This document outlines ideas for an anti-bullying video targeting 15-17 year olds. The video would tell the story of a boy who receives mean texts after posting a picture online which gets many likes at first. He is then ignored at school and continues to receive hurtful texts. Eventually, the boy cries in his room and takes an overdose in the bathroom. The video would end with statistics about the need to prevent bullying and different social media platforms and emotions. It would also show a bully sending a hurtful tweet but not saying it to the person's face, and compare statistics on cyber and in-person bullying.

1. MY ANTI –
BULLYING
VIDEO IDEAS
Guy receives hate
over picture posted
on Instagram.
Texts appear
on screen
Target
Audience =
15-17 year
olds
Bright + high key
lightingwhen first
post picture online
Picture gets loads of likes
but as soon as he relies
the texts are mean – his
mood changes
dramatically.
Boy goes into school
next day – everyone
ignores him. The texts
continue to appear.
When the boys get
home, he slams his
door + lies on his
bed crying. Boy takes an
overdose
and dies in
bathroom.
At the end –
cartoony effect of
loads of social
media platforms +
emotions
Differentstatistics revealingthe
need prevent bullyingwithin
school + life in general.
X AMBASSADORS
- RENEGADES
Guy sends a tweet
on twitter – instantly
regrets it so deletes
it.
Boy saves message +
shares amongst
friends. People send
texts to the guy
who sent the
abusive tweet.
Once the bully sends the message – the video cuts
to them actuallysaying it to their face – this shows
most bullies won’t actuallysay abusive comments to
their face
Statistics showingthat
cyber- bullyingis more
common than bullying
however bullyingstill
exists.
Boy saves message +
shares amongst
friends.