Business Carousel Discussion Project

1. INFLUENCERS
THE FUTURE OF BUSINESS MARKETING
IN SOCIAL MEDIA

2. What are Influencers?
■ Someone who has the power to affect the purchasing decisions of others because of
their relationship with their audience
■ They are not just marketing tools but rather social assets that collaborate with
brands to achieve marketing objectives

3. Role of Social Media In The Business
World
■ 85% of all businesses have created a social media to increase exposure
■ 43% of people aged 20-29 spend more than 10 hours a week on social media sites
■ Almost 60% of marketers are devoting the equivalent of a full work day to social
media marketing development and maintenance

5. Influencer Relationship with a Brand
■ Sponsorships with famous influencers broaden the audience the brand wants to
reach
■ Ex. On Instagram, industry experts suggest a price point of $1,000 per 100,000
followers. (depending on reach & relevance of influencer)
On YouTube, a price point of $100 per 1,000 views is standard.

6. 65% of
marketers say
their
influencer
marketing
budget will
increase in
the future.

7. Benefits of Influencers on a Business
■ Expanding a business on social media through ads
■ Build an audience for your company
■ Personalization of products represented on social media
■ Increased profits from a larger marketing platform

8. Join Social Media and Expand Your
Marketing Techniques
■ To learn more about Influencers and how to get started in the social media world go
to https://sproutsocial.com/insights/social-media-marketing-strategy/

9. Sources in APA Format
Bosari, J. (2021). The Developing Role of Social Media in the Modern Business World. Retrieved 25
March 2021, from https://www.forbes.com/sites/moneywisewomen/2012/08/08/the-developing-role-
of-social-media-in-the-modern-business-world/?sh=2ba2c04e6fd6
Council, Y. (2021). Council Post: Understanding Influencer Marketing And Why It Is So Effective.
Retrieved 25 March 2021, from https://www.forbes.com/sites/theyec/2018/07/30/understanding-
influencer-marketing-and-why-it-is-so-effective/?sh=5744fdb271a9
Mahoney, M. (2021). The Impact of Social Media on Business in 2021 - Single Grain. Retrieved 25
March 2021, from https://www.singlegrain.com/blog-posts/impact-of-social-media-in-todays-business-
world/
Ricchiardi, A. (2021). Council Post: The Next Era Of Social Media Marketing Is Here. Retrieved 25 March
2021, from https://www.forbes.com/sites/forbescommunicationscouncil/2020/11/10/the-next-era-of-
social-media-marketing-is-here/?sh=42404b191b9a
What is an Influencer? - Social Media Influencers Defined [Updated 2021]. (2021). Retrieved 25 March
2021, from https://influencermarketinghub.com/what-is-an-influencer/