5 things we have learned
about Mobility from our clients Alistair Rennie General Manager, Social Business & Collaboration Solutions IBM 1

1 Consumer rules Enterprise follows
Enterprise questions Consumer buys Consumer choice is the driving force in enterprise mobile device adoption 2

Enterprise IT reacts "At IBM,
we are taking steps to fortify the infrastructure and "People were asking, device management to 'Why can't I get my [work] guarantee that the phone has e-mail on my own phone?" not been hacked or jail-broken." Bill Bodin, IBM Mobility CTO Linda Van de Wiele, Director of Collaboration, Computerworld, October 2011 Global IT, Colgate Palmolive MIT Technology Review, August 2011 3

2 process change Mobile and
Social are catalysts to business Forward thinking organizations are becoming “Social Businesses”... 4

Our forward looking clients are
embracing these mobile & social drivers to transform their business processes 6

Mobile Social Collaboration Deliver critical
social and collaboration services as mobile apps Social Collaboration Applications Mail Calendar Social Docs UC Meetings

Demonstration 1 Mobile Social Collaboration
capabilities you can deploy now 16

Mobile CRM Improved insights and
awareness on Dan client activity to improve relationship and customer service 7

Mobile Sales/ERP Integration Matco Tools
● Mobile sales extranet portal integrated with ERP systems ● Allows dealers/distributors/ sales to look up product availability, pricing and margins at customer site 8

Mobile Business Intelligence
9

Demonstration 2 Cognos Business Intelligence
Analytics for Mobile users 10

3 risks are significant but
Mobile and social manageable ● Expands the universe of things we need to monitor ● Raises risk and velocity of content leaks ● Raises new challenges of managing within regulated industries ● Requires overall social business policy for our enterprise Social systems will require the same level of governance and compliance as Enterprise “systems of record”.... 11

Mobile Risks are Manageable potential
risks malware/virus device lockdown firewall intrusion Corporate content protection Identity and passwords solutions device loss policy management Threat management encryption partial/remote wipe Secure connectivity device inventory On premise or cloud* 12

4 There should be one
architecture for both mobile and enterprise applications 13

Architecture for secure mobile access
Create, deliver and mange mobile enterprise apps cost effectively IBM Mobile Technology Preview on Developerworks http://ibm.co/ibmmobile 14

5 Innovate Exploit Re-invent Elevate
15

Demonstration 3 Mobile Social User
Experience 18

Summary 1 consumer 2 process
3 the risks 4 get started 5 innovate 19

Thank you
20

What's next? Defining Social Business
17

Social business process innovation Traditional
process Indirect engagement with target users slows response time Social Business process Direct engagement model enables faster better result 5