of email that cause an
increase in complaint
1.Who did you send this email to?
2.Where and how did they sign up to receive
emails from you?
3.Was it relevant to them in their lifecycle, &
their interests?
4.What was the content of the email?
25. Tip 5: Make it easier toTip 5: Make it easier to
unsubscribe than to complain!unsubscribe than to complain!
26. • Make process clear and
accessible.
• Don't hide your opt-out link.
• Have a working unsubscribe
link
• Deal with requests in a timely
and proper manner.
27. Tip 6: Provide Value & ConsistencyTip 6: Provide Value & Consistency
28. Tip 6 (Part A): Provide ValueTip 6 (Part A): Provide Value
• Triggered emails
• Segmentation
• Dynamic content
• Preference centers & progressive
profiling
29. Tip 6 (Part B): Provide ConsistencyTip 6 (Part B): Provide Consistency
• Consistency in mailings NOT Repetition
• Brand Recognition
o From Address
o Domain