This presentation will be covering intellectual property, tips, case studies, and where the industry is heading for each industrial, communication and interaction design, and also an interview with developer and designer, Audrey Tang, about open sources and creative commons
This presentation will be covering intellectual property, tips, case studies, and where the industry is heading for each industrial, communication and interaction design, and also an interview with developer and designer, Audrey Tang, about open sources and creative commons
What do businesses need to know about Intellectual Property? This presentation covers the basics of Trade Secrets, Patents, Trademarks, and Copyrights for entrepreneurs, business owners, freelancers, and creative professionals.
Intellectual property can be defined as a wide definite account for the group of intangibles that is possessed and protected legally by an institution from outside use or effectuation without consent. Intellectual property comprises of patents, trade secrets, trademarks, copyrights, etc.
The idea of intellectual property pertains to the reality that a few products of human intellect must be given the same rights of protection that enforce to physical property. Many of the developed countries have legal standards set in place to guard such kids of property.Corporations are steadfast in classifying and guarding intellectual property due to the huge worth they hold in knowledge-based economy. Bringing about the worth from the intellectual property and thwarting others from getting worth from the intellectual property is a crucial duty of any company.
Accuprosys is one of the pioneers of intellectual property services in India. All you need to do is get in touch with the well-abled people at Accuprosys and they will guide you in the best ways of keeping your intellectual property well protected and secured and profitable to your business in the years to come.
Why should you care about intellectual property?Azèle Mathieu
The sooner an entrepreneur think about protecting his/her intellectual property the better. This does not mean, not sharing his/her ideas. It simply means sharing ideas in a clever way!
Business Law & Order - October 15, 2012AnnArborSPARK
SPARK proudly presents another installment of intellectual property (IP) law for entrepreneurs and business leaders via its Business Law & Order series. In this session, we have assembled an All-Star line-up of IP experts to discuss the basics of intellectual property, registration, enforcing and maintenance so that you can protect and grow your business’s portfolio of intellectual property assets. The PowerPoint from this event is attached.
Copyrights, Patents, and Trademarks...Oh My! (Series: Intellectual Property 101)Financial Poise
It has been said that a copyright attaches when the “pen hits the paper” (when an original work is created and “fixed” in a particular expression) but that doesn’t mean the analysis of what a copyright is and what it protects ends there. A copyright is a valuable piece of Intellectual Property that protects many types of original works, not just artistic, literary, or musical works. Copyright laws are intended to “feed the artist” and give owners the right to reproduce their works and prevent others from doing so without the owner’s permission.
Thomas Edison. Henry Ford. Steve Jobs. These three household names revolutionized modern society through the protections afforded to their intellectual property by U.S. patent laws.
A trademark—whether a word, slogan, design, color, color combination, overall look or feel of an item or its packaging, or even a sound —enables customers to identify the source of goods or services. As such, companies should understand the benefits and pitfalls associated with U.S. trademark laws if they ever hope to develop a successful brand.
This webinar discusses the so-called “nuts and bolts of copyright law” beginning with what exactly is a copyright, how to protect a copyright, and finally how to enforce a copyright. It also breaks down U.S. patent laws into the nuts and bolts. It discusses the types of inventions that can receive protection, as well as the extent of U.S. patent protection. Finally, this webinar examines how trademarks are created and maintained, various methods of trademark protection, rights conferred by trademark registration, and steps for enforcing trademarks in the U.S. in the brick-and-mortar marketplace and online.
To view the accompanying webinar, go to: https://www.financialpoise.com/financial-poise-webinars/copyrights-patents-and-trademarks-oh-my-2021/
Characterization of the 1-9-90 Roles within Commons-based Peer Production Com...Samer Hassan
This is a research in progress and I welcome any feedback. As part of the P2Pvalue.eu project, we have been focusing on the classical 1-9-90 power law (1% core, 9% occasional contributors, 90% more passive audience), exploring qualitatively the needs and desires of each of the three roles in a wide diversity of communities. Our research has focused on commons-based peer production communities, both digitally-based (e.g. FLOSS) and digitally-supported (e.g. a makerspace). We have a list of findings for each role that we hope are common across communities; naming a few, we may see how the 1% would like to share responsibilities and delegate, while also finding it hard, as they are frequently concerned on the task being performed "correctly" and following their vision. Or we see 9% wanting to lead their own initiatives, or receive recognition for what they do. Or 90%s wanting to support the community, but lacking awareness of what's going on, in order to know how to contribute. I'd like to present the collection of findings, and hope for a good discussion, triggered by some open questions we have.
---
Presented at the Cooperation group of the Berkman Klein Research Center for Internet and Society, Harvard University
May 17, 2016
Harvard University
Getting People Involved in Collaborative CommunitiesSamer Hassan
As part of the P2Pvalue.eu project, we have been focusing on the classical 1-9-90 power law (1% core, 9% occasional contributors, 90% more passive audience), exploring qualitatively the needs and desires of each of the three roles in a wide diversity of communities. Our research has focused on commons-based peer production communities, both digitally-based (e.g. FLOSS) and digitally-supported (e.g. a makerspace). We have a list of findings for each role that we hope are common across communities; naming a few, we may see how the 1% would like to share responsibilities and delegate, while also finding it hard, as they are frequently concerned on the task being performed "correctly" and following their vision. Or we see 9% wanting to lead their own initiatives, or receive recognition for what they do. Or 90%s wanting to support the community, but lacking awareness of what's going on, in order to know how to contribute.
Teem app is grounded on these findings to reduce the frustrations of all participants and increase participation (90s=>9, 9s=>1)... while providing a kind-of project management tool for communities (but informal/liquid/open to fit the context) together with a work-space with collaborative edition (like a google-doc) and a group chat (like a whatsapp/telegram group).
----
Presented at: Peer Value: Advancing the Commons Collaborative Economy
Friday September 2, 2016
City town hall Amstel 1, Amsterdam, Netherlands
What do businesses need to know about Intellectual Property? This presentation covers the basics of Trade Secrets, Patents, Trademarks, and Copyrights for entrepreneurs, business owners, freelancers, and creative professionals.
Intellectual property can be defined as a wide definite account for the group of intangibles that is possessed and protected legally by an institution from outside use or effectuation without consent. Intellectual property comprises of patents, trade secrets, trademarks, copyrights, etc.
The idea of intellectual property pertains to the reality that a few products of human intellect must be given the same rights of protection that enforce to physical property. Many of the developed countries have legal standards set in place to guard such kids of property.Corporations are steadfast in classifying and guarding intellectual property due to the huge worth they hold in knowledge-based economy. Bringing about the worth from the intellectual property and thwarting others from getting worth from the intellectual property is a crucial duty of any company.
Accuprosys is one of the pioneers of intellectual property services in India. All you need to do is get in touch with the well-abled people at Accuprosys and they will guide you in the best ways of keeping your intellectual property well protected and secured and profitable to your business in the years to come.
Why should you care about intellectual property?Azèle Mathieu
The sooner an entrepreneur think about protecting his/her intellectual property the better. This does not mean, not sharing his/her ideas. It simply means sharing ideas in a clever way!
Business Law & Order - October 15, 2012AnnArborSPARK
SPARK proudly presents another installment of intellectual property (IP) law for entrepreneurs and business leaders via its Business Law & Order series. In this session, we have assembled an All-Star line-up of IP experts to discuss the basics of intellectual property, registration, enforcing and maintenance so that you can protect and grow your business’s portfolio of intellectual property assets. The PowerPoint from this event is attached.
Copyrights, Patents, and Trademarks...Oh My! (Series: Intellectual Property 101)Financial Poise
It has been said that a copyright attaches when the “pen hits the paper” (when an original work is created and “fixed” in a particular expression) but that doesn’t mean the analysis of what a copyright is and what it protects ends there. A copyright is a valuable piece of Intellectual Property that protects many types of original works, not just artistic, literary, or musical works. Copyright laws are intended to “feed the artist” and give owners the right to reproduce their works and prevent others from doing so without the owner’s permission.
Thomas Edison. Henry Ford. Steve Jobs. These three household names revolutionized modern society through the protections afforded to their intellectual property by U.S. patent laws.
A trademark—whether a word, slogan, design, color, color combination, overall look or feel of an item or its packaging, or even a sound —enables customers to identify the source of goods or services. As such, companies should understand the benefits and pitfalls associated with U.S. trademark laws if they ever hope to develop a successful brand.
This webinar discusses the so-called “nuts and bolts of copyright law” beginning with what exactly is a copyright, how to protect a copyright, and finally how to enforce a copyright. It also breaks down U.S. patent laws into the nuts and bolts. It discusses the types of inventions that can receive protection, as well as the extent of U.S. patent protection. Finally, this webinar examines how trademarks are created and maintained, various methods of trademark protection, rights conferred by trademark registration, and steps for enforcing trademarks in the U.S. in the brick-and-mortar marketplace and online.
To view the accompanying webinar, go to: https://www.financialpoise.com/financial-poise-webinars/copyrights-patents-and-trademarks-oh-my-2021/
Characterization of the 1-9-90 Roles within Commons-based Peer Production Com...Samer Hassan
This is a research in progress and I welcome any feedback. As part of the P2Pvalue.eu project, we have been focusing on the classical 1-9-90 power law (1% core, 9% occasional contributors, 90% more passive audience), exploring qualitatively the needs and desires of each of the three roles in a wide diversity of communities. Our research has focused on commons-based peer production communities, both digitally-based (e.g. FLOSS) and digitally-supported (e.g. a makerspace). We have a list of findings for each role that we hope are common across communities; naming a few, we may see how the 1% would like to share responsibilities and delegate, while also finding it hard, as they are frequently concerned on the task being performed "correctly" and following their vision. Or we see 9% wanting to lead their own initiatives, or receive recognition for what they do. Or 90%s wanting to support the community, but lacking awareness of what's going on, in order to know how to contribute. I'd like to present the collection of findings, and hope for a good discussion, triggered by some open questions we have.
---
Presented at the Cooperation group of the Berkman Klein Research Center for Internet and Society, Harvard University
May 17, 2016
Harvard University
Getting People Involved in Collaborative CommunitiesSamer Hassan
As part of the P2Pvalue.eu project, we have been focusing on the classical 1-9-90 power law (1% core, 9% occasional contributors, 90% more passive audience), exploring qualitatively the needs and desires of each of the three roles in a wide diversity of communities. Our research has focused on commons-based peer production communities, both digitally-based (e.g. FLOSS) and digitally-supported (e.g. a makerspace). We have a list of findings for each role that we hope are common across communities; naming a few, we may see how the 1% would like to share responsibilities and delegate, while also finding it hard, as they are frequently concerned on the task being performed "correctly" and following their vision. Or we see 9% wanting to lead their own initiatives, or receive recognition for what they do. Or 90%s wanting to support the community, but lacking awareness of what's going on, in order to know how to contribute.
Teem app is grounded on these findings to reduce the frustrations of all participants and increase participation (90s=>9, 9s=>1)... while providing a kind-of project management tool for communities (but informal/liquid/open to fit the context) together with a work-space with collaborative edition (like a google-doc) and a group chat (like a whatsapp/telegram group).
----
Presented at: Peer Value: Advancing the Commons Collaborative Economy
Friday September 2, 2016
City town hall Amstel 1, Amsterdam, Netherlands
Teem, an app focused on increasing the participation and sustainability of commons-based peer production communities (e.g. Wikipedia, free software, Arduino), although it may be applied to other open online communities (networks, open organizations) or even social movements (social centers, collectives). After doing intensive social research and prototype testing, we are aware of the main needs of the different roles within a community (following the classical 1-9-90 rule: core, occasional collaborators and users), and the tools they typically lack (related to management and internal organization, listing the subprojects available and the needs of each). The app is grounded on these findings to reduce the frustrations of all participants and increase participation (90s=>9, 9s=>1)... while providing a kind-of project management tool for communities (but informal/liquid/open to fit the context) together with a work-space with collaborative edition (like a google-doc) and a group chat (like a whatsapp/telegram group).
Translating Research into Online Tools to Increase Participation in Collabora...Samer Hassan
[Video in https://cyber.harvard.edu/events/luncheons/2016/10/Hassan ]
There is abundant research on commons-based Peer Production communities, from free/open source software and wikis to fablabs and even community gardens. Research shows how these communities, regardless of their type, follow a deeply unequal distribution of effort (the 1-9-90 rule). This fact frequently generates feelings of frustration and guilt among contributors and users.
How can we translate social research into evidence-based interventions to aid these communities? Which online tools would help reduce the invisible wall between contributors and users to facilitate participation? How can we ensure the tools we build respond to the communities' needs?
Associate Professor Samer Hassan shares three years of research within the EU-funded P2Pvalue.eu project, aimed at translating social research into the building of online tools to increase the participation and sustainability of commons-based peer production communities.
Berkman Klein Center for Internet & Society, at Harvard University
October 4, 2016 at 12:00 pm
Harvard Law School campus
Applying Research into Building an App for Commons-based Peer Production Comm...Samer Hassan
The presentation will go through the exciting process of finding out what open communities would find useful, the social research, codesign workshops, multiple prototypes tested, and the actual result: Teem. Teem is an app focused on increasing the participation and sustainability of commons-based peer production communities (e.g. Wikipedia, free software, Arduino), although it may be applied to other open online communities (networks, open organizations) or even social movements (social centers, collectives). After doing intensive social research and prototype testing, we are aware of the main needs of the different roles within a community (following the classical 1-9-90 rule: core, occasional collaborators and users), and the tools they typically lack (related to management and internal organization, listing the subprojects available and the needs of each). The app is grounded on these findings to reduce the frustrations of all participants and increase participation (90s=>9, 9s=>1)... while providing a kind-of project management tool for communities (but informal/liquid/open to fit the context) together with a work-space with collaborative edition (like a google-doc) and a group chat (like a whatsapp/telegram group). You can try the app in http://teem.works and the Android app in http://tiny.cc/teemapp The code is available in: https://github.com/P2Pvalue/teem
Karen Martin, recognized expert on lean in office and administrative processes, shares instruction on applying value stream mapping to non-manufacturing organizations.
Protecting innovation - PATENTS, TRADEMARKS, AND COPYRIGHTS Bagus Anjari
Traditionally, economics and strategy have emphasized the importance of vigorously protecting an innovation in order to be the primary beneficiary of the innovation’s rewards, but the decision about whether and to what degree to protect an innovation is actually complex.
By Bagus Anjari Suwito
Source Schilling (2017pp.183-207) Protecting Innovation (Chapter 9)
This presentation will orient you in the complex world of intellectual property. You'll learn about copyright, trademarks, trade secrets, and patents, and how they apply to software. We'll also touch on open source licensing and patent trolls. You'll learn what that funny ® symbol means, and how KFC keeps Col. Sanders' famous fried chicken recipe a trade secret. Especially useful for founders, this talk was born from feedback from last year's Code Camp session, "Don't Screw Up Your Licensing".
I gave this talk at Silicon Valley Code Camp 2015.
A Report On The Patents Act, 1970 [Case Study : Apple Vs Samsung]Navitha Pereira
This report discusses about the Patents Act, 1970, and the purpose of a patent. It also goes through the case of Apple Vs Samsung and the judgement given by the court.
Patent- Relevance of patent in the fashion industry, few examples, different type of patent and national and international route of applying for the patent.
Recap on storytelling.
We analyze the current landscape, starting from Cluetrain Manifesto, through some definitions (social networks, networked publics).
How we can create an effective message: personalization, groups, behaviours, communities, immediacy, perfect timing, different techniques and styles.
Then some essential rules, regarding listen and conversation, the blur between public and private, goals.
The age of artificial intelligence, deep dives on machine learning and deep learning. Machine perception and applications. How company use AI in their businesses. Case study: Netflix.
Storytelling fundamentals (from Propp to Andrea Fontana) and examples. Marketing perspectives on storytelling. Storytelling with data techniques. Hints and examples
Visual communication of qualitative and quantitative data (v. 2021 ITA)Frieda Brioschi
Visual systems and preattentive attributes. Quantitative data visualization, chart selector. Some useful tactics. Qualitative data definition and examples. Qualitative metaphors. Data visualization & journalism. Common kinds: mind maps, flow diagrams, words cloud, user journey, tube map, maps. Qualitative chart chooser.
Survivorship bias applied to information. Cognition, how we learn, sensation and perception, experience. Human sight and visual perception, visual memory. Gestalt principles. Machine perception.
Linked Data and examples, why they matter. Data driven strategies. Data mining: laws and applications. Data aggregation and fundamentals of data representation (table, bar chart, histogram, pie chart, line graph, scatter plot). Data science definition and job roles (who does what).
Introduction to data classification. Back to origins: history of libraries and their classification methods. Some examples of classification in different areas.
How to collect and organize data (v. ITA 2021)Frieda Brioschi
Overview on data collection methods and a deep dive on data (primary Vs secondary, qualitative and quantitative). Bias. Data processing and structured, unstructured, semistructured data. Example of personal data tracking.
The age of artificial intelligence, deep dives on machine learning and deep learning. Machine perception and applications. How company use AI in their businesses. Case study: Netflix. Basic tools for data manipulation and data visualization.
Recap on storytelling.
We analyze the current landscape, starting from Cluetrain Manifesto, through some definitions (social networks, networked publics).
How we can create an effective message: personalization, groups, behaviours, communities, immediacy, perfect timing, different techniques and styles.
Then some essential rules, regarding listen and conversation, the blur between public and private, goals.
Storytelling fundamentals (from Propp to Andrea Fontana) and examples. Marketing perspectives on storytelling. Storytelling with data techniques. Hints and examples
Visual communication of qualitative data (v. 2020 ITA)Frieda Brioschi
Qualitative data definition and examples. Qualitative metaphors. Data visualization & journalism. Common kinds: mind maps, flow diagrams, words cloud, user journey, tube map, maps. Qualitative chart chooser
Visual communication of quantitative data (v. 2020 ITA)Frieda Brioschi
Quantitative and qualitative data recap. Visual systems and preattentive attributes. Quantitative data visualization, chart selector. Some useful tactics.
Survivorship bias applied to information. Cognition, how we learn, sensation and perception, experience. Human sight and visual perception, visual memory. Gestalt principles. Machine perception.
Data mining, phases of the data mining process and its laws (according to Thomas Khabaza). Classical data aggregation, summary statistics and fundamental representation (tables, bar charts, histograms, pie charts, line graphs). Introduction to data science: definition, applications, process and roles.
Linked Data and examples, why they matter. Data driven strategies. Data mining: laws and applications. Data aggregation and fundamentals of data representation (table, bar chart, histogram, pie chart, line graph, scatter plot). Data science definition and job roles (who does what).
Introduction to data classification. Back to origins: history of libraries and their classification methods. Some examples of classification in different areas.
How to collect and organize data (v. ITA 2020)Frieda Brioschi
Overview on data collection methods and a deep dive on data (primary Vs secondary, qualitative and quantitative). Bias. Data processing and structured, unstructured, semistructured data. Example of personal data tracking.
Macroeconomics- Movie Location
This will be used as part of your Personal Professional Portfolio once graded.
Objective:
Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...Levi Shapiro
Letter from the Congress of the United States regarding Anti-Semitism sent June 3rd to MIT President Sally Kornbluth, MIT Corp Chair, Mark Gorenberg
Dear Dr. Kornbluth and Mr. Gorenberg,
The US House of Representatives is deeply concerned by ongoing and pervasive acts of antisemitic
harassment and intimidation at the Massachusetts Institute of Technology (MIT). Failing to act decisively to ensure a safe learning environment for all students would be a grave dereliction of your responsibilities as President of MIT and Chair of the MIT Corporation.
This Congress will not stand idly by and allow an environment hostile to Jewish students to persist. The House believes that your institution is in violation of Title VI of the Civil Rights Act, and the inability or
unwillingness to rectify this violation through action requires accountability.
Postsecondary education is a unique opportunity for students to learn and have their ideas and beliefs challenged. However, universities receiving hundreds of millions of federal funds annually have denied
students that opportunity and have been hijacked to become venues for the promotion of terrorism, antisemitic harassment and intimidation, unlawful encampments, and in some cases, assaults and riots.
The House of Representatives will not countenance the use of federal funds to indoctrinate students into hateful, antisemitic, anti-American supporters of terrorism. Investigations into campus antisemitism by the Committee on Education and the Workforce and the Committee on Ways and Means have been expanded into a Congress-wide probe across all relevant jurisdictions to address this national crisis. The undersigned Committees will conduct oversight into the use of federal funds at MIT and its learning environment under authorities granted to each Committee.
• The Committee on Education and the Workforce has been investigating your institution since December 7, 2023. The Committee has broad jurisdiction over postsecondary education, including its compliance with Title VI of the Civil Rights Act, campus safety concerns over disruptions to the learning environment, and the awarding of federal student aid under the Higher Education Act.
• The Committee on Oversight and Accountability is investigating the sources of funding and other support flowing to groups espousing pro-Hamas propaganda and engaged in antisemitic harassment and intimidation of students. The Committee on Oversight and Accountability is the principal oversight committee of the US House of Representatives and has broad authority to investigate “any matter” at “any time” under House Rule X.
• The Committee on Ways and Means has been investigating several universities since November 15, 2023, when the Committee held a hearing entitled From Ivory Towers to Dark Corners: Investigating the Nexus Between Antisemitism, Tax-Exempt Universities, and Terror Financing. The Committee followed the hearing with letters to those institutions on January 10, 202
A workshop hosted by the South African Journal of Science aimed at postgraduate students and early career researchers with little or no experience in writing and publishing journal articles.
Executive Directors Chat Leveraging AI for Diversity, Equity, and InclusionTechSoup
Let’s explore the intersection of technology and equity in the final session of our DEI series. Discover how AI tools, like ChatGPT, can be used to support and enhance your nonprofit's DEI initiatives. Participants will gain insights into practical AI applications and get tips for leveraging technology to advance their DEI goals.
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
This slide is special for master students (MIBS & MIFB) in UUM. Also useful for readers who are interested in the topic of contemporary Islamic banking.
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
A review of the growth of the Israel Genealogy Research Association Database Collection for the last 12 months. Our collection is now passed the 3 million mark and still growing. See which archives have contributed the most. See the different types of records we have, and which years have had records added. You can also see what we have for the future.
Azure Interview Questions and Answers PDF By ScholarHat
Ideas management (vers. 2014)
1. I've got an idea. And now?
Frieda Brioschi / Emma Tracanella
frieda.brioschi@gmail.com / emma.tracanella@gmail.com
IED
Lesson 3/2014
2. 3. I’ve got an idea. And now?
Course program
1. Italian Startups
2. Set up a startup in Italy
3. I've got an idea. And now?
2
3. 3. I’ve got an idea. And now?
Today's table of content
1. Intellectual Properties
2. Design and life cycle
3. From concept to company
4. Useful tools
3
4. 3. I’ve got an idea. And now?
Innovative startups:
quick recap
During last lesson we investigated some laws, regarding
2 areas:
• startup regulation
• labour agreements
4
5. 3. I’ve got an idea. And now?
Innovative startups:
quick recap
We went through the definitions of:
• startup
• innovative startup
• startup with a social goal
• limited company (particularly ssrl, srlcr)
• liquidation & bankruptcy
5
7. 3. I’ve got an idea. And now?
Innovative startups: quick
recap
Past slides available on Slideshare @ubifrieda:
https://www.slideshare.net/ubifrieda/
7
8. 3. I’ve got an idea. And now?
IP
Intellectual property (IP) is a legal concept which refers
to creations of the mind for which exclusive rights are
recognized.
Common types of intellectual property rights include
copyright, trademarks and patents.
In italian a preferred term is "industrial property".
8
9. 3. I’ve got an idea. And now?
Author’s rights
In Italy, law 22 aprile 1941 n. 633 "Protezione del diritto
d'autore e di altri diritti connessi al suo esercizio“
Two distinct components:
1. economic rights in the work
2. the moral rights of the author
9
http://it.wikipedia.org/wiki/Diritto_d%27autore_italiano
10. 3. I’ve got an idea. And now?
Moral rights
1. Right of attribution
2. the right to have a work published anonymously or
pseudonymously
3. right to the integrity of the work (bars the work from
alteration, distortion, or mutilation)
Anything else that may detract from the artist's relationship
with the work even after it leaves the artist's possession or
ownership may bring these moral rights into play.
Moral rights are inalienable.
10
http://en.wikipedia.org/wiki/Moral_rights
11. 3. I’ve got an idea. And now?
Economic rights
The economic rights are a property right which is limited
in time (70 years after the author’s death in Italy) and
which may be transferred by the author to other people.
They are intended to allow the author or their holder to
profit financially from his/her creation, and include the
right to authorize the reproduction of the work in any
form. The authors of dramatic works (plays, etc.) also
have the right to authorize the public performance of
their works.
11
http://it.wikipedia.org/wiki/Diritto_d%27autore_italiano
12. 3. I’ve got an idea. And now?
Copyleft
copyleft <> copyright
Allows for rights to distribute copies and modified
versions of a work, and requires that the same rights are
preserved in modified versions of the work.
Copyleft is a general method for making a work free
(libre), and requiring all modified and extended versions
of the work to be free as well. This free does not
necessarily mean free of cost, but free as in freely
available to be used, distributed or modified.
12
http://en.wikipedia.org/wiki/Copyleft
13. 3. I’ve got an idea. And now?
Copyleft
Copyright law is usually used to prohibit others from
reproducing, adapting, or distributing copies of the
author's work.
Under copyleft an author may give every person who
receives a copy of a work permission to reproduce,
adapt or distribute it and require that any resulting copies
or adaptations are also bound by the same licensing
agreement.
Creative Commons are the most known copyleft
licences.
13
http://en.wikipedia.org/wiki/Copyleft
14. 3. I’ve got an idea. And now?
Creative Commons
Creative Commons is an US foundation, created in 2001,
which aims to develop, support and steward legal and
technical infrastructure that maximizes digital creativity,
sharing and innovation.
14
23. 3. I’ve got an idea. And now?
Trademark
A trademark is a
recognizable sign, design
or expression which
identifies products or
services of a particular
source from those of
others.
The trademark owner can
be an individual, business
organization, or any legal
entity.
23
http://en.wikipedia.org/wiki/Trademark
24. 3. I’ve got an idea. And now?
Trademark
The law considers a trademark to be a form of property.
Proprietary rights in relation to a trademark may be
established through actual use in the marketplace, or
through registration of the mark with the trademarks
office.
24
http://en.wikipedia.org/wiki/Trademark
25. 3. I’ve got an idea. And now?
Registered trademark
A registered trademark confers a bundle of exclusive
rights upon the registered owner, including the right to
exclusive use of the mark in relation to the products or
services for which it is registered.
In Italy the national registration process should be sent to
Ufficio Italiano Brevetti e Marchi (UIBM). Registration
lasts 10 years and is renewable.
An european registration can be done at Ufficio per
l'armonizzazione nel mercato interno (UAMI), and an
international registration can be done at WIPO.
25
26. 3. I’ve got an idea. And now?
Registered trademark
Registrations can in particular cases be approved for
preexisting designs.
Similar trademarks may coexist in different fields of
business (think of Steve Job’s Apple and Beatles’ Apple
Records).
!
Registrations can be challenged if deemed unfair, and
eventually dropped.
26
27. 3. I’ve got an idea. And now?
Patent
A patent consists of a set of exclusive rights granted by
a sovereign state to an inventor or their assignee for a
limited period of time, in exchange for the public
disclosure of the invention. An invention is a solution to a
specific technological problem, and may be a product or
a process.
The exclusive right granted to a patentee in most
countries is the right to prevent others from making,
using, selling, or distributing the patented invention
without permission.
27
http://en.wikipedia.org/wiki/Patent
28. 3. I’ve got an idea. And now?
Types of patents in Italy
Invention patent:
it’s the stronger and higher form of protection, used for technological innovation in
products, processes or solutions (including new vegetables varieties). 20 years, non
renovable
!
Utility model:
A weaker patent, easier to obtain but harder to defend. Limited to products and physical
objects. It’s used for inventions that improve on existing products. It protects the form,
too, provided that thare is a provable enanchement in functions. 10 years, non renovable.
!
(Pro tip: Italian law –art 84 CPI- allows to request both patents for the same invention,
leaving the choice of the most fitting to the patent office)
28
http://ufficiobrevetti.it/en/patents/
29. 3. I’ve got an idea. And now?
Types of patents in Italy
(not properly a patent)
Model or design registration:
it’s the weaker and most limited patent, providing basic
protection to form, colors and design of a specific model of
product. It’s extremely easy to apply, up to 100 variants of the
same design can be deposited with a single instance.
This is mostly used in fashion, design and styling business,
allows for quick prosecution of fakes.
25 years, taxes could be payed in installments.
29
http://ufficiobrevetti.it/en/patents/
30. 3. I’ve got an idea. And now?
Filing a patent
A prototype is not needed
A thorough description with detailed drawings is enough
Requirements:
• Novelty (never patented before, anywhere)
• Originality (non obvious, different from current state of art)
• Industrial Applicability (no arts & crafts, must be reproduced industrially)
• Legality (must not offend morality, break law and impair order)
!
To maintain validity, a patent MUST BE REALIZES WITHIN 3 YEARS FROM REGISTRATION
(or 4 years from applocation).
Since 1 jan 2006 filing a patent is FREE from fees. Some costs could arise in order to provide
the required documentations, a free cost assessment could be requested on Ufficio Brevetti’s
website.
30
http://ufficiobrevetti.it/en/patents/
32. 3. I’ve got an idea. And now?
Design a project
!
• no ToDo list available
!
• every project is different, according to its story, your
team, the chosen field, etc.
!
• we can just identify some good practices and useful tools
32
33. 3. I’ve got an idea. And now?
Design a project
Starting a project implies
!
• to have clear goals (both quantitative and qualitative)
!
• these goals must be reached in a fixed time
!
• using available resources (human and monetary)
33
34. 3. I’ve got an idea. And now?
Concept
• Discuss your hunch as much as possible, and evaluate
every single feedback you receive.
!
!
!
• If you want to patent your product don’t offer too many
details.
34
35. 3. I’ve got an idea. And now?
Where do good ideas come
from?
http://www.youtube.com/watch?v=NugRZGDbPFU
(il www)
35
36. 3. I’ve got an idea. And now?
Life cycle
36
Planning
Analysis
Design
Implementation
Maintenance
Maturity
Decline
37. 3. I’ve got an idea. And now?
Strategic planning
• Prior questions:
!
• may I make money from my hunch?
!
• is it scalable?
!
• does it answer to a market need or am I trying to create a demand for my product?
!
• Have I any competitors?
!
• Which is my target?
37
38. 3. I’ve got an idea. And now?
Product Vs Market
According to Steve Blank:
• new product new market
• new product existing market
• "existing" product segmenting an existing market, acting on
cost
• new product segmenting an existing market, creating a niche
They differ for consumers, needs, perfomances, competitors
and risks.
38
http://blog.nicolamattina.it/2011/03/i-quattro-tipi-di-startup-sencondo-steve-blank/
39. 3. I’ve got an idea. And now?
Analysis
• Feasibility study
!
• Requirements
!
• Outline analysis
!
• Financial assessment
!
• Technology outlook
!
• Use cases
39
40. 3. I’ve got an idea. And now?
Feasibility study
• A feasibility study is an evaluation and analysis of the
potential of the proposed project which is based on
extensive investigation and research to give full comfort to
the decisions makers.
!
• Feasibility studies aim to objectively and rationally
uncover the strengths and weaknesses of an existing
business or proposed venture, opportunities and threats
as presented by the environment, the resources required
to carry through, and ultimately the prospects for success.
40
http://en.wikipedia.org/wiki/Feasibility_study
42. 3. I’ve got an idea. And now?
Outputs
• Placement
• Promotion
• Price
42
43. 3. I’ve got an idea. And now?
Implementation
• Prioritization of features (must have/nice to have)
• Testing
43
44. 3. I’ve got an idea. And now?
Maintenance
• Evolutionary maintenance
• Other possible outcomes: maturity and decline of the
product
44
45. 3. I’ve got an idea. And now?
From concept to company
• A great team with clear leadership
• Never forget that "content is king“
• Strong business model
• Communicate, communicate, communicate!
45
http://marketingarena.it/2011/05/25/5-step-per-costruire-unimpresa-partendo-da-unidea/
46. 3. I’ve got an idea. And now?46
http://bit.ly/912l9G
48. 3. I’ve got an idea. And now?
Write my project
If everything is clear and well defined in my project, I can write it down.
Main points:
• Abstract
• Idea (what's the key idea? Which target/market? what's my goals?
what's new in my product?)
• Action plan (people, time, space, equipment)
• Team
• Timeline (milestones)
• Budget
48
http://www.progettokublai.net/guida-alla-scrittura-del-progetto/
51. 3. I’ve got an idea. And now?
What is Kublai?
• It’s an incubator for territorial project.
!
!
!
• Implemented by:
51
52. 3. I’ve got an idea. And now?
Inside Kublai
A community where designers and experts meet
together.
52
53. 3. I’ve got an idea. And now?
Project coaching
Project coaching is a professional consulting activity,
providing developmental support for individuals, project
teams, enterprises and communities, with the goal of
supplementing and improving project management
capability.
53
http://en.wikipedia.org/wiki/Project_coaching
54. 3. I’ve got an idea. And now?
Business incubators
Business incubators are programs designed to support the
successful development of entrepreneurial companies
through an array of business support resources and
services, developed and orchestrated by incubator
management and offered both in the incubator and through
its network of contacts. Incubators vary in the way they
deliver their services, in their organizational structure, and
in the types of clients they serve. Successful completion of
a business incubation program increases the likelihood
that a startup company will stay in business for the long
term: older studies found 87% of incubator graduates
stayed in business, in contrast to 44% of all firms.
54
http://en.wikipedia.org/wiki/Business_incubator
55. 3. I’ve got an idea. And now?
Seed accelerators
• Seed accelerators are a modern, for-profit type of
startup incubator, with an open application process,
taking in classes of startups consisting of small teams,
supporting them with funding, mentoring, training and
events for a definite period (usually three months), in
exchange for equity.
• While traditional business incubators are often
government-funded, generally take no equity, and
focus on biotech, medical technology, clean tech or
product-centric companies, accelerators are privately
funded and focused on mobile/Internet startups.
55
http://en.wikipedia.org/wiki/Seed_accelerator
56. 3. I’ve got an idea. And now?
Next week
Open your market
!
!
!
56