E-mail Marketing, one of the most direct forms of interactive advertising has been popular because of its traceability features that enable advertisers to calculate a precise return on investment. Here is a brief slide deck on how you can use effective email marketing to achieve your business goals

1. Presentation
on
Email Marketing

2. What is Email Marketing?
Sending out direct marketing messages in the form of email
communications on a regular basis and tracking results as in any other
marketing activity
What is Permission based Email Marketing?
Sending out direct marketing messages in the form of email by asking
people or have given permission to send your subscribers email
communications.
Sending mails to people who don’t want to hear from you – labels you
as a ‘Spammer’. It hits your reputation and also your email gets
blocked in JUNK/SPAM folders by ISP’s world-wide

3. What can you do with Email Marketing
E-mail Marketing, one of the most direct forms of interactive
advertising has been popular because of its traceability features
that enable advertisers to calculate a precise return on investment.
You can :
Create Custom emails, surveys, flyers
Manage hundreds or millions of email contacts
Schedule & send your campaigns
Track your SUCCESS & Results

4. Workflow involved in Email Marketing

5. What are the Top reasons to use email marketing
-Strengthen & enhance relationships with existing customers by
keeping your information in front of them
- Introduce & encourage new relationships with prospects
- Acquire & increase referrals from others
- Reinforce company brand
- Promote & increase your increase

6. I am already sending mails from my computer - So what?
If you use your own computer to send out a large number of mails,
you can run the risk of becoming blacklisted by other internet service
providers. This means your emails would not be able to send receive
them. In the worst-case scenario, your ISP may even disconnect
your service, since bulk mails is not allowed by many ISP's

7. Marketing Done using Outlook Compared to an Email Service
Provider (ESP):

8. Major Differences
Outlook
•Outlook is a desktop application and it’s really designed to manage
correspondence between two people or a group of people.
•It works best when your message is short and text-based
•Outlook is not good at including graphics in the body of the email,
and your options for formatting are limited.
Bulk Email Service Provider
•ESPs are services that let you manage your account through an
online interface. There is no software to install.
•ESPs are designed to help companies manage email marketing
(newsletters, email campaigns and auto-responders).
•When you send an email through an ESP, the emails can be
formatted to include images, links, and a custom layout design.

9. Terms Explained
Opt-In List :
When your clients submit their email address and in effect give you
permission to send them email, we call such a database of emails as anOpt-In
list
Open Tracking:
You can see how many have actually opened your email, how many times,
and even the people who have not acted on your email as well.
Click Tracking:
A major advantage of email marketing, where you can see how many people
have clicked on links within your email, and how many times.
Bounces:
Statistics provided in email marketing services, enable you see how many
active email ids are present, so that you can remove the dead /invalid emails.
Un-subscribe: If people are not interested in receiving your mail, you need
to let them go.

10. Advantages of Email Marketing

11. ROI Calculation
Measurable Results that allow you to calculate your ROI by
•Leads generated per rupee spent
•Sales Generated
•Branding & Awareness effectiveness (print/web/tv media campaign)

12. 4 Steps for Successful Email Marketing
•Building a Quality Opt-In Database & collect useful data
•Send timely and Relevant Messages
•Segment Database
•
•Send messages using advanced Technology

13. Successful Email Marketing Steps - Explained
•Building a Quality Opt-In Database & collect useful data
- Collect customer data through website forms, advertisement enquiries, direct marketing
-Take their permission to send them mail, using Opt-in method of subscription.
•Send timely and Relevant Messages
- Send them information that will be interest to them instead of general email.
•Segment Database
- Create segments of database like Customers, Prospects, Project Specific, Budgets,
Location, Tastes Etc.
•Send messages using advanced Technology
- Don’t send mails to them using Cc: or Bcc: from Outlook and expect results

14. Popular Email Marketing Strategies
Create an automated response system, that will send out different kinds of
messages based on customer interest/action, automatically on preset
dates/time periods.
Referrals - allow your existing customer to refer their friends to you by
asking them for referrals, that will allow you to build your prospect list.
Integrate your website campaigns, so that customers who fill in their forms
online will be captured into your email marketing campaign, for continuous
follow-up
Track people who click on your email links, and resend them follow-up
email specific to their interest or based on their action. (send them a special
offer mail, if they have downloaded your brochure or pricelist)
Segment your customers based on Past purchases, and send them emails

15. Finally… with Email Marketing
•Drive New sales
•Up-sell current clients
•Track exact ROI
•Improve Bottom line

16. What can Radical Networks offer:
Client Engagement levels
Email List Bulk Mailing (Mail Blast)
Design of professional e-newsletters, Mail Blast to your clients
prospects
Design + Mail Blast + Reporting & Tracking of Campaigns +
Database Segmenting/Clean-up
Update of website to sync with newsletters/campaigns
Your Requirement, Your Budget - We can tailor a suitable solution

17. Thank You.
We now look forward to serving you!