#HEWEB18 - Using an Instagram Story to Help Sexual Assault SurvivorsJon McBride
BYU found some important pieces of data in its campus climate survey: 1. Survivors of sexual assault first turn to friends and roommates. 2. Friends and roommates felt ill equipped to help. 3. Friends and roommates wanted to help. So we created an Instagram story directed to the entire student body, coaching them on what to say, how to help and what specific resources to point their friends and roommates to, if they come to them for support after an assault.
SMSS 2018 - Using an Instagram Story to Help Sexual Assault SurvivorsJon McBride
The document discusses using Instagram stories to help sexual assault survivors on college campuses. It summarizes that the presenters will look at sexual assault on college campuses, how social media can help, an Instagram story at BYU that had significant results, and lessons learned from planning and executing that story. The story received over 24,000 views and led to an influx in reports to the Title IX office and survivor advocate. Key lessons included using the right voices, addressing the right audience, utilizing experts, taking time with production, promoting purposefully, and working with university leaders.
#CASEVII - Using Instagram Stories to Address Sexual Assault & Other Big TopicsJon McBride
The document discusses how Brigham Young University used Instagram stories to address difficult topics like sexual assault, consent, and respect on campus. It describes three story campaigns that saw significant engagement and positive impacts. The stories directly helped survivors seek support and start important conversations. The document outlines lessons learned around crafting effective stories, utilizing experts, promoting strategically, and listening to feedback. It encourages using social media like Instagram stories to openly discuss tough issues with students.
How YOU Can Change Greek Stereotypes, One Tweet At A Time Jenny Pollock
This document discusses how to challenge stereotypes through social media. It provides statistics on social media usage and outlines strategies for chapters and individuals to create a positive social media presence. This includes developing a content calendar, posting about values and accomplishments, engaging in positive campaigns, and addressing issues transparently. Managing personal and chapter social media strategically can help improve an organization's image and challenge common stereotypes.
Who Dat! How social entrepreneurs bring people together for a cause.Hello Neighbor
The document discusses how social entrepreneurs bring people together for causes. It defines a social entrepreneur as a mass recruiter of local change makers who channel their passion into action. The document provides historical examples of leading social entrepreneurs like Susan B. Anthony and Florence Nightingale. It discusses how entrepreneurs, intrapreneurs, employees, students, parents and volunteers can get involved in social causes. It provides tips on how to integrate social causes into businesses and organizations, such as making causes easy to find, highlighting partners, and quantifying impacts. The document encourages readers to get involved in social causes by finding interests, knowing nonprofits, and donating time.
Staying Connected: Enrollment Management in the Digital AgeJonathan Wehner
Session presented at 2013 OACAC Conference, June 11, 2013, in Cleveland, OH. This session, aimed at both self-proclaimed technophobes as well as those looking to gain a recruiting edge, will discuss online resources for staying informed about important developments in our profession, leveraging social media in your career development and using online media in recruiting top students to your college or university.
Get the full replay with audio here: http://resources.vocus.com/SpikeJones?source=SM
Ninety percent of brand conversations occur offline, away from your digital channels. How can your brand be a part of them?
Spike Jones will turbocharge your online word of mouth so you can make a huge offline splash. Energize your customers, create outspoken evangelists and watch your brand grow.
Watch the full webinar replay to:
Amplify your customers' passion by creating influence.
Cultivate brand ambassadors by fostering a true community.
See real examples from brands like Chevy, Fiskars and Best Buy.
About the Speaker:
Spike Jones specializes in word of mouth marketing as group director of engagement at WCG. Previously, he was the senior vice president of customer experience at Fleishman-Hillard International Communications, and worked at the identity company Brains on Fire, where he co-authored the book, “Brains on Fire: Igniting Powerful, Sustainable Word of Mouth Movements.” Spike has worked with many notable clients, including USAA, AT&T, General Motors, BMW and Best Buy.
Get the full replay with audio here: http://resources.vocus.com/SpikeJones?source=SM
Growing an Organization by Planting Volunteers - OSCON 2015Stormy Peters
This is a talk by Stormy Peters & Avni Khatri
Most nonprofit organizations depend on volunteers. And most volunteer organizations are asked how in the world they recruit and keep volunteers. While not every organization is the same, there are definitely some best practices that many open source software projects have discovered and evolved.
The keys to a successful volunteer organization include recognizing the leadership talents in others, helping people identify their passions, and enabling them to get things done while creating a strong sense of vision and direction. It also involves good organizational and cultural practices for recognizing contributions, making decisions, and even letting people move on. I’d like to share what I’ve learned about encouraging and growing other people’s passions and interests with examples from GNOME, Mozilla, and Kids on Computers.
Explore what motivates volunteers, and how successful organizations grow leaders, make decisions, and get things done. After the talk, I hope you’ll share your examples with @storming.
#HEWEB18 - Using an Instagram Story to Help Sexual Assault SurvivorsJon McBride
BYU found some important pieces of data in its campus climate survey: 1. Survivors of sexual assault first turn to friends and roommates. 2. Friends and roommates felt ill equipped to help. 3. Friends and roommates wanted to help. So we created an Instagram story directed to the entire student body, coaching them on what to say, how to help and what specific resources to point their friends and roommates to, if they come to them for support after an assault.
SMSS 2018 - Using an Instagram Story to Help Sexual Assault SurvivorsJon McBride
The document discusses using Instagram stories to help sexual assault survivors on college campuses. It summarizes that the presenters will look at sexual assault on college campuses, how social media can help, an Instagram story at BYU that had significant results, and lessons learned from planning and executing that story. The story received over 24,000 views and led to an influx in reports to the Title IX office and survivor advocate. Key lessons included using the right voices, addressing the right audience, utilizing experts, taking time with production, promoting purposefully, and working with university leaders.
#CASEVII - Using Instagram Stories to Address Sexual Assault & Other Big TopicsJon McBride
The document discusses how Brigham Young University used Instagram stories to address difficult topics like sexual assault, consent, and respect on campus. It describes three story campaigns that saw significant engagement and positive impacts. The stories directly helped survivors seek support and start important conversations. The document outlines lessons learned around crafting effective stories, utilizing experts, promoting strategically, and listening to feedback. It encourages using social media like Instagram stories to openly discuss tough issues with students.
How YOU Can Change Greek Stereotypes, One Tweet At A Time Jenny Pollock
This document discusses how to challenge stereotypes through social media. It provides statistics on social media usage and outlines strategies for chapters and individuals to create a positive social media presence. This includes developing a content calendar, posting about values and accomplishments, engaging in positive campaigns, and addressing issues transparently. Managing personal and chapter social media strategically can help improve an organization's image and challenge common stereotypes.
Who Dat! How social entrepreneurs bring people together for a cause.Hello Neighbor
The document discusses how social entrepreneurs bring people together for causes. It defines a social entrepreneur as a mass recruiter of local change makers who channel their passion into action. The document provides historical examples of leading social entrepreneurs like Susan B. Anthony and Florence Nightingale. It discusses how entrepreneurs, intrapreneurs, employees, students, parents and volunteers can get involved in social causes. It provides tips on how to integrate social causes into businesses and organizations, such as making causes easy to find, highlighting partners, and quantifying impacts. The document encourages readers to get involved in social causes by finding interests, knowing nonprofits, and donating time.
Staying Connected: Enrollment Management in the Digital AgeJonathan Wehner
Session presented at 2013 OACAC Conference, June 11, 2013, in Cleveland, OH. This session, aimed at both self-proclaimed technophobes as well as those looking to gain a recruiting edge, will discuss online resources for staying informed about important developments in our profession, leveraging social media in your career development and using online media in recruiting top students to your college or university.
Get the full replay with audio here: http://resources.vocus.com/SpikeJones?source=SM
Ninety percent of brand conversations occur offline, away from your digital channels. How can your brand be a part of them?
Spike Jones will turbocharge your online word of mouth so you can make a huge offline splash. Energize your customers, create outspoken evangelists and watch your brand grow.
Watch the full webinar replay to:
Amplify your customers' passion by creating influence.
Cultivate brand ambassadors by fostering a true community.
See real examples from brands like Chevy, Fiskars and Best Buy.
About the Speaker:
Spike Jones specializes in word of mouth marketing as group director of engagement at WCG. Previously, he was the senior vice president of customer experience at Fleishman-Hillard International Communications, and worked at the identity company Brains on Fire, where he co-authored the book, “Brains on Fire: Igniting Powerful, Sustainable Word of Mouth Movements.” Spike has worked with many notable clients, including USAA, AT&T, General Motors, BMW and Best Buy.
Get the full replay with audio here: http://resources.vocus.com/SpikeJones?source=SM
Growing an Organization by Planting Volunteers - OSCON 2015Stormy Peters
This is a talk by Stormy Peters & Avni Khatri
Most nonprofit organizations depend on volunteers. And most volunteer organizations are asked how in the world they recruit and keep volunteers. While not every organization is the same, there are definitely some best practices that many open source software projects have discovered and evolved.
The keys to a successful volunteer organization include recognizing the leadership talents in others, helping people identify their passions, and enabling them to get things done while creating a strong sense of vision and direction. It also involves good organizational and cultural practices for recognizing contributions, making decisions, and even letting people move on. I’d like to share what I’ve learned about encouraging and growing other people’s passions and interests with examples from GNOME, Mozilla, and Kids on Computers.
Explore what motivates volunteers, and how successful organizations grow leaders, make decisions, and get things done. After the talk, I hope you’ll share your examples with @storming.
Presented proprietary data about women's use of social media and their interest in politics and news content in Washington DC, both at the Obama White House, and to Republican party staffers.
This document provides tips for using social media platforms effectively for student media organizations. It recommends being accurate, objective, and clear in posts, and correcting any mistakes. It suggests posting daily, engaging in trends like #ThrowbackThursday, and creating weekly photo albums. It also advises using management tools like Hootsuite and Tweetdeck, knowing your audience, and following other media programs for ideas. The goal is to make accounts known through hashtags, contests, and consistent posting while avoiding self-promotion.
Join in the Social Media Sunday movement on June 29, 2014 and share your church with your friends and the world.
This presentation will help you learn how.
Photographing and sharing photos of food on social media has become a widespread phenomenon, changing how society interacts online. 54% of 18-24 year olds have taken photos of their food and 39% have uploaded them. Food photos are used as a form of self-expression and identity. Sharing food photos allows for maintaining relationships over distance. Social media has also influenced food trends, as photos entice people to try new foods and help promote restaurants worldwide. Restaurants now consider how to best showcase their food for photos to attract more customers.
Everyone Can Be A Social Entrepreneur - Dublin Web Summit 4Hello Neighbor
Everyone can be a social entrepreneur. It's about wanting to bring a change to the world and the first step is by baking cause into what you do. Examples include small and large companies and takeaway tips.
Engaging Teens: taking health class out of the classroomJessica Ken
A presentation I created in 2013 on how to leverage social media and text messaging to promote healthy behaviors among teenagers. It is based on my findings in the process of creating a campaign called Today is for Tomorrow.
Identifying, Approaching and Cultivating Digital InfluencersJon McBride
The document outlines Jon McBride's presentation on influencer marketing in higher education. The presentation discusses identifying influencers through current students, professors, alumni and social media analysis. It recommends approaching influencers strategically and professionally to find a mutually beneficial partnership. The presentation emphasizes building long-term relationships with influencers and leveraging existing campus relationships to increase the reach of content through influencer sharing.
The document discusses using Instagram stories to boost engagement for universities. It recommends collaborating with students by having them take over the university's Instagram story. Examples are provided of successful student takeovers that highlighted the university experience. The key lessons are to utilize user-generated content, leverage existing relationships with students, and build relationships with influencers by listening to their feedback. Instagram stories provide an opportunity for universities to showcase campus from a student perspective in an authentic way.
Agile 2015 Prototyping - Iterating Your Way to GloryJoshua Wexler
This document outlines a workshop on prototyping. It discusses creating conceptual, experiential, and technical prototypes at different levels of fidelity to validate ideas, test features, and reduce risk. The workshop demonstrates paper prototyping through an example app called "Forget Me Not" meant to help families of Alzheimer's patients capture memories. Participants sketch paper prototypes, conduct interviews to provide feedback, and iterate based on learnings. The goal is to communicate ideas and learn through rapid iteration of prototypes.
Using Social Media to Tell Your Nonprofit's StoryJulia Campbell
In this presentation I will demonstrate ways to:
—Identify the 5 types of stories that your nonprofit should be telling on social media;
—Post on social media to best communicate your story (covering Facebook, Twitter, and Instagram);
—Create a plan to identify and recruit Social Media Ambassadors for your nonprofit to help spread your nonprofit story.
The document provides tips for making content social and engaging audiences on social media. It recommends starting with clear goals for what you want people to do after reading content, such as taking action or sharing. It also suggests understanding the target audience by finding what issues are most important to them. Additionally, the document offers ideas for social elements to include like headlines, images, factoids, and calls to action that make content more shareable. Metrics and engaging in conversations on social media after publishing are also discussed.
Leveraging Your Students' Internet FameJon McBride
In these times of social media saturation, anyone can become famous. What if it's one of your students? How can you get your institution into the conversation?
Nonprofit Storytelling in A Digital World - HandsOn Tech BostonJulia Campbell
Description: Digital technologies have fundamentally changed the way people read and consume information.
If your nonprofit is not embracing digital tools to compose a compelling narrative around your cause, your information could be getting lost in the noise.
In this increasingly competitive landscape for donors’ attention and support, getting people to notice and to hear your message can seem impossible.
Email communications, social media, and mobile are all important to understand, but how will these tools really help you connect with your donors and supporters?
Using Social Media to Strengthen Donor RelationshipsJulia Campbell
Donor retention (how many donors continue to give to your organization after their first gift) is at an all-time low. It’s abysmal and worrisome.
The Association of Fundraising Professionals found that 70% of all donors that nonprofits recruit into giving a gift never donate again to that organization!
People of all generations are online and using social media platforms. Use this fact to your advantage as social media channels can be an excellent way to strengthen donor relationships.
In this webinar, we will cover ways that your nonprofit can use social media to build relationships with donors.
Social Media - How Do I Use it to Help My Charter School | California Charter...Charter School Capital
How should your charter school harness social media to help your school communicate with your community, build awareness for your programs and aid in student enrollment? Join the informal roundtable discussion and bring your examples of successful programs.
The document summarizes a social media workshop presented by Emily Miethner. The workshop teaches attendees how to use social media effectively to find jobs, internships, and make connections. It provides tips on using different social media platforms like LinkedIn and Twitter to follow interests, prepare for opportunities, showcase one's self, and connect with employers. General advice includes assuming everything is public, keeping it professional and relevant to one's industry.
The document discusses the importance and opportunities of social networking. It outlines three key themes: 1) social networking is essential for human interaction, 2) social tools provide unprecedented opportunities, and 3) leaders should integrate social strategies. It then provides examples of how Mayo Clinic has successfully utilized social media to share knowledge, engage internal and external audiences, and capitalize on viral opportunities. The summary highlights Mayo Clinic's recognition of social media's importance and its innovative leadership in applying these tools in healthcare.
All Eyes on You: Social Media as a Student LeaderShane Young
Presented at the Kent State University Student Leadership Conference in January 2016
Student leaders live in a fishbowl. By nature of position, other students will look up to you as a role model, but more importantly they will look AT you and what you post on social media. In this session we will look through some notable examples of social media usage (the good and the bad) and discuss strategies for being an engaged student leader on social media.
Use Design Thinking to Integrate Sustainable Development Goals (SDGs) for Dee...Barbara Bray
The document discusses using design thinking and the United Nations Sustainable Development Goals (SDGs) to promote global education. It provides an overview of several SDGs related to education, gender equality, cities, and poverty. Resources are shared on using design thinking processes like empathy, define, ideate, prototype, and test to engage learners with the SDGs through projects. Examples are given of classroom activities where students connect personal issues to global goals and brainstorm ideas to address issues locally and globally. The document encourages connecting SDGs to STEM learning and taking action at home to promote sustainability.
Solutions to 6 Common Nonprofit Digital Storytelling ChallengesJulia Campbell
In this mini-training, I give you my solutions to the 6 biggest digital storytelling challenges faced by nonprofits! Sign up for Storytelling Summer School and get all the trainings for free: http://www.jcsocialmarketing.com/school
Presented proprietary data about women's use of social media and their interest in politics and news content in Washington DC, both at the Obama White House, and to Republican party staffers.
This document provides tips for using social media platforms effectively for student media organizations. It recommends being accurate, objective, and clear in posts, and correcting any mistakes. It suggests posting daily, engaging in trends like #ThrowbackThursday, and creating weekly photo albums. It also advises using management tools like Hootsuite and Tweetdeck, knowing your audience, and following other media programs for ideas. The goal is to make accounts known through hashtags, contests, and consistent posting while avoiding self-promotion.
Join in the Social Media Sunday movement on June 29, 2014 and share your church with your friends and the world.
This presentation will help you learn how.
Photographing and sharing photos of food on social media has become a widespread phenomenon, changing how society interacts online. 54% of 18-24 year olds have taken photos of their food and 39% have uploaded them. Food photos are used as a form of self-expression and identity. Sharing food photos allows for maintaining relationships over distance. Social media has also influenced food trends, as photos entice people to try new foods and help promote restaurants worldwide. Restaurants now consider how to best showcase their food for photos to attract more customers.
Everyone Can Be A Social Entrepreneur - Dublin Web Summit 4Hello Neighbor
Everyone can be a social entrepreneur. It's about wanting to bring a change to the world and the first step is by baking cause into what you do. Examples include small and large companies and takeaway tips.
Engaging Teens: taking health class out of the classroomJessica Ken
A presentation I created in 2013 on how to leverage social media and text messaging to promote healthy behaviors among teenagers. It is based on my findings in the process of creating a campaign called Today is for Tomorrow.
Identifying, Approaching and Cultivating Digital InfluencersJon McBride
The document outlines Jon McBride's presentation on influencer marketing in higher education. The presentation discusses identifying influencers through current students, professors, alumni and social media analysis. It recommends approaching influencers strategically and professionally to find a mutually beneficial partnership. The presentation emphasizes building long-term relationships with influencers and leveraging existing campus relationships to increase the reach of content through influencer sharing.
The document discusses using Instagram stories to boost engagement for universities. It recommends collaborating with students by having them take over the university's Instagram story. Examples are provided of successful student takeovers that highlighted the university experience. The key lessons are to utilize user-generated content, leverage existing relationships with students, and build relationships with influencers by listening to their feedback. Instagram stories provide an opportunity for universities to showcase campus from a student perspective in an authentic way.
Agile 2015 Prototyping - Iterating Your Way to GloryJoshua Wexler
This document outlines a workshop on prototyping. It discusses creating conceptual, experiential, and technical prototypes at different levels of fidelity to validate ideas, test features, and reduce risk. The workshop demonstrates paper prototyping through an example app called "Forget Me Not" meant to help families of Alzheimer's patients capture memories. Participants sketch paper prototypes, conduct interviews to provide feedback, and iterate based on learnings. The goal is to communicate ideas and learn through rapid iteration of prototypes.
Using Social Media to Tell Your Nonprofit's StoryJulia Campbell
In this presentation I will demonstrate ways to:
—Identify the 5 types of stories that your nonprofit should be telling on social media;
—Post on social media to best communicate your story (covering Facebook, Twitter, and Instagram);
—Create a plan to identify and recruit Social Media Ambassadors for your nonprofit to help spread your nonprofit story.
The document provides tips for making content social and engaging audiences on social media. It recommends starting with clear goals for what you want people to do after reading content, such as taking action or sharing. It also suggests understanding the target audience by finding what issues are most important to them. Additionally, the document offers ideas for social elements to include like headlines, images, factoids, and calls to action that make content more shareable. Metrics and engaging in conversations on social media after publishing are also discussed.
Leveraging Your Students' Internet FameJon McBride
In these times of social media saturation, anyone can become famous. What if it's one of your students? How can you get your institution into the conversation?
Nonprofit Storytelling in A Digital World - HandsOn Tech BostonJulia Campbell
Description: Digital technologies have fundamentally changed the way people read and consume information.
If your nonprofit is not embracing digital tools to compose a compelling narrative around your cause, your information could be getting lost in the noise.
In this increasingly competitive landscape for donors’ attention and support, getting people to notice and to hear your message can seem impossible.
Email communications, social media, and mobile are all important to understand, but how will these tools really help you connect with your donors and supporters?
Using Social Media to Strengthen Donor RelationshipsJulia Campbell
Donor retention (how many donors continue to give to your organization after their first gift) is at an all-time low. It’s abysmal and worrisome.
The Association of Fundraising Professionals found that 70% of all donors that nonprofits recruit into giving a gift never donate again to that organization!
People of all generations are online and using social media platforms. Use this fact to your advantage as social media channels can be an excellent way to strengthen donor relationships.
In this webinar, we will cover ways that your nonprofit can use social media to build relationships with donors.
Social Media - How Do I Use it to Help My Charter School | California Charter...Charter School Capital
How should your charter school harness social media to help your school communicate with your community, build awareness for your programs and aid in student enrollment? Join the informal roundtable discussion and bring your examples of successful programs.
The document summarizes a social media workshop presented by Emily Miethner. The workshop teaches attendees how to use social media effectively to find jobs, internships, and make connections. It provides tips on using different social media platforms like LinkedIn and Twitter to follow interests, prepare for opportunities, showcase one's self, and connect with employers. General advice includes assuming everything is public, keeping it professional and relevant to one's industry.
The document discusses the importance and opportunities of social networking. It outlines three key themes: 1) social networking is essential for human interaction, 2) social tools provide unprecedented opportunities, and 3) leaders should integrate social strategies. It then provides examples of how Mayo Clinic has successfully utilized social media to share knowledge, engage internal and external audiences, and capitalize on viral opportunities. The summary highlights Mayo Clinic's recognition of social media's importance and its innovative leadership in applying these tools in healthcare.
All Eyes on You: Social Media as a Student LeaderShane Young
Presented at the Kent State University Student Leadership Conference in January 2016
Student leaders live in a fishbowl. By nature of position, other students will look up to you as a role model, but more importantly they will look AT you and what you post on social media. In this session we will look through some notable examples of social media usage (the good and the bad) and discuss strategies for being an engaged student leader on social media.
Use Design Thinking to Integrate Sustainable Development Goals (SDGs) for Dee...Barbara Bray
The document discusses using design thinking and the United Nations Sustainable Development Goals (SDGs) to promote global education. It provides an overview of several SDGs related to education, gender equality, cities, and poverty. Resources are shared on using design thinking processes like empathy, define, ideate, prototype, and test to engage learners with the SDGs through projects. Examples are given of classroom activities where students connect personal issues to global goals and brainstorm ideas to address issues locally and globally. The document encourages connecting SDGs to STEM learning and taking action at home to promote sustainability.
Solutions to 6 Common Nonprofit Digital Storytelling ChallengesJulia Campbell
In this mini-training, I give you my solutions to the 6 biggest digital storytelling challenges faced by nonprofits! Sign up for Storytelling Summer School and get all the trainings for free: http://www.jcsocialmarketing.com/school
An expert in user engagement, Rachel Weatherly joined the SREB Go Alliance for their webinar series to outline key characteristics that define Generation Z, how these students differ from Millennials, how to communicate effectively with these students, and how to help them meet their post-secondary goals.
More than 2 billion people around the world used social media in the past 30 days, and these numbers are still growing at an impressive rate. This connected, vocal audience presents huge opportunities that marketers won’t want to miss, but social success requires a different approach in different countries and cultures around the world. So how can marketers get global social ‘right’? The answer lies in the 6Cs of Social, which we explore in this presentation and our accompanying analysis, which you'll find at http://wearesocial.sg/blog/2014/08/6cs-global-social-media/
Early Adoption in Higher Ed: How to be Strategic about Social MediaKyle Gunnels
The document discusses strategies for higher education institutions adopting social media. It emphasizes the importance of being strategic rather than just adding platforms. Institutions should research which platforms their audiences use and evaluate objectives, time commitment, and sustainability. Early adoption may have first-mover advantages but requires preparedness for potential failure. Above all, institutions should do their research on platforms before joining and remember that the wise strategist takes a default position of no until convinced of strategic reasons to join a platform.
The document summarizes presentations from Laisie Tu of HJC, Susan Halligan of the New York Public Library, and Misty Meeks of WSPA Canada on using social media effectively. Halligan discusses NYPL's social media strategies and footprint on Facebook and Twitter. Meeks shares lessons from WSPA's social media use, including customization, integration, experimentation, and monitoring. The talks address aligning social media with organizational goals, engaging supporters, and measuring results and impact.
Similar to eduWeb 2018 - Using an Instagram Story to Help Victims of Sexual Assault (20)
BYU Respecting Others Instagram Story ReactionJon McBride
After investing a lot of time and resources into an important Instagram Story, it was nice to see it resonate with so many. The 33,000+ total views makes this our most-viewed story ever.
The document summarizes recent changes to Facebook's news feed algorithm announced in January 2017. It discusses how the algorithm will now prioritize posts from friends and family over brands and will focus on meaningful interactions like comments and replies rather than passive content. Pages may see decreased reach and engagement depending on how users interact with their posts. However, the document presents the changes as an opportunity for brands to focus more on sparking conversations in the comments. It suggests that brands invest in live videos, influencers, ads and other strategies to engage users actively.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help boost feelings of calmness and well-being.
The BYU Social Media Awards celebrate excellence in social media across campus. Last year's winners included best photograph, most clever tweet, and best promotion of an event. This year, new categories have been added, including best #tbt or #regram post (#TheInstagrammies), best newcomer to a social media platform (#RookieOfTheYear), and most timely posted content (#TheCarillonBelltowerAward). Submissions should be emailed to the specified addresses along with the category and content link or screenshot.
Introduction to AI for Nonprofits with Tapp NetworkTechSoup
Dive into the world of AI! Experts Jon Hill and Tareq Monaur will guide you through AI's role in enhancing nonprofit websites and basic marketing strategies, making it easy to understand and apply.
A workshop hosted by the South African Journal of Science aimed at postgraduate students and early career researchers with little or no experience in writing and publishing journal articles.
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Preparation and standardization of the following : Tonic, Bleaches, Dentifrices and Mouth washes & Tooth Pastes, Cosmetics for Nails.
A Strategic Approach: GenAI in EducationPeter Windle
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A review of the growth of the Israel Genealogy Research Association Database Collection for the last 12 months. Our collection is now passed the 3 million mark and still growing. See which archives have contributed the most. See the different types of records we have, and which years have had records added. You can also see what we have for the future.
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eduWeb 2018 - Using an Instagram Story to Help Victims of Sexual Assault
1. USING AN INSTAGRAM
STORY TO HELP
SEXUAL ASSAULT
VICTIMS
JON MCBRIDE, JOE HADFIELD & SUMMER HERLEVI
@JMCBEE84 | @JOEHADFIELD #EDUWEB18
BRIGHAM YOUNG UNIVERSITY
DON’T SHY AWAY FROM TOUGH TOPICS ON SOCIAL
8. USING AN INSTAGRAM
STORY TO HELP
SEXUAL ASSAULT
VICTIMS
JON MCBRIDE, JOE HADFIELD & SUMMER HERLEVI
@JMCBEE84 | @JOEHADFIELD #EDUWEB18
BRIGHAM YOUNG UNIVERSITY
DON’T SHY AWAY FROM TOUGH TOPICS ON SOCIAL
9. TODAY WE’LL LOOK AT …
• Sexual assault on college campuses today … an important issue
that all of us are, or should, be addressing
@JMCBEE84 | @JOEHADFIELD #EDUWEB18
10. TODAY WE’LL LOOK AT …
• Sexual assault on college campuses today … an important issue
that all of us are, or should, be addressing
• How social media can help
@JMCBEE84 | @JOEHADFIELD #EDUWEB18
11. TODAY WE’LL LOOK AT …
• Sexual assault on college campuses today … an important issue
that all of us are, or should, be addressing
• How social media can help
• An Instagram story at BYU that had some incredible results
@JMCBEE84 | @JOEHADFIELD #EDUWEB18
12. TODAY WE’LL LOOK AT …
• Sexual assault on college campuses today … an important issue
that all of us are, or should, be addressing
• How social media can help
• An Instagram story at BYU that had some incredible results
• Lessons learned the the planning and execution of that story
@JMCBEE84 | @JOEHADFIELD #EDUWEB18
13. TODAY WE’LL LOOK AT …
• Sexual assault on college campuses today … an important issue
that all of us are, or should, be addressing
• How social media can help
• An Instagram story at BYU that had some incredible results
• Lessons learned the the planning and execution of that story
• How you could produce something similar
@JMCBEE84 | @JOEHADFIELD #EDUWEB18
25. “Students at BYU are eager for more
education on how to prevent sexual violence.
These findings suggest that university efforts
to strengthen sexual violence prevention
efforts will be well received by the student
community.”
— Dr. Lindsay Orchowski, Brown University
40. REACTION
• 24,000+ story views
• 100+ DMs
• DMs from those personally in crisis: 11
• DMs from those with friends in crisis: 6
• DMs with clarifying questions: 23
• DMs simply thanking us for doing this: 51
• DMs with concerns we helped resolve: 2
@JMCBEE84 | @JOEHADFIELD #EDUWEB18
41. REACTION
• Both the Title IX Office and the Survivor Advocate saw an
influx of reports made and appointments scheduled the day
of the story and throughout the following week.
@JMCBEE84 | @JOEHADFIELD #EDUWEB18
44. TAKEAWAYS
1. Using the right voice(s)
2. Addressing the right audience
3. Utilizing experts
4. Taking time to get the script, filming and editing right
5. Promoting with purpose
6. Working with university leaders
@JMCBEE84 | @JOEHADFIELD #EDUWEB18
45. 1. USING THE RIGHT
VOICE(S)
@JMCBEE84 | @JOEHADFIELD #EDUWEB18
76. FINAL TAKEAWAYS
• Find a way to effectively approach tough issues on social
@JMCBEE84 | @JOEHADFIELD #EDUWEB18
77. FINAL TAKEAWAYS
• Find a way to effectively approach tough issues on social
• Utilize the data you have to tell the story
@JMCBEE84 | @JOEHADFIELD #EDUWEB18
78. FINAL TAKEAWAYS
• Find a way to effectively approach tough issues on social
• Utilize the data you have to tell the story
• Social has a huge impact on your campus’s culture
@JMCBEE84 | @JOEHADFIELD #EDUWEB18
79. FINAL TAKEAWAYS
• Find a way to effectively approach tough issues on social
• Utilize the data you have to tell the story
• Social has a huge impact on your campus’s culture
• Instagram stories could be your best tool to directly
communicate with your student audience on social
@JMCBEE84 | @JOEHADFIELD #EDUWEB18
80. FINAL TAKEAWAYS
• Find a way to effectively approach tough issues on social
• Utilize the data you have to tell the story
• Social has a huge impact on your campus’s culture
• Instagram stories could be your best tool to directly
communicate with your student audience on social
• Consider who you’re talking to and be deliberate with voice
@JMCBEE84 | @JOEHADFIELD #EDUWEB18
81. FINAL TAKEAWAYS
• Find a way to effectively approach tough issues on social
• Utilize the data you have to tell the story
• Social has a huge impact on your campus’s culture
• Instagram stories could be your best tool to directly
communicate with your student audience on social
• Consider who you’re talking to and be deliberate with voice
• Utilize your experts
@JMCBEE84 | @JOEHADFIELD #EDUWEB18
82. FINAL TAKEAWAYS
• Find a way to effectively approach tough issues on social
• Utilize the data you have to tell the story
• Social has a huge impact on your campus’s culture
• Instagram stories could be your best tool to directly
communicate with your student audience on social
• Consider who you’re talking to and be deliberate with voice
• Utilize your experts
• Take the time necessary to get this right
@JMCBEE84 | @JOEHADFIELD #EDUWEB18
83. FINAL TAKEAWAYS
• Find a way to effectively approach tough issues on social
• Utilize the data you have to tell the story
• Social has a huge impact on your campus’s culture
• Instagram stories could be your best tool to directly
communicate with your student audience on social
• Consider who you’re talking to and be deliberate with voice
• Utilize your experts
• Take the time necessary to get this right
• Promote it like crazy
@JMCBEE84 | @JOEHADFIELD #EDUWEB18
84. FINAL TAKEAWAYS
• Find a way to effectively approach tough issues on social
• Utilize the data you have to tell the story
• Social has a huge impact on your campus’s culture
• Instagram stories could be your best tool to directly
communicate with your student audience on social
• Consider who you’re talking to and be deliberate with voice
• Utilize your experts
• Take the time necessary to get this right
• Promote it like crazy
• Listen, listen, listen
@JMCBEE84 | @JOEHADFIELD #EDUWEB18
Welcome to this session on not shying away from tough topics on social media
Today we’re going to be sharing some lessons learned from a very important Instagram story aimed at helping victims of sexual assault
We'll monitor throughout the session
Especially share your thoughts while we show you our story
Working with this type of content, we’ve learned the importance about being sensitive to audiences who have experienced sexual assault
We want to just be clear that we will be discussing sexual assault today, including some DMs that reference specific points that could be triggering
“To introduce ourselves …
This is Summer, a student employee who has worked for us for the past year and played a huge role in this project. We’re lucky to have her here today, and she’ll be sharing some of her perspective on this project.
- Another conversation about how we utilize students in our office
This is where the three of us get to go to work every day
We love working at BYU
Provo, Utah
Base of the Wasatch Mountains
30,000 students
Amazingly beautiful campus
No. 2 yield rate in the nation behind Harvard … that translates to having a very engaged, excited follower base
And we’re going to start where last year’s eduWeb ended
In the 2017 eduWeb closing keynote, Nikki Sunstrum talked about using our social influence for good and not shying away from tough topics on social
We really took that to heart and used a lot of what she was talking about to help us along in our project we’ll be talking about today
With that, let’s get right into this
Here’s what we’re going to look at today.
Here’s what we’re going to look at today.
Here’s what we’re going to look at today.
Here’s what we’re going to look at today.
Here’s what we’re going to look at today.
It’s obviously no secret that sexual assault is a problem on college campuses. As we saw with the #MeToo movement, sexual assault is a problem everywhere.
If you think your campus DOESN’T have this problem, you’re probably wrong.
There are headlines everywhere. Some are very negative about specific things are students have done.
Some are about brave and courageous students who are trying to make their voices heard.
Some have to do with often-complex legal issues.
(BTW … you’ll notice that the schools referenced in this stories, most of which are from major national outlets, are large school and small schools … public schools and private schools. Truly … no one is immune from this issue.)
Hopefully our institutions are making some positive changes. These are things we can and should help promote and get the word out.
At BYU, we had our own issues that led to some pretty major changes on campus.
It took the university two years to fully implement all of the changes. Those were a long two years, but once the changes were announced and the news coverage started to die down a little, with headlines like this, we were kind of left thinking …
It felt like we weren’t done. It felt like we needed to do more. Surely a few changes in policy weren’t going to solve all of the problems that existed previously.
PRESIDENTS CHANGE POLICYIT TAKES A VILLAGE TO CHANGE CULTUREIF SOCIAL MEDIA IS THE TOWN SQUARE, WE CARRY SOME REAL INFLUENCE RE: THAT CULTURE
To give us some insight on what that culture was like, here’s summer to explain her experience as a student
Summer: I was a freshman when controversy arose about sexual assault cases at BYU. Anecdote that notes general awareness that there was an issue but sort of a taboo topic among many students.
Arrived as a FRESHMAN
Knew that there were things happening on campus
The topic of sexual assault felt very taboo
Didn't quite know how to engage with the topic as a student
Fast forward to when I was a junior and joined the University Communications team. Our office published the results of BYU’s campus climate survey on sexual assault. Many of your schools have done or are planning to do a survey like this. These surveys provide information about incidents of assault, attitudes and awareness, and recommended actions that are specific to your campus culture.
As a student, this really helped me better understand this issue on campus.
Three things stood out from our survey results…
The first two things that stood out were that:
1. VICTIMS TURNED TO FRIENDS/ROOMMATES2. FRIENDS/ROOMMATES DIDN’T KNOW THE BEST WAY TO HELP THEM
The third thing that stood out was that our students really wanted to help
Whad Dr. Lindsay Orchowski from Brown University, an expert in this field, talk our department through the findings of the survey, and this was a major point of emphasis.
At this point our team realized we had an opportunity to help our students understand how they could engage with the topic
They need to help, they want to help, but they don’t know how to help
Let’s teach them how to help
It was a great opportunity to lead out with social, again tying back to Nikki Sunstrum’s guidance
We chose to turn to Instagram, where we've had a lot of success with student takeovers and specifically with students talking to students
This fit the tone we wanted to strike
Instagram is also the place where our students are
This wouldn’t make sense to do primarily as a Facebook video
At this point we want to show you the story
This is about 5 minutes long, in total
You might think 5 minutes is pretty long for a social video, but our analytics showed that the drop off was very minimal and that there was actually less drop off in this video than in our average social videos
Again ... remember to use the hashtag
Share with us your questions or specific elements of this that you want us to address so that we make sure we get to those in the second half of our presentation
Before we get into lessons learned, we want to tell you about the social listening involved here.
- Picked a private meeting room where we won't be disturbed.
- Blocked out schedules for us three plus the Survivor advocate, title ix director.
- Invitations extended to counseling center and a dean on campus who chaired the campus climate survey.
- Craft response together. Identify which team member was responding
People who were in the Response Room
Tried to have a few responses ready beforehand
The messages started coming in
We decided to have Lisa identify herself and use her name
How hard should we push someone to get help? Complex question, spot-on answer.
Social media story sparked this conversation. Through Instagram DMs.
Rethink the potential of your channels.
Credibility
Validating
Men
Now we’re going to take a step back and walk you through the process of creating this and what we learned
Students talking to students
Female and male
Not a cheerleader tone / need realness and authenticity
Screening the voices
Students talking to students
Female and male
Not a cheerleader tone / need realness and authenticity
Screening the voices
Summer we knew, John we didn't
"You're the one with your reputation on the line here"
What about Summer on this one? Contrast the taboo feeling with this vibe
Trying to make this type of content too cute or fun or funny is trivializing the content
Students talking to students
Female and male
Not a cheerleader tone / need realness and authenticity
Screening the voices
Summer we knew, John we didn't
"You're the one with your reputation on the line here"
What about Summer on this one? Contrast the taboo feeling with this vibe
It was an important decision to not only address this to the victims
Focus on the helpers
The helpers are listening
They want to help
It was an important decision to not only address this to the victims
Focus on the helpers
The helpers are listening
They want to help
Not just having them on camera, but having them assist with the script, help answer responses and even using them as influencers in helping share the story
It took us months to get this together
(Summer)
The script for this took a long time to write
We went through draft after draft, and as mentioned, we were running these drafts past our experts to make sure we were getting the details right
We utilized our university videographer
He’s a master at making even a talking head look really, really good
We knew this had to be produced well
This couldn’t be video shot on a phone
The high production value helped it to stand out
MAKE IT LOOK GREAT WITHOUT CALLING ATTENTION TO ITSELF
This is important … we knew this wasn’t our typical, fun, going-to-go-viral-by-itself content … we needed to put as much work as possible into as many people seeing this story as possible
Jon and Summer
This is the spreadsheet we used to compile all of the people and groups of people we wanted to reach out to, to help share the story and point to the story
The list includes media, professors, administrators, students and other influencers
We also helped this spread through some unique influencer media relations
We’re not sure if we invented that term or not
While we were shooting this section of the story with Julie, she asked if we would be contacting media ourselves about this, putting out a press release, etc.
We told her it felt a little self serving for us to pitch this ourselves, saying “look how good we are” about a topic as sensitive as this
Julie said if we weren’t going to say how good we are, she was going to for us
She offered to pitch reporters
That worked out great because of her influence … she was constantly being contacted by reporters about her sexual assault research
Channel 4 was the first to get in touch with us after Julie’s pitch
They actually wanted to do a story right away … we had to explain to them that we didn’t want them sharing the story before we could
That led to us sending them an embargoed Instagram story
Again, we think this might be the first use of the terms “embargoed Instagram story”
We followed a similar model with the Salt Lake Tribune … instead of pitching them ourselves, we asked another faculty member, who was on our sexual assault policy review board and who was recently interviewed by this reporter to send the pitch to her
This is our social media street team
They were essential in helping us reach our student audience
This is the email we sent to the street team, a day before we were going to post the story
We tried to be very clear re: what the project was, why it was important, etc., and that we wanted their help sharing this
We provided some resources including the first 15 seconds of the story that they could share on their own accounts and direct their friends and followers to the full version on our account
We gave them the original file and another file with an overlay as an example of something they could do
Here is some of the reaction to the story for these on the street team who we reached out to
That reaction trickled out to others in the student body
This was from a professor on campus
- this even led to conversations in higher education circles including this tweet from Liz Gross
Of course we used our own social channels to spread the word
Way paid for a bit of a boost to specifically target our own students
Of course very few of our students still use Facebook, so it didn’t get a ton of reach, but it was important reach
Twitter became a very key promotion tool
This is obviously a very twitter-friendly topic that led to some great conversation among important audiences there
We also pinned the story to our saved stories
We had a lot of people asked where they could see this again after the story expires
This was our spreadsheet specifically outlining all of the different places we were promoting this and importantly, when we would be posting, exactly
We have full control of what gets posted on BYU social media accounts.
But for this topic, we wanted to give a final preview to university leadership before it went public. Pres, Student life, Gen Counsel.
Important tip: Get the project done and done well before you show it and before you present it to the prez.
Local permission. Our boss.
Easier to get behind something that looks finished. Limits the opportunities for micromanaging.
In some last-minute editing, we ended needing to replace a couple on-camera sections with text-only sections to clarify some policy details … but that was pretty much it
Finally …
THIS IS MY FRIEND ISAAC
Share story
This experience showed me that the work we were doing was important for this one friend of mine and also were on the right track to help our campus community as as whole
This project overall was incredible to be a part of
Thank you for letting us share this with you today
(PHOTO WITH SUMMER AND FRIEND?)