The document outlines Jon McBride's presentation on influencer marketing in higher education. The presentation discusses identifying influencers through current students, professors, alumni and social media analysis. It recommends approaching influencers strategically and professionally to find a mutually beneficial partnership. The presentation emphasizes building long-term relationships with influencers and leveraging existing campus relationships to increase the reach of content through influencer sharing.
MSOE and 7Summits - ACT Enrollment Planners Conference - Social Communities: ...7Summits
Social Communities: Building Relationships with Students (and Parents)
Milwaukee School of Engineering (MSOE) has always been known for its personalization, but Bridge, a social community for prospective students, gives the university a relevant human voice to connect with the Facebook generation. It reaches the students where they are on Facebook, Twitter, etc., and draws them into a dynamic relationship with the school versus the traditional linear process. Bridge enables the staff to create real connections with students and demonstrates authentic caring before the students set foot on campus. In nearly every metric the university tracks, the social initiative has resulted in game-changing results. Since building its social community, MSOE reached its application goal nine months early and is within reach of the acceptance goal as well. Personal visits to the school have taken off and resulted in a change in how business is done. Attend this session to learn more about how integrating social media and owned communities can supercharge your admission process and impact your enrollment.
Dana Grennier, Director of Digital Marketing, Milwaukee School of Engineering
James Davidson, Vice President of Digital Strategy, 7Summits
2015 NAFA Session: Millennials/Generation Z and Social MediaAshley Houston
Millennials and Generation Z students are no longer using the same social media channels they were using even just two years ago. They have moved on to other platforms, like Instagram, Snapchat, and WhatsApp, and in China and other parts of the world - WeChat. This presentation provides an overview of the latest trends in social media use among these students and how to engage with them on these new platforms.
Mythbusting Admissions: Where Prospects and Professionals Agree, and Disagree...mStoner, Inc.
Download this webinar for free: http://mstnr.me/2bMtwrb
We know that teens are connected, that they love their devices, and that they look at our websites on their smartphones. But does that mean that they want to be texted by a college? Are they creeped out when they’re followed on Facebook or Instagram by an admissions officer? What, exactly, are they looking for on your website: cool images or simple information about your majors?
Using data from surveys of teens engaged in the college search and choice process collected by Chegg and data from enrollment professionals collected by mStoner Inc., we’ll explore where the perspectives of these two groups converge — and where they differ. Then, we’ll discuss how marketers can leverage this knowledge in engaging with this critical audience.
What You Will Learn:
• What teens consider to be the top sources of information about colleges
• Effective ways to get in touch with teens
• Where to focus your time and energy in marketing to teens
MSOE and 7Summits - ACT Enrollment Planners Conference - Social Communities: ...7Summits
Social Communities: Building Relationships with Students (and Parents)
Milwaukee School of Engineering (MSOE) has always been known for its personalization, but Bridge, a social community for prospective students, gives the university a relevant human voice to connect with the Facebook generation. It reaches the students where they are on Facebook, Twitter, etc., and draws them into a dynamic relationship with the school versus the traditional linear process. Bridge enables the staff to create real connections with students and demonstrates authentic caring before the students set foot on campus. In nearly every metric the university tracks, the social initiative has resulted in game-changing results. Since building its social community, MSOE reached its application goal nine months early and is within reach of the acceptance goal as well. Personal visits to the school have taken off and resulted in a change in how business is done. Attend this session to learn more about how integrating social media and owned communities can supercharge your admission process and impact your enrollment.
Dana Grennier, Director of Digital Marketing, Milwaukee School of Engineering
James Davidson, Vice President of Digital Strategy, 7Summits
2015 NAFA Session: Millennials/Generation Z and Social MediaAshley Houston
Millennials and Generation Z students are no longer using the same social media channels they were using even just two years ago. They have moved on to other platforms, like Instagram, Snapchat, and WhatsApp, and in China and other parts of the world - WeChat. This presentation provides an overview of the latest trends in social media use among these students and how to engage with them on these new platforms.
Mythbusting Admissions: Where Prospects and Professionals Agree, and Disagree...mStoner, Inc.
Download this webinar for free: http://mstnr.me/2bMtwrb
We know that teens are connected, that they love their devices, and that they look at our websites on their smartphones. But does that mean that they want to be texted by a college? Are they creeped out when they’re followed on Facebook or Instagram by an admissions officer? What, exactly, are they looking for on your website: cool images or simple information about your majors?
Using data from surveys of teens engaged in the college search and choice process collected by Chegg and data from enrollment professionals collected by mStoner Inc., we’ll explore where the perspectives of these two groups converge — and where they differ. Then, we’ll discuss how marketers can leverage this knowledge in engaging with this critical audience.
What You Will Learn:
• What teens consider to be the top sources of information about colleges
• Effective ways to get in touch with teens
• Where to focus your time and energy in marketing to teens
Music Success Teleseminar Series - Social Media Mastery: Tools & DiscourseAriel Publicity
Register here for the Social Media Mastery 9-Week Course:
http://arielpublicity.com/9weekcourse/
In this call we will talk about:
- What Musicians Do Online vs. What Expert Marketers Do Online and How You Can Become an Expert Marketer Quickly
- Who is Currently Using Social Media and What Drives Them
- WWW = What Went Wrong: Common Mistakes Being Made By Musicians Online
- Marketing Basics 101. You’ll be Surprised as What Really Works
- How to REALLY Use Facebook and Twitter to Effectively Promote Your Music and Brand
- Top 5 Social Media Sites Every Musician Should Be On
7Summits Re-thinking College Admissions by Embracing Social Business - EduWe...7Summits
7Summits will introduce successful practices its high ed clients are instituting to attract new students, engage the existing student population, and inspire alumni by embracing social business.
What can you take away from this presentation?
- To provide attendees with solid understanding of the trends in social media, community
- Demonstrate successes from a variety of institutions that have reinvented their age-old processes
- To expose the audience to industry trends in technology that will impact planning and operations
Social Media Marketing for Business Schools?Erin Wiles
Social Media marketing is becoming more important to business of all industries every day.
This presentation speaks specifically to Universities and Graduate Business Schools.
My goal is to convince my audience of the importance of Social Media marketing in attracting prospective graduate students and explain how it can be used to gain (or keep) a competitive advantage over other Universities.
Using Social Listening to Identify Alumni Engagement Opportunities and Influe...Campus Sonar
How higher education engages with alumni is changing as more and more of our conversations occur online. While your alumni may not fill out career update forms or respond to your emails, they are celebrating their accomplishments on social media and would certainly appreciate a personalized response from their alma matter. Beyond engagement, influencers can play an important role in advancement, but you need to know how to find them. In this session, you'll learn how to find and analyze online conversations to identify engagement opportunities as well as strategic influencers for your institution (not just online celebrities). We'll also review metrics that can be used to determine influence (spoiler alert: it's more than followers). In this presentation, Liz shares case studies and best practices for campus influencer collaboration.
A overview of what Jewish day schools (and other nonprofits) need to know about measuring social media impact and creating social media guidelines/policies. Workshop delivered as part of AVI CHAI's Social Media Training Academy.
Social Media Marketing Educators Actually “Like” WebinarMDR
Move Beyond Simple Follows and Likes to Real Engagement
In this webinar, we share everything we know about creating authentic, loyal connections with educators from our experience in creating and growing the wildly successful WeAreTeachers and School Leaders Now social communities and channels.
You’ll get ‘news you can use’ to forge real relationships with educators using social marketing, like:
The pitfalls of selfie culture for brands
Why video content is an always, not a maybe
How influencers can supercharge your social strategy
The Do's and Don’ts on stock imagery
7Summits - Marquette University: Insight Summit Series - Spotlight on Social ...7Summits
A recent McKinsey study confirms that business value is being unlocked through social technologies. Rob and James will highlight two enterprise-wide social solutions being used by SAP and Milwaukee School of Engineering,
Conference: EnglishUSA Professional Development Conference
Venue: Middlebury Institute of International Studies
Location: Monterey, CA
Date: Jan 19, 2017
Download this webinar for free: http://mstnr.me/2bmauto
What stories resonate with prospective students and their influencers? Using an undergraduate admissions experience map as our guide, we’ll review three examples of stories targeted specifically toward different stages in the admissions process.
What You Will Learn
• Stages in the admissions process, from exploration to transition.
• Effective elements in stories designed to recruit right-fit students for your institution.
• Ways to integrate best practices in inbound marketing to extend the reach and effectiveness of your storytelling efforts.
Take your recruitment to the next level by determining which channels yield the best results, leveraging social media to expand your reach beyond your "fans," appropriately assessing results from each of your lead sources and identifying ways to efficiently allocate your resources. This session will delve into each stage of the recruitment funnel and discuss how you can collect your leads, engage them to inquire and apply and assess the results. Presentation by Marcus Hanscom, Associate Director of Graduate Recruitment and Outreach at the University of New Haven, at the NEGAP Annual Conference on November 18, 2011.
Mythbusting Websites: What Prospects Value About #HigherEd Websites (and What...mStoner, Inc.
Prospective students — especially teens — are a prime audience for a college website. But do we really know what teens are looking for when they visit your .edu? We designed, in partnership with mStoner, Inc. and Higher Ed Live, a survey asking teens to share their frank opinions of the college websites they’ve visited.
We asked them to tell us what they looked for on websites when they were researching colleges, choosing where to apply, and deciding which to attend. What did they like about the sites they visited? What was the most important content — and when was it important? What were the frustrations they experienced? What were the best sites they looked at? And they didn’t hold back.
Next, we sent the same survey to admission staff, web developers, designers, and marketers at colleges who were designing and redesigning websites for this key audience. We wanted to find out what they knew (or thought they knew) about what teens wanted.
The resulting presentation will explore where their perspectives converge — and where they differ — and how marketers can leverage this knowledge.
What You Will Learn
• What’s important, when. Knowing what kind of content students value and when in their college search and choice process they particularly value it helps college and university staff tune up websites and informs content strategy and storytelling.
• Where the problems are on .edu websites. Identifying typical problems on college websites helps colleges to ensure that they address those issues on their own sites.
• Where to invest your time and resources. You’ll learn what kinds of content prospects value so you can create more of it: If prospects don’t value alumni profiles, why create them?
• What college web, marketing, and admissions professionals don’t understand about what teens do on their sites. We’ll highlight significant disconnects between what on-campus professionals think they know about what teens do, and what they actually do.
Digital marketing for the spa, health, & wellness industry DigitalSherpa
Mark McKenney, marketing specialist for the spa, health and wellness industry, presents: "New Age Marketing & Media." Mindful communication: maximum benefit for visibility in person, print and seamlessly to digital Media.
An introduction to how and why childminders can use social media, with a look at Facebook, Pinterest, Twitter and blogging.
This presentation was made to the Devon Association of Childminders in October 2014.
One year ago I posted, "10 Social Media Best Practices in Higher Education" which has proven to be one of my most popular posts. This is not surprising, as many of my campus speaking engagements include covering such topics.
This top 10 list includes:
Implement a Social Media Strategy
Produce Quality & Accurate Content
Manage Platforms with Social Media Managers and Student Leaders
Use an Authentic and Transparent Voice
Represent the University/Division/Department Brand and University Resources
Collaborate and Support other University Social Media Pages
Respect Your Community
Dive into Data
Empower Influencers and Engage Audience
Get Internal Buy-In
Social media exists in the gray, so even these best practices could be scrutinized. Whatever your perspective, higher education needs more tools to aid in strategy development, especially since social media platforms change constantly.
The lowdown on social media marketing to students. What to do and where to do it.
A research project including comprehensive analysis of various existing reports + data from independent survey distributed to students across the UK.
Music Success Teleseminar Series - Social Media Mastery: Tools & DiscourseAriel Publicity
Register here for the Social Media Mastery 9-Week Course:
http://arielpublicity.com/9weekcourse/
In this call we will talk about:
- What Musicians Do Online vs. What Expert Marketers Do Online and How You Can Become an Expert Marketer Quickly
- Who is Currently Using Social Media and What Drives Them
- WWW = What Went Wrong: Common Mistakes Being Made By Musicians Online
- Marketing Basics 101. You’ll be Surprised as What Really Works
- How to REALLY Use Facebook and Twitter to Effectively Promote Your Music and Brand
- Top 5 Social Media Sites Every Musician Should Be On
7Summits Re-thinking College Admissions by Embracing Social Business - EduWe...7Summits
7Summits will introduce successful practices its high ed clients are instituting to attract new students, engage the existing student population, and inspire alumni by embracing social business.
What can you take away from this presentation?
- To provide attendees with solid understanding of the trends in social media, community
- Demonstrate successes from a variety of institutions that have reinvented their age-old processes
- To expose the audience to industry trends in technology that will impact planning and operations
Social Media Marketing for Business Schools?Erin Wiles
Social Media marketing is becoming more important to business of all industries every day.
This presentation speaks specifically to Universities and Graduate Business Schools.
My goal is to convince my audience of the importance of Social Media marketing in attracting prospective graduate students and explain how it can be used to gain (or keep) a competitive advantage over other Universities.
Using Social Listening to Identify Alumni Engagement Opportunities and Influe...Campus Sonar
How higher education engages with alumni is changing as more and more of our conversations occur online. While your alumni may not fill out career update forms or respond to your emails, they are celebrating their accomplishments on social media and would certainly appreciate a personalized response from their alma matter. Beyond engagement, influencers can play an important role in advancement, but you need to know how to find them. In this session, you'll learn how to find and analyze online conversations to identify engagement opportunities as well as strategic influencers for your institution (not just online celebrities). We'll also review metrics that can be used to determine influence (spoiler alert: it's more than followers). In this presentation, Liz shares case studies and best practices for campus influencer collaboration.
A overview of what Jewish day schools (and other nonprofits) need to know about measuring social media impact and creating social media guidelines/policies. Workshop delivered as part of AVI CHAI's Social Media Training Academy.
Social Media Marketing Educators Actually “Like” WebinarMDR
Move Beyond Simple Follows and Likes to Real Engagement
In this webinar, we share everything we know about creating authentic, loyal connections with educators from our experience in creating and growing the wildly successful WeAreTeachers and School Leaders Now social communities and channels.
You’ll get ‘news you can use’ to forge real relationships with educators using social marketing, like:
The pitfalls of selfie culture for brands
Why video content is an always, not a maybe
How influencers can supercharge your social strategy
The Do's and Don’ts on stock imagery
7Summits - Marquette University: Insight Summit Series - Spotlight on Social ...7Summits
A recent McKinsey study confirms that business value is being unlocked through social technologies. Rob and James will highlight two enterprise-wide social solutions being used by SAP and Milwaukee School of Engineering,
Conference: EnglishUSA Professional Development Conference
Venue: Middlebury Institute of International Studies
Location: Monterey, CA
Date: Jan 19, 2017
Download this webinar for free: http://mstnr.me/2bmauto
What stories resonate with prospective students and their influencers? Using an undergraduate admissions experience map as our guide, we’ll review three examples of stories targeted specifically toward different stages in the admissions process.
What You Will Learn
• Stages in the admissions process, from exploration to transition.
• Effective elements in stories designed to recruit right-fit students for your institution.
• Ways to integrate best practices in inbound marketing to extend the reach and effectiveness of your storytelling efforts.
Take your recruitment to the next level by determining which channels yield the best results, leveraging social media to expand your reach beyond your "fans," appropriately assessing results from each of your lead sources and identifying ways to efficiently allocate your resources. This session will delve into each stage of the recruitment funnel and discuss how you can collect your leads, engage them to inquire and apply and assess the results. Presentation by Marcus Hanscom, Associate Director of Graduate Recruitment and Outreach at the University of New Haven, at the NEGAP Annual Conference on November 18, 2011.
Mythbusting Websites: What Prospects Value About #HigherEd Websites (and What...mStoner, Inc.
Prospective students — especially teens — are a prime audience for a college website. But do we really know what teens are looking for when they visit your .edu? We designed, in partnership with mStoner, Inc. and Higher Ed Live, a survey asking teens to share their frank opinions of the college websites they’ve visited.
We asked them to tell us what they looked for on websites when they were researching colleges, choosing where to apply, and deciding which to attend. What did they like about the sites they visited? What was the most important content — and when was it important? What were the frustrations they experienced? What were the best sites they looked at? And they didn’t hold back.
Next, we sent the same survey to admission staff, web developers, designers, and marketers at colleges who were designing and redesigning websites for this key audience. We wanted to find out what they knew (or thought they knew) about what teens wanted.
The resulting presentation will explore where their perspectives converge — and where they differ — and how marketers can leverage this knowledge.
What You Will Learn
• What’s important, when. Knowing what kind of content students value and when in their college search and choice process they particularly value it helps college and university staff tune up websites and informs content strategy and storytelling.
• Where the problems are on .edu websites. Identifying typical problems on college websites helps colleges to ensure that they address those issues on their own sites.
• Where to invest your time and resources. You’ll learn what kinds of content prospects value so you can create more of it: If prospects don’t value alumni profiles, why create them?
• What college web, marketing, and admissions professionals don’t understand about what teens do on their sites. We’ll highlight significant disconnects between what on-campus professionals think they know about what teens do, and what they actually do.
Digital marketing for the spa, health, & wellness industry DigitalSherpa
Mark McKenney, marketing specialist for the spa, health and wellness industry, presents: "New Age Marketing & Media." Mindful communication: maximum benefit for visibility in person, print and seamlessly to digital Media.
An introduction to how and why childminders can use social media, with a look at Facebook, Pinterest, Twitter and blogging.
This presentation was made to the Devon Association of Childminders in October 2014.
One year ago I posted, "10 Social Media Best Practices in Higher Education" which has proven to be one of my most popular posts. This is not surprising, as many of my campus speaking engagements include covering such topics.
This top 10 list includes:
Implement a Social Media Strategy
Produce Quality & Accurate Content
Manage Platforms with Social Media Managers and Student Leaders
Use an Authentic and Transparent Voice
Represent the University/Division/Department Brand and University Resources
Collaborate and Support other University Social Media Pages
Respect Your Community
Dive into Data
Empower Influencers and Engage Audience
Get Internal Buy-In
Social media exists in the gray, so even these best practices could be scrutinized. Whatever your perspective, higher education needs more tools to aid in strategy development, especially since social media platforms change constantly.
The lowdown on social media marketing to students. What to do and where to do it.
A research project including comprehensive analysis of various existing reports + data from independent survey distributed to students across the UK.
A crushing schedule, sharp-tongued critics and a never-ending flow of data. Managing a brand's social media accounts is a challenge. Mindfulness can help. These reflections and best practices can allow us to step out of the chaos and reconnect with social media’s promise of connectivity, creativity and vitality.
En esta presentación se pretende analizar el tema “la publicidad de un producto”, para ello, primero escribiré mi opinión acerca del tema, después explicare subtemas como: la publicidad, los pasos para hacer publicidad, las ventajas y desventajas de la publicidad de un producto, los tipos los consumidores, los tipos de publicidad, el mercado meta, la segmentación de mercados, todos ellos ayudaran a que el lector entienda el tema con mayor facilidad. Por último se presenta una conclusión acerca de todos conceptos anteriormente mencionados."
#HEWEB18 - Using an Instagram Story to Help Sexual Assault SurvivorsJon McBride
BYU found some important pieces of data in its campus climate survey: 1. Survivors of sexual assault first turn to friends and roommates. 2. Friends and roommates felt ill equipped to help. 3. Friends and roommates wanted to help. So we created an Instagram story directed to the entire student body, coaching them on what to say, how to help and what specific resources to point their friends and roommates to, if they come to them for support after an assault.
Stop, Collaborate and Listen: How to Use Instagram Story Takeovers w/ Students, Young Alumni and Employees to Boost Engagement and Broaden Your Institutional Voice.
Beyond Facebook: Building a Social Media Strategy for 2018Chris Snider
• How to create great content for any social network
• How to create content that is native to Instagram
• How to use Stories on Instagram, Snapchat, Messenger and/or Facebook
• How to plan and build a Messenger bot
• The top 10 alternatives to Facebook for reaching your customers
• How to extend your reach and get more interactions on Facebook
• What my students are doing on social media - VSCO and Finstagram accounts
Optimizing Facebook for Business: Solutions For an ROI Driven Success StrategyNicole Kroese
Facebook is increasingly an extremely powerful marketing and lead generation tool for small and large businesses alike. Learn WHY social media is the new word-of-mouth, what kind of industries are ideal for Facebook marketing, how to overcome common challenges with Facebook strategies, what Facebook ROI looks like, and how to master Facebook ads.
Webinar: Staying Organized and Getting Others Engaged. Social Media at Duke U...Falcon.io
In this webinar, we’ll discuss the surprising variety of social intelligence and organizational use cases in play at Duke. You’ll hear how the university and its basketball team keep audiences engaged with innovative and efficient social media content. There are lessons here for any brand.
Join us to learn:
- How to become and stay organized with social content
- Falcon’s Publish module
- Innovative sports fan engagement tips
- How Duke Basketball courts attention on social media
Marrying Traditional Media and Social Media Strategies to Reach StudentsMediaWorks, Ltd.
Feeling overwhelmed by Social Media? Trying to find new ways to incorporate Social Media outlets into your current marketing plans, but not sure how to do it? Learn how to reach potential students by marrying a strategic Social Media plan with a targeted Traditional Media campaign that will maximize engagement and increase awareness. We’ll discuss rationale, key benefits, pitfalls and tactics for this integrated approach.
Take a look at this multi-school research study that was conducted in late 2015 to determine the most popular tones and topics used by alumni relations and annual giving department social media feeds.
Activating Employer Brand with Social MediaJeff Waldman
Employer brand is becoming a huge part of successful organizational business strategy. Well known brands including Sodexo, Google, Lululemon, Westjet Airlines, Starbucks, Adidas, Coca Cola and many more are building employer brand strategies that align with their corporate and service brand strategies to drive business value. The only difference between employer brand and service or product brands is the product itself. Employer branding is about people -- current employees and employee prospects and how they perceive an organization as a great place to work. The good news in all of this is the exact same branding principles that are used in corporate brands apply to employer brand, and it's all about emotions. The complex nature of human emotion is that "thing" that impacts how strong, or weak an employer brand is. Social media is that key communications and engagement channel that the great employer brands of the world are leveraging in their employer brand strategies. Social media enables any brand to more quickly engage with global audiences, and build brand equity. At the end of the day, "perception is reality, but the trick is to match perception with an accurate reality of what it's like to work at an organization". Sought after employer brands understand this, and understand that walking the talk is how an employer brand strategy will work, proliferate and realize long-term success.
Social Media Presentation At North East Expo #neexpo v2Philip Search
Social Media Presentation at North East Expo 16th April 2014 - Outline of Social Media Including some hints tips & tools using local content from businesses in the North East .
Humans Not Zombies: Identity-Based Content Strategy for More Engaging WebsitesMelissa Eggleston
What content mistakes do organizations make on their websites that cause them to look like zombies? The living dead are mindless, indistinguishable, and confused—similar to bad websites. The best organizations and websites are more like empathetic humans and less like self-absorbed zombies. Using real-world good and bad examples from the higher ed and nonprofit worlds, we’ll discuss how to humanize the content on our websites.
Sharing new research and field-tested advice, we’ll cover:
- why identity (and not brand) should be the focus for universities and nonprofits
- the high-level ideas of identity-based content strategy
- the nitty-gritty details (and great value!) of page-level content strategy and how to do it
- how to avoid deadly mistakes that make you look inhuman
Similar to Identifying, Approaching and Cultivating Digital Influencers (20)
BYU Respecting Others Instagram Story ReactionJon McBride
After investing a lot of time and resources into an important Instagram Story, it was nice to see it resonate with so many. The 33,000+ total views makes this our most-viewed story ever.
SMSS 2018 - Using an Instagram Story to Help Sexual Assault SurvivorsJon McBride
BYU found some important pieces of data in its campus climate survey: 1. Survivors of sexual assault first turn to friends and roommates. 2. Friends and roommates felt ill equipped to help. 3. Friends and roommates wanted to help. So we created an Instagram story directed to the entire student body, coaching them on what to say, how to help and what specific resources to point their friends and roommates to, if they come to them for support after an assault.
Leveraging Your Students' Internet FameJon McBride
In these times of social media saturation, anyone can become famous. What if it's one of your students? How can you get your institution into the conversation?
The Evolution of SEO: Insights from a Leading Digital Marketing AgencyDigital Marketing Lab
Explore the latest trends in Search Engine Optimization (SEO) and discover how modern practices are transforming business visibility. This document delves into the shift from keyword optimization to user intent, highlighting key trends such as voice search optimization, artificial intelligence, mobile-first indexing, and the importance of E-A-T principles. Enhance your online presence with expert insights from Digital Marketing Lab, your partner in maximizing SEO performance.
Enhance your social media strategy with the best digital marketing agency in Kolkata. This PPT covers 7 essential tips for effective social media marketing, offering practical advice and actionable insights to help you boost engagement, reach your target audience, and grow your online presence.
Buy Pinterest Followers, Reactions & Repins Go Viral on Pinterest with Socio...SocioCosmos
Get more Pinterest followers, reactions, and repins with Sociocosmos, the leading platform to buy all kinds of Pinterest presence. Boost your profile and reach a wider audience.
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Surat Digital Marketing School is created to offer a complete course that is specifically designed as per the current industry trends. Years of experience has helped us identify and understand the graduate-employee skills gap in the industry. At our school, we keep up with the pace of the industry and impart a holistic education that encompasses all the latest concepts of the Digital world so that our graduates can effortlessly integrate into the assigned roles.
This is the place where you become a Digital Marketing Expert.
“To be integrated is to feel secure, to feel connected.” The views and experi...AJHSSR Journal
ABSTRACT: Although a significant amount of literature exists on Morocco's migration policies and their
successes and failures since their implementation in 2014, there is limited research on the integration of subSaharan African children into schools. This paperis part of a Ph.D. research project that aims to fill this gap. It
reports the main findings of a study conducted with migrant children enrolled in two public schools in Rabat,
Morocco, exploring how integration is defined by the children themselves and identifying the obstacles that they
have encountered thus far. The following paper uses an inductive approach and primarily focuses on the
relationships of children with their teachers and peers as a key aspect of integration for students with a migration
background. The study has led to several crucial findings. It emphasizes the significance of speaking Colloquial
Moroccan Arabic (Darija) and being part of a community for effective integration. Moreover, it reveals that the
use of Modern Standard Arabic as the language of instruction in schools is a source of frustration for students,
indicating the need for language policy reform. The study underlines the importanceof considering the
children‟s agency when being integrated into mainstream public schools.
.
KEYWORDS: migration, education, integration, sub-Saharan African children, public school
Grow Your Reddit Community Fast.........SocioCosmos
Sociocosmos helps you gain Reddit followers quickly and easily. Build your community and expand your influence.
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Improving Workplace Safety Performance in Malaysian SMEs: The Role of Safety ...AJHSSR Journal
ABSTRACT: In the Malaysian context, small and medium enterprises (SMEs) experience a significant
burden of workplace accidents. A consensus among scholars attributes a substantial portion of these incidents to
human factors, particularly unsafe behaviors. This study, conducted in Malaysia's northern region, specifically
targeted Safety and Health/Human Resource professionals within the manufacturing sector of SMEs. We
gathered a robust dataset comprising 107 responses through a meticulously designed self-administered
questionnaire. Employing advanced partial least squares-structural equation modeling (PLS-SEM) techniques
with SmartPLS 3.2.9, we rigorously analyzed the data to scrutinize the intricate relationship between safety
behavior and safety performance. The research findings unequivocally underscore the palpable and
consequential impact of safety behavior variables, namely safety compliance and safety participation, on
improving safety performance indicators such as accidents, injuries, and property damages. These results
strongly validate research hypotheses. Consequently, this study highlights the pivotal significance of cultivating
safety behavior among employees, particularly in resource-constrained SME settings, as an essential step toward
enhancing workplace safety performance.
KEYWORDS :Safety compliance, safety participation, safety performance, SME
Your Path to YouTube Stardom Starts HereSocioCosmos
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Unlock TikTok Success with Sociocosmos..SocioCosmos
Discover how Sociocosmos can boost your TikTok presence with real followers and engagement. Achieve your social media goals today!
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Multilingual SEO Services | Multilingual Keyword Research | Filosemadisonsmith478075
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2. USING
POKÉMON GO
TO CATCH YOUR
DIGITAL GOALS
1990 CARTOON CHARACTERS
IN HIGHER ED MARKETING
#EDUWEB16
JON MCBRIDE | BRIGHAM YOUNG UNIVERSITY
@JMCBEE84
9. TODAY WE’LL LOOK AT…
• The latest in influencer marketing
• Best practices of how you can fully utilize influencer
marketing at your institution
• Along with …
#EDUWEB16@JMCBEE84
15. INFLUENCER
MARKETING TODAY
• Influencers are typically defined as digital leaders in a
specific field or niche market with a highly-engaged
following
• Utilizing influencers to share your content increases your
reach exponentially
#EDUWEB16@JMCBEE84
16.
17.
18.
19.
20.
21.
22.
23.
24.
25. INFLUENCER
MARKETING TODAY
• Big celebrities can wield big influence, but it could cost you
in $$$ and disclosure
• There’s a better way to do influencer marketing, without
having to spend any $$$
#EDUWEB16@JMCBEE84
27. IDENTIFYING
INFLUENCERS
• Look at the audience you’re trying to reach, and identify who
is influential to them
• Influence does not always mean popularity, and popularity
does not always mean influence
• True influence drives high levels of engagement
#EDUWEB16@JMCBEE84
29. IDENTIFYING
INFLUENCERS
• Current students
• Monitor social conversations happening on campus
(hashtags, location searches, etc.)
• See who is getting engagement
#EDUWEB16@JMCBEE84
33. IDENTIFYING
INFLUENCERS
• How our street team has helped us at BYU
• 90 percent of our Insta content is user generated
• Our Insta following grew from 24K to 72K in a year
• We’re now consistently in the top 10 universities for
engagement
#EDUWEB16@JMCBEE84
34.
35.
36.
37.
38.
39.
40.
41.
42. IDENTIFYING
INFLUENCERS
• Professors
• You have some of the most influential human beings, leading
experts in multiple fields, teaching on your campus
• Know who they are, and know what they’re studying
• Are they on social?
• Yes – work with them! Collaborate on posts. Ask for posts.
• No – work with them! You can still capitalize on their influence
on your own social channels by simply featuring their
research, words, images, etc.
#EDUWEB16@JMCBEE84
56. IDENTIFYING
INFLUENCERS
• Influencer attributes to weigh
• Reach – How many people can this influencer potentially
reach? On what channels? What’s their engagement rate
like?
• Relevance – does this influencer and their audience align
with your objectives AND your image?
#EDUWEB16@JMCBEE84
81. KNOW WHO YOUR OLYMPIANS
IN RIO ARE!
#EDUWEB16@JMCBEE84
82. SOCIAL MEDIA AND MEDIA
RELATIONS CAN LEARN A LOT
FROM EACH OTHER.
#EDUWEB16@JMCBEE84
83. APPROACHING
INFLUENCERS
• Be strategic
• Be professional
• Be straightforward
• Look for the win-win
• Work with your media relations team on pitching
#EDUWEB16@JMCBEE84
84. “BUT WHAT IF WE DON’T
HAVE BEYONCÉ?”
#EDUWEB16@JMCBEE84
104. FINAL TAKEAWAYS
• Using influencers to share your content increases your
reach exponentially
#EDUWEB16@JMCBEE84
105. FINAL TAKEAWAYS
• Using influencers to share your content increases your
reach exponentially
• True influence drives engagement
#EDUWEB16@JMCBEE84
106. FINAL TAKEAWAYS
• Using influencers to share your content increases your
reach exponentially
• True influence drives engagement
• Leverage the relationships you already have with students,
professors and alumni
#EDUWEB16@JMCBEE84
107. FINAL TAKEAWAYS
• Using influencers to share your content increases your
reach exponentially
• True influence drives engagement
• Leverage the relationships you already have with students,
professors and alumni
• Look for the win-win with influencers
#EDUWEB16@JMCBEE84
108. FINAL TAKEAWAYS
• Using influencers to share your content increases your
reach exponentially
• True influence drives engagement
• Leverage the relationships you already have with students,
professors and alumni
• Look for the win-win with influencers
• Work with your media relations team on pitching
#EDUWEB16@JMCBEE84
109. FINAL TAKEAWAYS
• Using influencers to share your content increases your
reach exponentially
• True influence drives engagement
• Leverage the relationships you already have with students,
professors and alumni
• Look for the win-win with influencers
• Work with your media relations team on pitching
• Build relationships with your influencers
#EDUWEB16@JMCBEE84
Hi, everyone. Welcome to your final session of eduWeb. Just the closing keynote remains!
I’m excited to present to you. Always so much good stuff here at this conference. Hoping I have some simple takeaways for you today.
I’ve been excited about presenting on this topic for a while. But I did contemplate a last-minute change in topics …
There is actually a ton of cool stuff I could say about this, but decided to stay true to what was originally approved by our eduWeb organizers.
So we’ll stick with this.
(GIFs) As a reminder, use hashtag eduweb16 to tweet about anything you might like from this session.
We’re talking about influencer marketing in higher education.
I’m Jon McBride from Brigham Young University in Provo, Utah. I’m a Media Relations and Social Media Manager there.
If you don’t know much about BYU … I unfortunately don’t have time to tell you a whole lot more. But I’ve at least got to show you the campus I get to work on every day. I love this place.
I’ll reference a few more things about my role, my team, my institution as we go through the presentation today.
And this is Team McBride that I get to go home to every day. Fia, Sam, Rachel and in this pic there was one on the way.
And now she’s here. Little Lily with those adorable, pinchable cheeks.
So that’s a bit about me. Here’s what we’ll cover today.
References to Dawson’s Creek …
(GIF) Lil Wayne …
(GIF) Olympians with killer dance moves …
(GIF) And I will actually talk a bit about Pokémon GO.
First, let’s look at the current state of influencer marketing.
Here’s just a quick intro of how to define an influencer. It’s not just a celebrity or someone who has popularity. Engagement matters!
So we’re beyond testimonials and celebrity endorsements. We’ve been utilizing these for years.
Here’s the Dawson’s Creek reference. But remember back to the 90s and how wildly popular these cheesy milk mustachioed Got Milk ads were? The celebrity influence was huge, but not as huge as it is now, as celebrates are much more capable to make their voices heard.
Personally, “I don’t want to wait, for our lives to be over” … before utilizing these celebrities’ digital influence beyond a print or television or even web ad.
Certainly celebrities are still used in influencer marketing now, but it’s a different game.
You may remember this super bowl ad from last year featuring Lil Wayne, Jeff Goldblum (and George Washington).
It was a fun commercial. I thought it was clever.
But look at the difference some digital influence makes …
It’s one thing having a celeb just appear in your ad. But when a celeb with 27 million Twitter followers tweets about your ad and your organization to his unique audience … THAT is exponential influence.
Here’s one more example with Katy Perry, the most followed person or brand on Twitter, working with Staples on a campaign.
Look at the numbers here to illustrate. Staples is a big, respectable organization. 322 Thousand followers. That’s a lot.
But now look at Katy Perry. You just went from 322 thousand followers (which I’m sure any of us would love to have as an audience), and by them working with a major, major influencer reach an audience 90 million people larger. And besides the sheer volume of people, you’re reaching a specific type of people. That’s just as important here.
Here’s that comparison again. Exponential influence!
Also, in speaking about the current state of influencer marketing, you’ve probably seen a few stories like this lately. Disclosing the payment of influencers is something the FTC has been looking at for a while. They made an example of Warner Brothers. This is something to be aware of when working with influencers. I don’t think you need to get overly hung up about this, but be aware of it. Besides, you’ll see as we go through the rest of this presentation that there are plenty of opportunities for influencer marketing without having to spend any money in the first place.
(GIF) So sometimes in influencer marketing, like in 1990s hip hop, the axiom is true: Mo money, mo problems.
Thanks, Biggy, Puff Daddy and Mase.
So there’s a real cost to actually paying influencers. Again … there’s a better way.
So let’s go through some specific processes now in identifying, approaching and cultivating influencers … starting with identifying.
I’m going to spend most of my time in this section, since I feel like there is a lot to break down here.
Some guiding principles.
You’ve got a ton of influencers with potential exponential influence right under your noses. Do you realize it?
How do you find your influential students?
Make a special note especially to step back during campaigns to keep this in mind. One of our biggest campaigns of the year, as I’m sure it is with many of you, is the day students get their acceptance letters.
We’ve branded our day at BYU with the #BYUBound hashtag.
You’re no doubt going through these photos to like and congratulate these students. But if also would be worth checking out their full profile. Is this a student with influence? Is this a student we should keep tabs on? Is this a student we should add to the street team? Keep track of this information.
So I mentioned “street team.” We started our student social media street team up this past year. This is a really, really great way to harness student influence.
We actually started ours after being inspired by Oakland University last year in Chicago at eduWeb. (See kids … there are some takeaways from this conference you can implement when you get back to the office. Oakland does and incredible job. This website of theirs breaks down what they’re doing and how they’re doing it extremely well.
The results speak for themselves.
Let me introduce you to a few members of our street team, to give you a flavor of what we’re doing.
This is India Sleem. She’s a BYU junior majoring in advertising.
Here’s part of India’s instagram grid. You can see that she likes bright colors. She does a bunch of macro photography. Not a lot of people in her photos (interesting considering what we heard in yesterday E-Expectations session.) She has a style all her own.
And that style resonates well with a certain group of people. As you can see, she has more than 36 thousand followers. This is a unique audience for us to tap into.
This is Cooper, another member of our street team. Definitely a different style. Outdoors, adventure and some landscape stuff.
This is Shanoa. Happy, adventure, with her own perspective.
This is Claire. She actually spent a semester at our BYU Jerusalem Center and captured photos unlike we’ve ever seen from there. This was highly-prized content for our community.
This is Tyson. Family man (a lot of our students are married), outdoors, unique perspective.
One final street team thing, previewing the section on approaching influencers. All of our initial contact with the street team was by instagram messages. I wondered how that would go, but really it was our only way to do it outside of doing some creepy stalking or going through an annoying back-and-forth with our records office. This process worked incredibly well. The students were very responsive.
There’s so much more that I could say about our street team, but I’m going to move on.
Identifying professors with influence is also important. These are worldwide experts in their fields. They have a lot to offer
Thanks to Eric Clark who presented yesterday. This is one of the faculty he works with at Eastern Nazarene. This is just a simple example of a professor who gets it and uses his influence for good.
I really loved this session from Monday from ExpertFile. As you can see here, their slides are now up on the eduWeb website. I would highly recommend that you look through those. ExpertFile has some really great tools that could vastly assist you in utilizing your faculty as influencers. There’s also great stuff in their session about WHY working with faculty on this stuff is so important.
I have two faculty examples of my own toward the end of the presentation and will come back to those …
Alumni are another one of your assets for influence.
Liz Wiseman is one of our alums. She’s the author of Multipliers and was named one of the top 50 business minds in the world this past year. She came back to campus to deliver a forum address, so we decided to partner with her on some social posts. I reached out to her social team and we had a good back-and-forth about what they wanted and what we wanted. It worked out really well in the end, as they shared a plethora of our content with their unique, important following in the business sector.
YouTube sensation Lindsey Stirling with a (recent) BYU alum. When she came back to campus to get her diploma last summer, we made sure we worked with her publicist team beforehand to see what we could or couldn’t leverage from her. We ended up being able to shoot this Facebook video right before she walked, with a nice interview with her. It performed extremely well, because again, we were reaching a unique, different, Lindsey-Stirling-loving audience.
One easy takeaway for any of you from this session.
There are a lot of tools that can help you identifying influencers.
I’m just going to talk about Iconosquare right now. How many of you have used their brand or influencer index?
As you can see, Iconosquare ranks Instagram profiles by followers, engagement rate, posts on their own hashtag and total media posted.
You can also sort by category, like in education
Here they are, sorted by engagement rate. (FYI … this is how we were able to see our engagement rate ranking I referenced earlier.)
Here are influencers who have huge followings but aren’t necessarily celebrities in and of themselves.
Here are travel influencers.
Here are cat influencers. Yes. Cat influencers.
Notice, Professor Pouncy!
In any identification of influencers, you need to weigh some important attributes.
THIS is important.
Anyone from Texas A&M in this session? Sucks to have your Heisman Winner go crazy. So much for leveraging this guy’s influence.
From America’s Sweetheart to party boy let go by his NFL team after his first season, it’s been a rough ride.
Be careful with big celebrities. Look at this caption!
Look at THIS caption. Bad in so many ways.
So we’re finally through that identification section. Let’s talk briefly about approaching now.
Here are some guiding principles that I’ll try to illustrate during the following case study I’ll run through.
Let me to go back to my presentation last year for a second. I was slotted in a horrible time, and I’m guessing very few of you were in that session. If you were, stay with me for an abbreviated version here.
In that presentation I talked about one of our students at BYU, Kate Hansen, who competed at the Sochi Olympics.
We wrote up a small feature story on her before the games began. This was plan No. 1. We wanted to introduce her to the BYU community and mobilize our fans to follow her throughout the Olympics.
It worked out well that she won the final World Cup event going into the Olympics. This made it the perfect time for us to feature her.
One other part of early strategy was that we actually mailed this BYU hat to her in Latvia before the World Cup stop. We asked her to just send us a pic to use with our story. This turned out to be a small thing that was very helpful to the brand.
As the games began, this was pretty much it. We didn’t know if we’d end up doing anything beyond this feature, since Kate was not favored to medal or anything.
(GIF) Then this happened.
NBC’s cameras fell in love with Kate’s pre-race routine.
It’s is a little different than stretching out and staring off into space (like most athletes). Kate’s routine is to put on the headphones, pump Beyonce (and only Beyonce) and bust some pretty fresh dance moves.
It was my job to see how much digital reach we could get here.
And the coverage continued. All of a sudden, Kate’s dance moves were being shown all over the place.
Also … a small note, the color commentator on the broadcast actually made a comment about how he didn’t like what she was doing. He said he wanted to see something a little more “sport specific.” The internet did not like him saying that.
We start monitoring like crazy. What are people saying about Kate? Turns out … some pretty cool stuff.
We especially liked this one from CBS Sports, and strategically chose to share this one with our social media following, since it had a BYU reference right at the top of the story.
We shared, and the posts did really well, and then we reached another “are we done?” point. Then someone in a meeting later that day asked. What can we do to make this even bigger? That’s got to be something more we could do. Someone else answered sarcastically, “we could get Beyonce” to share something. Everyone laughed. I didn’t. I was going to take it on. I was going to pitch Beyonce.
So how was I going to get in touch with Beyonce and her publicist? Well … thanks to Google and Buzzfeed, it wasn’t hard finding this.
You might remember when there was a big deal made about Beyonce’s publicist trying to tell sites to take down unflattering pictures on Beyonce. Well, Buzzfeed thoughtthis was pretty funny and decided to publish the email. As you can see, they tried to preserve the privacy of the publicist a little by blacking out the last part of her email address … but omitted to black out the first part! I felt so investigative at this point. Now all I had to do was guess the domain that the email would be associated. That wasn’t hard. It was obviously the same as the organization’s website.
In my presentation last year I went through all of the details of the back-and-forth I had with Beyonce’s publicist.
Basically I just sort of laid out the stituation. I didn’t feel like I had to make a crazy hard sell. I included a couple of links to show what was being said and then just explained why this would benefit Beyonce for sharing it. I also mentioned the part about the color commentator, and sort of framed it in a way that showed how Beyonce could stick up for the little guy here.
I send this off, and then I wait …
… exactly four hours later, I get this while I’m in the parking lot at the grocery store. Certainly not the most committal of responses as to whether or not they’d be sharing anything … but hey, it was something.
I sat in the parking lot for a while, pondering the next move. I didn’t want to come across as needy and email her back right away pushing. I also thought that there was so much out there already in the media, that now that she could look for it, she’s going to see more and more content about Kate. So I decided to wait it out, and if I didn’t hear anything more back from her, I could reevaluate in the morning.
Then one hour later, I got this back. Boom! We’re in!
So it was at that point when I responded and had a bit of a back-and-forth and ironed out details with Beyonce’s digital strategy team.
There was a handoff from the publicist to the digital team.
And then …
THIS!
The pitch worked and Beyonce posted on her Facebook page to her 63 million followers.
So now, after Beyonce posted, we entered another unexpected phase. Now we started seeing the entertainment industry, which covers everything Beyonce says, cover this story about Kate. And things just got bigger and bigger.
THIS IS WHAT INFLUENCER MARKETING DOES! It gets you in front of new audiences.
Here she is dancing outside of the Today Show set on camera with some fans. Wearing her vans high tops. We really liked Kate’s style. I should mention that. She just turned out to be such a good ambassador for us. She definitely bucks the stereotype of what a typical, Mormon, BYU student is. She is Mormon, by the way, but a cool one. And those exist! And that was cool to show.
Here she is with Lester Holt on NBC’s set. Great headline by Deadspin here.
Now check out the other girl on set here. This is the day after the luge event completed. Kate finished 10th. Which is awesome … 10th best in the world at something is incredible. But people who finish 10th at the Olympics do not ever get much media attention. So the other girl dancing on set here with a bit of a forced smile on her face, is Kate’s fellow American luger, WHO FINISHED SECOND! She had a silver medal! But she’s getting overshadowed by her dancing teammate. We started feeling kind of bad for her, that Kate was stealing the spotlight … this was one of those moments where we stepped back and realized just how crazy this experience had been.
So … Another easy takeaway here.
Kate wasn’t on our athletic department’s radar at all!
Another takeaway. This was the last slide of my presentation last year.
I think this is even more true now. Especially with influencer marketing. Learning how to craft a perfect pitch is crucial. Convincing an influencer to work with you for a social campaign is a lot like convincing a journalist to cover a story you’re pitching. I know that I’ve heard from many of you in the past that the media relations team at your institution is in a totally different silo than you digital or social team. I would recommend getting together. Teach them how to tweet and use GIFs. Ask them to teach you how to craft a perfect pitch.
So again, recapping those guiding principles.
One other thing on this though.
We didn’t HAVE Beyonce.
It’s important to note here that I pitched Beyonce cold. We had no prior connection there. All we had was really relevant content that we were able to have appeal to her. Believe it or not, you can do that too!
So now on to our last section, cultivating influencers.
This is what we call fan mail. This was a general email I sent to a reporter at Global News in Canada. She’s a major influencer in social science news … something important to us at the university. I sent this more than a year ago after I saw the journalist covered one of our professor’s research. All I said was that I thought the story was great and thanks for covering it. I made zero asks. Just trying to build a relationship. I also followed her on Twitter. Kept in touch here and there. Favorited and retweeted her stuff now and again.
Fast forward to a year later, just about a month ago now. We had a professor publish some interesting social science research on the effects of social withdrawal. Really important findings here. I did a bit of newsjacking here, flipped the findings around a bit and pitched the reporter on the idea that Pokémon GO is helping solve these problems. It’s getting people outside, interacting, out of their basements, around other people.
She loved the pitch and ended up publishing this story.
Exponential influence.
But I still wasn’t done there. I made sure to send her another message after her story published, letting her know a few specific things I liked about it. She got back to me and actually thanked me for pitching her the idea! (Note: this doesn’t always happen in media relations.)
Moving on to one final case study.
This is another BYU social science professor, Sarah Coyne.
Sarah recently published this.
We loved the research and wrote our own, pretty longform piece on the research.
We posted it to social.
It trended on Facebook. Just behind Blake Lively.
Having OUR post at the top of the trending topics page was huge. It drew a ton or traffic and click throughs to our story.
A good news story for us usually gets 10 thousand page views. This one got 70 thousand page views, with 50 thousand coming from Facebook alone.
This went crazy. And people went crazy! We had not idea people would get so passionate, on both sides of this research. That got a little stressful through the process, but it also helped keep the conversation going.
It was interesting to note that I pitched a lot of journalists to cover this research both before and after the topic trended on Facebook. Before it trended, I had nothing. But after it trended, and after I told journalists it trended …
We got some incredible coverage from the top news outlets in the country and many random outlets from around the world.
So that’s the background to the influencer cultivation part. Back to Sarah.
As I said, there was a lot of passion and argument about this research with widely-varying sentiment.
Sarah, although she looks pretty young, has actually be the lead author of many other highly-publicized, top-tier studies. She was used to seeing this sort of negative sentiment.
Until this happened …
She got this anonymous letter through inter-department mail on campus.
As you can see, she posted at length about this on her own Facebook page. She was devastated and annoyed that this sort of thing would happen on our own campus.
I saw this pop up and conferred with a colleague of mine. This wasn’t good. Was our office kind of at blame for this? If we wouldn’t have publicized it, would this troll have ever seen it? Maybe or maybe not. But we wanted to do something to cultivate the relationship.
So we did this. We trolled the troll.
We mocked the other letter a bit, put a positive spin on it and didn’t leave it anonymous.
Sarah loved it.
She posted this as a comment on her initial thread.
This was huge in helping us cultivate a relationship with Sarah AND with all of her colleagues who say it as well.
So again, the guiding principles.
In conclusion, looking back to some overarching takeaways from this session …
Thank you for your time! I hope this has been helpful. All the best to each of you as we go back to our institutions and harness the power of influencer marketing!