ICICI Bank is India's largest private sector bank. It was founded in 1994 and is headquartered in Mumbai. Some key details about ICICI Bank are: - It has a network of over 4,000 branches and 13,500 ATMs across India. - For the year 2015, ICICI Bank reported a net profit of $1.8 billion on total revenue of $9.8 billion. - It employs both internal recruitment and external recruitment strategies to hire employees at all levels of the organization. Selection processes include aptitude tests, case studies, psychometric assessments, and personal interviews.

1. CORP CAPES
OF
Presented by :
Saba
Nazia
Iram

2. PROFILE
•Industrial Credit & Investment Corporation of India(ICICI Bank )is India's
largest private sector bank.
•Founded:1994( as wholly owned subsidiary)
•Head Quarter: Mumbai
•Chairman: Mr.M K Sharma
•CEO&MD : Mrs Chanda Kochhar
•Industry: Banking & Financial service
•Produts: Customer Banking, Corporate banking, Finance &
insurance, private banking, credit cards etc.
•Net Revenue: 9.8 billion USD(2015)
•Operating Income:3.2 billion USD(2015)

3. Continue…..
 Profit: 1.8 billion USD(2015)
 Present in 19 countries
 having a network of 4,183 Branches and 13,557 ATM's
across India.
 India’s only bank listed in NYSE.

4. HR
CAPABILITIES
OF
ICICI BANK

6. Internal recruitment

Managerial roles- trace out the performances of the
existing emloyees and conduct a review of selection
process.
 More than 10 CEO and board level positions filled only by
internal staff.
 Horizontal growth.

7. External Recruitment
 ICICI- Souring from manpower suppliers ,conducting
interviews at university campuses.
 ICICI often conducts walk in interviews a time and cost
saving method.
 It had also tied up with few online portal where they
can post the job requirement at a regular basis.
 Apart from these ICICI also pull out candidates from
various sources like, media and communication,
advertisement, exetra.

8. Selection Process of ICICI Bank
 Combination of aptitude test
 Case study based on GD
 Psychometric assesment
 Personel interview
 Mode of the selection process of ICICI Bank is different for
the Freshers and experienced and junior level such as PO,
Clerk.
 TRAINING
 Yearly 1 week training for all employee.
 Intensive 9 to 9 technical trainig for 1 week.

10. TECHNIQUES
1. PA MODEL 1:- RANK AND YANK STRATEGY
2. PA MODEL 2:- Management by Objective(MBO)
3.PA MODEL 3:-
a) performance appraisal form - a self assesment
form employees and managers have to fill.
b) 360 degree feedback process - inputs is taken
from peers.
c) performance Appraisal interview - managers and
employees take part in a formal interview.

12. Women playing a major role in icici
 ICICI bank has earned a reputation for its employee diversity
with a 70:30 male female ratio much earlier than others.
 It’s economically imperative that when 50% of the country’s
population is women,one cant’s ignore them and run a
company effectively. One needs to build a good mix and bring
diversity in decision making, Says ICICI Bank MD & CEO Chanda
D Kochhar.
 ICICI putting in place specific HR programme to support
women during maternity to maintain a proper balancing
between home and work.
 ICICI Bank has the credit of producing seven of India’s 14 top
female financial professionals.

13. H.R Policies of ICICI BANK
Banking on care
 Maternity leave
 Leave for child care
 Fertility leave
 Adoptive leave
 Part time employment for women
 Paid leave for travel/study or other reasons
 Transfer request

15. Market strategy of ICICI bank
 focusing on quality and not on quantity and delivering high
quality customer service.
 Leverage our technology platform and open scaleable
systems to deliver more customer and to control operating
costs.
 maintain current high standards for asset quality though
disciplined credit risk management.
 Develop innovative products and services that attract the
targeted customers.
 Continue to develop products and services that reduce
bank’s cost of fund.
Focus on high earnings growth with low volatility.

17. More new products..
1) Smart vault = The smart vault uses robotic technology to
access the lockers from the safe vault conveniently at any time
of their preference in total privacy, without any intervention of
the branch staff.
2) Video banking for NRI = using this services ,the customer can
now connect with a customer care representative over a video
call, round the clock on all days from anywhere using their
smart phone.
3) Icici bank pay on twitter = The services in India enables icici
bank customer to transfer money to anyone In the country
who has a twitter account, check account balance
4) Pockets by icici bank = icici bank re launched pockets now
working as, digital wallet’ for everyone (android os users only)
the wallet be can be opened by anyone and can conduct
transactions like recharge, shopping , transfer money

18. ICICI BANK ACHIEVEMENTS
 First bank in India to launch website
 First bank in india to launch internet banking
 First bank in india to launch online bill payments
 Only bank in india with million online customer

19. FINANCIAL CAPABILITIES OF ICICI BANK
 Finance is the life blood of any Organisation, just as circulation
of blood is essential for human life in the same way finance is
important for any organisation. And when it comes to banks
finance play enormously vital role because it need finance to
provide finance to one who need finance.
 ICICI BANK FINANCIAL ANALYSIS
There are many parameters used for analysing the financial
status of a bussiness and for assessment of the liquidity,
solvency ,stability and profitability of a business.
DPS
EPS
P/E
Assets turn over ratio
Quick ratio
Current ratio
CASA ratio etc

20. CASA Ratio
current&saving a/c /total deposit
 The CASA ratio shows how much deposits a bank has in the form of current
and saving deposits in the total deposits.
 Higher CASA ratio means higher incomes are from CASA deposits which is
cheapest source of fund.
 Higher CASA ratio means better the net interest margin, so better
opperating efficiency of bank.
YEAR ICICI HDFC AXIS
2014 41% 39% 46%
2015 45% 40% 41%
Indicates higher incomes of ICICI are from CASA ,so
interest rate margin will be good.

21. Price Earning Ratio
STOCK PRICE /EPS
 It is an indicator of firm’s growth prospect.
 High price earning ratio indicates the stock market
confidence in company’s future earning growth.
YEAR ICIC
IBANK
AXIS
BANK
HDFC
BANK
2015 19.78 16.09 15.27
2014 23.47 20.02 21.11
Indicates better future earning growth
of ICICI Bank.

22. ICICI BANK FINANCE SUMMARY
YEAR 2015 2014
EPS 84.94 72.17
DPS 23.00 20.00
Face
value
10 10
Profit
margin
22.7 22.20
Net
profit
of the
year
11,175.36 9,180.48
0
2
4
6
8
10
12
EPS DPSface valuePROFIT MARGINNP OF THE YEAR
2015
2014

23. CONCLUSION
Bassed on the financial assesment of key indicators of
Banks and after analysing the financial parameters of ICICI
Bank, we can conclude that,
ICICI Bank have comparitively good financial plans and is
leading ahead of its major compititors like AXIS Bank and
HDFC Bank.

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