This document provides 8 tips for getting more results from email marketing. It discusses choosing an email program, building an email list, designing effective emails, making emails mobile compatible, content for first emails, effective subject lines, creating valuable content, and using trigger emails. Key points include segmenting lists, using HTML templates with images and text, offering links to view emails properly, including clear calls to action, and testing different subject lines and words to increase open and click-through rates. The document provides advice on strategies and best practices for improving various aspects of an email marketing campaign.
An Introduction To Social E-Mail Marketing
While some people would like to have you believe that e-mail marketing will soon
become extinct in 2018 and beyond nothing could be further from the truth.
There are many people that would like to have you believe the new way of
communicating with friends and customers will soon be strictly social and skip the
e-mail marketing process altogether.
While I will not deny that social marketing sites such as Twitter, Facebook, and
LinkedIn are a great way to stay in contact with your crowd we still need to heavily
focus on quality e-mail marketing.
If you want to start learning about email marketing, it is a very useful guide for you! We will walk you through the entire process of establishing your email marketing attempt so that you can acquire leads, get your time, money and resources worth, and generate expected sales.
After examining this slide share, you will be able to understand what email marketing is, what benefits it carries, how you can obtain and retain email data, and what ways you can do to execute an email marketing campaign. You will also be experiencing some example successful email campaigns, the tools helping you to increase your inbox placement rate, the instance templates and so on.
If you are ready to go, start your profound journey through email marketing by starting the presentation.
Blog Post: https://popupsmart.com/email-marketing/
In this book, you will discover the topics about an introduction to social e-mail marketing, targeting your e-mail marketing, segmentation through analytics, do you blog your e-mail, following up with e-mail, how to grab your readers attention with your subject, how to get your subscribers begging for more and more and so much more.
An Introduction To Social E-Mail Marketing
While some people would like to have you believe that e-mail marketing will soon
become extinct in 2018 and beyond nothing could be further from the truth.
There are many people that would like to have you believe the new way of
communicating with friends and customers will soon be strictly social and skip the
e-mail marketing process altogether.
While I will not deny that social marketing sites such as Twitter, Facebook, and
LinkedIn are a great way to stay in contact with your crowd we still need to heavily
focus on quality e-mail marketing.
If you want to start learning about email marketing, it is a very useful guide for you! We will walk you through the entire process of establishing your email marketing attempt so that you can acquire leads, get your time, money and resources worth, and generate expected sales.
After examining this slide share, you will be able to understand what email marketing is, what benefits it carries, how you can obtain and retain email data, and what ways you can do to execute an email marketing campaign. You will also be experiencing some example successful email campaigns, the tools helping you to increase your inbox placement rate, the instance templates and so on.
If you are ready to go, start your profound journey through email marketing by starting the presentation.
Blog Post: https://popupsmart.com/email-marketing/
In this book, you will discover the topics about an introduction to social e-mail marketing, targeting your e-mail marketing, segmentation through analytics, do you blog your e-mail, following up with e-mail, how to grab your readers attention with your subject, how to get your subscribers begging for more and more and so much more.
While some people would like to have you believe that e-mail marketing will soon
become extinct in 2018 and beyond nothing could be further from the truth.
There are many people that would like to have you believe the new way of
communicating with friends and customers will soon be strictly social and skip the
e-mail marketing process altogether.
While I will not deny that social marketing sites such as Twitter, Facebook, and
LinkedIn are a great way to stay in contact with your crowd we still need to heavily
focus on quality e-mail marketing.
Introducing Email Marketing – Email Marketing, With a Social Twist. Inside this eBook, you will discover the topics about an introduction to social e-mail marketing, targeting your email marketing, segmentation through analytics, do you blog your e-mail, following up with email, why do you need an autoresponder, are you ready to get started, 4 ways to get your opt in subscribers to trust you quickly, how to grab your readers attention with your subject, how to get your subscribers begging for more and so much more!
In this PPT, You will discover the topics about an introduction to social e-mail marketing, targeting your email marketing, segmentation through analytics, do you blog your e-mail, following up with email, why do you need an autoresponder, are you ready to get started, 4 ways to get your opt in subscribers to trust you quickly, how to grab your readers attention with your subject, how to get your subscribers begging for more and so much more!
Best seller in Email Marketing with good results in how to create a email list for your subscribers. Helps in complete understanding of How to Build your email list and obtain more subscribers in short time
Max Impact Email Marketing ;
Network Marketing Lead Generation Secrets</i>. Inside this eBook, you will discover the topics about email marketing basics for net work marketing, getting subscribers, reducing unsubscribes, using transactional emails, using triggers in the email, testing different variations of your email, use analytics to separate buyers from non buyers, use loyalty programs and determine the correct frequency to send emails.
In this book, you will learn email marketing
Earn 1000$ per day through Email Marketing then Click here
https://2a30fcmcqfqfmxszy62ciw8xft.hop.clickbank.net/
Network Marketing Lead Generation Secrets. This article is about email marketing basics for network marketing, getting subscribers, unsubscribes, using transactional emails, using triggers, testing different variations of your emails, use analytics to separate buyers from non-buyers, use loyalty programs and determine the correct frequency to send emails.
Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It involves using email to send advertisements, request business, or solicit sales or donations.
Through the email marketing strategies, information taking the form
of email newsletters can be both informative and relationship
building as the customer will be kept well informed while at the same
time addressing the customers’ needs.
Transactional emails are also helpful in providing the means for the
customer to respond accordingly to the merchant, such as dropped
basket messages, purchases, order confirmations and many more.
To get free system: http://bitly.ws/afYd
Email marketing, lead generation secrets are there inside this e-book.. this book ,Using Transactional Emails,Use Analytics To Separate Buyers From Non
Buyers, Triggers In The Email,Determine The Correct Frequency To Send Emails
and many more.
Presentación de Juan carlos Peña, de Blue Coat, durante la XV Jornada de Seguridad TI de Nextel S.A. en la Alhóndiga de Bilbao el jueves 27 de junio de 2013.
This presentation highlights Social Norms strategy and its effectiveness with young adults. ATTACK Toolkit (www.ATTACKtobacco.org) is a free resource for anti-smoking advocates and professionals who work with young adults.
While some people would like to have you believe that e-mail marketing will soon
become extinct in 2018 and beyond nothing could be further from the truth.
There are many people that would like to have you believe the new way of
communicating with friends and customers will soon be strictly social and skip the
e-mail marketing process altogether.
While I will not deny that social marketing sites such as Twitter, Facebook, and
LinkedIn are a great way to stay in contact with your crowd we still need to heavily
focus on quality e-mail marketing.
Introducing Email Marketing – Email Marketing, With a Social Twist. Inside this eBook, you will discover the topics about an introduction to social e-mail marketing, targeting your email marketing, segmentation through analytics, do you blog your e-mail, following up with email, why do you need an autoresponder, are you ready to get started, 4 ways to get your opt in subscribers to trust you quickly, how to grab your readers attention with your subject, how to get your subscribers begging for more and so much more!
In this PPT, You will discover the topics about an introduction to social e-mail marketing, targeting your email marketing, segmentation through analytics, do you blog your e-mail, following up with email, why do you need an autoresponder, are you ready to get started, 4 ways to get your opt in subscribers to trust you quickly, how to grab your readers attention with your subject, how to get your subscribers begging for more and so much more!
Best seller in Email Marketing with good results in how to create a email list for your subscribers. Helps in complete understanding of How to Build your email list and obtain more subscribers in short time
Max Impact Email Marketing ;
Network Marketing Lead Generation Secrets</i>. Inside this eBook, you will discover the topics about email marketing basics for net work marketing, getting subscribers, reducing unsubscribes, using transactional emails, using triggers in the email, testing different variations of your email, use analytics to separate buyers from non buyers, use loyalty programs and determine the correct frequency to send emails.
In this book, you will learn email marketing
Earn 1000$ per day through Email Marketing then Click here
https://2a30fcmcqfqfmxszy62ciw8xft.hop.clickbank.net/
Network Marketing Lead Generation Secrets. This article is about email marketing basics for network marketing, getting subscribers, unsubscribes, using transactional emails, using triggers, testing different variations of your emails, use analytics to separate buyers from non-buyers, use loyalty programs and determine the correct frequency to send emails.
Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It involves using email to send advertisements, request business, or solicit sales or donations.
Through the email marketing strategies, information taking the form
of email newsletters can be both informative and relationship
building as the customer will be kept well informed while at the same
time addressing the customers’ needs.
Transactional emails are also helpful in providing the means for the
customer to respond accordingly to the merchant, such as dropped
basket messages, purchases, order confirmations and many more.
To get free system: http://bitly.ws/afYd
Email marketing, lead generation secrets are there inside this e-book.. this book ,Using Transactional Emails,Use Analytics To Separate Buyers From Non
Buyers, Triggers In The Email,Determine The Correct Frequency To Send Emails
and many more.
Presentación de Juan carlos Peña, de Blue Coat, durante la XV Jornada de Seguridad TI de Nextel S.A. en la Alhóndiga de Bilbao el jueves 27 de junio de 2013.
This presentation highlights Social Norms strategy and its effectiveness with young adults. ATTACK Toolkit (www.ATTACKtobacco.org) is a free resource for anti-smoking advocates and professionals who work with young adults.
Learn about the fundamentals of SAE J1939 complaint software stack.
Our embedded software developers also share details about the diagnostics trouble codes (DTCs') and layered architecture of J1939 stack
The Key Features exam is challenging because it focuses on how we decide what to do to resolve a problem and what we should not do to avoid harm to patients in a specific context. This presentation contain guidance, advice and tips on how to sit the Key Features exam.
Many people complain about BDD. By taking a closer look in those complaints we realize that they start to reject BDD not because of its ideas, but because they try to solve all of their problems by installing a tool - and not really applying all of the concepts behind it. So, let's put everyone on the same page when the subject is BDD.
OBD II (On-Board Diagnostics) stack, designed and developed by our expert automotive developers, is a set of embedded software services implemented in compliance with ISO 15031 standards for automotive.
Flash Bootloader Solutions For ECU Re-Programming: Embitel is expertise in providing solutions and services for Flash bootloader development and ECU re-programming in automotive industry.
After examining this slides, you will be able to understand what email marketing is, what benefits it carries, how you can obtain and retain email data, and what ways you can do to execute an email marketing campaign. You will also be experiencing some example successful email campaigns, the tools helping you to increase your inbox placement rate, the instance templates and so on.
Today I want to share with you some tips for email marketing. Email marketing can be the most powerful strategie, if you are using it right.Here are the Top Nine Tips for e-mailings that generate more sales.
http://blog.riccardodavid.com/9-email-marketing-tips/
Targeting Your Email Marketing
One of the most important new aspects of e-mail marketing is making sure your
content is highly targeted to your customer base.
One of the ways of being sure you are targeting your customer base correctly Mr.
heavy experimentation and split testing of your content.
Think about every e-mail that you send to your customer list as if you were sending
it to your mother or best friend. When you write like you're talking to a single
person or a small audience of good friends you're going to connect with your
customer list on a much more personal level.
Email marketing has long been considered a powerful arm of advertisers with reasonable costs and effectiveness. So what is email marketing? Is this form still effective recently? The article below will answer your questions in detail!Email Marketing is a form of using email (email) to contain information about sales, marketing, and product introduction to a business's potential customer group.
This ebook will guide you regarding the discovery of how to build an email list and create successful marketing campaigns for the maximum profits for your business in the field of internet marketing.
This ebook will guide you regarding the discovery of how to build an email list and create successful marketing campaigns for the maximum profits for your business in the field of internet marketing.
We thought it would be helpful to create a tool both marketers and small business owners could use. Therefore we are bringing you a new easy to use 5 step guide to help you plan, produce, test, delive and follow up your email marketing campaigns.
Boost your online earnings through marketing with social networking. If you are out to draw potential customers, expand your online presence as well as exposure and the financial future of your company, a good and effective way is to know everything about online marketing and social networking. Something that is proven effective.
On February 24th, Three Hats Marketing will host an Email Marketing Workshop. In this 2-1/2 hour workshop, we will demonstrate how a fictitious company goes through the entire process of email marketing from defining the strategy through the execution. We will walk you through, step-by-step addressing all of the issues your company should consider including:
* Strategy and Goals for your email marketing program
* Initial and on-going distribution list building techniques
* Designing and building engaging email templates
* Creating good content
* Creating landing pages to increase conversions
* List segmentation and results measurement
* and more!
social Email marketing. Targeting your email marketing, email segmentation through analytics, blog your email, following up email, use an auto-responder
Best Email Marketing Platforms Review: 2023
GetResponse vs MailChimp Best
Table of Contents
GetResponse vs MailChimp: Best For Growing Email List
GetResponse vs MailChimp: Best option in 2023
About GetResponse
About MailChimp
MailChimp Features
GetResponse Features
New Feature 1 : AI Subject Line Generator Powered by ChatGPT3
New Feature 2: AI Email Generator Powered by ChatGPT3
3 main features you should consider while choosing email marketing platforms review
3 Reasons to Choose GetResponse: Email marketing platforms review
1. Easyness of email marketing
2. Marketing Automation: AI Subject Line and Email Generator Powered by ChatGPT 3
3. Landing pages and webinars
Few Amazing GetResponse features : Email Marketing Platforms Review
Few Rocking MailChimp features: Email Marketing Platforms Review
GetResponse Pros and Cons: Email Marketing Platforms Review
MailChimp pros and cons: Email marketing platforms review
Conclusion: Email Marketing Platforms Review
FAQs: GetResponse vs MailChimp: Best Email Marketing Platform
MailChimp vs GetResponse: Final Recommendation
Both GetResponse and MailChimp provide a wealth of features and tools for developing and managing email campaigns in addition to robust tracking and analytics tools.
While MailChimp is ideal for novices who want a simple user interface, GetResponse is fantastic if you require automated tools.
To learn more about these free trials and other information, read our in-depth review.
GetResponse
Try MailChimp
Are GetResponse and MailChimp unclear to you?
You’re in the correct place because the post’s conclusion will answer all of your questions.
Have you ever wondered why getting more emails is every top marketer’s top priority?
Why do 90% of experts claim that money is important?
The explanation is straightforward: Compared to other platforms, email marketing offers the highest ROI. Every email subscriber is typically worth $40 for every dollar you spend on them. That’s a significant return, yes?
Rate of Return chart: email marketing platform review
Every other method, such as social media, SEO, banner ads, etc., is beaten by email marketing.
You shouldn’t IGNORE it if you’re considering starting an online business that will eventually generate passive revenue for you. The finest piece of advice is to begin building your email list right now. However the question of “which is the best program to develop my email list?” constantly annoys newbies. That is a valid question.
GetResponse?
AWeber?
MailChimp?
InfusionSoft? Or something else?
Which email marketing tool is the best, then?
We’ll discuss the two outstanding email marketing autoresponders that are utilized by millions of people worldwide in this GetResponse vs MailChimp comparison post.
Similar to 8 Tips that get you more Results from Email Marketing (20)
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
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Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
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• Three (3) key tips to maintain a disciplined workplace.
8 Tips that get you more Results from Email Marketing
1. 8 Tips That Get You More Results
from Email Marketing
LulisaBlog.com
2. Executive summary
Every company’s marketing strategy includes initiatives created with the sole goal to generate warm leads (a customer who
has heard or recollects something about you company). A warm lead is easier for the sales team to convert into a customer – it takes
less time to convert and less energy.
Therefore the number 1 on your marketing team’s list is: generate a large number of warm leads that would later generate the
necessary income. One of the most important things I have learnt as an online marketing specialist is that the largest number of warm
leads is B2B businesses is generated by email marketing. In fact, email has been the most popular online activities online in the US
since 2002, according to a recent report by Pew Research. According to the Pew Research report, among online adults, 92% use
email, with 61% using it on an average day.
Source: pewinternet.org
LulisaBlog.com
3. And if that is not enough to persuade you how important email marketing is, well let me tell you just this: 27% of Email
subscribers are more likely to purchase from a brand. If you have struggled for years to find out what channel has a great impact on
purchase behavior, well you found your answer.
A study conducted by ExactTarget shows exactly what marketing channel, among Email campaigns, Facebook and Twitter,
has a greater impact on purchase behavior. The study reveals that Twitter followers are more likely to purchase from a brand and that
Email campaigns are the second to influence the purchase behavior of a brand’s subscribers.
37% Twitter followers are more likely to purchase from that brand.
27% of Email subscribers are more likely to purchase from a brand.
17% of Facebook fans are more likely to purchase from a brand.
Email Facebook Twitter
Source: www.exacttarget.com
LulisaBlog.com
4. That being “said” there is no need for other reasons email marketing should be placed at the top of your marketing strategy. But it is
not so easy to create emails that have great results. In fact, you need to follow an entire recipe of how to “cook” those HOT emails that return
a great number of warm leads. That recipe contains elements like: target, design, content, results. All of these elements are revealed in
the next pages.
Contents
1. What programs to use in order to have your emails reach the inbox? ........................................................................................ 5
2. How should you build your subscribers database? ..................................................................................................................... 8
3. 4+1 Tips for designing your emails to appeal recipients ........................................................................................................... 10
4. Why should your email format be compatible with mobile devices? ......................................................................................... 12
5. You should read this before sending your first email................................................................................................................. 13
6. What are the best and worst words in subject lines? ................................................................................................................ 15
7. How to create valuable content for your subscribers?............................................................................................................... 17
8. Why are trigger emails a great asset for an email marketing strategy?..................................................................................... 19
9. Dictionary: ................................................................................................................................................................................. 21
Enjoy the reading and good luck in using the recipe to create attractive email campaigns.
LulisaBlog.com
5. 1. What programs to use in order to have your emails reach the inbox?
Before you even start write the content of your next email or even building the database you have to make sure you will use the
email program that suits your needs perfectly. In case you haven’t already used an email program, let me tell you there are programs
that help you create and send not only one email campaign but a whole strategic emailing plan for you target audience.
Why do I start with emailing program? Because the mean through which your message gets to your target audience is as
important as the content.
Being a good copywriter is in vain if your message doesn’t reach the inbox of your target. I learned that in my first year
as a marketing specialist. Along the years I have tested some emailing programs, which I will detail below. Remember, the choice is
yours and according to your needs (number of emailing address, costs, staff, etc.).
I want to stress that by using the right emailing program, you will get some great benefits from your email marketing
campaigns, such as:
1. Your emails will reach the inbox of your subscribers
2. As most of these programs offer sign-up forms
available for website/blog, you will be able to add more
subscribers to your list automatically
3. They help you track and measure the results of your
email campaign
LulisaBlog.com
6. Atomic mail sender – it’s a program you download and get a license key for about 80 USD, after
which you don’t pay a dime to send other thousands of emails. Still, for email tracking (it helps
you track who opened your emails, what link was clicked, etc.) you have to pay a monthly fee of
13 USD. The advantage is the price for email sending – only 80 USD but I suggest you use
tracking as it will help you take strategic decisions.
Aweber – is one of the most used programs for email marketing. The monthly fee depends on the
number of emails in your database, ranging from 1 USD to more than 130 USD. It allows you to
post a sing-up form on your website, but the disadvantage is that if you already have a database of subscribers and you start emailing
them with Aweber, the program sends them an email requesting permission.
Constant contact – the most used emailing program. It allows you to send emails, create online surveys, event invitations, etc. The trial
version is 60 days, which I consider a rather long period for free trial. The same disadvantage as for Aweber but if you are at the
beginning it’s a good option. Prices range from 15 USD to more than 150 USD, so it is a bit more expensive than Aweber.
Read below to find out
more email programs
that I have tested
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7. MailChimp is one of the friendliest online programs for email marketing I have ever seen. Moreover, their free program is great: you can
send up to 12.000 emails a month to a database of 2.000 email address for FREE, I think it’s great and the only disadvantage in
their case is that they don’t allow you to send emails with attachments. In exchange, they offer some space where you can upload your
documents and a link to them.
Innovo Mail – is a great email program I used to work with. Using it, you will have tracking service, auto-responders but most of all you
will have the ability to integrate it with Google Analytics, therefore measuring the exact number of visitors on your website due to
your newsletters. As for prices, I don’t exactly remember their fees but I can tell you it’s cheaper than Aweber and Constant Contact.
Google Reader – I could not complete this post without mentioning Google’s service of emailing marketing. As all of Google’s services,
this one is easy to use and most of all it is FREE. The only disadvantage I can notice here is that being free; Google’s logo will appear
on the upper left site of your email. It’s still a “cost” we have to pay if we use free stuff.
Read further to find out ways of building and increasing your list of subscribers!
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8. 2. How should you build your subscribers database?
Now that we clarified the emailing program issue, it’s high time we figured out who your subscribers are.
If you already have a business or you are a freelancer, I am sure you have already built a database with customers or
prospects that might need your services/products.
There are more ways to build a database of companies but I want to stress from the beginning on the fact that taking a
company’s contact information and sending it your emails is SPAM. And you know what happens if you spam repetitively – your
server will be listed on the blacklist and your emails will be sent directly to the trash folder.
As a matter of fact, there are emailing programs that send your emails
through their servers and won’t allow you to send emails to non-subscribers.
If you still want to build your database in this way, I suggest you to send Average
them the first -mail asking request to send them other emails or show them why SPAM:
it’s good for them to subscribe to your newsletters.
21.1
messages
per second
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9. So, how do you correctly build a database of subscribers who are interested in your services?
- First of all, it’s a must that you have a subscription form on your website or blog. And don’t forget to ask them to fill such information
like: full name, company, job position, maybe even birthday (for some businesses that works very well), phone number, etc.
- Secondly, you should post the possibility to subscribe to your newsletter, which should always be accompanied by benefits, such as:
free e-books, white-papers, free goodies and so on. So, on your Facebook, Linked In or Twitter page you can very well attract
subscribers.
But what do you do after attracting your
subscribers?
You must organize them into a CRM
detailing all their information and most of all, they
should be segmented. For example if you have
more types of clients (bronze, silver, gold) you must
send different offers or promotions. If your
services/products address a wider range of
prospects you should divide them into segments as
well. For example if you commercialize furniture for
hotels, restaurants, cafes or bars you should divide
them in terms of that.
I consider segmentation is really important,
you will see better results if you send segmented
newsletters to your subscribers, for the simple
reason your message will be more relevant to them.
Just let me know about your results.
LulisaBlog.com
10. 3. 4+1 Tips for designing your emails to appeal recipients
On a daily basis I get about 50 emails and newsletters. I even receive newsletters even though I unsubscribed to. What I think
it’s necessary for all of us to be aware of is that recipients are in the position of choosing every day what email they want to read and
what goes straight to the trash. So here are a few tips for you to design your emails in such a way that they will be read and that your
CTR will record a significant growth rate.
1. Use HTML template by integrating images and text in the same proportion. Don’t use too many images
CONTENT
or too much text! Still, copywriting guru, Bob Bly’s emails contain only text, with no graphic design
whatsoever. I personally like his style too, but I consider HTML emails to be the best in transmitting your
message. Still, your HTML email should be backed by a text version as there are email providers that do
not allow image emails.
2. Always offer the recipient the possibility to view the email in a dedicated page on your website, or your
email campaigns provider page. Why? Well because there is the possibility that your recipient is not able to
view your email correctly even as a text format. Therefore, by clicking that link the recipient is able to view
your message as you intended to send it. Email services providers like ConstantContact or Aweber allow
you to link your email content to their dedicated website, so that the recipient can view the message
correctly.
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11. 3. Do not attach files to your emails, even if they are small or big. Instead upload them to a dedicated server or page and then link the
content in your message body. Recipients will no appreciate you charging their inbox.
4. Always pay attention to your anchor text (the hyperlink text). Never use shortened links as they are proved to be less clicked that
the normal links. Instead of leaving the links as they are, you should replace them with a call to action text (like: click here to download
the e-book).
5. Bonus tip: every message you send to your recipients should contain a call to action. Normally, that call to action is put at the end of
the email. But I suggest you putting your call to action after the first paragraph, at the middle of the body text and at the end too. There
are people who don’t want to read the email to the bottom so by adding your call to action after the first paragraph, you make sure the
recipient gets to click on it!
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12. 4. Why should your email format be compatible with mobile devices?
If you are not yet persuaded by the importance of having all your online materials compatible with mobile devices, here is a
recent research conducted by MediaMind and presented in a great article on eMarketer.com, showing that the clickthrough rate on
mobile banners was 8 times greater that the CTR for standard online banners.
Source: eMarketer.com
Moreover, a study by comScore reveals that email remains one of the most popular activities on
the web, reaching more than 70 percent of the U.S online population each month. Daily usage of
email showed an even greater increase growing 40 percent as 43.5 million users turned to their
mobile devices on a nearly daily basis for their email communication needs. (Source: comScore.com)
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13. 5. You should read this before sending your first email
1. In the first email always introduce yourself and the company to the reader and let them know
how your service/product will help them.
2. Also in the first email let them know how often they will receive your emails and how the emails
are organized.
3. Always segment your emailing list according to criteria like – location, interests, preference for
email recurrence, industry etc. (be careful in deciding the best criteria that segments your
emailing list that best suits your company)
4.
To find out more information about your subscribers in order to segment the database. Just address
them a questionnaire containing the questions you would like them to answer. There are several
survey programs you can use for free like Survey Monkey or Kwik Surveys. Make sure to address
10 questions maximum or a survey that doesn’t engage your recipient more than 8 to 10 minutes.
5. After segmenting your subscribers database, always send emails with relevant content for that
particular segment, or you might end up with many unsubscribes.
6. Make your email content 3 to 5 paragraphs long and not more as you don’t want a bored
prospect. Also make sure to include links to the original and longer announcement for the
interested ones.
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14. The first thing that your receiver sees is the subject line. The subject line is what makes the recipient read the email
or throw it directly in the trash. And your goal is for the email to be read. So let’s see what words you should use
and what not in order to have your emails read.
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15. 6. What are the best and worst words in subject lines?
Studies show that the words “posts,” “jobs,” “survey,” “week’s” and “eNewsletter” receive higher clickthrough rates than
“monthly,” “headlines,” “latest,” and “updates.”
MailChimp, one of the best email services companies in the world, mentioned in the first chapter of this e-book, conducted an
experiment on how to write good subject lines when creating your email campaign. They have come up with a great series of data
regarding this subject.
How was this study realized? Well, they analyzed over 40 million emails sent from customers through MailChimp, and found
the ones with the highest open rates and the ones with the lowest open rates. Then they pulled 20 from each pile and put their subject
lines in a side-by-side comparison. The "highest" open rates were in the range of 60%-87%, while the "lowest" performers fell in the
dismal 1%-14% range.
To see what subject lines were most successful and what were at the other bottom of the line, take a look at the table below.
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17. 7. How to create valuable content for your subscribers?
I have probably sent half a thousand emails in the last 3 years. It might not be
a huge number but I certainly learned what goes well and what doesn’t.
There are several types of emailing content, according to every industry, but I
am going to write about 3 main types of content that you should use in your emailing
campaigns. Note that I am going to write only about campaigns sent to your
prospects lists and not emails sent to existing customers.
1. Launch of a new product or service. This type of email content should be short
and have a clear call to action. Usually the call to action sends your prospects to a
certain landing page or website where they could find out more about the new product.
Moreover this kind of emails should contain a discount if the product is tested or
bought in a short period of time from the launch date. Prior to this, make sure to prepare documents that explain very well why this
certain product helps your prospects and also, documents on how to use it.
2. Informative emails or newsletters. This is the most frequent type of emailing campaigns, which should be sent on regular basis,
depending on how you accustomed your prospects. Also, this type of email content should contain useful tips, information or news that
set the sender as expert in their industry. This kind of emails contains calls to action but don’t usually contain a sales pitch. Its main
purpose is to create awareness and gain trust from your prospects. I recommend to insert in these Newsletters success stories of your
customers, interviews with customers or employees and even some figures resulted from customer surveys (of course if they are
positive towards your business)
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18. 3. Product or service offers. This type of email content is mainly used to boost sales on a certain product or service. The content
should talk about some benefits that are highly desired but the accent of the email should be on the offer (discount pricing or bonuses).
Be careful with this kind of emails; if the timing isn’t right (these should be sent long time after the first customers bought it with full price)
or the frequency is high (weekly offer emails are sent) you could not only diminish your clickthrough rates but also increase your
unsubscribe rates.
The segments of email content I present above are only some of a large number of other segments, but I consider these 3 the
main segments content emailing is divided between. If you consider these segments before you start writing the content I assure you
that the results of your emailing campaigns will be higher.
On the other hand copywriter and marketing guru Bob Bly divides emailing campaigns into other 3 segments. These are:
stories, content, and teaser.
1. A “story” email is just that: an email that tells an amusing story or anecdote.
2. Content – An email marketing message that actually presents an idea, tip, advice, or other content can often work better than one
that is merely a sales pitch for a product.
3. The third type of email is the ultra-short teaser email. The lead talks about a benefit, a solution to a problem, or something else
highly desired by the reader. And the next paragraph promises to deliver this benefit or solution when the reader clicks on the
hyperlink to the landing page.
I chose to share with you Bob Bly’s examples too so that you can see there are several ways of segmenting your emailing
campaigns, and that’s according to your industry and business.
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19. 8. Why are trigger emails a great asset for an email marketing strategy?
I could not end this e-book about email marketing without mentioning the trigger emails. The majority of the email programs have
trigger features that allow you to create the entire email strategy in just a few hours. But let’s take a look at some of the numbers that
support the idea that trigger emails help companies
Bank of America report that event-based trigger emails are 250% more effective than broadcast promotional emails
VIE at home get £250 in revenue for every £1 invested on abandoned shopping basket emails
75% of registrations for Roku’s referral program are driven by triggered emails to new customers
People who purchase after getting cart abandonment emails spend 55% more than those who buy straightaway
“Happy Birthday” emails from Epson produce 840% more revenue per email than the overall email program
Gaylord Brothers convert half of their cart abandoners using multiple message remarketing emails
Trigger emails sent after relevant on-site searches got 200% higher open rates and 50% higher CTR than LowFares.com’s standard
newsletter
One study found abandoned cart mails getting 20 times the transaction rates and revenue of standard email campaigns
Tafford Uniforms earn 20% higher revenue per email from post-purchase survey emails than through standard broadcast messages
S&S Worldwide drive 40% of email revenue through trigger/transactional emails that account for just 4% of email volume
For the overall email program of S&S Worldwide, 40 percent of all email-generated revenue comes from triggered and
transactional-based emails that account for only 4 percent of the total email volume
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20. Now that we’ve seen what trigger emails can do for your company, let’s take a look at the kinds of trigger email you can use when
building your email strategy.
order confirmation
shipping confirmation
request for feedback on a purchase
post-purchase email featuring upsells and cross-sells
request for a product/service review
welcome message series post sign-up
birthday email
“time to repurchase” (replenishment) email
Order confirmation
promotional email featuring products the
Shipping confirmation
recipient recently browsed on the website
Request for feedback
thank you emails
Source: www.email-marketing-reports.com
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21. 9. Dictionary:
Warm lead = an individual who has expressed some initial interest in your product, service, or opportunity. Typically, this interest is
displayed in the form of a request for more information; i.e. filling out an opt-in form to receive a more detailed explanation of what you
can offer via email.
Open rate = is a measure primarily used by marketers as an indication of how many people "view" or "open" the commercial electronic
mail they send out. The open rate for an email sent to multiple recipients is then most often calculated as the total number of "opened"
emails, expressed as a percentage of the total number of emails sent or -- more usually -- delivered.
Clickthrough rate = Clickthrough rate or CTR is a way of measuring the success of an email campaign. The CTR for an email can be
calculated in 2 ways: CTR = (clicks on links in the email / delivered emails) % (preferred method) or CTR = (clicks on links in the email
/ total emails) %
Trigger email = A real-time message, or triggered message, is one that is generated based on a meaningful change or event in a
customer behavior or profile.
Learn more
If you are interested in learning more about email marketing you can read more on my blog: http://www.lulisablog.com/
If you want to contact me and comment on email marketing or this e-book, you can email me at: react@lulisablog.com
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