The document provides insights from analyzing the digital marketing campaigns of 20 leading retail brands over a three month period. It finds that:
1) Campaigns deployed on Tuesdays and using photo content received the highest Facebook engagement. Video was also promising but underutilized. Engagement increased when campaigns were accompanied by emails.
2) Twitter engagement peaked on Tuesdays-Thursdays. Early morning and deploying fewer than twice daily maximized engagement. Engagement also increased with accompanying emails.
3) YouTube saw inconsistent adoption but campaigns averaged 3.5 per brand per month.
The analysis aims to help marketers optimize their digital campaigns and drive customer engagement across channels using competitive intelligence.
Our solution to Marvel\'s increasing market power and expanding product portfolio centered around acquiring human and physical capital to vertically integrate the movie production process.
Our solution to Marvel\'s increasing market power and expanding product portfolio centered around acquiring human and physical capital to vertically integrate the movie production process.
Digital strategies are often left to work in isolation rather than with other marketing activities. We look at the key challenges companies face and how to overcome them.
Big Data Intelligence for Exceptional Engagement PerformanceInfini Graph
InfiniGraph is a cloud-based big data analytics platform that gives brands greater insight and competitive advantages in their date-driving marketing, customer engagement and e-commerce. InfiniGraph has “weaponized” the content calendar for marketers and can be described as a Buzzfeed for brands leverage the Content Hub to increase engagement performance. This is accomplished by analyzing and curating massive social media content (e.g., Facebook, Twitter, Instagram, YouTube etc.) and correlating it to meaningful industry, brand and consumer trends. InfiniGraph’s approach is radically different: using crowd-sourcing social intent and behavior (based on content interaction), it has organized a per-industry structure. This organization drives context, enabling the measurement of trends on over 250,000 brand sites, looking at trillions of consumer actions. See the Content Hubs in action here http://bit.ly/Content_Hub
A Guide to Approaching Multi-Channel Social Media Engagement Strategy The Abbi Agency
This is a Guide for Marketers to Understand and Begin Strategizing for Multi-Channel Social Media Engagement Campaigns. It Focuses on the Power of the Consumer Journey, and How Storytelling and Authentic, Cross-Channel Content can Impact a Buyers Digital Journey
Improving user engagement in a data repository with web analyticsIUPUI
Presented at LITA Forum 2013
Abstract: A goal of data curation activities is to enable discovery and reuse of valuable data sets. How well repositories facilitate these activities is difficult to measure with existing metrics. In this presentation we will discuss how to utilize usage statistics from DSpace (Apache SOLR) and Google Analytics to better understand how researchers discover, access, and use datasets archived in an institutional repository. Our focus will be on data analysis to explore the information seeking needs and behavior of data repository users. Ultimately, this analytic approach will inform the outreach, marketing, and impact evaluation of data repositories.
Also available at: http://hdl.handle.net/1805/3665
10 Social Best Practices from the Best Social Brands of 2013Ben Grossman
You see the biggest brands in the world winning the social media war and are left wondering: How can my business get the most out of social? This presentation explores how to leverage best practices from the biggest and best social brands in the world for your company (that may not have a big budget). This 2013 round-up of social media anecdotes offers 10 actionable recommendations to help your business go to the next level. It was originally presented at Hubspot's INBOUND 2013.
Investment in influencer by advertisers and marketers continues to grow but what content is having the most success and why?
Learn how the creator trend has matured in 2019 and what is driving returns on investment in standout campaigns across beauty and fashion, food and sports.
These are the slides from the SHAREABLEE webinar in October 2019. SHAREABLEE is responsible for the content and we are sharing here as a service to our social media community.
For more information about Shareablee, please visit https://www.shareablee.com
2015 Digital Trends for Multifamily - Midwest Multifamily Conference Erica Campbell Byrum
With the ever-changing climate of social media, it’s hard to know what’s “in” and what will help grow your business. Social media, digital marketing and new technology holds tremendous opportunities for companies looking to drive new business, retain customers, create engagement and increase revenue. So many changes have come through social media in the past few years, and no doubt that more are on their way in 2015. Interested in where it is all going? What should be in store for you for the next year? Join Erica Campbell Byrum, Director of Social Media for For Rent Media Solutions as she shares insight into social media trends to help you develop a social program that is proactive versus reactive.
Erica Campbell Byrum, Director of Social Media for For Rent Media Solutions presented this at the Midwest Multifamily Conference event on 9/17/15.
Brand As Verb: Principles of High Performing Experience BrandsBen Grossman
80% of leaders say their brands offer a superior customer experience. Only 8% of customers agree. Meanwhile, marketers are tortured by the fact that the number one way people learn about and buy from their brands is the hardest one to control: word-of-mouth. In today’s world of new realities it doesn’t pay for brands to stand by, continuing to trumpet their “creative messaging.” After all, 74% of people advocate for brands by describing their experiences with them. Brands that break through are brands that take action… brands that are more than nouns. Brands must see themselves as verbs.
Digital strategies are often left to work in isolation rather than with other marketing activities. We look at the key challenges companies face and how to overcome them.
Big Data Intelligence for Exceptional Engagement PerformanceInfini Graph
InfiniGraph is a cloud-based big data analytics platform that gives brands greater insight and competitive advantages in their date-driving marketing, customer engagement and e-commerce. InfiniGraph has “weaponized” the content calendar for marketers and can be described as a Buzzfeed for brands leverage the Content Hub to increase engagement performance. This is accomplished by analyzing and curating massive social media content (e.g., Facebook, Twitter, Instagram, YouTube etc.) and correlating it to meaningful industry, brand and consumer trends. InfiniGraph’s approach is radically different: using crowd-sourcing social intent and behavior (based on content interaction), it has organized a per-industry structure. This organization drives context, enabling the measurement of trends on over 250,000 brand sites, looking at trillions of consumer actions. See the Content Hubs in action here http://bit.ly/Content_Hub
A Guide to Approaching Multi-Channel Social Media Engagement Strategy The Abbi Agency
This is a Guide for Marketers to Understand and Begin Strategizing for Multi-Channel Social Media Engagement Campaigns. It Focuses on the Power of the Consumer Journey, and How Storytelling and Authentic, Cross-Channel Content can Impact a Buyers Digital Journey
Improving user engagement in a data repository with web analyticsIUPUI
Presented at LITA Forum 2013
Abstract: A goal of data curation activities is to enable discovery and reuse of valuable data sets. How well repositories facilitate these activities is difficult to measure with existing metrics. In this presentation we will discuss how to utilize usage statistics from DSpace (Apache SOLR) and Google Analytics to better understand how researchers discover, access, and use datasets archived in an institutional repository. Our focus will be on data analysis to explore the information seeking needs and behavior of data repository users. Ultimately, this analytic approach will inform the outreach, marketing, and impact evaluation of data repositories.
Also available at: http://hdl.handle.net/1805/3665
10 Social Best Practices from the Best Social Brands of 2013Ben Grossman
You see the biggest brands in the world winning the social media war and are left wondering: How can my business get the most out of social? This presentation explores how to leverage best practices from the biggest and best social brands in the world for your company (that may not have a big budget). This 2013 round-up of social media anecdotes offers 10 actionable recommendations to help your business go to the next level. It was originally presented at Hubspot's INBOUND 2013.
Investment in influencer by advertisers and marketers continues to grow but what content is having the most success and why?
Learn how the creator trend has matured in 2019 and what is driving returns on investment in standout campaigns across beauty and fashion, food and sports.
These are the slides from the SHAREABLEE webinar in October 2019. SHAREABLEE is responsible for the content and we are sharing here as a service to our social media community.
For more information about Shareablee, please visit https://www.shareablee.com
2015 Digital Trends for Multifamily - Midwest Multifamily Conference Erica Campbell Byrum
With the ever-changing climate of social media, it’s hard to know what’s “in” and what will help grow your business. Social media, digital marketing and new technology holds tremendous opportunities for companies looking to drive new business, retain customers, create engagement and increase revenue. So many changes have come through social media in the past few years, and no doubt that more are on their way in 2015. Interested in where it is all going? What should be in store for you for the next year? Join Erica Campbell Byrum, Director of Social Media for For Rent Media Solutions as she shares insight into social media trends to help you develop a social program that is proactive versus reactive.
Erica Campbell Byrum, Director of Social Media for For Rent Media Solutions presented this at the Midwest Multifamily Conference event on 9/17/15.
Brand As Verb: Principles of High Performing Experience BrandsBen Grossman
80% of leaders say their brands offer a superior customer experience. Only 8% of customers agree. Meanwhile, marketers are tortured by the fact that the number one way people learn about and buy from their brands is the hardest one to control: word-of-mouth. In today’s world of new realities it doesn’t pay for brands to stand by, continuing to trumpet their “creative messaging.” After all, 74% of people advocate for brands by describing their experiences with them. Brands that break through are brands that take action… brands that are more than nouns. Brands must see themselves as verbs.
6 facebook experiments worth trying in 2021Falcon.io
2.8 billion monthly active users are on Facebook. Of those, 1.3 billion of which call Messenger home. There’s a lot to keep up with if businesses want to fully leverage everything the largest social network has to offer. Yet, many marketers still face four key challenges: unclear market learnings, decreased marketing spend, inconsistent consumer engagement, and shifts in mindshare. We looked across the past year and reviewed today’s winning strategies to collect the right guidance and resources to help you conquer these roadblocks. Facebook/Messenger joins us live on air to zoom into six experiments you can try as we all approach 2021's mid-year review.
ACCOUNT UPDATE: We’ve got a new home. Follow us at Yes Lifecycle Marketing. One Brand, One Mission, One Partner. We’ve brought Yesmail’s cross-channel platform, agency services, robust data & database management under one cohesive roof.
Lands’ End: High Quality Guaranteed – For Products and Email MarketingYes Lifecycle Marketing
Lands’ End has a rich heritage: it started in a Chicago basement office as a mail-order company for yachting gear in 1963. Since then, the retailer has evolved into a multichannel lifestyle leader with operations across the world. What hasn’t changed over the past five decades has been Lands’ End’s commitment to high-quality and timeless style, excellent service, and putting customers first.
In Lands’ End’s long history, the brand has never been one to shy away from changing with the times and trying new things, especially when it comes to marketing. Prior to 2013, Lands’ End generated consistent revenue through a solid email program that included transactional messages and marketing that incorporated segmentation strategies based on customer attributes, purchase history, and behavior. Lands’ End has enhanced its email program even further since coming on board with Yesmail, the email service provider within Yes Lifecycle Marketing—campaigns have become more targeted and automated.
In this latest edition of Yesmail’s annual lookbook, review examples of:
-Sticky content like trivia, comics, and photo of the week in a recurring section of an email meant to engage readers
-Mobile Scalable Hybrid layout that works as a single layout for big and small screens alike with 100% readable text (no zooming or pinching needed)
-Dynamic content display that changes based on customer data such as location
-100% readable text with images off that displays email text, wether or not images are loaded
Yesmail Email Marketing Compass | Q4 2014 Recap: The Season of MobileYes Lifecycle Marketing
The holiday rush has settled and the Q4 email performance results are in. Yesmail analyzed billions of emails sent in Q4 of 2014 and compared them to Q4 of 2013 to gauge how mobile trends have changed year-over-year.
Read this edition of Yesmail’s Email Marketing Compass to learn how shifting consumer preferences have changed the email landscape and the way subscribers are interacting with their inbox. You will discover :
-The growth in mobile adoption rates amongst marketers and how they affect the bottom line
-How mobile and desktop metrics compare in terms of conversion rates and average order value (AOV)
-The surprising effect of seasonal email volume increase on customer engagement
Personalization makes for effective email marketing campaigns. But how do you determine which messaging will work best for various audience segments? Email testing can help you optimize various components of your marketing program.
Engagement Analyzer: Lifecycle Campaigns Based on Email & Purchase HistoryYes Lifecycle Marketing
With Engagement Analyzer, marketers are able to gain a comprehensive picture of what their most (and least) engaged subscriber segments look like and incorporate lifecycle email strategies to move subscribers from one engagement bucket to the next.
Q4 is approaching fast and it’s time marketers start ramping up for the holiday shopping rush. Looking to kick-start your holiday campaign planning? Yesmail Interactive features key metrics and holiday planning tips from its latest email benchmark report in this three-part infographic series.
In this whitepaper, Chris Marriott, VP of Services & Principal Consultant at The Relevancy Group, explains how brands can nurture relationships with customers along the lifecycle—all while keeping email as the glue that holds marketing channels together.
Download the paper to gain actionable insights, such as:
-How to plan for stages in the customer lifecycle that don’t end in “buy right now”
-The primary challenges marketing executives face that are related to department silos
-Using data to recognize ‘smoke signals’ that indicate consumers are ready to buy
Capitalize on These 5 Communication Trends to Boost Email Marketing Effective...Yes Lifecycle Marketing
The ever-evolving media landscape looks nothing like it did just a few years ago. As customer behavior and preferences constantly change, marketers need to be agile in order to provide an optimal brand experience.
In this whitepaper, Yesmail covers five communication trends affecting the way consumers engage with companies. Read it now to learn how:
-Consumers are accessing email anytime, anywhere
-The passive opt-out is avoidable through activation campaigns
-Gmail is a relative newcomer but leader in the email space
Responsive emails, which automatically adapt to screen size, typically command more engagement than status quo emails when viewed on a mobile device. However, many marketers haven’t adapted to consumers’ increased mobile usage.
Read Yesmail’s overview of Q1 benchmarks to learn important insights, including:
• Variations in email engagement and conversion across devices
• How industries compare in terms of opens, clicks, and click-to-open rates
• The holiday’s effect on the percentage of active subscribers, number of mobile orders, and more
With Distributed Email Template Manager, brands that utilize a distributed marketing model can provide email marketing abilities to their local teams, while retaining a comprehensive view of the campaign execution process and managing brand messaging at the corporate level.
Distributed Email Template Manager gives brands the ability to establish content guidelines, i.e. header, footer, etc., while allowing regional teams to tailor content to their distinct audience. The tool enables brand managers to review content before deployment, in order to ensure consistent brand message and streamlined campaign execution process. Distributed Email Template Manager also empowers regional teams (field offices, agents, reps, local stores, franchise owners) to build contact strategies based on target-specific insights and deliver the right content to their customers, compliant with the set brand guidelines.
Distributed Email Template Manager gives brands:
-Corporate brand governance
-Autonomy at the local level
-Streamlined distributed email templates
-Centralized approval process for all content prior to deployment
-Customizable content embedded into client applications
-A stand-alone application offering a simplified interface for regional team use
-Ability to drive more relevant communication to local audiences
We’ve reached the tipping point where more email opens occur on mobile devices than desktops: 55% versus 45%. So today, mobile-optimized email creative is a “need-to-have” instead of a “nice-to-have.”
Download Yes Agency’s lookbook to see messages from leading companies that feature not only cutting-edge creative design, but also smart email approaches. For instance:
-Template system—streamline the email production process through a unified header/footer with stacked sections that can be added, removed or reordered
-Catch-all bottom navigation—boost clicks to other categories with a series of links at the bottom of a message
-100% readable with images off—all text is displayed and readable, whether images are actually loaded
The final quarter of the year often places heavy demands on marketers. Now that the weight of Q4 has lifted, Yesmail analyzed more than 6.4 billion emails sent during the 2013 holiday season.
Read this edition of Yesmail’s Email Marketing Compass to learn about the much disputed relationship between subscribers engagement and email domain. Other topics in the benchmark report include:
-How the four leading ISPs compare in terms of subscriber activity
-Mobile revenue generated by email
-"Hybrid” versus mobile-only email viewership
-The number of new and active subscribers during the holidays
Activation Campaigns: Using Email Behavioral Data to Engage and Reactivate Yo...Yes Lifecycle Marketing
Today, marketers have access to more customer data than ever before. At the same time, low active subscriber rates suggest that brands are missing out on the opportunity to consistently engage their customers. Savvy marketers are putting subscriber data to work and executing activation campaigns to boost engagement across the board.
Activation programs aim to engage new subscribers from the get-go and wake up inactive customers with tempting offers and personalized content.
In this whitepaper, you’ll learn:
-How to identify key subscriber segments
-The three different types of activation programs
-Where email activation campaigns fit in your marketing portfolio
During the holiday season upon us, marketers seek not to just meet, but exceed Q4 projections. 2013's shortened holiday season placed even greater weight on reaching the on-the-go shopper.
This edition of Yesmail’s Email Marketing Compass focuses on purchase behavior and conversion data, which shed light on consumer interactions with email and their propensity to purchase. Read the benchmark report to learn:
-What are the devices of choice when it comes to purchasing
-How much consumers spend per transaction on mobile vs. desktop
-What's the average active subscriber rate across major industries
-How the mobile path-to-purchase is changing the digital marketing landscape
-The correlation between the number of emails sent per week and the active subscribers in a brand's database
After sending billions of emails in Q2 2013, Yesmail produced this benchmark report to direct marketers to the elements of their email strategy that best reflect customers’ evolving preferences for brand interaction.
Topics covered include:
-The extent to which mobile determines email behavior and defines conversion
-Which industries outperform the rest in terms of subscriber activity level
-What is the optimal email frequency to keep consumers engaged
This Q3 2013 edition of Yesmail’s Email Marketing Compass focuses on purchase behavior and conversion data, which shed light on consumer interactions with email and their propensity to purchase. Read the benchmark report to learn:
-What are the devices of choice when it comes to purchasing
-How much consumers spend per transaction on mobile vs. desktop
-What's the average active subscriber rate across major industries
-How the mobile path-to-purchase is changing the digital marketing landscape
-What's the correlation between the number of emails sent per week and the active subscribers in a brand's database
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
2. “Go in and check your competition. Check
everyone who is your competition. And don’t
look for the bad. Look for the good.
…everyone is doing something right."
Sam Walton / Founder & First CEO
Yesmail Confidential 2
3. Essential Digital Campaign Components
Deployment
Day / Time
Competitive Title & Digital
Content Channel
Intelligence can
optimize all key Competitive
components for
Digital Campaigns
Intelligence
Type Deployment
(specific to
Facebook) Frequency
Definition of
Engagement
Yesmail Confidential 3
4. In Today’s Presentation, We Will:
From a Marketer’s Perspective:
• Learn how to leverage competitive and market intelligence to
improve existing digital campaigns
• Develop insights to optimize your digital campaigns and drive
customer engagement
• Understand how email marketing drives social channel
engagement
Yesmail Confidential 4
6. The Need for Digital Competitive Intelligence
Most brands know it is critical to see all of your competitors’
promotions, offers, special deals and events for each digital
channel
Yesmail Confidential 6
7. The Need for Digital Competitive Intelligence
• What were the most engaging (and
alternatively, most utilized) day of
week, time of day, campaign format,
campaign frequency, and content
types
• Learn the frequency of campaign
deployment across all tracked digital
channels
• How to use the positive correlation
between email marketing and social
channel engagement to develop and
execute successful multi-channel
marketing plan
Yesmail Confidential 7
9. Who We Analyzed
The 20 leading retail brands with core demographic ages 18 to 35
Yesmail Confidential 9
10. How is Digital Engagement Measured
Traditionally, engagement was measured by response volume
via the following:
Campaign “Likes” and Comments
Campaign Retweets
Campaign Views, Comments, Ratings
No Relationship Between Email Deployment and Social
Channel Engagement Was Identified
But how do we compare volume-based to actual engagement?
Yesmail Confidential 10
11. Volume-Based Engagement vs. Actual Engagement
• Brand A: 1,000,000 “Likes” (subscribers)
– Digital Campaign generates 25 “likes” and 55 comments
– Volume Based Engagement score is 80
Example
• Brand B: 100,000 “Likes” (subscribers)
– Digital campaign generates 20 “Likes” and 40 comments
– Volume Based Engagement score is 60
Yesmail Interactive developed a way to control for follower base
and thus give each campaign a meaningful engagement score.
Yesmail Confidential 11
12. Average Volume-Based Engagement Over the Three-
Month Period
0 500 1,000 1,500 2,000 2,500 3,000 3,500 4,000
Ralph Lauren 1.
H&M 2.
Aeropostale 3.
Average Facebook
Abercrombie & Fitch 4.
Engagement Over
Guess 5. the Tracked Period
Forever 21 6.
American Eagle 7.
Diesel 8.
Ann Taylor 9.
Urban Outfitters 10.
Old Navy 11.
Express 12.
Banana Republic 13.
Gap 14.
Tommy Hilfiger 15.
Eddie Bauer
The Limited 16. ranks 20th in
J Crew 17. volume-based
American Apparel 18.
Kenneth Cole 19.
engagement
Eddie Bauer 20.
Growing your fan base is essential for expanding your brand’s reach and
popularity. BUT…Volume alone does not translate into true engagement.
Yesmail Confidential 12
13. Average Actual Engagement Over the Three Month Period
By controlling for brand size and number of followers, we get a completely different
ranking that is based on the actual customer engagement achieved by each brand.
0 20 40 60 80 100 120 140
Ann Taylor 1.
The Limited 2. Average Facebook
Eddie Bauer 3. EngagementOver
Ralph Lauren 4. the Tracked Period
Banana Republic 5.
Urban Outfitters 6.
Guess 7. Eddie Bauer
DIESEL 8.
Kenneth Cole 9.
ranks 3rd in
J Crew 10. actual
H&M 11. engagement
Express Inc 12.
Abercrombie &…
Aeropostale 14.
American Apparel…
Gap 16.
Old Navy 17.
Forever 21 18.
American Eagle 19.
Tommy Hilfiger 20.
Yesmail Confidential 13
15. Facebook Trends Over the Three Month Period
Brand Campaign Volume Average Brand True Engagement
950 42
900 41
850 40
800 39
750 38
700 37
650 36
600 35
550 34
500 33
450 32
Month 1 Month 2 Month 3 Month 1 Month 2 Month 3
• In terms of Campaign Volume Brands are increasingly utilizing Facebook for
Digital Marketing
• Most of our top 20 Brands are also seeing a significant spike in Engagement
• Mid to Large Retailers should definitely emphasize Facebook
Note: Chart is for top 20 brands; not for Facebook as a whole
Yesmail Confidential 15
16. Day of the Week Trends Over a Three Month Period
Campaign Deployment Volume Campaign Engagement
450 50
400 45
350 40
35
300
30
250
25
200
20
150
15
100
10
50 5
0 0
Sun Mon Tue Wed Thu Fri Sat Sun Mon Tues Wed Thu Fri Sat
• Over the three month period, the most popular deployment day was Friday
• Campaigns deployed on Tuesday garnered highest engagement even though Tuesday ranked 4th in terms
of number of campaigns deployed over the three month period
• Saturday is an interesting phenomenon, it had the highest engagement rate for campaigns deployed in
January and the second lowest engagement rate for the remainder of the period
Yesmail Confidential 16
.
17. Time of Day Trends Over the Three Month Period
• Campaigns deployed between 10pm and However, based
12am ET were an engagement goldmine on volume, this
is the least
utilized timeslot.
• The most popular time of day to deploy
campaigns is between 11am - 1pm ET Oddly enough, this
timeslot is in the
bottom 30% when it
comes to customer
engagement
Yesmail Confidential 17
18. Campaign Deployment Frequency Trends
• The 5 most engaging brands deployed between 20 and 32
campaigns per month
• While the five least engaging brands averaged 54 campaigns
per month
Yesmail Confidential 18
19. Content Trends Over the Three Month Period
Photo content is the most engaging content type
• This can be attributed to Engagement Based on Content Type
the fact that it’s easy to 70
share, quick to browse 60
through, and entails limited
time investment 50
Link
40
Photo
• It comprises 43% of all Status
deployed Facebook 30
SWF
Video
campaigns 20
10
0
Month 1 Month 2 Month 3
Yesmail Confidential 19
20. Content Trends Over a Three Month Period
Engagement Based on Content Type
The most promising 70
Facebook format is
video, as evidenced by 60
its consistent and rapid 50
growth 40
Link
Photo
Status
30
SWF
Curiously, video is the Video
20
preferred format in only
10
6.5% of campaigns
0
Month 1 Month 2 Month 3
Yesmail Confidential 20
21. Content Trends Over the Three Month Period
Declining Engagement Content:
Status Updates
Engagement Based on Content Type
Posts Containing Links
70
60
• Vague and uninformative status
50
updates.
• Customers’ growing reluctance to 40
Link
Photo
follow a link leading away from
Status
the site they’re on 30
SWF
• A little disturbing -- link and Video
20
status updates comprise 50% of
all deployed Facebook 10
campaigns in the period
0
Month 1 Month 2 Month 3
Yesmail Confidential 21
22. Content Trends Over a Three Month Period
73% of the most engaging
posts, in all three months
we tracked, belong to either
Ann Taylor or The Limited
Yesmail Confidential 22
23. Content Trends Over a Three Month Period
• Campaigns actually identifying
a desired customer behavior
• Campaigns provide an
incentive for performing an
action
• Campaigns empower the
customer by explicitly putting
them in charge
Yesmail Confidential 23
24. Content Continues To Be King!
• Put the Customer in Charge • Put the Customer in Charge
• Identify Desired Behavior • Identify Desired Behavior
• Incentivize
Yesmail Confidential 24
26. Boosting Facebook Campaign Engagement Through
Email Marketing
How a Corresponding Email Campaigns Can Boost Facebook
Facebook campaign Campaign
engagement grows 70
roughly by 50% when one 60
email is deployed in the
50
same timeframe and by
roughly 100% when two 40
emails are deployed.
30
20
10
Average Facebook
Engagement
0
0 emails 1 email 2 emails
Yesmail Confidential 26
27. Facebook Competitive Insights Summary
• Ensure my brand is actively using Facebook as it’s seeing rapid
growth and adoption from my competitors.
• Save my best Facebook content for Tuesday and it will see the
highest engagement.
• Try deploying campaigns between 10pm – 12am as it’s least utilized
by my competition and generates the highest level of engagement.
• Deploy no more than 1 campaign per day for maximum
engagement.
Yesmail Confidential 27
28. Facebook Competitive Insights Summary
• Ensure a healthy portion of my content includes a photo as it
receives the highest engagement from consumers. Also
experiment with video as it’s a strong content performer.
• Ensure my content conveys clear purpose, desired customer
behavior, and reward for best engagement. Try experimenting
with Photo / Link variations.
• Facebook campaign engagement grows when an email
campaign is previously deployed
Yesmail Confidential 28
30. Twitter Trends Over the Three Month Period
Twitter Campaign Volume Over the Tracked Twitter Campaign Engagement Over the
Period Tracked Period
1,800 12
1,700 11
1,600
10
1,500
9
1,400
8
1,300
1,200 7
1,100 6
Month 1 Month 2 Month 3 Month 1 Month 2 Month 3
• Month 2 = Twitter Bonanza: Our 20 brands had about 1700 campaigns in Month 2 revolving
around special events such as Oscars, Grammys, Valentine’s Day, Super Bowl, etc. These
campaigns did very well in terms of Engagement, but not as well as in March.
• Month 3 = Less is More: Though there was a drastic dip in campaign volume (1700 versus
1150), the actual engagement score was higher in March.
• As with Facebook, brands should definitely focus on Twitter as a viable marketing channel
Yesmail Confidential 30
31. Day of the Week Trends Over the Three Month Period
Twitter Campaign Volume Twitter Campaign Engagement
900 14
800
12
700
10
600
500 8
400 6
300
4
200
2
100
0 0
Sunday Mon Tue Wed Thu Fri Sat Sun Mon Tue Wed Thu Fri Sat
• 20% of all Twitter campaigns are deployed on Fridays
• However, Friday garners the absolute lowest engagement
• In terms of engagement, Tuesday, Wednesday and Thursday are consistently
performing at the top level
Yesmail Confidential 31
32. Time of Day Trends Over the Three Month Period
Over each month in this three month period, Twitter campaigns were deployed
almost exclusively during traditional work hours: 9am – 7pm ET.
Month 1
• Only 30% of the timeslots (hours) that
receive the most engagement are
between 9am – 7pm
Month 2 • In fact, 5am – 6am ET and 7am – 8am ET
are the most engaging times over this
three month period
• The trends specified above leave a clearly
defined opportunity for brands to try out
Month 3
new tactics, hours of deployment and
frequency of deployment in order to better
engage their audience
Yesmail Confidential 32
33. Campaign Deployment Frequency
• The five most engaging brands deployed between
45 and 70 campaigns per month
• While the five least engaging brands averaged
between 95 and 115 campaigns per month
Yesmail Confidential 33
34. Content Trends Over the Three Month Period
Trends for the top 10% of the most engaging brand
campaigns over the three month period:
• Campaigns communicate purpose by identifying
desired customer behavior
• Campaigns provide an incentive
• Campaigns empower the customer by explicitly
putting them in charge It’s interesting to
• Add a celebrity mention to the campaign note there are
overlapping trends
• Insert a famous or a celebrity quote across multiple
social channels
Yesmail Confidential 34
35. Content Trends Over the Three Month Period
Put the Customer in Charge
Incentivize
Identify Desired Behavior
Quote
Celebrity
Put the Customer in Charge
Incentivize
Identify Desired Behavior
Yesmail Confidential 35
37. Boosting Campaign Engagement Through Email
Marketing
How a Corresponding Email Campaign Can Boost
Average Twitter Campaign Engagement
14
• Engagement is over 25% 12
higher when one email is sent
out on the same day as a 10
Twitter campaign
8
• Engagement is over 40%
higher when two emails are 6 Average Twitter
Campaign
sent out on the same day as a Engagement
4
Twitter campaign
2
0
0 emails 1 email 2 emails
Yesmail Confidential 37
38. Twitter Competitive Insights Summary
• Ensure my brand is actively using Twitter as it’s seeing rapid
growth and adoption from my competitors and consumers.
• Save my best Twitter content for Tuesday, Wednesday, and
Thursday it will see the highest engagement.
• Deploy my tweets between 5-6am and 7-8am for maximum
engagement.
• Tweet no more than twice a day for maximum engagement.
• Twitter campaign engagement grows when an email campaign is
previously deployed.
Yesmail Confidential 38
40. YouTube Trends Over the Three Month Period
YouTube Campaign Volume Over the YouTube Campaign Engagement Over the
Tracked Period
80 Tracked Period
1.8
75
1.6
70
1.4
65
1.2
60
1.0
55
50 0.8
45 0.6
40 0.4
35 0.2
30 0.0
Month 1 Month 2 Month 3 Month 1 Month 2 Month 3
YouTube is, by far, the most interesting channel because of its seemingly inconsistent
adoption by brands:
• 15% of tracked brands do not have a YouTube channel
• Only 35% of the brands that do have a YouTube channel deployed campaigns each month
• 20% only deployed campaigns in 1 of the 3 months tracked
• The average number of campaigns per month per marketer is 3.5 and roughly 1 per week.
Yesmail Confidential 40
41. Day of the Week Trends Over the Three Month Period
YouTube Campaign Volume YouTube Campaign Engagement
45
1.4
40
1.2
35
30 1.0
25 0.8
20 0.6
15
0.4
10
0.2
5
0 0.0
• Monday is the most engaging day for YouTube, however Monday is lagging in the bottom
three of least utilized deployment days
• In terms of most utilized deployment days, Friday and Thursday are the favorites
• As with the other social channels, the weekend continues to be the least utilized time of the
week for campaign deployment with barely 8% of campaigns going out on Saturday and
Sunday combined
Yesmail Confidential 41
42. Time of Day Trends Over the Three Month Period
• 68% of YouTube campaigns were deployed
between 11am – 7pm ET
• Only 10 out of the 24 timeslots were utilized for
campaign deployment in each of the 3 tracked
months YouTube has the potential
to drive incredible customer
• Least popular deployment timeslot across the engagement due to its viral
three month period was 8pm – 2am ET nature, but it has to be
supported by other
• Interestingly, the 2am – 3am ET timeslot channels in order for it to
achieved the highest engagement reach its potential with the
marketing industry
• The 6am – 7am ET timeslot comes in 2nd in
terms of engagement, although it ranks last for
campaign deployment
Yesmail Confidential 42
43. Video Duration Trends Over the Three Month Period
Based on the 10% most engaging YouTube campaigns over the
three month tracked period, we came to the following findings:
• 33% of the top performing campaigns Video Length Distribution Based on
are between 16-31 seconds Campaign Count
• 28% are between 60-90 seconds 15% 11%
• 17% are between 120-180 seconds 16% 24%
• 11% are over 180 seconds
• Interestingly, the 90-120 second 13%
segment is not represented in the 21%
10% most engaging campaigns
1-30 secs 30-60 secs
60-90 secs 90-120 secs
120-180 secs over 180 secs
Yesmail Confidential 43
44. Content Trends Over the Three Month Period
Interestingly, even with the entirely different nature of
YouTube, we found some striking similarities between
content strategy for Twitter and Facebook, and content
strategy for YouTube.
• Celebrity guest stars rack up impressive engagement
• Professionally shot commercials promote high number of views
• Incentivized and identified behavior, like posting user-generated
content for a prize, is still a great engagement factor
• Like with Twitter, sometimes it pays off being a little vague to pique the
interest of your audience
Yesmail Confidential 44
45. Content Trends Over the Three Month Period
Celebrity
Official Commercial
Yesmail Confidential 45
46. Content Trends Over the Three Month Period
Celebrity
Official Commercial
Incentivize
Put the Customer in Charge
Identify Desired Behavior
Yesmail Confidential 46
48. Email is Still Very Relevant
In the Interactive Marketing Forecast for 2011-2016,
Forrester dubbed email marketing “the workhorse of
[the] interactive mix.”
Email is the glue that holds multi-channel
marketing together while providing measurable
campaign ROI.
Yesmail Confidential 48
49. Email is Still Very Relevant
• Real Time
• One to One
• Can be tracked in multiple ways
• ROI is tremendous
• Oh yeah…and we JUST
identified a positive correlation
between email and social
channel engagement
Yesmail Confidential 49
50. Email Trends Over the Three Month Period
Email is holding a steady position with deployments having a minimal
fluctuation of 1% to 3% over the three month tracked period.
Email Campaign Volume Jan-March 2012 As we showed in the individual
360
channel break-down, we can
340 now link email to customers’
320 social engagement with your
300 brand. If brands want to
increase social engagement,
280
they need to develop a multi-
260
channel marketing strategy
240 that incorporates coordinated
220 email and social campaign
200 deployments that transcend
Month 1 Month 2 Month 3 digital channels.
Yesmail Confidential 50
51. Deployment Trends Over the Three Month Period
Number of Email Campaigns Deployed per
Weekday
• 35% of all email campaigns are
200 deployed on Monday or Friday with
180 those being the top 2 deployment
160 days over the three month period.
140
120 • Only 20% of campaigns are sent
100 over the weekend, which can be
80 perceived as an area of opportunity
60 for brands
40
• Monday is the most consistently
20
used day for email deployments
0
Yesmail Confidential 51
52. Deployment Trends Over the Three Month Period
Number of Email Campaigns Deployed per
Weekday An interesting opportunity for
200
brands would be deploying email in
180
the early morning hours on
160 weekends so their message is at
140 the top of the inbox when
120 customers wake up on the
100
weekend.
80
60
40
Since this is when most shopping
20 is typically done, this approach
0 may prove successful in promoting
weekend shopping.
Yesmail Confidential 52
53. Time of Day Trends Over the Three Month Period
In contrast to the social channels, the preferred times for email deployment
favor early mornings:
• The 6am – 10am ET timeslot is most popular for email, with 43% of
campaigns being deployed during that interval
• Another interesting contrast is the least popular timeslot for email
deployment 6pm – 10pm. While this time is generally popular with social
campaign deployment, it comprises a mere 3% of email deployment
• Recalling our earlier analysis regarding Social Campaigns having better
Engagement when tied to email, Marketers should look at using time of day
to cross promote over the email and social channels
Yesmail Confidential 53
54. Conclusion
Competitive intelligence is essential for developing
engaging digital campaigns in the following ways:
• It provides a complete picture of the competitive and industry landscape
and allows marketers to gauge competitive campaign effectiveness on
multiple levels and across multiple channels
• Marketers can adjust their deployment and content strategy based on
insights drawn from their competitors’ lucrative campaigns
• Measure engagement for each social media channel alongside email to
evaluate how your email marketing efforts drive your social channel
engagement
Yesmail Confidential 54
55. Download the full Request a demo of
report & get all Yesmail Market
insights HERE! Intelligence HERE!
Jason Warnock
VP, Market Intelligence & Measurement
Yesmail Interactive
jason.warnock@yesmail.com
www.yesmail.com
1-877-YESMAIL