The document discusses how social media engagement is key during the student recruitment process. It summarizes research that found students primarily use social media communities established by colleges during the enrollment period to make friends before starting school. While administrators see value in using social media for engagement, the research found they could better support students by opening communities earlier, allocating more resources to moderate them, and focusing messaging on relationships and community rather than affordability or outcomes. The research recommends colleges enhance social media engagement throughout the entire enrollment cycle to help students connect with the institution and establish friendships that can influence their final enrollment decision.
Product Managers & UX Research: How Bridging the Experience Gap Can Propel Te...Aggregage
How inclusive is your UX research? If anyone were to pick up your product and use it, would they feel safe during their experience, or is there a chance they'd be unintentionally harmed by it?
If a product is only as good as the team that makes it, then a product will only be as inclusive as the perspectives represented during product development.
This is where Experience Gap research comes in, and why inclusive research is crucial for your business and your customers. Your product needs feedback from diverse and marginalized populations to ensure you meet their needs. Without the proper feedback, you risk causing harm, exclusion, and drowning out product users with underrepresented voices.
Join Shakima Jackson-Martinez, Director of Diversity, Equity, and Inclusion at AnswerLab and Kristin Zibell, Director of Research Products and Services at AnswerLab, as they share their approach to Experience Gap research, including:
• How to determine the inclusivity of your product through Experience Gap research
• Advice for navigating stakeholder resistance and building a successful business case for this research
• Careful considerations for designing and developing a product using Experience Gap research
Just a brief slide show that demonstrates the levels of questioning you can use for online discussions in order to facilitate deeper learning and student engagement.
Webinar Slides: Recruitment: Communication to Grow Enrollment Converge Consulting
If you are thinking about developing a communication flow to augment your recruitment efforts or if you have a communication flow and would like to see how it looks in comparison to our suggestions, you will want to check out this webinar.
In a recent survey conducted by StoriedU, college-bound high school students shared their feelings about their college admissions journey. They told us how much they use social media during their research process, on which platforms they want universities to engage with them, and what they think about the on-campus admissions presentation.
In this webinar, you’ll learn:
- What students really think about the admissions process
- How to stand out during the on-campus visit
- How to create content for students in the admissions funnel
Product Managers & UX Research: How Bridging the Experience Gap Can Propel Te...Aggregage
How inclusive is your UX research? If anyone were to pick up your product and use it, would they feel safe during their experience, or is there a chance they'd be unintentionally harmed by it?
If a product is only as good as the team that makes it, then a product will only be as inclusive as the perspectives represented during product development.
This is where Experience Gap research comes in, and why inclusive research is crucial for your business and your customers. Your product needs feedback from diverse and marginalized populations to ensure you meet their needs. Without the proper feedback, you risk causing harm, exclusion, and drowning out product users with underrepresented voices.
Join Shakima Jackson-Martinez, Director of Diversity, Equity, and Inclusion at AnswerLab and Kristin Zibell, Director of Research Products and Services at AnswerLab, as they share their approach to Experience Gap research, including:
• How to determine the inclusivity of your product through Experience Gap research
• Advice for navigating stakeholder resistance and building a successful business case for this research
• Careful considerations for designing and developing a product using Experience Gap research
Just a brief slide show that demonstrates the levels of questioning you can use for online discussions in order to facilitate deeper learning and student engagement.
Webinar Slides: Recruitment: Communication to Grow Enrollment Converge Consulting
If you are thinking about developing a communication flow to augment your recruitment efforts or if you have a communication flow and would like to see how it looks in comparison to our suggestions, you will want to check out this webinar.
In a recent survey conducted by StoriedU, college-bound high school students shared their feelings about their college admissions journey. They told us how much they use social media during their research process, on which platforms they want universities to engage with them, and what they think about the on-campus admissions presentation.
In this webinar, you’ll learn:
- What students really think about the admissions process
- How to stand out during the on-campus visit
- How to create content for students in the admissions funnel
Lending Tree - Social Media Strategies (Digital Marketing Today: F17)Julian Gamboa
As part of the Digital Marketing Today course offered at the Haas School of Business by LinkedIn Top Voice for Marketing and Social Media, Julian Gamboa, students are required to look at a company's social media efforts and suggest better strategies.
CREDITS
Client: Lending Tree
Project Director: Julian Gamboa
Project Manager: Berklee Welsh
Project Team: Emily Burns, Sophia Cheng, Stan Moore, Adam Rokah, Dilain Saparamadu
Help students find meaning in their work using FutureCasting. All too often we ask students to follow our curriculum, but do we really help them connect to learning emotionally, personally, and intellectually? Join us as we help students identify their talent and interest in order to become truly engaged learners.
Recruitment 2016: Playing the Long Game with Your Lead PoolConverge Consulting
The enrollment game has shifted dramatically in the last few years in higher education. Lead flow is sluggish, conversion rates are soft, and overall enrollment is not on a strong upward trajectory anymore. Many colleges and universities are struggling to understand why they aren’t getting the same strong results they used to. The most common answer to that question is that the institution is not doing anything different than they have in the past.
Like it or not the enrollment game is getting far more complex and schools have to push themselves to critically analyze many aspects of their current recruitment practices. Participants will learn more about:
Evaluating the messaging of your communication flow
Expanding your touch-points after an initial lead is generated
Developing a long game with your lead pool
Reinvigorating your past leads
If you are interested in learning more about what it takes to effectively recruit in the 2016 adult and graduate market in higher education, recruitment expert Dr. Brenda Harms of Harms Consulting shares insights and best practices.
How To Have Prospective Students Fall in Love With Your RTOCirculus Education
A keynote speech at the VET Industry Drinks event "A Compliance Guide to Marketing" on 25th of May 2015. This event was hosted by Circulus Education and Fairfax Media, with the purpose of helping RTOs gain a better understanding of ASQA Standard 4 on marketing & advertising. It is imperative that RTOs learn of the best practice and most effective way to attract the right students.
This keynote was delivered by Travis May, Digital Marketing Specialist from Fairfax Media.
A full recap of the event and its key takeaways: http://circulus.com.au/recap-a-compliance-guide-to-marketing-in-vet-melbourne-may-25/.
www.circulus.com.au
Lionel Bunting HEEG16 presentation on pinterest Lionel Bunting
Presentation on the use of imagery and Pinterest within the curriculum for second year undergraduate marketing students at the University of Chichester.
Lending Tree - Social Media Strategies (Digital Marketing Today: F17)Julian Gamboa
As part of the Digital Marketing Today course offered at the Haas School of Business by LinkedIn Top Voice for Marketing and Social Media, Julian Gamboa, students are required to look at a company's social media efforts and suggest better strategies.
CREDITS
Client: Lending Tree
Project Director: Julian Gamboa
Project Manager: Berklee Welsh
Project Team: Emily Burns, Sophia Cheng, Stan Moore, Adam Rokah, Dilain Saparamadu
Help students find meaning in their work using FutureCasting. All too often we ask students to follow our curriculum, but do we really help them connect to learning emotionally, personally, and intellectually? Join us as we help students identify their talent and interest in order to become truly engaged learners.
Recruitment 2016: Playing the Long Game with Your Lead PoolConverge Consulting
The enrollment game has shifted dramatically in the last few years in higher education. Lead flow is sluggish, conversion rates are soft, and overall enrollment is not on a strong upward trajectory anymore. Many colleges and universities are struggling to understand why they aren’t getting the same strong results they used to. The most common answer to that question is that the institution is not doing anything different than they have in the past.
Like it or not the enrollment game is getting far more complex and schools have to push themselves to critically analyze many aspects of their current recruitment practices. Participants will learn more about:
Evaluating the messaging of your communication flow
Expanding your touch-points after an initial lead is generated
Developing a long game with your lead pool
Reinvigorating your past leads
If you are interested in learning more about what it takes to effectively recruit in the 2016 adult and graduate market in higher education, recruitment expert Dr. Brenda Harms of Harms Consulting shares insights and best practices.
How To Have Prospective Students Fall in Love With Your RTOCirculus Education
A keynote speech at the VET Industry Drinks event "A Compliance Guide to Marketing" on 25th of May 2015. This event was hosted by Circulus Education and Fairfax Media, with the purpose of helping RTOs gain a better understanding of ASQA Standard 4 on marketing & advertising. It is imperative that RTOs learn of the best practice and most effective way to attract the right students.
This keynote was delivered by Travis May, Digital Marketing Specialist from Fairfax Media.
A full recap of the event and its key takeaways: http://circulus.com.au/recap-a-compliance-guide-to-marketing-in-vet-melbourne-may-25/.
www.circulus.com.au
Lionel Bunting HEEG16 presentation on pinterest Lionel Bunting
Presentation on the use of imagery and Pinterest within the curriculum for second year undergraduate marketing students at the University of Chichester.
Innovative Uses of Technology in International Education Marty Bennett
Throughout the life of a prospective student through to alumni, colleges and universities have been increasingly reliant on new virtual, social, and online methods to attract, retain, educate, and employ their target audiences. The panelists share examples of how institutions/organizations have been
Educating today's learners: Millennials, Technology and Social MediaErin Connors
An overview of Millennials, their expectations and how educators can integrate technology & social media into their curriculum to help teach the next generation of students.
Forecasting Our Future: Student Connections via Social Media Dr. Josie Ahlquist
Youth are known to be the earliest adopters to the latest social media applications. This also means they are exiting older communications tools first. This webinar will address how to not only be a social media strategist with current tools, but a social forecaster for future impact. As you look to connect with future and current college students, this session will address current popular digital tools, as well as trending applications to begin exploring. Further, during this interactive discussion facilitators will share techniques to develop strategies to shape and implement your digital influence in the next academic year. This engaging webinar will also empower social media managers with tools to assess and analyze their current digital presence.
*The full webinar and slides can be viewed and purchased from http://www.studentaffairs.com/webinars/student-connections-via-social-media.html
Salesforce Foundation HESUMMIT 2014 7Summits Social Strategies for Successf...7Summits
Engage in a discussion about how leading institutions are applying social technologies to attract new students, engage and retain their existing student population, and inspire and re-connect with alumni.
Emerging Technologies in Higher Education - Privacy in Social Media Learning ...National University
Learn how to set adequate data privacy parameters around assignments that utilize social media, by educating students on how to safeguard and protect themselves, while enhancing their personal and professional reputations.
Using Social Listening to Identify Alumni Engagement Opportunities and Influe...Campus Sonar
How higher education engages with alumni is changing as more and more of our conversations occur online. While your alumni may not fill out career update forms or respond to your emails, they are celebrating their accomplishments on social media and would certainly appreciate a personalized response from their alma matter. Beyond engagement, influencers can play an important role in advancement, but you need to know how to find them. In this session, you'll learn how to find and analyze online conversations to identify engagement opportunities as well as strategic influencers for your institution (not just online celebrities). We'll also review metrics that can be used to determine influence (spoiler alert: it's more than followers). In this presentation, Liz shares case studies and best practices for campus influencer collaboration.
Digital Content Curation as a Social Media Strategy - How to Make the Univers...Thomas Listerman
Although the importance of social media for higher education communications and marketing strategy is increasing, staff resources for digital content oftentimes fail to grow at the same pace. For example, in the 2014 CASE social media survey, 53 percent of respondents identified “staffing of day-to-day content management” as a barrier to successful use of social media. One way to get past that staffing barrier is called curation – the technique of sharing strategically selected content created by your university community across the university’s social media channels.
The University of San Francisco (ca. 10,000 students) launched the curation site #USFCA (hashtag.usfca.edu) in March 2013. One year later, the site had generated more than 4,000 brand-supportive content items coming from 1,200 unique sources, together creating a fascinating, authentic, and on-going curated story about the university – as told by the community. The site yielded more than 160,000 views in the first year and the engaging content was featured across all official social media channels, helping the university to one of the best social media years overall, with an overall 38% social media community growth.
The best thing of all – this model is completely applicable at other higher education institutions, and it’s easy to launch and get going as soon as some basic steps are in place.
Similar to eduWeb 2016 Social Media Student College Choice Presentation (20)
How to Make a Field invisible in Odoo 17Celine George
It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
Palestine last event orientationfvgnh .pptxRaedMohamed3
An EFL lesson about the current events in Palestine. It is intended to be for intermediate students who wish to increase their listening skills through a short lesson in power point.
Instructions for Submissions thorugh G- Classroom.pptxJheel Barad
This presentation provides a briefing on how to upload submissions and documents in Google Classroom. It was prepared as part of an orientation for new Sainik School in-service teacher trainees. As a training officer, my goal is to ensure that you are comfortable and proficient with this essential tool for managing assignments and fostering student engagement.
The French Revolution, which began in 1789, was a period of radical social and political upheaval in France. It marked the decline of absolute monarchies, the rise of secular and democratic republics, and the eventual rise of Napoleon Bonaparte. This revolutionary period is crucial in understanding the transition from feudalism to modernity in Europe.
For more information, visit-www.vavaclasses.com
Introduction to AI for Nonprofits with Tapp NetworkTechSoup
Dive into the world of AI! Experts Jon Hill and Tareq Monaur will guide you through AI's role in enhancing nonprofit websites and basic marketing strategies, making it easy to understand and apply.
A Strategic Approach: GenAI in EducationPeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
eduWeb 2016 Social Media Student College Choice Presentation
1. Choices, Choices…
How Social Media Engagement is Key
During the Student Recruitment Process
Dr. Corie M. Martin
Director, Web Services & Digital Marketing
Western Kentucky University
@coriemartin
2. Table of Contents
• Why Market Research
• Understanding Audience, Habits, and College Choice
Processes
• Why Social Media
• The Research
• What Students Really Want to Know
• How to Get There
4. Market research is the process of
analyzing data to help you understand
which products and services are in
demand, and how to be competitive.
Source: sba.gov
5. Market research is the process of
analyzing data to help you understand
which products and services are in
demand, and how to be competitive.
(Enrollment Data, Demographic Data, Website/Social Media Data)
Source: sba.gov
6. Market research is the process of
analyzing data to help you understand
which products and services are in
demand, and how to be competitive.
Source: sba.gov
(Trends: Academic, social, extracurricular, course delivery formats)
7. Market research is the process of
analyzing data to help you understand
which products and services are in
demand, and how to be competitive.
Source: sba.gov
(What are your competitors doing? How to celebrate what YOU do well.)
9. Social Media
• Has revolutionized real-time
communication
• Offers personalized, quick
access
• Reaches all demographics
• Provides accessible space
• 18-24 largest user base
• It’s cheap and easy to use
10. Why Social Media?
• Gives students a place
• Works on their time
• Familiar & easy
• Informal
• Wide reach
11. Common Admin Uses….
(Survey Says!)
• Customer Service
• Personal engagement with
students
• To provide a student-friendly
space
• To protect and help students
• To generate excitement
24. The Higher Ed Marketer’s Sacred Texts
Vincent Tinto
danah boyd
Don Hossler & Karen Gallagher
Tiffany A. Pempek, Yevdokiya Yermolayeva, Sandra L. Calvert
Nicole Ellison
25. 3-Stages of Student College
Choice
• Phase One: Predisposition
• Phase Two: Search
• Phase Three: Choice
26. The Search Phase
The Student Has
Decided to attend
Applied / admitted
Connects to learn more
Admissions Counselors
Campus Tours
Other Students
Academics
Engaged via Social Media
27. Methods
• Qualitative Case Study
• Semi-Structured
Interviews
• Observations of student
engagement in open and
closed moderated social
communities
28. Participants
• Five institutions
• Five higher ed social media administrators
• All different states and U.S. regions
• Four public, one private
• Enrollment from 10,000 - 82,000
29. Sample Characteristics
Yield Timeline: January 2015 - August 2015
• 5 Communities (4 Schools App, one Facebook Group)
• 56 Students
• 1805 Engagement Threads
• 197 General Conversation Topics
• 141 Direct Questions Posted
• 140 Engagements with Institutional Staff
30. Student Characteristics
• Diverse
• First-time, full-time residential
(+ some transfer, adult,
veteran, commuter)
• Most admitted
(10% undecided)
31. Top conversation topics shared by dozens of
individual students through hundreds of personal
interactions with each other and with HESM
professionals
32. Top conversation topics shared by dozens of
individual students through hundreds of personal
interactions with each other and with HESM
professionals
(In their own words….)
33. Top conversation topics shared by dozens of
individual students through hundreds of personal
interactions with each other and with HESM
professionals
(New friends made BEFORE ever setting foot on campus)
34. Top conversation topics shared by dozens of
individual students through hundreds of personal
interactions with each other and with HESM
professionals
(Typically ONE person in admissions/marketing)
35. 0! 40! 80! 120! 160!
Roommate!
Orientation!
Selfie!
Friends!
Residence Life!
"Follow Me"!
Interests!
Major!
Frustration!
Transportation!
Excited!
Top Student Conversation Topics
^ Represents 52% of all Engagements
36. Items of Interest
Example:
Inst I (80K+) = 553 engagements, 7 Qs, 18 staff
Inst V (20K+) = 533 engagements, 95 Qs, 86 staff
Public students = more interest in personal connections
Equal engagement among genders
HESM Admins use communities in different ways:
37. Student Findings
(The Do’s)
• Students DO engage in social communities
• Students DO respond to HESM calls-to-action
• Students DO ask questions
• Students DO express frustration, excitement, anxiety
• Primary use of social communities -
TO MAKE FRIENDS
38. Admin Findings
• Administrators are using social communities in different ways
• Administrators are directly engaging with students, but…
• Administrators are missing valuable outreach opportunities
• By opening communities too late
• By missing questions
• By being too “hands off”
• Due to limited resources
39. Recommendations
(Run, don’t walk…)
• Social media engagement during entire enrollment cycle
• Private communities should be provided early
• Allocate resources
• Designate an experienced and available admin
40. Engaged social communities are key in helping students
establish affinities with institutions
Students are focused on making friends - not on
affordability or outcomes as news might suggest…
41.
42. Suggestions
Consider targeting academic, affordability, and outcome
messaging early on and/or to PARENTS
Yield messaging to students should focus on
relationships, fitting in, social acceptance, and
community
43.
44.
45. Lessons Learned
Administrators all face similar challenges and all use social
media the same way and for the same purpose regardless
of enrollment size or U.S. region.
46. Students want a place.
They want to make friends.
They want us when they want us.