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Book Marketing: Discoverability, Shareability, and Monitization

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Corrin Foster
Corrin Foster

From IBPA Publishing University 2013's Marketing Outside the Box: Tools to Revitalize Revenue. Learn how to market your book in a digital world by focusing on discoverability, shareability, and monitization.

Education
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Discoverability Shareability Monitization Corrin Foster - Marketing Manager Greenleaf Book Group corrin@greenleafbookgroup.com
Discoverability - Excerpt Posting - • Random 20% visible, 100% searchable • Amazon Look Inside • Barnes & Noble See Inside • Google Book Preview • Upload as much or as little as you want • Book/Author Website • Scribd • Ganxy • Bookish • Jellybooks • Goodreads • Facebook - Odyl
Discoverability - Video - • Video is estimated to make up 70% of search results by 2015 • Types of Content • Book Trailers • Author Q&A • Interviews • YouTube • Over 1 billion unique users each month • Over 4 billion hours of videos watched each month • 700 YouTube videos are shared on Twitter each minute • Tips • Include a call to action • Use consistent branding • 2 minutes or less • Distribution • Transcription is a must! • Sound quality is even more important than video quality
Shareability • Content is nothing without the ability to be shared! • Why is shareable content important? • Retailers are doing it • Builds platform • Positions you as an expert • Social value • Sharing and search go hand-in-hand • Sales! • The Essentials
Shareability • These places do the work for you • YouTube/Vimeo • Ganxy • Facebook – Odyl • On your own site • Plugins • Embedded content • Tips for sharing • Watch your character length • Include a call to action • Share other’s content more than your own
Monitization • Direct Sales • Potential Partners • Ganxy • Shindig • Video • Google Adwords • Affiliates • Amazon Associates • Barnes & Noble (via LinkShare)
Discoverability Shareability Monitization Corrin Foster - Marketing Manager Greenleaf Book Group corrin@greenleafbookgroup.com

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Book Marketing: Discoverability, Shareability, and Monitization

  • 1. Discoverability Shareability Monitization Corrin Foster - Marketing Manager Greenleaf Book Group corrin@greenleafbookgroup.com
  • 2. Discoverability - Excerpt Posting - • Random 20% visible, 100% searchable • Amazon Look Inside • Barnes & Noble See Inside • Google Book Preview • Upload as much or as little as you want • Book/Author Website • Scribd • Ganxy • Bookish • Jellybooks • Goodreads • Facebook - Odyl
  • 3. Discoverability - Video - • Video is estimated to make up 70% of search results by 2015 • Types of Content • Book Trailers • Author Q&A • Interviews • YouTube • Over 1 billion unique users each month • Over 4 billion hours of videos watched each month • 700 YouTube videos are shared on Twitter each minute • Tips • Include a call to action • Use consistent branding • 2 minutes or less • Distribution • Transcription is a must! • Sound quality is even more important than video quality
  • 4. Shareability • Content is nothing without the ability to be shared! • Why is shareable content important? • Retailers are doing it • Builds platform • Positions you as an expert • Social value • Sharing and search go hand-in-hand • Sales! • The Essentials
  • 5. Shareability • These places do the work for you • YouTube/Vimeo • Ganxy • Facebook – Odyl • On your own site • Plugins • Embedded content • Tips for sharing • Watch your character length • Include a call to action • Share other’s content more than your own
  • 6. Monitization • Direct Sales • Potential Partners • Ganxy • Shindig • Video • Google Adwords • Affiliates • Amazon Associates • Barnes & Noble (via LinkShare)
  • 7. Discoverability Shareability Monitization Corrin Foster - Marketing Manager Greenleaf Book Group corrin@greenleafbookgroup.com