The document discusses how information and communication technologies (ICTs) are playing a critical role in improving healthcare access and delivery in India. It outlines several key ICT initiatives in the country including Ananya, Mobile Kunji, telemedicine, and mother and child tracking systems. The Ananya project in Bihar aims to reduce mortality and malnutrition using innovative health solutions. Mobile Kunji is an audio-visual tool created by Ananya to educate community health workers. Telemedicine helps provide medical services and specialty care to remote rural areas. These ICT initiatives are improving healthcare quality, saving lives, and benefiting underprivileged populations.

1. Pick health
with a click

2.  Boom of ICTs
 Play a critical role in health
care
 Provide new and more
efficient ways of accessing,
communicating, and storing
information.
 Save time and energy.
 Provide health facility to the
less priveleged
WHY ICT’s FOR HEALTH?

3. ICT FOR HEALTH INITIATIVES
IN INDIA:
 The ANANYA project
 Mobile kunji
 Telemedicine
 MCTS(Mother and Child Tracking System)
 mHealth
 HIMS( Health Information Management System)
 PMSSY (Pradhan Mantri Swasthya Suraksha
Yojana)

4. ananya

5. ANANYA
When: May, 2010
Where: Bihar
By Whom: Bill And Melinda
Gates Foundation
Objective:
• To create a healthier and
happier Bihar
• especially for women and
children.

6. WHAT IS ANANYA?
 Seeks to reduce maternal,
neonatal & child mortality
 Reduce malnutrition; fertility
& morbidity from infectious
diseases
 By innovative and integrated
health solutions
 Increase the coverage and
quality of family health
interventions in Bihar

7. PROJECTS UNDER
ANANYA
 Integrated Family Health Initiative
(IFHI)
 Engagement of Private Providers for
Infectious Disease Management
 Supporting Sustainable Sanitation
Improvements
 Government-To-Person Health
Payments

8.  Shaping Demand and Practices
 Community Mobilization and
Social Accountability
 Strengthening Kala Azar
Elimination Project
 Ananya Measurement, Learning
and Evaluation(MLE)
 Bihar Evaluation of Social
Franchising and Telemedicine
PROJECTS UNDER
ANANYA continued

9. ACCOMPLISHMENTS
•Received the mHealth Alliance
Collaboration Award at the mHealth
Summit
•Syndicate Bank has launched
a program called "Project
Ananya" that focuses on improved
customer service and offering latest
in digital banking services.

10. Mobile kunji

11. Mobile Kunji
• Means 'guide' or 'key‘
• Brings together : Interactive Voice
Response (IVR) based mobile
service & a printed deck of cards
on a ring
• Cards: look like a mobile phone,
with illustrations
•contain key messages about
maternal and child health

12. WHAT IS IT ?
• An audio-visual job aid for
community health workers
• Created by Ananya and BBC
Media Action.
• Launched in Bihar, Odisha &
Uttar Pradesh.
• A deck of 40 cards : hand-in-
hand with pre-recorded
audio clips by Dr. Anita
• Accessible from-mobile
phone

13. •Card has unique mobile codes
printed, corresponding to specific
audio health message
•Play the health message – voiced
by a character called Dr Anita an:
authoritative female doctor
•Accessible by: any mobile phone
handset
•Calls to Mobile Kunji are toll free
Features

14. •Information on early stages of pre and
post-natal health care in a compact deck
•Encourage attitude change in the rural
people
• Dr. Anita builds trust in the families
lacking access to larger professional
health care institutions
•Cards act as both a ‘job aid’ & increase
confidence
•visual material -facilities verbal
communication of the healthcare worker
& communicates the content
BENEFITS

15. telemedicine

16. Telemedicine
•Clinical health care from a distance
•Eliminate distance barriers
•Provides access to medical services; not
available in distant rural communities
•Saves lives in critical
care and emergency situations
•communications b/w patient & medical
staff with convenience
•transmit medical, imaging& health
informatics data from one site to
another.
•Facilities -telenursing ,telepharmacy,
telecardiology , teleradiology etc.
•Provide modern health Facilities to the
rural people.

17. Uses ICT to :
 Provide specialized healthcare
consultation to patients in remote
locations
 Facilitate video-conferencing
among health care experts for
better treatment & care
 Provide opportunities for
continuing education of health
care personnel
Objectives

18. ADVANTAGES
•Helpful in rural areas.
•In places short of healthcare
providers causing lack
of accessibility to basic
healthcare & specialty care.
•Provider faster access to
healthcare.
•Leads to factor in improved
patient engagement &
better outcomes.

19. •Positive outcomes: fewer hospital,
faithful following of prescribed
courses of treatment etc
•Sharing expertise outside
institutions, doctors can offer value
to their medical colleagues
•Remote medical technology :
effective way to administer
preventive medicine & manage
chronic conditions
Advantages continued..

20. CONCLUSION
 We saw how ICT’s are booming in the field of health and medicine.
 They not only save time, money and energy but have also Improved
the standards of living in our country, especially the rural areas.
 Many lives have been saved with the use of these programmes and
initiatives in the area of health.
 They have increased job opportunities and employment to a
great extent.
 So let us spread the word and benefits of these ICT’s so that
each one can use them and appreciate the efforts.

21. references
www.ananya.org
www.wikipedia.com
www.americantelemed.org
www.msbcindia.org

22. RATI MEHRA
VINISHA MURPANA
3rd sesemster
Department of communications & extensions
Institute of Home Economics,
Delhi university
Session- November 2016