1. Content Analysis:
The purpose of this study is to determine the public opinion and reputation of
Gene Juarez Academy, as well as get a better understanding of why their social media
pages are working. For this study we will focus on social media including Facebook,
Twitter, Instagram, Pinterest, YouTube, and their personal blog. We’ve looked over
interactions and postings involving Gene Juarez Academy over the last three months to
establish our findings.
Facebook:
Gene Juarez Academy’s (GJA) Facebook page
currently has 5,127 likes. GJA posts mostly during
the week, and they post 3-5 posts per week. Their
posts are pictures of students and events going on at
the campus, salon services & specials, hair
trends/ideas, store closures for break, job openings for
students, and thank you to their clients.
GJA posts usually get between 3-25 likes per
post depending on their content. Their most liked
posts included pictures of students at competition, or
students who are graduating.
The interactions between Gene Juarez
Academy and their followers consist almost entirely
of GJA interacting with their current and past
students.
Instagram:
Gene Juarez Academy is fairly active on Instagram. They currently have about
254 followers and 73 posts. Their photos feature current and past students, pictures of
events, pictures of services, before & after shots, portfolio pictures, and a magazine
feature. GJA posts 2-3 times per week. The likes per photo range from 5-25 likes per
photo.

2. Twitter:
GJA is semi-active on Twitter, but they don’t have very much interaction between
their followers that aren’t students. They currently have 167 followers, and post 2-5 times
per week depending on events happening. Their Twitter posts are very similar to their
Facebook posts, but they post
more to Twitter. Posts on
Twitter seem to include more
about products and services
offered for clients. They also
include links to their blog for
current and past students.
Pinterest:
Pinterest is Gene Juarez Academy’s least used platform of social media. They
currently have 39 followers, and have 215 pins. On their Pinterest page there is a link to
their website as well as a little blurb of what they do. Some boards they have on their
page are academy pictures, graduate students, #GJAexperience, hair ideas: color & styles,
nails, men’s style, and Seahawks inspired. Their pins seem to be focused more towards
students, offering ideas for their work.
Blog:
Gene Juarez
Academy does have a
blog. It’s a little difficult to
find, but it’s a link on their
website. They usually post
1-2 times per month,
depending on events
happening. The blog seems
to be geared towards their
students. Some blog posts
include: GJA Experience,
hair trends, How-tos, DIY
Hair, giving back, graduate
success stories, and paying
for school. The posts seem
to mostly benefit their
current and past students.

3. YouTube:
In addition to Pinterest, YouTube is one of their least utilized social media outlets. GJA
currently has 45 subscribers, and only 10 video posts. Their last post was seven months
ago, and before that they posted four videos the previous year. Their videos include
styling techniques, how-tos, graduates, career fairs, and WA state license training video.
Their videos have between 400-20,000 views, averaging around 800.
Analysis and Interpretation:
Overall, the content available from and about Gene Juarez Academy shows that
they have a great reputation. The majority of the interest comes from current and past
students of the academy, with some interest from clients. This suggests that GJA has
room to grow and reach clients throughout their area.
The findings from this content analysis show that Gene Juarez Academy has a
great grasp on social media. They didn’t seem to have much negative feedback on their
products and services offered. This shows that GJA has room to grow, and can utilize
their expertise in social media.

4. Content Analysis:
The purpose of this study is to determine the public opinion and reputation of
Evergreen Beauty College, as well as get a better understanding of why their social media
pages are working. For this study we will focus on social media including Facebook,
Twitter, Instagram, Pinterest, YouTube, and their personal blog. We’ve looked over
interactions and postings involving Evergreen Beauty College over the last three months
to establish our findings.
Facebook:
Evergreen Beauty College’s Facebook page currently
has 11,000 likes. Evergreen normally posts around 2-3 times
per day, during the week. The posts consist of hair & nail
ideas, competition updates/photos, photos of students, and
beauty trends. They don’t normally post about specials and
services offered, but they will post a picture and have a
caption, “Ready for the runway. Do you like the look? Visit
us today: www.Evergreenbeauty.edu.”
Evergreen Beauty College’s posts get between 5-65
likes per photo. Most of the interaction between Evergreen
and other users, is interaction between them and their current
and past students.
Twitter:
Evergreen Beauty College’s Twitter page is one of their least used forms of social
media. They haven’t posted since May of 2014. They only have 27 followers with 13
tweets. When they were posting, they posted photos of current students, how-tos, and
links. To engage followers they tried asking “How to fix this.”
Instagram:
Evergreen Beauty College is very active on Instagram. They currently have 133
followers and 82 posts. Most of the photos posted include what current students are up
too, what past students have accomplished outside of school, inspiration, and hair &
beauty ideas. They normally post 2-4 times per week, depending on what events are
going on. Their posts receive between 10-30 likes depending on the post.

5. YouTube:
Evergreen Beauty College utilizes their YouTube account often. They currently
have 93 subscribers and 89 videos. Their videos consist of contests, fun videos, how-tos,
lessons learned, student testimonials,
student confessions, what the industry
has to offer, and how to overcome
obstacles within your career. Their
YouTube seems to be focused mostly
for their students. The last video post
was three weeks ago, but they seem to
post a few times a month, to every
other month. Posted videos have
between 10-600 views depending on
the post.
Blog:
Evergreen Beauty College has a blog that is located on their website. It has its
own tab, but it seems to be geared towards their students. They post 1-3 times per month.
Some blog titles include: Overcoming Fears, Secrets for Success, How to Make a Wish
Become a Reality, and What are they up to. When they post to Twitter, many times they
include links to their blog posts.
Pinterest:
EBC’s Pinterest is one of their least used forms of social media aside from their
Twitter page. They currently have 35 followers, 138 pins, and only 3 likes. Some of their
Pinterest boards include pictures of the school, events, nail/hair/makeup ideas, guest
speakers, and beauty inspirations.
Analysis and Interpretation:
Looking over the various social media platforms Evergreen Beauty College uses
you can understand they have a good idea of what they are doing. They have a strong
relationship with their past and present students, but still have room to grow to reach
potential clients.
The findings from this content analysis show that Evergreen Beauty College has a
great grasp on social media. They didn’t seem to have much negative feedback on their
products and services offered. This shows that EBC has room to grow, and can utilize
their expertise in social media.