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Social Email Marketing: an emarsys Presentation
- 1. Social Email Marketing What companies are doing now + 5 best practices to integrate email with social Daniel Harari Head of Marketing, Co-Founder © emarsys eMarketing Systems AG
- 4. Survey Results emarsys Social Email Marketing Poll, 10/2010
- 6. Which of the Following Networks is Your Company Presently On?
- 7. What are Your Reasons for Using Social Media?
- 12. Are You Satisfied with the Results of Your Social Media Activity?
- 14. 1. Share with your network
- 15. Viral Marketing via Forward-to-a-friend Measurable? Your Email Message Email Client Forwards FTAF Form Forwards FTAF Recipients Re-Forwards 2nd-Level FTAF Recipients
- 16. Share-with-your-Network Viral Marketing Measurable!! Your Email Message Direct Network Messages General Posts,Tweets etc. SWYN Recipients Re-Posts, Re-Tweets 2nd/3rd/4th-Level SWYN Recipients
- 19. 2. Subscribers to Fans/Followers
- 20. Turning Subscribers into Fans, Followers Your Email Message Call to Follow, Like, Digg, etc. New Fans, Followers,... Influence Own Network New 2nd/3rd/4th Fans, Followers Incentive Optional
- 22. Turning Fans, Followers into Subscribers Social Networks Profile Integrated Sign-Ups Link to Email Sign-Up Forms New Email Subscribers Incentive Optional
- 23. Example Mainline Menswear Difference: Dedicated campaign achieves 4x more conversions Ongoing ‘Get Connected’ Dedicated ‘Get Connected’ Mailing
- 27. 4. Social Content in Emails
- 28. Social Content for Emails Content from Social Networks Manual Input Automatic Input (RSS/XML...) Your Email Message
- 30. 5. Email Content in Social Networks
- 31. Email Content for Social Networks Tweeted Posted on Profile Your Email Message Archived on Profile Your Social Network Profiles
- 33. For More Information emarsys UK Web: www.emarsys.com Email: [email_address] Phone: +44(0) 207 3880888 Twitter: www.twitter.com/emarsysUK Facebook: www.facebook.com/emarsy s Contact us:
Editor's Notes
- Almost all surveyed companies have already set up a presence in social networks or have it in planning
- More than 63 percent of the respondents have their company pages on Facebook, followed by 54 percent on Twitter. The results reveal the growing popularity of sharing communities YouTube, Flickr and SlideShare, as well as the professional network LinkedIn
- Almost three quarters of all the respondents use social media to raise their company’s brand awareness. Enhancing customer relationship and building loyalty comes next as the second most popular reason for using social media.
- Just 20 percent of surveyed companies said they already have the SWYN functionality integrated in their emails. 43 percent want to use this option in the future.
- The majority of respondents would like to embed their social media messages in their email campaigns in the future, however less than 9 percent are already integrating social media content with email.
- Just over 15 percent of surveyed companies use social networks to collect addresses for their email distribution lists, however over a half of all respondents plan to start doing it in the future.
- More than a third of respondents claim they measure the results of their social media activities. Another 50 percent plan to start measuring the results in the future.
- About 80 percent of surveyed companies said they are "somewhat" or "very satisfied“ with the results of the social media activities.
- Over a third of respondents plan to further grow their social media presence while more than half will maintain the level of current activities in the future.
- Who‘s using FTAF in his email messages? Are you using a FTAF form? How many friends can a subscriber forward to in one go? 3? 5? Upload contact list? What‘s the average results? Are they incentive driven?
- Who has done FTAF, and I‘m not talking the serial emails containing jokes and whatnot? Now who has used SWYN already? Who is on facebook here? Do you know have many friends can you select at once to send them a direct message? Are you using a FTAF form? How many friends can a subscriber forward to in one go? 3? 5? Upload contact list? What‘s the average results? Are they incentive driven?
- If you are in certain more formal B2B industries than offering a chance to ‚Digg‘ your content would just make you look plain silly
- Who became a fan/liker, follower, digger of a brand/product/service/news item because you saw that your friends/colleagues just become one?
- Who‘s using FTAF in his email messages? Are you using a FTAF form? How many friends can a subscriber forward to in one go? 3? 5? Upload contact list? What‘s the average results? Are they incentive driven?
- Who‘s using FTAF in his email messages? Are you using a FTAF form? How many friends can a subscriber forward to in one go? 3? 5? Upload contact list? What‘s the average results? Are they incentive driven?