Contact us via http://How-Can-I-Be-Social.com or @GHeijkoop
Session WE02: Analysis and evaluation of a hybrid event - (CMP)
Moderator(s): Gerrit Heijkoop, Executive Partner & Strategy Advisor
Panel: Jennifer Salsbury, Senior Director, International, China National Convention Center, China-P.R.
Noor Ahmad Hamid, Regional Director, ICCA Asia Pacific Regional Office, Malaysia
Vichaya Soonthornsaratoon, Director of the Meetings, Incentive & Convention Department, Thailand Convention & Exhibition Bureau, Thailand
Location: Yellow River Hall, Level 3, Shanghai Convention Center, China P.R.
Date: November 6th, 2013 | 10:30 - 12:30
Format: In-depth case study workshop + round table discussions
Audience: Primarily aimed at delegates without extensive expertise or experience in hybrid or virtual meetings
Description:
This year ICCA designed and ran a carefully designed two-hour Hybrid session at the RSMP in Amsterdam, with the assistance of specialists in this field, Gerrit Heijkoop, How Can I Be Social (HCIBS) and Gerdie Schreuders, LiveOnlineEvents BV. This session goes into great depth on all the different elements that are required to set up a successful session of this kind: specialised marketing, website design, social media, involvement of and engagement with offsite groups and individuals, incentives to join, session design, IT and AV requirements, and moderator and speaker briefings and behaviour. Such a hybrid event may look simple when you see it taking place on your computer, but it's actually surprisingly complex and has many opportunities to make disastrous mistakes. With input from the organisers and participants from both the live and virtual elements, this is the perfect introduction to anyone wanting to understand the most important general principles or needing practical advice to set and run their own hybrid events.
7. “In advance I was not sure
of what to expect, but there
was so much positive
energy!
It brought people closer
together, which really suits
the values of our brand”
Mieke van Loenen
Director of events, ICCA
12. “I will be involved in
hybrid events in the future”
Disagree
Agree
13. During session at #ICCA13:
100%
70%
“I will be involved in
hybrid events in the future”
Disagree
Agree
MPI Hybrid Meeting Survey - Sept, 2012 - 1,800 respondents
15. Program(s) at a glance
Day 1
Day 2
Bangkok,
Thailand
Day 1
Beijing,
China P.R.
Offices
Mobiles
Hybrid bidding seminar
Amsterdam,
Netherlands
Day 3
Day 2
16. Program(s) at a glance
Pre-Show
LIVE Interactive session
1. Welcome by virtual hosts
2. Martin Sirk, CEO ICCA & moderator
After-Show
1. Bidding story by panelist
2. Mieke van Loenen, events director ICCA
3. Do’s & Don’ts in bidding, 2 panelists (clients)
3. RSMP experience, 2 live delegates
4. Martin Sirk, CEO ICCA & moderator
5. Closing by virtual host
52. “So if Lazy Larry stays home and watches every speech
online and takes notes.... he'll come away with some good
nuggets of information.
But if Friendly Freddy actually goes to the conference,
and even misses a few of the sessions because he's
hungover....., he will still get more out of the conference
than Lazy Larry because he's at the conference mingling,
making friends, going out to breakfast/lunch/dinner with
all the other nerds at the conference and building up a
network of like-minded people.”
Source: Neville Medhora
54. Benefits are clear!
1. Larger reach
2. More interaction with audience
3. Sponsor opportunities
4. Reduces CO2 & travel costs
5. Huge pile of promotion material