CIOs are focusing on using growing data and analytics budgets to improve internal business operations, existing products, customer insight and engagement, customer service, and IT operations. The top types of data used for business analysis are transactional data, business documents, customer interactions, customer profile information, and machine-generated data. Most companies plan to increase spending on data-driven initiatives over the next year, with the average budget being $11 million.

1. Improve
internal
business
Improve
existing
products
Improve
customer
insight and
engagement
Improve
customer
service/
support
Improve IT
operations
With growing budgets and adoption on data and analytics, learn more
on what CIOs are focusing on IDG’s 2021 Data and Analytics Study.
DATAANALYTICSISDRIVING
THEBUSINESSFORWARD
WHAT’SDRIVINGDATA-DRIVENINITIATIVES?
OVERTHENEXT12MONTHS
AVERAGESPENDON
DATA-DRIVENINITIATIVES:
$11Million
Alreadydeployed/
implemented
data-drivenprojects
2016
26%
2021
18% point
swing in
4 years
TOPTYPESOFDATAUSEDFORBUSINESSANALYSIS
49% 37% 37% 36% 34%
Transactional
data
Business
documents
Customer
interactions
Customer profile
information
Machine-
generateddata
THEFUTUREOFDATAINVESTMENT
Increase
Remain
the same
Not sure Decrease
Techleadersrevealtheirdata-drivenplansforthecomingyear.
DATA&ANALYTICSADOPTIONGROWS
BUDGETS
40% 41%
17%
2%
IDG Communication, Inc.
49% 47% 45% 38% 35%
28%
Processof
implementingor
pilottesting
data-drivenprojects
2016
14%
2021
27%
Planstodeploy
orimplementdata-
drivenprojectsover
thenext12months
2016
13%
2021
13%
Implementing
data-drivenprojects
withinthenext
13-24months
2016
8%
2021
7%
Implementdata-driven
projectsinthefuture
butarestrugglingto
findtherightstrategy
orsolutions
2016
11%
2021
8%
Noplansto
deployorimplement
data-driven
projects
2016
32%
2021
14%