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Improving Member Loyalty Via Digital Events

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Lower costs of conducting digital and hybrid events is making it easier for competitors to reach your market and their wallets. Through group discussion, you will explore three primary digital event types, identify five key decision areas for your organizations digital event strategy, and understand how to make digital events more engaging experiences.

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Improving Member Loyalty Via Digital Events

  1. 1. Improve Member Loyalty Via Digital Event Strategies
  2. 2. 2
  3. 3. 3
  4. 4. 4
  5. 5. JH
  6. 6. Engage more customers
  7. 7. Extend the reach of your messages & content
  8. 8. Cost savings/avoidance
  9. 9. Brainstorm a list of things we communicate digitally 10
  10. 10. Things we do digitally.Proposals Gossiping BrainstormingJob Interviews Sales Training InterviewingNegotiating Voice mail MentoringRoad Shows Phone calls Vision sharingFundraising Counseling DebatingClient Reviews Training TeachingCasual Luncheons NetworkingConversations Selling Cold callsRecruiting Coaching Q&ABoard meetings Talking to peers Status updatesTalking to kids Prospect calls Talking with familyArguging Customer service
  11. 11. As technology evolves, we findourselves communicating more digitally.
  12. 12. Digital Or Virtual Events?
  13. 13. 62% Increased use of social media & live streaming2011 Meeting Strategies Convention 2020 DL
  14. 14. 63% Offering PPV on demand after event2015 Meeting Strategies Convention 2020
  15. 15. 58% Great focus on event content capture2015 Meeting Strategies Convention 2020
  16. 16. 55% Securing sponsors for live streaming2015 Meeting Strategies Convention 2020
  17. 17. 64% Offer free wireless access2015 Convention Service Strategies Convention 2020
  18. 18. Virtual Edge/UBM/PCMA 2011 Study 19
  19. 19. 83%F2F participants Just as likely to check email as digital event participants (81%) 20
  20. 20. 21
  21. 21. What drives people to attend digital events? 22
  22. 22. What drives people to attend digital events?Content – 97%Ease of use – 90%To participate & ask ?s – 90% 23
  23. 23. What drives people to attend digital events?Reduce travel & hassles– 88%Minimize time away – 87% 24
  24. 24. Why attend F2F event instead of digital events? 25
  25. 25. Why attend F2F event instead of digital events?Network w/ speakers, others: 68%Meet customers/prospects: 56%Collaborate: 52% 26
  26. 26. 27
  27. 27. Model #1: 100% Digital
  28. 28. Model #2: Digital Complimentary 3,743 F2F 632 remote 1,427 views
  29. 29. Hybrid Who else will benefit from this experience? 32DL
  30. 30. Hybrid Viewing Parties Satellite Discussions 33
  31. 31. 34
  32. 32. when we serve our
  33. 33. Do you believe that by doing right thing $$$ will follow? 36
  34. 34. Digitgal Strategy Decision #3
  35. 35. People will pay for content if it is so uniquethey can’t get it anywhere else, so fast theybenefit from getting it before anyone else,or so related to their tribe that paying for itbrings them closer to other people. Seth Godin
  36. 36. Digital Strategy Decision #4Is it about learning or production?
  37. 37. Digitall Strategy Decision #5Share Risk
  38. 38. Bonus: #6What screen are participants viewing?JH
  39. 39. What screen are participants viewing? F2F Mobile Laptop Desktop
  40. 40. Which of these decisions will increase member loyalty? 45
  41. 41. 1. Vertical/Horizontal2. Campaign/stand alone3. Free, paid, bundled4. Learning or Production5. Share Risk/ Boot Strap 46
  42. 42. 47DL
  43. 43. 48
  44. 44. remote attendee expectationsJH
  45. 45. 1. Exceptional presentations fused by seamless transitions
  46. 46. 2. Relevant or ignored.
  47. 47. What should be relevant? Purpose Topics Messages Agenda, timing, flow
  48. 48. What should be relevant? Technology used Participants’ role Content
  49. 49. 3. Engaging or forgotten.More interesting thananything thatmight distract
  50. 50. More interestingResources Same old same old doesn’t succeedStart w/ most interesting Grab attention early
  51. 51. More interestingInvolve participants Early & oftenStories, humor, visuals, sound Make it FUN!
  52. 52. 4. Keep it moving or it‘s abandoned
  53. 53. Drag is a four letter wordDo not waste timeEliminate irrelevant
  54. 54. Drag is a four letter wordManage the clockPractice delivery & tools
  55. 55. 5. Presenter’s message & deliverymoves audience not whistles
  56. 56. Relevant or ignored.Engaging or forgotten.Keep it moving or it’s abandoned.
  57. 57. Message moves.Seamless transitions.
  58. 58. Presenting to F2Faudience is difficult.Presenting to aremote audience isdifficult squared!
  59. 59. 64
  60. 60. 65
  61. 61. 66
  62. 62. Loyalty is a Click Away
  63. 63. Thank you for your time

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