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Hybrid events - Masterclass MPI Finland

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Contact me via http://www.Live-Online-Events.com or @GHeijkoop

Title: Hybrid Events

Speaker: Gerrit Heijkoop, Executive Partner & Presenter at Live Online Events
Location: Hilton Strand, Helsinki, Finland
Date: 06 April 2017, 13:00 - 16:00

Description:
FOMO or fear of missing out is the number one trend in event social media and digital marketing according to the Event trends report by Julius Solaris and his team (link).

Our goal is to teach you how to create FOMO for your events and fight the competition!
There are so many cool events every day, so we need to learn how to stand out and get attantion from our target group.

Usage of video in events is also in the top 10 of event trends for 2017. With our session on hybrid events, you will find out how an award winning events were organized and what you can do to update your events!

See http://www.mpifinland.org/social-media-and-hybrid-events.html

Published in: Business
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Hybrid events - Masterclass MPI Finland

  1. 1. Hybrid events Reasons to go live, content formats & interaction and their business case Gerrit Heijkoop | @GHeijkoop
  2. 2. Total Content formats / Programme design / Interaction 12 Why & when: reasons to add live online event 10 Business models / ROI 7 Technology of hybrid events 7 Recruiting online participants 3 Logistics / practical organisation 2 Grand Total 41
  3. 3. #exercise Think of an event you have been recently involved in: 1. What was the size of the entire potential target audience? 2. How many were present?
  4. 4. “Het online ontsluiten van bijeenkomst leidt tot minder deelnemers” Why stay local, when you go global?
  5. 5. Target audience Online engaged Increase your reach & engagement Live delegates
  6. 6. Target audience Online engaged Increase your reach & engagement Live delegates Association Bidding 85 live delegates 605 online viewers from 75 countries FRESH Conference 165 live delegates 880 online viewers from 102 countries
  7. 7. ? Most webcasts are boring!!!
  8. 8. definition
  9. 9. Definition of a ‘hybrid event’ Face to Face TV broadcast Social Media
  10. 10. Definition of a Live Online Event TV broadcast Social Media Face to Face LOE 2nd screen Live show Back channel
  11. 11. Definition of a live online event
  12. 12. Definition of a live online event
  13. 13. Definition of a live online event
  14. 14. Mieke van Loenen Director of events, ICCA “In advance I was not sure of what to expect, but there was so much positive energy! It brought people closer together, which really suits the values ​​of our brand”
  15. 15. wat
  16. 16. Why go live online?
  17. 17. #exercise What are the benefits of a hybrid event?
  18. 18. Benefits are clear! 1. Increased reach 2. More engagement with your audience 3. Sponsor opportunities 4. Reduction of CO2 & travelcosts 5. Massive amount of marketing content
  19. 19. Reach more potential customers with symposium
  20. 20. Allow more people in then fitted the room
  21. 21. Increase engagement of employees with innovations
  22. 22. Increase engagement of employees with innovations
  23. 23. Let more members benefit from educational content
  24. 24. Get more members engaged with the strategic agenda
  25. 25. Get more members engaged with the strategic agenda
  26. 26. Increase visibility vs. international competition
  27. 27. Increase visibility vs. international competition
  28. 28. Reach and attract a younger audience
  29. 29. Benefits are clear! 1. Increased reach 2. More engagement with your audience 3. Sponsor opportunities 4. Reduction of CO2 & travelcosts 5. Massive amount of marketing content
  30. 30. #exercise Think of the events in your context: 1. Which one would be suitable? 2. Which one definitely NOT?
  31. 31. Content formats
  32. 32. #exercise Sources of inspiration: 1. What is your favorite TV show? 2. What is your favorite game? 3. What is your favorite topic?
  33. 33. Definition of a Live Online Event TV broadcast Social Media Face to Face LOE 2nd screen Live show Back channel
  34. 34. How do you design a live online format? After-ShowPre-Show LIVE (Interactive) session • 1 topic • online host • interactive
  35. 35. How do you use a live online event? Day 2 Interreg Forum Day 1 InteractiveonlineTV
  36. 36. How do you use a live online event? Day 2 | InteractiveonlineTV DSM Innovation Summit Day 1
  37. 37. How do you use a live online event? Day 1 Day 3Day 2 Amsterdam, Netherlands Day 2Day 1Bangkok, Thailand Beijing, China P.R. Kantoren Mobiel InteractiveonlineTVshow
  38. 38. How do you use a live online event? Day 1 Day 3Day 2 FRESH, Conference Amsterdam Kantoren Mobiel MeetingTeams ContenProduction Valueofentertainment EffectiveMeetingTeams
  39. 39. How do you use a live online event? IBM Business Connect Day 1 InteractiveonlineTV
  40. 40. Audience Interaction
  41. 41. Audience interactivity: Slido.com 1. Questions to stage 2. Polls ♯ Multiple choice ♯ Open question (Word Cloud) ♯ Ratings
  42. 42. Businesscases & ROI
  43. 43. So what does it cost?
  44. 44. Technology: 3 flavors • mobile phones • broadcast via Social Media • sessions hard to follow • content hardly re-usable
  45. 45. Technology: 3 flavors • HD quality • flexible & fast • sessions can be followed fairly well
  46. 46. Technology: Live Online Event • multiple camera’s • interactive studio • sessions almost “better than live” • content is a ‘goldmine’
  47. 47. So what does it cost? v.a. €5.000 v.a. €7.500 v.a. €15.000
  48. 48. Wat kost een live online event? 5% 8% 25% 20% 30% Streaming & Internet Virtual Platform Marketing support Technical equipment Editorial & Projectmanagement Online Production Team 12% 10MB/s Up & Down dedicated 2 apparte providers
  49. 49. #exercise How can we earn this back?
  50. 50. How can we earn this back?  Sponsorship sales
  51. 51. Sponsors will be seen!
  52. 52. Sponsors will be seen! 81% remembers direct!
  53. 53. How can we earn this back?  Sponsorship sales  New leads  Brainpower community  Marketing content  Educational content  Paid content  Reach & brand value
  54. 54. #exercise Think of the most suitable event to make live online: how would you design it?
  55. 55. #exercise On your ‘most suitable event’: What would the returns be? Who’s budget would it be on?
  56. 56. #reflection apply to your own situation
  57. 57. Gerrit Heijkoop Partner LiveOnlineEvents Social: @GHeijkoop Web: www.Live-Online-Events.com E-mail: Gerrit@Live-Online-Events.com

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