UNIT IV IDEATIONPHASE
By
Dr.K.Sengottaiyan
Assoc. Professor, Mech.
Ksn.mech@rmkec.ac.in
22CB005 – Design Thinking
Thanks to and Resource from : Lee Chong Hwa, "Design Thinking The Guidebook", NA Edition, Design Thinking Master Trainers of Bhutan, NA, 2017.
2.
09/16/2025 UNIT II_ EMPATHIZE 2
Unit Wise Syllabus
UNIT I INTRODUCTION 9
Introduction to design thinking - Importance of design thinking for business –
Phases of design thinking – Experiential activity – Case study.
UNIT II EMPATHIZE PHASE 9
Empathize phase - Steps involved - Immersion activity- Questionnaire –
Empathy map for case study
UNIT III DEFINE PHASE 9
Creation of personas in define phase – steps in problem statement creation -
problem statement definition – Examples – Key problem statements.
UNIT IV IDEATION PHASE 9
Ideation phase steps – Ideation games – Ideate to find solutions – Doodling –
Storytelling in presenting ideas and prototypes.
UNIT V PROTOTYPE AND TESTING 9
Importance of prototype in design thinking –Guidelines - Prototyping the idea
–Value proposition statement – Testing in design thinking – Prototype testing –
Documentation – Design thinking in functional work – Mapping design thinking
to agile methodologies.
3.
•The
ideation
phase
of
design thinking isguided by
the
user problems that
were defined during the
Define phase. Ideation is
about the exploration and
identification of potential
solutions. Not all ideas will
be viable solutions, and
that’s okay. The primary
goal of ideation is to spark
tivity and innovation.
Ref:https://www.uxpin.com/studio/blog/
design-thinking-ideation/
Select ideation techniques
•There are several ideation techniques that you can use to
help your team come up with ideas. The most common ones
include:
• Brainstorming– verbally sharing ideas within the group.
• Mind mapping– visually ideating by starting with a keyword
that is related to the problem and then writing all the ideas
associated with it around it.
• Storyboarding– creating visual storylines of how users might
go about solving the problem.
• Worst possible idea– coming up with the worst possible
ideas to remove creative blocks.
9.
Rank the ideas
•If your ideation session has gone according to plan,
you will end up with lots of ideas. Some will be
promising, others will be outrageous and others will
be crazy.
• Together with the participants sort the ideas
according to different categories such as promising,
interesting, unconventional, or crazy. For each
category, rank the ideas.
• Don’t throw away any ideas as they might be useful
in the future or in other design projects.
10.
How to getyour team into the right mindset for ideation
Accept all ideas Stay on topic
Document all ideas
Turn your ideas into prototypes with the best
design tools
