Identifying industry & social media influencers
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An overview of influencer marketing, how to find influencers through different tools, and how to approach the concept of influencers to your clients.
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2. Who is Monica Hart?/ poor google search results
3. Who is Derek Mehraban?/ optimal google search results
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10. Social Media Marketing/ low cost-high returns
11. Social Media Marketing/ links= better search engine results
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13. Understand the latest social media platforms
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Which activation platforms are best at encouraging advocate-driven content and conversations across Facebook, Twitter and Pinterest
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http://www.google.com/analytics/
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http://www.radian6.com/
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Presentation helps and explains you how to use Social Media to your advantage, it answers your basic
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Marketing with social media happens best and in your favour when you have
right social media strategy. There are 1000 social networking sites across Internet,
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Social Marketing Media & Social Media in Marketing is no diffrent than Social Media for Marketing,
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trust advertisement, people trust people. Its time that we redifine the ways
of marketing and focus on engagements and interaction in a nutshel
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Identifying industry & social media influencers
- 1. IDENTIFYING INDUSTRY & SOCIAL MEDIA INFLUENCERS 22 March 2018
- 2. WHAT IS AN INFLUENCER? According to the Cambridge Dictionary, an influencer in marketing is “a person or group of people that have the ability to influence the behaviour or opinions of others”. Influencers can help potential customers in the purchase decision process ● Also known as influencer marketing
- 3. Influencers are unique to your field and product or service. EG: If you’re looking for an influencer in the tech industry, you’ll want people such as: ● Tech critics in the industry ● People with popular Tech focused social media accounts ● Tech bloggers/vlogger who write for major publications/sites ● TV/radio personalities who focus on Tech 3
- 4. BACKGROUND ▷ Influencers were originally measured by the number of followers and fans he/she had on a certain platform ▷ The problem: companies and influencers could “buy” fake followers to make them appear influential ▷ The unreliability of measuring influencer’s value, based on only the number of followers they have, shifted to an increased focus on engagement ▷ Now most companies measure influencers on their large fan base as well as look at the amount of engagement ▷ This has resulted in companies seeing a need to shift marketing from being sales-focused and predominantly about the company/products to focusing on the audience and consumer (WIIFM) 4https://jfzuluaga.com/tag/internet/
- 5. HOW CAN WE FIND THESE INFLUENCERS? 1. When you are searching for influencers think about whose voice you trust 1. It is important to understand the goals of your brand and what the influencer will accomplish ○ Establishing goals and outlining the influencers responsibility is essential to see results 1. Make sure your influencer is: ○ Contextually fit ○ Has reach ○ Accountable 5
- 6. SOCIAL INFLUENCE METRICS - TOOLS AT OUR DISPOSAL TO SIMPLIFY THE SEARCH Free: Social media - Facebook - Instagram - Twitter influencers - LinkedIn *Make use of your social media stalking skills Paid: Buzzsumo Followerwonk Kred Klout *Abundance of tools on the market https://www.google.co.za/search?biw=856&bih=889&tbm=isch&sa=1&ei=DjmqWq nOMMncgAaZr5mIBQ&q=competitors+icon&oq=+competitors&gs_l=psy- ab.1.2.0i67k1j0j0i67k1j0l2j0i67k1j0l4.63320.63320.0.65482.1.1.0.0.0.0.397.397.3- 1.1.0....0...1c.1.64.psy-ab..0.1.395....0.oYkzNhoTbLU#imgrc=g1gMz1VV6xQw1M: 6
- 7. ONCE INFLUENCERS HAVE BEEN IDENTIFIED, HOW DO WE APPROACH THEM IN FRONT OF YOUR CLIENTS? ▷ Be prepared for your meetings with clients ▷ Ensure your proposal is supported with data (facts and figures) ▷ Account for all possible scenarios - be transparents about the type of campaign and potential results (unrealistic expectations lead to major problems) ▷ Emphasize the positives - client needs to be able to see the benefits of what they are paying for ▷ Know what the clients competition is doing (and who the competitions influencers are) 7
- 8. “ 8 “A brand is no longer what we tell the consumer it is -- it is what consumers tell each other it is” - Scott Cook
- 9. Thank You