Foundry's 2022 Customer Engagement study provides insight into the content types and vendor engagement preferences of IT decision-makers as organizations advance their use of technology to improve customer experiences and streamline processes.
This research was conducted to better understand partner marketing efforts within the technology industry, associated benefits and challenges, and budgetary trends with the goal of providing actionable advice for partner marketers regarding those marketing efforts.
Foundry research study to better understand the workplace impact of the pandemic over the past two years and how organizations are planning to move forward, especially as it relates to remote and hybrid work.
Foundry's Partner Marketing research was previously released under the IDG Communications brand. The study provides insight into the benefits and challenges of partner marketing, and the partner initiatives that companies have in place.
Foundry's Data & Analytics research was previously published under the IDG Communications brand. This study provides insight into the data-driven initiatives IT decision-makers (ITDMs) have on their radar, challenges associated with their data strategy, and the tools and solutions they plan to invest in to assist their goals.
Foundry's Digital Business research was previously published under the IDG Communications brand. The study outlines the strategies and technologies that organizations are adopting to successfully complete their journey to become a digital business.
Foundry Role & Influence of the Technology Decision-Maker Research 2022IDG
Foundry's Role & Influence research was previously released under the IDG Communications brand. The study outlines the tech purchases that are likely to be made, who's involved in these decisions, and the information sources they rely on.
Foundry's Customer Engagement study was previously released under the IDG Communications brand. The study provides insight into the various types and volume of content tech buyers consume throughout their buying journey, and also helps tech vendors understand ITDMs' engagement preferences when it comes to vendor follow-up and maintaining relationships.
Foundry's 2022 Customer Engagement study provides insight into the content types and vendor engagement preferences of IT decision-makers as organizations advance their use of technology to improve customer experiences and streamline processes.
This research was conducted to better understand partner marketing efforts within the technology industry, associated benefits and challenges, and budgetary trends with the goal of providing actionable advice for partner marketers regarding those marketing efforts.
Foundry research study to better understand the workplace impact of the pandemic over the past two years and how organizations are planning to move forward, especially as it relates to remote and hybrid work.
Foundry's Partner Marketing research was previously released under the IDG Communications brand. The study provides insight into the benefits and challenges of partner marketing, and the partner initiatives that companies have in place.
Foundry's Data & Analytics research was previously published under the IDG Communications brand. This study provides insight into the data-driven initiatives IT decision-makers (ITDMs) have on their radar, challenges associated with their data strategy, and the tools and solutions they plan to invest in to assist their goals.
Foundry's Digital Business research was previously published under the IDG Communications brand. The study outlines the strategies and technologies that organizations are adopting to successfully complete their journey to become a digital business.
Foundry Role & Influence of the Technology Decision-Maker Research 2022IDG
Foundry's Role & Influence research was previously released under the IDG Communications brand. The study outlines the tech purchases that are likely to be made, who's involved in these decisions, and the information sources they rely on.
Foundry's Customer Engagement study was previously released under the IDG Communications brand. The study provides insight into the various types and volume of content tech buyers consume throughout their buying journey, and also helps tech vendors understand ITDMs' engagement preferences when it comes to vendor follow-up and maintaining relationships.
1. As IT decision-makers continue to navigate new data & analytics solutions,
learn more about their plans in Foundry’s 2022 Data & Analytics Study.
Source: Foundry Data & Analytics Research, 2022
Most important criteria when evaluating
data and analytics vendors
Data
reporting and
visualization
capabilities
1
Self-service
analytics for
non-technical
users
Security/
governance
capabilities
Integration
into existing
infrastructure
Data
integration &
transformation
pipeline
2 3 4 5
Average spend on
data-driven initiatives
over the next 12 months
$12.3M
Data-focused investment on the rise
Budget shifts
55%
Increase
33%
Remain
the same
4%
Decrease
8%
Not sure
(up from
41% last year)
What’s
driving
data-driven
initiatives?
Improve/automate internal business process 50%
Improve customer insight and engagement 46%
Improve customer service/support 43%
Improve/automate IT operations 43%
Improve existing products 36%
Improve information security/cybersecurity 36%
Data & analytics adoption continues to grow
Already
deployed/
implemented
data-driven
projects
34%
28%
2022 2021
Process of
implementing
or pilot testing
data-driven
projects
21%
27%
2022 2021
Plans to deploy
or implement
data-driven
projects over the
next 12 months
13% 13%
2022 2021
Implementing
data-driven
projects within
the next
13-24 months
7% 7%
2022 2021
Likely to implement
data-driven projects
in the future but
struggling to find
the right strategy
or solution
9%
11%
2022 2021
No plans to
deploy or
implement
data-driven
projects
16%
14%
2022 2021
Data & analytics is driving
the business forward
Tech leaders share their data-driven
initiatives, goals, and investments
