iContact Review and why you should use it for special situations for email marketing. using iContact as a basis of segmentation is one of the best ways to speak to different groups of your list. See full iContact Review presentation here

1. iContact Review
Show Me What It Can Do
by Lawrence Tam

2. Autoresponders
Why An Autoresponder?
!
Normal email accounts:
•You can’t mail to hundreds
•Don’t provide opt-out functionality
(giving people the option to LEAVE
your email list)
!
An autoresponder is:
•effective and inexpensive
•keeps you compliant.

5. The CAN-SPAM Act covers all
commercial messages,
1.Don’t use false or misleading header
information
2.Don’t use deceptive subject lines
3.Identify the message as an ad
4.Tell recipients where you’re located
5.Tell recipients how to opt out of
receiving future email from you
6.Honor opt-out requests promptly
7.Monitor what others are doing on your
behalf
Full Reference Business.FTC.Gov
!
A violation of the
CAN-SPAM Act is
subject to penalties
of up to $16,000
An autoresponder forces you to:
•Leave an address,
•Provides a means to opt out of future emails and
•Does it on the fly if they click a button.
CAN-SPAM
Act: Stay
Compliant

6. iContactOverview
• An online email marketing service
based in North Carolina
• Launched in 2003
• Newer than its two primary
competitors
• Recently listed second of the Top 4
Autoresponders of 2014 in
Reviews.com
• In the review Aweber vs iContact
I picked Aweber, but I use iContact for
the thousands I have on my buyers lists

7. TheEmailDashboard
Create a Message – Single and scheduled emails
My Autoresponders – Automatically email those
who sign up

8. Tip
Tip: Don’t stack autoresponder messages

9. Stats
Opened – 36.5% opened my emails
!
Clicked – 7% clicked a link

10. Unsubscribes – Over deliver and people will want to
get back IN.
!
Complained – Do NOT piss people off. Let hem opt out
rather than hit spam.
!
If this number spikes, or stays high -
it WILL get your account shut down.
Stay
below

11. iContactAccountHealth

12. VERYlimitedimagehosting
I host my images in Pinterest.com:
1.Make sure to have an image link
going back to your website
2.Copy the URL and embed into your
email
!
Thus I:
•Offload my image to a faster image
server
•Have a link back to my website for
organic traffic, from Pinterest

13. Limitedsendaccount
There is actually a max send per
account level
They bill you on the size of the account
including how many subscribers AND how
much mail you send.. (not an issue in
Aweber).

14. Web-Basedvs.iContact
Web-based email providers:
1.Limit the number of your campaigns
2.Limit the number of your subscribers
3.Can sabotage your e-mail list
iContact has
•No send limits and
•Both monthly and annual pricing
plans for up to100,000 subscribers.

15. Features
• Create email campaigns, track
progress and tweak where needed
!
• Create custom surveys.
!
• Import existing contact lists
!
• Segmentation - splits your list by
demographics for targeted
campaigns
!
• Filtering incoming emails to create
various target lists

16. EaseofUse
If you use Facebook or
Twitter, iContact enables
sharing, publishing and
posting messages
Social Media Integration
• Intuitive setup
• Dashboard is easy to use and
navigate.
• Customizable for coding, HTML with
cutting-edge features for
programmers.

17. AnalyticsandStats Available under “Track” tab
• Messages sent
• Messages forwarded
• Bounced emails
Data in tables and charts and is exportable
Even information on your
traffic from Facebook and
Twitter is provided.
• Opened
• Unsubscribers
• Click-through rates

18. Features • A spam test feature tells you how likely it is
that your message will end up in a spam
folder, based on the wording in the
message.
!
• Email preview
!
• Spell check
• Email sign-up support for WordPress and
Joomla websites
!
• Apps to watch your campaigns from both
Apple and Android devices

19. Advantages • Positive pricing
• Flexible sign-up forms
• Live Customer Support
• HTML editor
• Survey creation
• Archiving
• Supports the creation of autoresponders.
• Seamless integration with Salesforce
• Segmentation by demographics
• Contact manager includes subscription
management, history reports and
bounceback handling
• Supports Windows, Mac, iPhone, Android,
WordPress and Joomla
• 30-day free trial
• Unlimited emails

20. Disadvantages
• Slow loading website.
• Social media limited to Facebook
and Twitter.
• Google Analytics stats and tracking
integration for premier level members
only.
• The support system - not so good,
Support community is more of a chat
community
• English language platforms only.
• Image library limited to 5MB - Only small
images and low-resolution vector graphics can be stored

21. OtherFeatures • Mail merge capabilities
• Split testing - send 2 versions of a
marketing message to a portion of your
email list to track effectiveness
I teach iContact use:
1.It’s pretty picky about high end volume sends
if you ever get a 0.1% spam complaint
2.Image hosting and send max need to be
monitored.
!
But the GOLD is being able to SINGLE OPT IN
leads you have permission to email. Being able
to break off and keep a customers list separate
from high traffic leads list.

22. LawrenceTam Before leads there is traffic and before
traffic there is the REASON WHY you are
building a business online/ offline. Free
systems in the end cost you dearly
Full iContact Review Article Here
Lawrence Tam
2-Time Laid off Engineer with 3 kids, Cracks The Code
online and Generates over $1,000 a day online like
clockwork and “Shares How” In 10 Videos Click Here For
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