The document discusses how to personalize messaging by sending the right message to the right device at the right time. It recommends using machine learning to analyze user behavior across channels to create segments and send personalized messages. Workflows can be built to automate messaging and put users into dynamic lists to engage them with timely, relevant content on a personal level.

1. The right message, to the right device at the right time just
got personal.

2. Your audience is engaging with
you - can you keep up?

3. Timing is almost everything,
make it personal and your
audience notices

4. Communicate to your audience by automating your messaging and workflows
Optimize the user’s experience across all channels
CONTEXT
>360 comprehensive insights
>Workflows to ensure the right timing
>A/B Tests to understand what works
CONTENT
>Machine Learning
>Semantic Analysis
>Viral Predictions
USERS
>Behavorial Segments
>Dynamic Lists
>Across all devices

5. Send the right message
Create segments on behavior across email, mobile
and/or website and use Boomtrain’s Machine Learning
to send the right message just for them
To the right device
Either Email, Mobile, Website - we’ll send personalized
messages based on what a user does… Automatically
In Real-Time
Build complex workflows in minutes and put them in
dynamic lists for faster decisions that engage your
users on a personal level

6. Listen to your audience through the lens of Machine Learning
Advanced Machine Learning Algorithms build 360-degree view of users as individuals

7. Select Seamlessly
between email and
mobile push
notifications based on
what a user does on
your site, past email
campaigns or events

8. Time to get
on the right
Track