The document discusses a webinar about how the non-profit Earth Rangers uses iContact for Salesforce for their email marketing. Earth Rangers uses iContact to communicate with members, donors, teachers and others. Integrating iContact with their Salesforce database allows them to leverage existing contact information, track engagement and ROI, and segment contacts. The webinar highlights how iContact and Salesforce integration provides benefits like customizable templates, tracking and reporting features, and support.

1. © 2016 iContact LLC. All Rights Reserved.
SALESFORCE + EMAIL =
BOOSTING THE BOTTOM LINE
April 7, 2016

2. © 2016 iContact LLC. All Rights Reserved.2
Before We Begin…
Audio Issues?
• Let us know by typing a message into the chat box.
Questions?
• Any questions will be addressed during the Q&A in the order received.
Want a Recording?
• We’ll send a link to your email address within 2-3 business days.

3. © 2016 iContact LLC. All Rights Reserved.
Speakers
Stacey McNabb, Earth Rangers
www.EarthRangers.com
Stacey McNabb has over 10 years of experience as an accomplished
marketing professional with a successful track record in developing
and executing marketing strategies and campaigns, with the unique
ability to understand the ongoing market landscape and customer
trends. For the past 5.5 years, Stacey has worked for Earth Rangers
– a not-for-profit organization committed to empowering children to
Bring Back the Wild. At Earth Rangers, she has played a lead role in
developing, executing and marketing national programs that engage
children and their families to take action to help protect animals and
their habitats.
3

4. © 2016 iContact LLC. All Rights Reserved.4
Speakers
Steven Rausch, iContact
SRausch@icontact.com
Steven Rausch is the Team Lead of the iContact for Salesforce
technical support team. He’s a professional hip hop actor
turned support consultant who uses his unique perspective
and skill set to help his clients get the most out of their email
marketing campaigns. He’s on a mission to de-commoditize
support by positioning his team as his clients’ trusted advisors.
And with 94% customer satisfaction and an average rating of
4.9 out of 5 stars in 2015 on the Salesforce AppExchange, he’s
off to a good start.

5. © 2016 iContact LLC. All Rights Reserved.5
Agenda
During this webinar, you will learn:
• About Earth Rangers
• How Earth Rangers uses iContact
for Salesforce for their email marketing
• Benefits of using iContact for Salesforce
• Q & A

6. © 2016 iContact LLC. All Rights Reserved.6
About Earth Rangers
Earth Rangers is The Kids’
Conservation Organization,
dedicated to educating children
and their families about
biodiversity, inspiring them to
adopt sustainable behaviors and
empowering them to become
directly involved in protecting
animals and their habitats.

7. © 2016 iContact LLC. All Rights Reserved.7
By the Numbers
A snapshot of Earth Ranger’s mission & programs
Our outreach extends to schools, television, membership,
missions, programming and beyond.
• School Assembly delivered in more than 800 Schools
a year across Canada
• Targeted 30 second PSA’s, almost daily
• Membership includes over 100,000 children
• 270,000+ participants in Bring Back the Wild and
1.6 million dollars (and counting!) raised for conservation
• 110,000+ missions accepted
• Over 900 articles published on the Wild Wire Blog

8. © 2016 iContact LLC. All Rights Reserved.
Email Marketing
Objectives
• On-going communication with
audiences and key
stakeholders
• Keep Earth Rangers top of mind
and relevant
• Drive engagement with our
brand and programs
• Solicit donations
2015 Email
• Over 30 different email
campaigns
• Email distribution: over 1.3
million
8

9. © 2016 iContact LLC. All Rights Reserved.
Key Audiences and Email Marketing Initiatives
Audience
• Members (kids and families)
• Teachers and Principals
• Donors, Partners, and
Sponsors
• Board of Directors and
Advisory Committee
Uses
• Market new projects/activities
and programs
• Contests/Promotions
• Events
• Holiday greetings and celebratory
achievements
• Sales tool
• Content for teachers
• Monthly and Quarterly e-newsletter
• Ask for donations and support
9

10. © 2016 iContact LLC. All Rights Reserved.
Why We Made the Move to iContact
10
• Previous email
service provider
(ESP) was not
very user-friendly
• Email marketing data
had to be moved from
ESP to Salesforce
platform and vice
versa
• Manual process took
a lot of time
• Needed a new ESP
with a seamless
integration with Earth
Rangers’ CRM,
Salesforce

11. © 2016 iContact LLC. All Rights Reserved.11
Why iContact for Salesforce?
• Leverage existing Salesforce database
• Flexible interface
• Many templates available; no
knowledge of HTML coding needed
• Excellent technical support team
• Cost effective
• Tracking & reporting features

12. © 2016 iContact LLC. All Rights Reserved.12
Integrating Email with Salesforce
We’ve seen how integrating Salesforce with email is a winning
combination for Earth Rangers; now let’s take a closer look
at how Salesforce can help you, too.

13. © 2016 iContact LLC. All Rights Reserved.13
Break it Down
Conquer Your Campaigns
Sender Reputation
Reports & Dashboards
iContact MessageBuilder
Support
Contacts & Leads

14. © 2016 iContact LLC. All Rights Reserved.14
Complete ROI Tracking
Track leads in Salesforce
through their entire sales process
• See when Salesforce leads on email
campaigns convert to opportunities
• View contacts and leads in the sales pipeline with
Salesforce’s campaign influence functionality
• Track individuals’ interests in additional products or
causes to personalize interactions and to send
increasingly relevant information

15. © 2016 iContact LLC. All Rights Reserved.15
Target Through Segmentation
Sending (successful) emails isn’t about “spray and
pray”
• Use iContact’s targeted send functionality to reach:
• Openers
• Clicked engagement
• Non-Openers
• Your contacts don’t want to have to tell you
again and again what they like…
you should already know this information

16. © 2016 iContact LLC. All Rights Reserved.16
See iContact for Salesforce in Action
Like what you’ve seen here?
• Visit www.icontact.com/salesforce
for an overview on functionality
- or-
• Contact our sales team at
Sales@icontact.com or 877-820-
7837 for a live demo.
• Already a customer? Want
help executing on ideas?
• Call Steven and his team
at 866-331-3208 or email
Salesforce@icontact.com

17. © 2016 iContact LLC. All Rights Reserved.
A donation to Earth Rangers will give every child the chance
to become an Earth Ranger completely free of charge.
Let’s empower our future environmental leaders.
Want to Make a Difference?
17
Visit www.EarthRangers.org to support Earth Rangers.

18. © 2016 iContact LLC. All Rights Reserved.
Q U E S T I O N S ?
A N S W E R S .

19. © 2016 iContact LLC. All Rights Reserved.
T H A N K Y O U !