This white paper covers what email tracking is and how it can help email marketing communications. Learn more about email tracking and the different levels of email tracking:
• Personal tracking
• Permission-based personal tracking
• Unique tracking
• Anonymous tracking
• Blind tracking
You will also learn about email testing, such as A/B-split testing
Get this whitepaper at: http://www.lsoft.com/resources/whitepaper-download.asp?id=105
On February 24th, Three Hats Marketing will host an Email Marketing Workshop. In this 2-1/2 hour workshop, we will demonstrate how a fictitious company goes through the entire process of email marketing from defining the strategy through the execution. We will walk you through, step-by-step addressing all of the issues your company should consider including:
* Strategy and Goals for your email marketing program
* Initial and on-going distribution list building techniques
* Designing and building engaging email templates
* Creating good content
* Creating landing pages to increase conversions
* List segmentation and results measurement
* and more!
"Email Marketing Rules" breaks down this complex, often misunderstood channel into 120 easy-to-understand rules. Check out these 120 email marketing rules to live by.
Whitepaper - Questions and Answers about using split testing to improve email response rates. This Q and A paper accompanies our webinar on the same topic, where we cover a handful of specific case studies, which demonstrate tips to improve your results.
Email continues to be a powerful channel for driving business. Are you feeling the power? Or could your email marketing use a turbo-boost?
“An Introduction to Email Marketing” is more than a quick overview. It’s a how-to compendium that explains why a holistic approach to email – integrating it with your other marketing channels – is most valuable and how you can implement and measure a top-performing email marketing program.
On February 24th, Three Hats Marketing will host an Email Marketing Workshop. In this 2-1/2 hour workshop, we will demonstrate how a fictitious company goes through the entire process of email marketing from defining the strategy through the execution. We will walk you through, step-by-step addressing all of the issues your company should consider including:
* Strategy and Goals for your email marketing program
* Initial and on-going distribution list building techniques
* Designing and building engaging email templates
* Creating good content
* Creating landing pages to increase conversions
* List segmentation and results measurement
* and more!
"Email Marketing Rules" breaks down this complex, often misunderstood channel into 120 easy-to-understand rules. Check out these 120 email marketing rules to live by.
Whitepaper - Questions and Answers about using split testing to improve email response rates. This Q and A paper accompanies our webinar on the same topic, where we cover a handful of specific case studies, which demonstrate tips to improve your results.
Email continues to be a powerful channel for driving business. Are you feeling the power? Or could your email marketing use a turbo-boost?
“An Introduction to Email Marketing” is more than a quick overview. It’s a how-to compendium that explains why a holistic approach to email – integrating it with your other marketing channels – is most valuable and how you can implement and measure a top-performing email marketing program.
6 Retail Email Marketing Priorities for 2015Chad S. White
Getting ready for the holiday season is almost a year-round effort—which is to say you’re preparing for November and December the other 10 months of the year.
To help you prep, I discuss 6 retail email marketing priorities in this slide deck, which includes supplemental links to research reports, articles, and real-world examples that allow you to take a deep-dive into the topics that are most important to you:
1. Reassessing program goals
2. Getting mobile-friendly
3. Optimizing snippet text
4. Increasing targeting and personalization
5. Building out triggered emails
6. Keeping inactivity in check.
Check out this slide deck and see why making progress on each of these priorities between now and October will get your email program in excellent shape for the upcoming holiday season.
Jeanne Hopkins, HubSpot's Director of Marketing, and Mark Kilens, a HubSpot Inbound Marketing Consultant, cover 60 of the most frequently asked questions on email marketing.
View the answers to these questions here: http://www.hubspot.com/60-email-marketing-questions-in-60-minutes/
If you want to start learning about email marketing, it is a very useful guide for you! We will walk you through the entire process of establishing your email marketing attempt so that you can acquire leads, get your time, money and resources worth, and generate expected sales.
After examining this slide share, you will be able to understand what email marketing is, what benefits it carries, how you can obtain and retain email data, and what ways you can do to execute an email marketing campaign. You will also be experiencing some example successful email campaigns, the tools helping you to increase your inbox placement rate, the instance templates and so on.
If you are ready to go, start your profound journey through email marketing by starting the presentation.
Blog Post: https://popupsmart.com/email-marketing/
Your e-newsletter will communicate more effectively if you follow best practices:
- Respect your audience’s time
- Keep it simple
- Monitor your results
This was an A/B test I conducted for the e-commerce course, whereby I analyzed the performance of the email subject line. The purpose was to collect 200 emails and split it into two groups of 100 recipients. The goal was to compare CTR to the blog post I was encouraging recipients to read in the email by using strong CTAs.
"Is This Thing On? intro to email statistics" covers five metrics for email broadcasts and suggests ways to improve each metric.
Open, click and completion rates, list growth and deliverability are covered. Lots of information based on the 2009 eNonprofit Benchmark survey from M+R and NTEN
Insurance Professionals: Use Email Marketing To Do More With LessMass Transmit
Slides from the Mass Transmit webinar for insurance industry marketing professionals. The webinar showed ways to use email marketing to reduce time, budget and resources and increase results.
Email Marketing Interview Questions & Answers for Freshers Job.pdfLearn Digital Academy
Email marketing has survived the sands of time, and it is still effective decades later. The problems that affect email marketing success are outside of the marketer’s control!
The pressure for improved email design, risks to email deliverability, legislation, and upgrades that obfuscate human engagement, to mention a few.
An organization wanting to employ an email marketing specialist or determine whether you have a solid understanding of email marketing and past experience is likely to ask you interview questions.
Email Marketing Unleashed: Strategies for Success” Digitstem
This ebook conveys the idea of unlocking the full potential of email marketing. This ebook will guide readers through various strategies and techniques to help them achieve success in their email marketing campaigns. It covers topics such as crafting compelling subject lines, designing engaging email templates, segmenting target audiences, and optimizing email deliverability. By following the strategies outlined in this ebook, readers will be able to harness the power of email marketing to drive conversions and grow their business.
6 Retail Email Marketing Priorities for 2015Chad S. White
Getting ready for the holiday season is almost a year-round effort—which is to say you’re preparing for November and December the other 10 months of the year.
To help you prep, I discuss 6 retail email marketing priorities in this slide deck, which includes supplemental links to research reports, articles, and real-world examples that allow you to take a deep-dive into the topics that are most important to you:
1. Reassessing program goals
2. Getting mobile-friendly
3. Optimizing snippet text
4. Increasing targeting and personalization
5. Building out triggered emails
6. Keeping inactivity in check.
Check out this slide deck and see why making progress on each of these priorities between now and October will get your email program in excellent shape for the upcoming holiday season.
Jeanne Hopkins, HubSpot's Director of Marketing, and Mark Kilens, a HubSpot Inbound Marketing Consultant, cover 60 of the most frequently asked questions on email marketing.
View the answers to these questions here: http://www.hubspot.com/60-email-marketing-questions-in-60-minutes/
If you want to start learning about email marketing, it is a very useful guide for you! We will walk you through the entire process of establishing your email marketing attempt so that you can acquire leads, get your time, money and resources worth, and generate expected sales.
After examining this slide share, you will be able to understand what email marketing is, what benefits it carries, how you can obtain and retain email data, and what ways you can do to execute an email marketing campaign. You will also be experiencing some example successful email campaigns, the tools helping you to increase your inbox placement rate, the instance templates and so on.
If you are ready to go, start your profound journey through email marketing by starting the presentation.
Blog Post: https://popupsmart.com/email-marketing/
Your e-newsletter will communicate more effectively if you follow best practices:
- Respect your audience’s time
- Keep it simple
- Monitor your results
This was an A/B test I conducted for the e-commerce course, whereby I analyzed the performance of the email subject line. The purpose was to collect 200 emails and split it into two groups of 100 recipients. The goal was to compare CTR to the blog post I was encouraging recipients to read in the email by using strong CTAs.
"Is This Thing On? intro to email statistics" covers five metrics for email broadcasts and suggests ways to improve each metric.
Open, click and completion rates, list growth and deliverability are covered. Lots of information based on the 2009 eNonprofit Benchmark survey from M+R and NTEN
Insurance Professionals: Use Email Marketing To Do More With LessMass Transmit
Slides from the Mass Transmit webinar for insurance industry marketing professionals. The webinar showed ways to use email marketing to reduce time, budget and resources and increase results.
Email Marketing Interview Questions & Answers for Freshers Job.pdfLearn Digital Academy
Email marketing has survived the sands of time, and it is still effective decades later. The problems that affect email marketing success are outside of the marketer’s control!
The pressure for improved email design, risks to email deliverability, legislation, and upgrades that obfuscate human engagement, to mention a few.
An organization wanting to employ an email marketing specialist or determine whether you have a solid understanding of email marketing and past experience is likely to ask you interview questions.
Email Marketing Unleashed: Strategies for Success” Digitstem
This ebook conveys the idea of unlocking the full potential of email marketing. This ebook will guide readers through various strategies and techniques to help them achieve success in their email marketing campaigns. It covers topics such as crafting compelling subject lines, designing engaging email templates, segmenting target audiences, and optimizing email deliverability. By following the strategies outlined in this ebook, readers will be able to harness the power of email marketing to drive conversions and grow their business.
When it comes to email marketing, here’s an easy way to brush up on your vocabulary. Although there are many terms unique to this online marketing channel, the four you need to remember: reputation, relevancy, relationship-building and ROI, most reinforce the core principles of email while serving as guideposts to ensure your campaign is optimized for delivery, and maximum response.
With an open rate of 11.5% and a clickthrough rate of 2%, we are looking at averages that rival what would be considered above average in regular print-based direct marketing. But the
clickthrough rate does not tell the whole story. Email effectiveness cannot be separated from overall site effectiveness. They’ve got to work together to achieve the desired result. Therefore, every marketer needs to understand where email sits in the overall conversion engine.
Email marketing for business isn’t a new concept, and it has been proven to be one of the best marketing tactics for return on investment.
With more than 205 billion emails being sent and received every day if your business isn't taking advantage of this powerful and massive marketing channel, then you are missing out on a highly effective way to reach your target audience.
How to Measure Your Email Marketing Success in 2024?EcomVA
Effectively assessing the success of email marketing demands a comprehensive strategy, incorporating strategic goal-setting, identifying key metrics, and ongoing improvement. Following these steps diligently provides a deep understanding of email marketing performance, enabling continuous optimization for better outcomes. To enhance operational efficiency and receive top-notch support in product data entry, consider engaging with an eBay dropshipping virtual assistant who offers unparalleled services in this domain. This ensures a unique and plagiarism-free approach to measuring and improving email marketing performance while also addressing any product data entry needs.
Today I want to share with you some tips for email marketing. Email marketing can be the most powerful strategie, if you are using it right.Here are the Top Nine Tips for e-mailings that generate more sales.
http://blog.riccardodavid.com/9-email-marketing-tips/
Mastering Email Marketing: A Comprehensive GuideNtambueNsenga
Welcome to "Mastering Email Marketing: A Comprehensive Guide." In today's digital age, email marketing remains one of the most effective tools for businesses to connect with their audience, build relationships, and drive conversions. However, with the ever-evolving landscape of digital marketing, mastering the art of email marketing requires a deep understanding of strategies, tactics, and best practices.
This guide is designed to equip you with the knowledge and skills needed to create successful email marketing campaigns that yield results. Whether you're a beginner looking to get started or a seasoned marketer aiming to refine your approach, this book will provide valuable insights and actionable tips to enhance your email marketing efforts.
From crafting compelling subject lines to segmenting your audience effectively, each chapter delves into key aspects of email marketing, offering practical advice backed by industry expertise. By the end of this guide, you'll have the confidence and expertise to leverage email marketing as a powerful tool for business growth.
Email marketing stands as a cornerstone of digital communication, facilitating direct engagement with audiences in an intimate and personalized manner. At its core, email marketing entails the strategic use of email to promote products, services, or content to a targeted audience. It serves as a versatile tool for businesses, allowing them to nurture relationships, drive conversions, and foster brand loyalty.
The importance of understanding the fundamentals of email marketing cannot be overstated. For businesses of all sizes, email remains one of the most cost-effective and efficient means of communication. Unlike social media or other digital channels, email provides a direct line of communication to subscribers who have willingly opted in to receive messages. This level of permission ensures that email marketing efforts are reaching an audience that is already interested in what the business has to offer.
Moreover, email marketing offers unparalleled flexibility and scalability. Whether it's sending a weekly newsletter, promoting a new product launch, or nurturing leads through a drip campaign, email allows businesses to tailor their messaging to specific segments of their audience. This level of customization not only increases the relevance of the content but also enhances engagement and drives conversions.
Understanding the fundamentals of email marketing begins with grasping the various types of emails and their purposes. From promotional emails that highlight special offers to transactional emails that confirm purchases or provide order updates, each type serves a unique function within the overarching marketing strategy. By understanding the role of each email type, businesses can create cohesive campaigns that guide subscribers through the customer journey.
Email marketing is a form of digital marketing that involves sending promotional messages or commercial content to a group of people or individuals via email. The purpose of email marketing is to build customer loyalty, increase brand awareness, generate leads, and drive sales.
Email marketing campaigns can be designed to reach different audiences at different stages of the sales funnel, including newsletters, promotional emails, product launch announcements, and abandoned cart reminders. The content of an email marketing campaign can range from text-based messages to multimedia-rich content, such as videos, images, and infographics. To know more about e-mail marketing, please do visit: https://digicare.agency/2023/03/06/email-marketing
Segmentation & Personalization in Email Marketing - Brafton WebinarKayla Perry
Email marketing is an incredibly powerful marketing channel - but only if you know how to leverage it the right way. This webinar covers why you should segment your email database, how to create segments and lists, how to use your email lists for max engagement, email marketing strategies and techniques to try and more. View the video recording here: https://www.brafton.com/webinar/segmentation-and-personalization-in-email-marketing/
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
1. Email Tracking 101
DISCOVER HOW EMAIL TRACKING HELPS YOU UNDERSTAND AND
TRULY ENGAGE YOUR AUDIENCES, TURNING EMAIL INTO RESULTS
2. 1
SUMMARY 2
INTRODUCTION TO EMAIL TRACKING 3
WHAT IS EMAIL TRACKING? 4
WHAT CAN I MEASURE? 5
ACTION TRACKING HELPS YOU SHOW ROI 6
SOCIAL MEDIA TRACKING 7
WHY IS EMAIL TRACKING IMPORTANT? 8
BENCHMARKING 8
EMAIL TESTING 8
A/B-SPLIT TESTING 9
A/B-SPLIT TESTING WITH SAMPLING 10
FIVE REASONS TO MAKE A/B-SPLIT TESTING A HABIT 11
FOLLOW-UP COMMUNICATION 13
DEMOGRAPHIC ANALYSIS 13
DATA INTEGRATION 14
KNOWLEDGE BUILDING 14
THE LEVELS OF EMAIL TRACKING 15
PERSONAL TRACKING 15
PERMISSION-BASED PERSONAL TRACKING 16
UNIQUE TRACKING 17
ANONYMOUS TRACKING 17
BLIND TRACKING 18
APPENDIX 19
EMAIL TRACKING LEVELS OVERVIEW 19
GLOSSARY OF KEY TERMS 21
NEXT STEPS 23
3. 2
Summary
Interested in measuring the results of email marketing campaigns or email communication
initiatives to more fully engage your audiences and get better results? Good news! You don’t
need prior knowledge of email marketing solutions to learn more about email tracking.
Here are some key takeaways:
• Track your email marketing campaigns because it helps you to see your email metrics
and measure results, performance and impact. You get reports to analyze and discuss
with colleagues and data to guide your planning, fine-tuning and decision-making.
• Track with explicit subscriber consent or use anonymous tracking in order to comply with
the EU GDPR and other data protection requirements. For planning, learn about the
different email tracking level options.
• When your mailings include personal tracking, ask for recipients’ consent during the
subscription process. Inform them fully of which data is being collected and how it’s
being used. Show your recipients “what’s in it for them”.
• Take a close look at your email tracking reports and understand what each data point
measures. Know what works and what needs improvement. Use the data to inform your
decisions. This helps you engage your recipients better and better with each mailing.
Test and refine. Email is measurable. Good luck!
4. 3
Introduction to Email Tracking
"To measure is to know."
“When you can measure what you are speaking about,
and express it in numbers, you know something about it”
– Lord Kelvin
In the digital age, everything is measurable, including email. This paper is designed to provide a
broad understanding of the concept of email tracking, which is commonly used in email
marketing. For the purposes of this paper, email marketing is loosely defined as your
permission-based mass email communication with prospects, customers and stakeholders with
whom you build relationships. It does not apply to individually crafted person-to-person email
messages that may be exchanged, for example, between a sales representative and a potential
customer.
This paper covers what email tracking is and how it can help you with your email marketing
initiatives by showing how well your email communication is getting attention and prompting
action from recipients.
We are living in an era of big data, and new privacy and data protection regulations are
emerging around the world. Email tracking always involves data handling. Different jurisdictions
have varying restrictions as to which type of data you can track, with or without the consent of
your recipients. Therefore, learning about the different levels of email tracking is important for
your organization’s compliance with privacy and data protection regulations, such as the EU
GDPR.
5. 4
What is Email Tracking?
When you send your email newsletter or another type of email marketing mailing, measuring
your recipients’ interactions with your messages is at the core of email tracking. Tracking shows
you how many people engaged with your message, including when and how they interacted
with your content. This provides a foundation for establishing your own baseline metrics data.
6. 5
What Can I Measure?
Short answer: Almost everything. Email is highly measurable. You can keep track of all kinds of
recipient activities and create reports illustrating when a recipient:
➢ subscribes to your list
➢ opens the email you send
➢ clicks on one or more of the links in your message
➢ clicks through to your website
➢ takes other actions after landing on your website
➢ shares the content on social media
➢ forwards the message to someone
➢ unsubscribes from your mailings
➢ has an undeliverable email address (bounce) – tracking data shows the reason for the
non-delivery
You can get aggregate reports showing the total number and the corresponding percentage
rates, spotlighting:
➢ open-ups
➢ click-through events
➢ conversions
➢ recipient demographics based on the data you collect
➢ comparisons between mailings or campaigns
➢ bounce rates
➢ heat map-style presentation of click rate visuals
7. 6
With email tracking reports, the data is no longer just numbers but also visuals. For many, it is
much easier to understand and present data in a visual and colorful format, such as graphs and
pie charts.
Action Tracking Helps You Show ROI
Action tracking allows you to monitor your recipients' web page visits after they read an email
message and click on links to the target web page. A code is inserted into those web pages that
you want to track. Through this code, your recipients' activity on your web pages appears in
your email reports. This is an important type of tracking because it allows you to see if your
recipients followed through all the way to your call-to-action, for example, made a purchase on
your website as a result of your email campaign. This enables you to demonstrate your email
return on investment, or ROI.
8. 7
Create action tags, assigning names for the pages that you
want to track – for example, "Landing Page", "Order Page" and
"Order Confirmation". This helps you to easily recognize the
tags when you analyze your email tracking reports. You can
see how many of your email recipients visited the landing
page, how many people clicked through to the order page and
how many of them completed a purchase.
Social Media Tracking
Typically, email marketing messages include social media sharing buttons and icons. When you
enable the social media sharing feature, you can track how your recipients share content beyond
email. You can track how frequently and how widely your recipients share messages, which
social media platforms are used, and if those shares result in new subscribers to your mailings.
Social media tracking reports illustrate the reach of your mailings on social media. This helps
you measure how much social media engagement and sharing your email marketing messages
can generate and which platforms are most commonly used.
9. 8
Why is Email Tracking Important?
Email tracking gives you a snapshot of how recipients responded to your mailings and helps you
identify areas needing adjustment and improvement. Email tracking reports enable you to
visualize, analyze and share your tracking data. Email tracking also helps you to identify
problems quickly and easily so that you can act on them. This way, you can learn from and
develop your communication activities over time. For example, data can help you adjust your
tactics so you can more fully reach your goals and meet your key performance indicators (KPIs).
Email tracking leads to many opportunities:
Benchmarking
By using email tracking, you have the means to establish your own email metrics benchmarks
and learn from them. This enables you to handle both internal and external benchmarking with
better results. When you have a good record of your email marketing metrics, it’s easier to
compare with similar metrics in your industry. When you have email reports available, it is much
easier to share and discuss the results with others in your organization. You can answer
questions based on your own email tracking data and facts, informed by your email marketing
activities and your recipients’ actions.
Email Testing
Email tracking is also useful for your testing efforts. Some of the main email testing
opportunities include:
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A/B-Split Testing
A/B-split testing means that you send two or more different variants of a mailing to randomly
assigned segments of your recipients. You can then compare the response rates to see which
variant generates better view or click rates and use these insights to optimize future messages
as you learn how certain variations in the message content affect the results.
You can test many elements in your email message. You can test virtually
anything in your email design, content and content placement. This makes HTML
email creative to work with and enables you to learn from your work and your
target groups’ engagement. To make it easy for you to compare the results, test a
single variant at a time until you are satisfied with the knowledge your metrics
can provide you. Examples include:
Subject Lines
The sender field and subject line are key elements for anyone opening an email
message. With a Google search, you can find lots of advice and best practices for
email subject lines. Shorter subject lines may work better, emojis could add fun
and attention and thus encourage opens, or do they?
Learning best practices is important, but doing your own A/B-split testing will
give you the real data you need. The open rate of two or more subject mailing
variants will tell you which one prompted more recipients to open the email
message. Continue testing until you find the most successful subject line
formulation for your recipients.
Placement
Does “above the fold” and “below the fold” matter? Should you place your
attention-grabbing headlines and a call-to-action (CTA) button as the topmost
element in your newsletter? Usually, but sometimes not – each recipient group is
11. 10
different. So, it’s helpful to use A/B-split testing to gauge two different
placements within a message, for example, a newsletter. Then you can compare
the impact and results. Which message did your recipients prefer? Which of the
versions led to the recipient action you had set as a goal?
A/B-Split Testing with Sampling
A/B-split testing with sampling is a more advanced version of regular A/B-split testing. First, you
randomly select two or more smaller “sample” groups of an equal number of recipients. Then
you send each variant of your message (variant A, variant B, etc.) to its respective sample group.
The tracking results of the sampling variants show you the performance of each variant. Then
you can use the most successful variant for the mailing to the rest of your recipients. Sampling is
like testing the waters in advance. You can also set up your A/B-split mailing with sampling to
send the best performing sample to all recipients automatically at a certain time point.
Simple but valuable details you can consider testing are:
Subject Line Sender Name Call-to-Action (CTA) Layout
Lead Article Special Offers HTML vs Text Title
Length Frequency Timing Images
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The best way to know what your recipients want and what gets their attention is to experiment.
Here are some tips to generate the most accurate and illustrative results:
✓ Establish a clear sense of what you want to know and therefore test
✓ Make sure that your sample size is large enough for testing between two or more
variants to produce meaningful results
✓ Allow for seasonal, time-of-day and other factors that can confound results by testing
simultaneously and repeatedly over a period of weeks
✓ Test factors that you are willing to change if the results show adjustments would be
helpful
✓ Make sure to test one important area at a time to avoid confounding the results
Five Reasons to Make A/B-Split Testing a Habit
A/B-split testing gives you:
1. Knowledge about your target audience, your campaign performance, and the
reasons behind your campaign performance
A jewelry store can test whether images of items with prices
included will generate more clicks and, ultimately, more sales than
images without prices.
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2. The ability to learn what works and what doesn’t work for your campaign
A university can assess the difference in open-ups for a registration
deadline reminder message to students by split testing the sender as
the university or the university’s president.
3. The opportunity to adjust so that you can improve and do better
A local theater can reduce no-shows by using data from a split test of
upcoming performance reminders sent to patrons three days versus
one day prior to the performance
4. A better understanding of whether differences in recipient response may be related
to target audience characteristics, such as demographics, profiles and segments
A disaster relief organization can determine whether customizing a
fundraising appeal to mention disasters in local states or region of the
recipients is more effective than a general appeal.
5. The opportunity to not only test minor changes but also partial or complete
redesigns of your campaign strategy
A toy retailer can determine whether including the customer ratings
along with the product details and price in the email is more effective
than supplying the recipient with a direct link to the product’s
customer ratings on the retailer’s website.
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Follow-Up Communication
Email tracking data enables you to send a follow-up mailing to a certain group of recipients
based on previous behavior. A preset criterion of data then works as a trigger for these follow-
ups. For example, a few days later, you can send out a follow-up mailing to recipients who
viewed the original email and a different follow-up mailing to recipients who did not.
Demographic Analysis
Email tracking data can be used to find out how successful a mailing was among different
segments of your recipients, for instance, based on demographic data. This way you can analyze
the recipient behavior for more in-depth insights. You can identify differences in engagement
when you compare different segments of your recipients. For example, you can assess whether
recipients’ geographical region, age or gender impacted the results by testing whether your
baby boomer recipients are more likely to click the call-to-action link than millennials and
15. 14
consider its impact on your communication with both groups. Knowing more about your
recipients and being able to segment helps you tailor your messages and send targeted follow-
up messages
Data Integration
When you integrate your email tracking and web analytics, you can start to track conversion
rates stemming from your email marketing activities. This is when you can start to show the
impact of email marketing on your organization’s sales, membership or participation results and
demonstrate return on investment (ROI).
Knowledge Building
The bottom line is that email tracking enables you to focus on finding out what is important for
your recipients and your email marketing initiatives. As discussed, this could encompass many
things related to the message itself and its content, timing, sender and subject line. Tracking can
also inform you as to the devices on which your email messages are opened. Whether your
recipients open your messages on a desktop, tablet or mobile device can illuminate how you
can develop and improve your content further. In general, knowledge about your recipients’
engagement with your communication helps you to adjust and more closely target your
communication content to your recipients in future communications. And communication is key
to a positive customer experience.
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The Levels of Email Tracking
The level of email tracking that you use determines the type of data that is collected and forms
the basis for the reports that an email marketing solution can generate for you. This section
covers the different email tracking levels. The tracking levels are described in the context of how
they work in LISTSERV Maestro email marketing software. You will learn that you can track with
or without personal data. The options are many. You can obtain prior consent from your
recipients for tracking, or you can choose to turn off email tracking for a segment – or even all –
of your subscribers.
Personal Tracking
– Provides the Most Complete Data
Personal tracking is the most comprehensive form of email tracking and can give you a detailed
picture of how your recipients interacted with your message. This type of tracking records
events that are traceable to the individual who triggered them. This includes data such as which
recipients viewed the email, when a certain recipient clicked on a certain link and how many
times the person clicked that link.
Personal tracking data also enables demographic analysis and follow-up mailings as it collects
personal data of the recipients. Follow-up mailings are used, for example, to re-engage passive
and active recipients differently. The analysis of your email metrics reports enables you to send
more closely customized follow-up messages. This tracking type can be very productive for you
as you can learn more about your recipients and tailor your future messages to better target
your segments. However, to make it truly successful and to build trust with your recipients, it is
important to obtain explicit prior permission from your recipients for personal email tracking.
This is also required under the EU GDPR.
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Permission-Based Personal Tracking
– With Prior Consent
The need to obtain permission to send email marketing messages is a well-established best
practice worldwide. Double opt-in email subscription confirms your recipients’ interest to
receive your mailings. When you generate personally identifiable tracking data, informed
consent from the person being tracked is a necessary action in many jurisdictions, for example,
in the European Union. Therefore, to increase trust, transparency and avoid legal problems, be
sure to check your governing data privacy and opt-in legislation and seek express consent from
recipients for your organization to handle and use their personal tracking data.
In order to obtain permission for personal tracking, you need to communicate
with your recipients. You are likely to get their prior consent if they trust you and
see the benefits for themselves. Explain why you use tracking. Providing full
disclosure and transparency may well result in better engagement because
personal tracking allows you to send highly targeted follow-up communications.
L-Soft’s email marketing software, LISTSERV Maestro, has a function
that supports permission-based tracking. It helps you to get consent for
personal email tracking. This enables you to track, with your recipients’ prior
consent. If a recipient does not give you a permission for personal tracking but
wants to join your email programs, then LISTSERV Maestro will only track using
unique tracking, which records anonymous data.
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Unique Tracking
– Displays Anonymous Data
Unique tracking is anonymous. The tracked recipients are identified by random unique IDs
that cannot be traced back to individuals. This type of tracking records the number of times your
recipients open your message and interacts with it after you send your email mailing job. All
tracking events are collected. In addition to the aggregate email metrics reports, the unique
recipient events can be reported thanks to the random IDs. If an anonymous recipient opens a
message 10 times, only the first time is counted in these reports.
Because all collected data is completely anonymous, this type of tracking is usually not
considered a violation of privacy or an illegal collection of data. Therefore, it is a popular
tracking type. Unique tracking does have some limitations on what you can do, as it doesn’t
connect tracking data with personal data. This means you cannot do follow-up mailings based
on recipients’ previous actions and you cannot run a demographic analysis.
Anonymous Tracking
– Reports with Anonymous Profiles
Anonymous tracking, if done right, is also anonymous, just like unique tracking. The collected
tracking data is only associated with anonymous profiles that include no identifying data.
Demographic information from these anonymous profiles, such as age, gender or zip code, can
be used for reporting without exposing the actual individuals. This tracking type supports view
and click event counts as well as demographic analysis for the anonymous profiles. Anonymous
tracking does not support the use of follow-up mailings based on previous subscriber activity.
Because collected email tracking data is not associated with identifiable individuals, it is usually
not considered a violation of privacy or illegal collection of data. However, to collect the
recipients’ data in your file or database and use of the data often requires prior consent, like
under the GDPR. It is always good to make sure that the recipient is informed on how data is
19. 18
being collected and used. It adds transparency and can work as a trust factor between you and
your recipients whose data you handle for certain purposes.
✓ Take special care so that the anonymous profile field subset constitutes a
proper anonymous profile. It should include as few profile fields as
possible. Include only those profile fields that you want to use during a
demographic analysis.
✓ Do not use any profile fields with identifying data, such as email
address, name, street address, social security number or customer ID.
✓ Test that the final profile field combination results in generic anonymous
profiles that ensure the recipients’ desired anonymity. Do not use
anonymous tracking with recipient lists that have a small number of
recipients. The generic quality of the profile data is likely to be too low to
guarantee anonymity for such small lists.
Blind Tracking
– Aggregated Reports
Blind tracking collects non-specific tracking data, recording only the number of times events
occur. This type of tracking does not allow the tracing of tracking events back to an actual
recipient. Additionally, with this type of tracking, you will not know if the number of click events
was generated by many unique recipients clicking a few times or by a few recipients clicking
many times. Because all collected data is completely anonymous, this type of tracking is usually
not considered a violation of privacy or illegal collection of data.
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Appendix
Email Tracking Levels Overview
Before you start email tracking you need to know what kind of tracking metrics and actions are
most valuable to you. This table gives you an overview of email tracking levels and types. Each
level collects a different degree of personally identifiable information (PII) about recipients for
the tracking reports.
Email Tracking
Level
Open/Click
Rates
Personal
Data
Demographic
Analysis
Follow-Up
Mailings
Personal
Most complete
tracking type,
showing which
recipients
interacted with
the message,
how, when and
how many times
Unique
personalized IDs
are used
Permission-
Based Personal
As above, all
data is available
Obtains
recipients’ prior
explicit consent
for email
tracking
Compliant with
the EU GDPR
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Anonymous
Anonymous
profiles are used
Compliant with
the EU GDPR
Demographic
information from
the anonymous
profiles can be
used for
reporting
Unique
The rates are
presented as
unique events
Random unique
IDs are used
Compliant with
the EU GDPR
Blind
The rates are
reported as the
number of times
events occur
Reports do not
include rates as
percentages
All tracking
events have the
same ID
Compliant with
the EU GDPR
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Glossary of Key Terms
Here are some email terms that you may find helpful:
A/B-Split Testing: Allows you to send two or more different versions of a mailing to distinct but
random splits of your recipients and compare the results
A/B-Split Testing with Sampling: Allows you to send the variations to two or more random
samples, analyze the results, and then send the best performing variant to the rest
Action Tracking: Extends the scope of the email tracking, allowing you to monitor recipients'
page visits and viral marketing activities occurring after they have read an email message and
clicked on links to the target website
Bounce Handling Reports: Allows you to understand the cause of the bounced email messages
Click-Through Tracking: Tracks how many recipients clicked on a link in an email message. This
is commonly used to measure the success of email marketing campaigns
Click-Through Rate: In an email marketing campaign, the percentage of recipients who clicked
on a link within the email message
Comparison Reports: Enable you to compare the metrics for two or more mailings, allowing
you to quickly and easily assess your campaign’s success
Conversion Rate: A measure of success for an email marketing campaign, for instance, the
number of recipients who completed a purchase
Follow-Up Messaging: Allows you to send follow-up messages to recipients who opened up or
clicked on a specific link in a previous email message
Forward-to-a-Friend Tracking: Allows subscribers to easily forward a newsletter to others.
These forwards and any resulting subscriptions can be tracked
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Open-Up Tracking: Shows how many recipients opened their email messages as part of an
email marketing campaign
Open-Up Rate: The percentage of recipients who opened their email messages
Social Media Publishing: Allows you to publish links to your campaign messages on several
social media platforms at the time of delivery, making it easier to spread the reach of your
campaigns beyond the immediate subscriber base
Social Media Sharing: Enables you to include social media sharing icons in messages, allowing
subscribers to share the content with their own followers through their preferred social networks
Social Media Tracking: Allows you to track how many of your recipients shared your message
through their social networks and how many new subscribers joined the list as a result
Tracking: In an email marketing campaign, measuring recipient activities such as click-throughs
and open-ups
Tracking Permission: A method to obtain permission for personal tracking from recipients. This
allows you to send a mailing to a mixed group of recipients and gather personal tracking
information from those who have given permission and non-identifiable, unique tracking
information from those who haven't. This helps you comply with governing laws and
requirements, such as the EU GDPR