Lower costs of conducting digital and hybrid events is making it easier for competitors to reach your market and their wallets. Through group discussion, you will explore three primary digital event types, identify five key decision areas for your organizations digital event strategy, and understand how to make digital events more engaging experiences.

1. Improve Member Loyalty Via
Digital Event Strategies

2. 2

3. 3

4. 4

5. JH

7. Engage more customers

8. Extend the reach of
your messages & content

9. Cost savings/avoidance

10. Brainstorm a list of things
we communicate digitally
10

11. Things we do digitally.
Proposals Gossiping Brainstorming
Job Interviews Sales Training Interviewing
Negotiating Voice mail Mentoring
Road Shows Phone calls Vision sharing
Fundraising Counseling Debating
Client Reviews Training Teaching
Casual Luncheons Networking
Conversations Selling Cold calls
Recruiting Coaching Q&A
Board meetings Talking to peers Status updates
Talking to kids Prospect calls Talking with family
Arguging Customer service

12. As technology evolves, we find
ourselves communicating
more digitally.

13. Digital Or Virtual Events?

14. 62%
Increased use of
social media & live streaming
2011 Meeting Strategies Convention 2020 DL

15. 63%
Offering PPV
on demand after event
2015 Meeting Strategies Convention 2020

16. 58%
Great focus on
event content capture
2015 Meeting Strategies Convention 2020

17. 55%
Securing sponsors
for live streaming
2015 Meeting Strategies Convention 2020

18. 64% Offer free
wireless access
2015 Convention Service Strategies Convention 2020

19. Virtual Edge/UBM/PCMA 2011 Study
19

20. 83%
F2F participants
Just as likely to check email
as digital event participants
(81%)
20

21. 21

22. What drives people to
attend digital events?
22

23. What drives people to
attend digital events?
Content – 97%
Ease of use – 90%
To participate & ask ?s – 90%
23

24. What drives people to
attend digital events?
Reduce travel & hassles– 88%
Minimize time away – 87%
24

25. Why attend F2F event
instead of digital events?
25

26. Why attend F2F event
instead of digital events?
Network w/ speakers, others: 68%
Meet customers/prospects: 56%
Collaborate: 52%
26

27. 27

28. Model #1: 100% Digital

29. Model #2: Digital Complimentary
3,743 F2F
632 remote
1,427 views

32. Hybrid
Who else will benefit
from this experience?
32
DL

33. Hybrid Viewing Parties
Satellite Discussions
33

34. 34

35. when we serve our

36. Do you believe that by doing
right thing $$$ will follow?
36

39. Digitgal Strategy Decision #3

40. People will pay for content if it is so unique
they can’t get it anywhere else, so fast they
benefit from getting it before anyone else,
or so related to their tribe that paying for it
brings them closer to other people.
Seth Godin

41. Digital Strategy Decision #4
Is it about learning or production?

42. Digitall Strategy Decision #5
Share Risk

43. Bonus: #6
What screen are
participants viewing?
JH

44. What screen are
participants viewing?
F2F
Mobile
Laptop
Desktop

45. Which of these decisions will
increase member loyalty?
45

46. 1. Vertical/Horizontal
2. Campaign/stand alone
3. Free, paid, bundled
4. Learning or Production
5. Share Risk/ Boot Strap 46

47. 47
DL

48. 48

49. remote attendee
expectations
JH

50. 1. Exceptional presentations
fused by seamless transitions

51. 2. Relevant or ignored.

52. What should be relevant?
Purpose
Topics
Messages
Agenda, timing, flow

53. What should be relevant?
Technology used
Participants’ role
Content

54. 3. Engaging or forgotten.
More interesting than
anything that
might distract

55. More interesting
Resources
Same old same old doesn’t succeed
Start w/ most interesting
Grab attention early

56. More interesting
Involve participants
Early & often
Stories, humor, visuals, sound
Make it FUN!

57. 4. Keep it moving or
it‘s abandoned

58. Drag is a four letter word
Do not waste time
Eliminate irrelevant

59. Drag is a four letter word
Manage the clock
Practice delivery & tools

60. 5. Presenter’s message & delivery
moves audience not whistles

61. Relevant or ignored.
Engaging or forgotten.
Keep it moving or it’s
abandoned.

62. Message moves.
Seamless transitions.

63. Presenting to F2F
audience is difficult.
Presenting to a
remote audience is
difficult squared!

64. 64

65. 65

66. 66

67. Loyalty is a Click Away

68. Thank you for your time