The document summarizes key findings from a study of global chief marketing officers. Some of the main findings include:
- CMOs feel underprepared in the areas of data, social media, and customer alignment.
- Understanding individual customers is still less prioritized than traditional market research and strategies.
- CMOs plan to increase use of social media and mobile but invest less in customer listening technologies.
- Developing social media policies is a higher priority in Benelux than measuring ROI of digital technologies.
- More work needs to be done internally in Benelux to ensure employees embrace and live the corporate brand character.
- By 2015, ROI is expected to be the leading measure of
The document summarizes key findings from an IBM study on Chief Marketing Officers. It finds that Benelux CMOs feel more prepared than global peers but underprepared in data handling, social media, and customer alignment. CMOs are also shifting focus to technologies like social media and analytics. By 2015, CMOs expect Net Promoter Score and ROI to be top measures of marketing success.
From Stretched to Strengthened, key findings from the IBM CMO Study – Ronald ...B2B Marketing Forum
This document summarizes a presentation by Ronald Velten, Director of Marketing at IBM Benelux, on the challenges facing CMOs and IBM's approach to marketing. The presentation covers:
- Three key domains CMOs must improve in: delivering value to empowered customers, capturing value and measuring results, and fostering lasting connections.
- How IBM Marketing is moving from being "stretched" to "strengthened" through redefining its value, simplifying segmentation, implementing full marketing automation, digital transformation, and increasing field enablement.
- Challenges Benelux CMOs face in understanding individuals, utilizing customer data, employees understanding corporate character, and the need to expand influence beyond just
The BrainYard Webcast - Social Business & Social Analytics - 3/1/12Mark Heid
This webcast presentation discussed how social analytics can help companies better understand customers and improve marketing strategies. It began with an overview of why businesses need to be interactive on social media to keep up with rapidly changing consumer behaviors. The presentation then covered how social analytics can provide insights into customer attributes, preferences, interests and behaviors to improve targeting, personalization and predictive modeling. Specific IBM social analytics products and solutions were demonstrated for monitoring earned, owned and paid social media and integrating insights with traditional marketing and business systems. The webcast concluded with recommendations for companies to capture social data, analyze it and then act on insights by engaging customers through social media marketing and business execution.
Social Analytics - Putting the Science into Social BusinessMark Heid
This webinar discusses how IBM helps companies become more social and interactive businesses through social analytics. It covers how marketing is evolving to focus on customer experience across channels and gaining insights from social media. IBM provides solutions for capturing social data, analyzing it, and taking action to engage customers through owned, paid and earned media. The webinar promotes IBM's vision for an enterprise marketing management suite to optimize the entire marketing process.
1) The document discusses the three types of marketing media - paid, owned, and earned. It uses the Old Spice Man campaign as an example of a successful brand marketing campaign that blended these three media types.
2) Each media type offers distinct advantages - paid media provides broad reach, owned media allows engagement, and earned media provides insights into brand perception. The best approaches use an integrated strategy across media types.
3) While marketers tend to spend more on paid media, the trend is for online brand-focused ad spending to increase its share of total budgets over time, rising from 35.7% in 2010 to 41.9% in 2014.
The document discusses metrics for measuring the effectiveness of online video advertising campaigns. It describes both progress metrics collected from ad servers, like completion rates and time spent viewing, as well as performance metrics from surveys, like brand awareness. While these metrics provide useful data, marketers need to consider many additional factors for context like ad placement, creative quality, and type of video. No single metric provides the full picture of how an ad campaign influences consumer purchasing. The best approach examines metrics in combination with other advertising decisions and seeks to understand how online video affects both online and offline consumer behavior.
Digiday Brand Conference: State of the Industry with Acxiom: Better Connectio...Digiday
Digital marketers think they’re on the cutting edge of what empowered consumers are doing, but in fact, they can’t see the forest for the trees. While mostly focused on deploying new channels and creating better ROI metrics, most lack a customer centric strategy that creates long term value. Based on new joint Digiday/Acxiom survey results with hundreds of digital marketers, this presentation will reveal the insights from that survey while providing some ideas and strategies that digital marketers can employ to help their organizations extend their brand’s success by leveraging their data assets in this digitally-connected world.
Presenter: Tim Suther, CMO, Acxiom @timsuther
The document summarizes key findings from a study of global chief marketing officers. Some of the main findings include:
- CMOs feel underprepared in the areas of data, social media, and customer alignment.
- Understanding individual customers is still less prioritized than traditional market research and strategies.
- CMOs plan to increase use of social media and mobile but invest less in customer listening technologies.
- Developing social media policies is a higher priority in Benelux than measuring ROI of digital technologies.
- More work needs to be done internally in Benelux to ensure employees embrace and live the corporate brand character.
- By 2015, ROI is expected to be the leading measure of
The document summarizes key findings from an IBM study on Chief Marketing Officers. It finds that Benelux CMOs feel more prepared than global peers but underprepared in data handling, social media, and customer alignment. CMOs are also shifting focus to technologies like social media and analytics. By 2015, CMOs expect Net Promoter Score and ROI to be top measures of marketing success.
From Stretched to Strengthened, key findings from the IBM CMO Study – Ronald ...B2B Marketing Forum
This document summarizes a presentation by Ronald Velten, Director of Marketing at IBM Benelux, on the challenges facing CMOs and IBM's approach to marketing. The presentation covers:
- Three key domains CMOs must improve in: delivering value to empowered customers, capturing value and measuring results, and fostering lasting connections.
- How IBM Marketing is moving from being "stretched" to "strengthened" through redefining its value, simplifying segmentation, implementing full marketing automation, digital transformation, and increasing field enablement.
- Challenges Benelux CMOs face in understanding individuals, utilizing customer data, employees understanding corporate character, and the need to expand influence beyond just
The BrainYard Webcast - Social Business & Social Analytics - 3/1/12Mark Heid
This webcast presentation discussed how social analytics can help companies better understand customers and improve marketing strategies. It began with an overview of why businesses need to be interactive on social media to keep up with rapidly changing consumer behaviors. The presentation then covered how social analytics can provide insights into customer attributes, preferences, interests and behaviors to improve targeting, personalization and predictive modeling. Specific IBM social analytics products and solutions were demonstrated for monitoring earned, owned and paid social media and integrating insights with traditional marketing and business systems. The webcast concluded with recommendations for companies to capture social data, analyze it and then act on insights by engaging customers through social media marketing and business execution.
Social Analytics - Putting the Science into Social BusinessMark Heid
This webinar discusses how IBM helps companies become more social and interactive businesses through social analytics. It covers how marketing is evolving to focus on customer experience across channels and gaining insights from social media. IBM provides solutions for capturing social data, analyzing it, and taking action to engage customers through owned, paid and earned media. The webinar promotes IBM's vision for an enterprise marketing management suite to optimize the entire marketing process.
1) The document discusses the three types of marketing media - paid, owned, and earned. It uses the Old Spice Man campaign as an example of a successful brand marketing campaign that blended these three media types.
2) Each media type offers distinct advantages - paid media provides broad reach, owned media allows engagement, and earned media provides insights into brand perception. The best approaches use an integrated strategy across media types.
3) While marketers tend to spend more on paid media, the trend is for online brand-focused ad spending to increase its share of total budgets over time, rising from 35.7% in 2010 to 41.9% in 2014.
The document discusses metrics for measuring the effectiveness of online video advertising campaigns. It describes both progress metrics collected from ad servers, like completion rates and time spent viewing, as well as performance metrics from surveys, like brand awareness. While these metrics provide useful data, marketers need to consider many additional factors for context like ad placement, creative quality, and type of video. No single metric provides the full picture of how an ad campaign influences consumer purchasing. The best approach examines metrics in combination with other advertising decisions and seeks to understand how online video affects both online and offline consumer behavior.
Digiday Brand Conference: State of the Industry with Acxiom: Better Connectio...Digiday
Digital marketers think they’re on the cutting edge of what empowered consumers are doing, but in fact, they can’t see the forest for the trees. While mostly focused on deploying new channels and creating better ROI metrics, most lack a customer centric strategy that creates long term value. Based on new joint Digiday/Acxiom survey results with hundreds of digital marketers, this presentation will reveal the insights from that survey while providing some ideas and strategies that digital marketers can employ to help their organizations extend their brand’s success by leveraging their data assets in this digitally-connected world.
Presenter: Tim Suther, CMO, Acxiom @timsuther
A Customer Centricity Paradox - Tim Suther at Digiday Brand Conference #digidayAcxiom Corporation
Read the full state of the industry report: http://bit.ly/ACXMdigiwp12
Digital marketers think they’re on the cutting edge of what empowered consumers are doing, but in fact, they can’t see the forest for the trees. While mostly focused on deploying new channels and creating better ROI metrics, most lack a customer centric strategy that creates long term value. Based on new joint Digiday/Acxiom survey results with hundreds of digital marketers, this presentation will reveal the insights from that survey while providing some ideas and strategies that digital marketers can employ to help their organizations extend their brand’s success by leveraging their data assets in this digitally-connected world.
Presented by Peter Nguyen - Buzzmetrics (Vietnam)
This slideshow is from a presentation at the M2 Marketing & Media events in Ho Chi Minh City, Vietnam organized by ITV-Asia.com and VietnamBusiness.TV
To see videos from the events, interviews with speakers and to get information on upcoming M2 - Marketing & Media Network events please visit VietnamBusiness.TV
Mobile marketing and measurement snapshot by John Barnes - Incisive Create Mo...Incisive Create
The document summarizes key findings from research on the current state of mobile marketing and measurement. Some of the main findings include:
- 87% of marketers plan to increase emphasis on mobile in 2013 due to growing belief in the channel.
- While most plan to increase emphasis, mobile measurement is new for many, with over half being novice or inexperienced.
- Opportunity exists for brands to create more customer-centric apps that provide utility and inspire repeat use.
- Measuring mobile ad effectiveness is the top challenge faced by marketers.
Social Media Value Proposition - Group FMGGroupFMG
Group FMG is a digital marketing agency that was founded in 2011 through a private equity investment. It offers a comprehensive set of social media solutions for brands, including monitoring brand and competitor performance, engaging with customers through responses and campaigns, and building brand advocacy through content, campaigns, and loyalty programs. The company has offices in London, New York, and Chennai and serves over 75 global clients across industries.
As businesses increasingly look to mobile as a key element of their business model rather than simply another marketing channel, we examine the response of CMOs worldwide to the challenges and opportunities that mobile represents.
http://www.tnsglobal.com/mobilelife
Key insights how mobile raises the bar for brand communicationsTNS
This document discusses how mobile phones are raising the bar for brand communications by providing an intimate platform for brands to influence consumer behavior. It notes that understanding consumers' relationship with their mobile phones is essential for brands to succeed on this ubiquitous platform. The document then provides insights into global mobile trends, how consumer needs and behaviors are evolving with smartphones, and opportunities for brands to engage consumers by delivering experiences, independence, convenience, relevance and reassurance through their mobile devices. Specific brand examples are also discussed that successfully meet these consumer needs.
The Lumia Business Transformation Programme was a comprehensive marketing initiative by The Marketing Practice for Microsoft to increase market share of Lumia smartphones among businesses. Through initiatives like the #OfficeLove campaign and Lumia Accelerate lead generation program, the program increased Lumia's business market share to 26% from 12% and delivered results beyond targets, including a 21% increase in Lumia consideration and generating 185% of the pipeline goal. The program provided a foundation for Microsoft to achieve its mobile and cloud strategy.
A Customer Centricity Paradox, a 2012 Acxiom & Digiday State of the Industry ...Vivastream
The document summarizes a study that found most marketers see customer centricity as an aspirational goal but have not achieved it in reality. While marketers believe they have strong customer-centric capabilities, few can actually measure results at the customer level. Additionally, most struggle with integrating customer data from different sources and measuring success across channels. So there is a paradox between marketers' views of their capabilities and the realities of measuring success and integrating customer data.
Google analytics john barnes - mobile marketing & measurement research reportJohn Barnes
The document summarizes key findings from research on current and future trends in mobile marketing and measurement. The main points are:
1) A majority (87%) of marketers plan to increase emphasis on mobile in 2013 due to growing belief in the channel's potential.
2) Mobile measurement is new for many marketers, with over half having little experience. Measuring mobile ad effectiveness is a key challenge.
3) While apps and mobile sites are common tactics, integrated mobile strategies are less developed. Location data use is also emerging.
4) Data is helping marketers see opportunity in mobile, with 53% planning increased spending based on metrics.
5) Looking ahead, marketers will
Group FMG is a digital asset production company that was formed through multiple acquisitions and now provides services globally. It offers consulting, content production, and technology solutions for commerce, publishing, packaging, advertising, and other industries. Group FMG has offices in New York, London, and Chennai and serves over 75 global clients through various commercial models.
Social Marketing: This ROI is Too Good to be TrueAaron Strout
Slides from the 3/25 webcast with Kathy Warren, VP Account Planning of Powered, Brian Halligan, CEO of Hubspot and Bill Harvey, CEO of TRA. Kathy, Brian and Bill talk about real ROI that companies can expect from social marketing and social media efforts.
The document discusses challenges facing marketers in today's rapidly changing marketplace. It notes marketers are struggling to optimize complex marketing mixes across channels amid demands for accountability. A new approach called marketing mix optimisation uses simulation software to analyze past performance, forecast outcomes, and optimize channel allocation. The software allows testing scenarios to meet goals like acquiring high-value customers cost effectively. A case study showed a financial company used the approach to shift marketing mostly to digital channels, beating targets and improving long-term planning. The document argues such optimization requires agile, accurate analytics and collaboration across teams.
Member case study: Kantar Millward Brown - Delivering cost-effective incremen...IAB Europe
Videology commissioned a Kantar Millward Brown CrossMedia® Research study to analyse and showcase how digital video complements heavyweight TV campaigns.
O professor cria situações de aprendizagem que envolvem observação, interpretação e exploração de ciência e tecnologia para promover aprendizagem significativa.
Este documento presenta 6 consejos maternos que no deberían ser seguidos, basados en las vidas de figuras históricas exitosas como Ronaldo, Pavarotti, Bill Gates, Miguelangelo, Karl Marx y Néstor Kirchner. Cada consejo representa algo que la madre de esa figura le dijo en el pasado pero que no impidió que tuvieran éxito en el futuro.
Las auroras polares, también conocidas como auroras boreales y australes, son fenómenos luminosos que ocurren en las regiones polares de la Tierra. Se producen cuando las partículas cargadas del viento solar interactúan con el campo magnético de la Tierra y excitan los átomos y moléculas en la atmósfera superior. Las auroras boreales se ven en el hemisferio norte y las australes en el sur.
A Customer Centricity Paradox - Tim Suther at Digiday Brand Conference #digidayAcxiom Corporation
Read the full state of the industry report: http://bit.ly/ACXMdigiwp12
Digital marketers think they’re on the cutting edge of what empowered consumers are doing, but in fact, they can’t see the forest for the trees. While mostly focused on deploying new channels and creating better ROI metrics, most lack a customer centric strategy that creates long term value. Based on new joint Digiday/Acxiom survey results with hundreds of digital marketers, this presentation will reveal the insights from that survey while providing some ideas and strategies that digital marketers can employ to help their organizations extend their brand’s success by leveraging their data assets in this digitally-connected world.
Presented by Peter Nguyen - Buzzmetrics (Vietnam)
This slideshow is from a presentation at the M2 Marketing & Media events in Ho Chi Minh City, Vietnam organized by ITV-Asia.com and VietnamBusiness.TV
To see videos from the events, interviews with speakers and to get information on upcoming M2 - Marketing & Media Network events please visit VietnamBusiness.TV
Mobile marketing and measurement snapshot by John Barnes - Incisive Create Mo...Incisive Create
The document summarizes key findings from research on the current state of mobile marketing and measurement. Some of the main findings include:
- 87% of marketers plan to increase emphasis on mobile in 2013 due to growing belief in the channel.
- While most plan to increase emphasis, mobile measurement is new for many, with over half being novice or inexperienced.
- Opportunity exists for brands to create more customer-centric apps that provide utility and inspire repeat use.
- Measuring mobile ad effectiveness is the top challenge faced by marketers.
Social Media Value Proposition - Group FMGGroupFMG
Group FMG is a digital marketing agency that was founded in 2011 through a private equity investment. It offers a comprehensive set of social media solutions for brands, including monitoring brand and competitor performance, engaging with customers through responses and campaigns, and building brand advocacy through content, campaigns, and loyalty programs. The company has offices in London, New York, and Chennai and serves over 75 global clients across industries.
As businesses increasingly look to mobile as a key element of their business model rather than simply another marketing channel, we examine the response of CMOs worldwide to the challenges and opportunities that mobile represents.
http://www.tnsglobal.com/mobilelife
Key insights how mobile raises the bar for brand communicationsTNS
This document discusses how mobile phones are raising the bar for brand communications by providing an intimate platform for brands to influence consumer behavior. It notes that understanding consumers' relationship with their mobile phones is essential for brands to succeed on this ubiquitous platform. The document then provides insights into global mobile trends, how consumer needs and behaviors are evolving with smartphones, and opportunities for brands to engage consumers by delivering experiences, independence, convenience, relevance and reassurance through their mobile devices. Specific brand examples are also discussed that successfully meet these consumer needs.
The Lumia Business Transformation Programme was a comprehensive marketing initiative by The Marketing Practice for Microsoft to increase market share of Lumia smartphones among businesses. Through initiatives like the #OfficeLove campaign and Lumia Accelerate lead generation program, the program increased Lumia's business market share to 26% from 12% and delivered results beyond targets, including a 21% increase in Lumia consideration and generating 185% of the pipeline goal. The program provided a foundation for Microsoft to achieve its mobile and cloud strategy.
A Customer Centricity Paradox, a 2012 Acxiom & Digiday State of the Industry ...Vivastream
The document summarizes a study that found most marketers see customer centricity as an aspirational goal but have not achieved it in reality. While marketers believe they have strong customer-centric capabilities, few can actually measure results at the customer level. Additionally, most struggle with integrating customer data from different sources and measuring success across channels. So there is a paradox between marketers' views of their capabilities and the realities of measuring success and integrating customer data.
Google analytics john barnes - mobile marketing & measurement research reportJohn Barnes
The document summarizes key findings from research on current and future trends in mobile marketing and measurement. The main points are:
1) A majority (87%) of marketers plan to increase emphasis on mobile in 2013 due to growing belief in the channel's potential.
2) Mobile measurement is new for many marketers, with over half having little experience. Measuring mobile ad effectiveness is a key challenge.
3) While apps and mobile sites are common tactics, integrated mobile strategies are less developed. Location data use is also emerging.
4) Data is helping marketers see opportunity in mobile, with 53% planning increased spending based on metrics.
5) Looking ahead, marketers will
Group FMG is a digital asset production company that was formed through multiple acquisitions and now provides services globally. It offers consulting, content production, and technology solutions for commerce, publishing, packaging, advertising, and other industries. Group FMG has offices in New York, London, and Chennai and serves over 75 global clients through various commercial models.
Social Marketing: This ROI is Too Good to be TrueAaron Strout
Slides from the 3/25 webcast with Kathy Warren, VP Account Planning of Powered, Brian Halligan, CEO of Hubspot and Bill Harvey, CEO of TRA. Kathy, Brian and Bill talk about real ROI that companies can expect from social marketing and social media efforts.
The document discusses challenges facing marketers in today's rapidly changing marketplace. It notes marketers are struggling to optimize complex marketing mixes across channels amid demands for accountability. A new approach called marketing mix optimisation uses simulation software to analyze past performance, forecast outcomes, and optimize channel allocation. The software allows testing scenarios to meet goals like acquiring high-value customers cost effectively. A case study showed a financial company used the approach to shift marketing mostly to digital channels, beating targets and improving long-term planning. The document argues such optimization requires agile, accurate analytics and collaboration across teams.
Member case study: Kantar Millward Brown - Delivering cost-effective incremen...IAB Europe
Videology commissioned a Kantar Millward Brown CrossMedia® Research study to analyse and showcase how digital video complements heavyweight TV campaigns.
O professor cria situações de aprendizagem que envolvem observação, interpretação e exploração de ciência e tecnologia para promover aprendizagem significativa.
Este documento presenta 6 consejos maternos que no deberían ser seguidos, basados en las vidas de figuras históricas exitosas como Ronaldo, Pavarotti, Bill Gates, Miguelangelo, Karl Marx y Néstor Kirchner. Cada consejo representa algo que la madre de esa figura le dijo en el pasado pero que no impidió que tuvieran éxito en el futuro.
Las auroras polares, también conocidas como auroras boreales y australes, son fenómenos luminosos que ocurren en las regiones polares de la Tierra. Se producen cuando las partículas cargadas del viento solar interactúan con el campo magnético de la Tierra y excitan los átomos y moléculas en la atmósfera superior. Las auroras boreales se ven en el hemisferio norte y las australes en el sur.
Viking Ocean Cruises is launching a new training programme for its staff. The programme will provide comprehensive training for all crew members to ensure they deliver excellent service to passengers. Trainees will learn all aspects of passenger service and safety procedures over the course of the intensive 6-week training course.
Aprimoramento dos sistemas de telefonia do governo do estado do Espírito Sant...CONGESP
O documento descreve os esforços do governo do Espírito Santo para aprimorar seus sistemas de telefonia, incluindo a contratação de serviços de telefonia fixa e móvel, a implantação de um sistema de gestão e um portal de telefonia, e a instalação de equipamentos PABX para prover ligações gratuitas entre órgãos governamentais e controle de gastos.
This document appears to be a record for Martika Hall attending the BA Training Academy's Level 1 program on November 30th, 2015. It lists Martika Hall and provides information on the training program she participated in along with the date of November 30th, 2015. The document serves to document Martika Hall's participation and completion of Level 1 of the BA Training Academy on this specified date.
Introduction to AV Foundation (CocoaConf, Aug '11)Chris Adamson
This document provides a summary of the fundamentals of AV Foundation, including analog and digital media, encoding, containers, and metadata. It then discusses the different iOS media frameworks over time, including Core Audio, Media Player, and AV Foundation. Finally, it covers topics within AV Foundation like assets and players, capture, and HTTP Live Streaming. The document is intended to provide a high-level roadmap and introduction to working with media on iOS using AV Foundation.
El documento habla sobre el uso de famosos en campañas publicitarias y la publicidad encubierta. Explica que las marcas usan personas famosas para transmitir ciertos valores a través de los productos que promocionan. También discute que la publicidad encubierta se da comúnmente en las redes sociales de los famosos y las leyes requieren que este tipo de contenido sea claramente identificado como publicitario.
Presentation as given at the 3rd annual B2B Marketing Forum of SpotOn Vision and NIMA on the main outcomes of the CMO study and some implications at IBM
Vernieuwing Bouw - Masterclass 14.03.2012 Ronald Velten
The document discusses smarter marketing strategies in a world where data, social media, mobile technology, and customer expectations are constantly evolving. It highlights that chief marketing officers in the Benelux region feel unprepared in the areas of handling large amounts of customer data, using social media effectively, and ensuring marketing efforts are aligned with customer needs. The document also notes that Benelux CMOs plan to increase use of social media and mobile applications but invest less in customer listening technologies. Overall it emphasizes the need for companies to foster lasting customer connections by gaining a deeper understanding of individuals and building relationships rather than just focusing on transactions.
The state of marketing 2012 ibm's global survey of marketers finalChris Wright
We surveyed more than 360 marketing practitioners globally to determine the adoption, market demand, spending and priority of different kinds of marketing solutions.
The survey found that while most conference attendees described their workplaces as encouraging innovation, barriers still exist. Finance (30%) and CEOs (28%) were identified as the main barriers to new marketing strategies, but many companies also lacked basic knowledge, training, and technology for digital marketing. For example, while most planned to use mobile marketing in 2011, over half had only just started planning and many had not used technologies like QR codes before. The survey concluded that further progress is still needed in areas like social media training, mobile compatibility, and measuring ROI.
"Social Media and IT - What IT Needs to Know" - Lotusphere 2012Mark Heid
This document discusses how social media is impacting marketing and IT. It notes that social media compresses information relevance and speed, forcing businesses to re-examine processes like sourcing, sales, and customer service. The majority of CMOs feel underprepared to manage social media's effects. Understanding customers through interaction, attitudinal, descriptive, and behavioral data from both traditional and social media channels is key. When developing a social media strategy, businesses must determine the right balance of offense and defense and properly organize ownership of various social media tools.
IBM Webinar: Beyond the Hype, Using Social Media to Enhance Your Customer E...Chris Wright
Much has been said regarding the sheer volume and influence of social media on organizations' products, brands and services. Little has been said, however, on how to use social media to mine customer insight to improve and enhance consumer experiences across multiple buying channels. These slides present a point of view on how to assess your social media business requirements and determine the most effective way to measure your customers' experiences using social media.
How innovative marketers deliver results (an IBM Webinar)Mayer Becker
The document discusses how innovative marketers at Motorola Mobility and Macy's leverage IBM's Marketing Performance Optimization solution to both drive operational efficiency and deliver strategic effectiveness. Motorola Mobility uses IBM Unica to automate their procure-to-pay processes, improving compliance and reducing processing time. Macy's employs IBM Unica for omnichannel marketing measurement and optimization across their brands to better target customers and analyze marketing ROI.
The document discusses the changing landscape of digital marketing. It notes the explosion of data and rise of social media. Marketers must adapt to new platforms like Facebook and leverage two paradigms: the Google search paradigm and the Facebook discovery paradigm. Every employee can contribute expertise online. Social engagement requires interacting with customers on their preferred platforms. The majority of Nordic CMOs want to use new tools to manage social media, mobile, and customer relationships. Data and imagination are pushing boundaries, and marketers must ensure digital experiences align with their brands.
The document discusses the challenges facing CMOs and digital marketers in today's fragmented digital marketing ecosystem. It notes the opportunities presented by media fragmentation but also the need for measurement to prove ROI given barriers around uncertain returns. Mobile and social media are highlighted as major opportunities that are growing exponentially but also have unique success metrics. The presentation emphasizes building a unified view of customers across channels to better target and personalize experiences.
Dell has a long history of pioneering social media to engage directly with customers. They were among the first companies to launch online discussion forums and support in the 1990s. More recently, Dell has focused on social listening and using social platforms like Twitter, blogs, and IdeaStorm to obtain customer feedback and improve experiences. This social media engagement has helped Dell transform their marketing approach and become the #1 most social brand.
The document discusses integrated marketing and the challenges facing marketers. It summarizes key challenges such as the data explosion, social media growth, shifting consumer demographics, and the need for customer collaboration. It then discusses how IBM's Intelligent Advisor solution addresses these challenges through its capabilities for capturing customer data, analyzing insights, and executing targeted campaigns across channels. Finally, it outlines how a complete integrated marketing management solution can optimize the customer experience and journey from awareness to loyalty.
The document discusses the increasing complexity facing marketers and the challenges of optimizing marketing mix and investments. It describes how ThinkVine's platform uses agent-based modeling to simulate consumer behavior in response to various marketing scenarios, allowing marketers to evaluate tradeoffs, test new ideas, and optimize spending across channels. Case studies demonstrate how ThinkVine helped clients increase revenues, acquire high-value customers, and adjust tactics to drive adoption of new products.
Soccnx III - The shift towards Social Selling in IBMLetsConnect
Speakers: Stephen Kruger
Our internal sales organisation is moving from a traditional legacy CRM system to a completely new Social based approach. This talk will outline the history, approach and design of this new collaborative based solution.
IBM Spotlight Session: Social Selling as a B2B Prospecting ToolVivastream
The document summarizes IBM's use of social selling as a B2B prospecting tool. It discusses how social networks have changed how clients buy and how IBM has transformed its inside sales model to engage clients through social media. It outlines IBM's social selling strategy, which includes social listening, participating in conversations, identifying influencers, and focusing on high-value content. The results shown include over 900 sellers in 170 countries using social effectively to build awareness, extend reach, and drive leads.
Eloqua breakfast briefing pres apr 2012Gerry Brown
'Setting The Context for High Performance Joined-up Marketing' looks at the strategies and planning customers should conduct before investing in marketing automation. Using proven academic marketing models aligned with recent research into B2B marketing best practices, this presentation sets the context for sustainable marketing improvement using the latest marketing automation technologies.
IBM Spotlight Session: Social Selling as a B2B Prospecting ToolVivastream
The document discusses IBM's use of social selling as a B2B prospecting tool. It outlines how social networks have changed B2B buying behavior, with clients now discovering information online. It also summarizes IBM's research finding that over a third of clients have used social media to engage with IT vendors. The document then provides an overview of IBM's inside sales organization and digital contact tools. It describes IBM's strategy to transform inside seller skills to match the new social selling model of building relationships through digital and social capabilities.
This document discusses how mobile is becoming a business imperative for CMOs and brands. It highlights key themes from interviews with various CMOs, including that mobile represents a step-change opportunity rather than just another marketing channel. While still early days, CMOs see mobile as the future of their businesses and are working to integrate it across their operations. However, delivering on mobile's full potential remains a long way off, as businesses are still learning how to best engage consumers on their mobile devices.
The document discusses how businesses can transform themselves into social businesses by becoming more customer-centric and leveraging social technologies. It provides examples of how companies like Royal Bank of Canada, BMO Financial Group, Bharti Airtel, and others have used IBM's social business solutions to improve customer experiences, increase self-service transactions, reduce costs, and drive better business outcomes. The document also outlines IBM's vision and capabilities for helping businesses create exceptional multichannel customer experiences and a smarter workforce through social business.
Barry Stamos is the Global Practice Leader for Multichannel Engagement Strategy at Acxiom Corporation. He has over 13 years of experience consulting Fortune 500 companies. Acxiom serves 5,700 clients and actively manages campaigns for 350 of the largest 500 marketing companies worldwide. The document discusses challenges companies face with customer engagement across online display, search, email, mobile, video, social media, and apps. It also provides examples of how other companies have successfully used digital and social media to increase brand awareness, sales, and reduce costs.
Opening presentation as given during the Marketing/Sales track at IBM Business Connect 2013 (#IBMBCBE) in Brussels on November 21st discussin the changing marketing umfeld, outcomes of the cxo study and the 3 imperatives of the changing marketing function
The document discusses the results of a study on the effects of exercise on memory and thinking abilities in older adults. The study found that regular exercise can help reduce the decline in thinking abilities that often occurs with age. Older adults who exercised regularly performed better on cognitive tests and brain scans showed they had greater activity in important areas for memory and learning compared to less active peers.
Business Partner Marketing Enablement - IntroductionRonald Velten
Presentation as given at the IBM Marketing Enablement Session for Software Business Partners in the Netherlands (03.10.2012) in Almere as introduction of the day
Presentation on IBMs brand strategy as given during the launch of the Interbrand 2012 Best Global Brands, in which IBM ranked #3 as only B2B player in the top 10.
The document discusses how marketers need to adapt their strategies and techniques to changing times. It notes that traditional marketing models are outdated and that customers are now more empowered and informed. It argues that marketing should focus on customer intimacy through listening and engaging with individual clients using analytics. Some key ideas presented are focusing on customer value, gaining and retaining loyal customers through targeted messaging, optimizing interactions across the customer lifecycle, and demonstrating marketing's value through measurable results. The document advocates adapting digital strategies and rebooting approaches to move from "stretched" to "strengthened" marketing.
This document discusses the need for marketing accountability and outlines steps to implement it. It notes that few marketers define clear objectives for campaigns, spend time on media strategy, or generate positive ROI. Marketers are seen as unfocused and irresponsible by CEOs. The document advocates demonstrating financial ROI, being business savvy, setting KPIs, measuring performance, and learning skills to sustain accountability. It provides examples of companies with aligned marketing and sales outperforming others and lists 6 steps to implement accountability, including defining goals and metrics and setting up governance. The overall message is that accountability is needed for marketing to be an effective business driver.
Presentation of March 21st and 22nd during EMERCE Digital Marketing Live with Marco Mur of Rabobank on their first experiences with behavorial targetting
The document summarizes findings from a study of over 1,700 Chief Marketing Officers (CMOs) globally. It found that 7 out of 10 CMOs feel underprepared to manage key changes, especially those with the biggest impact like data explosion and social media. CMOs signaled they need to improve in three key areas: delivering value to empowered customers, fostering lasting customer connections, and capturing value and measuring results. The study provides recommendations in each of these areas for CMOs to strengthen their skills and marketing strategies.
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In the Adani-Hindenburg case, what is SEBI investigating.pptxAdani case
Adani SEBI investigation revealed that the latter had sought information from five foreign jurisdictions concerning the holdings of the firm’s foreign portfolio investors (FPIs) in relation to the alleged violations of the MPS Regulations. Nevertheless, the economic interest of the twelve FPIs based in tax haven jurisdictions still needs to be determined. The Adani Group firms classed these FPIs as public shareholders. According to Hindenburg, FPIs were used to get around regulatory standards.
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
How to Implement a Real Estate CRM SoftwareSalesTown
To implement a CRM for real estate, set clear goals, choose a CRM with key real estate features, and customize it to your needs. Migrate your data, train your team, and use automation to save time. Monitor performance, ensure data security, and use the CRM to enhance marketing. Regularly check its effectiveness to improve your business.
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Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Tastemy Pandit
Know what your zodiac sign says about your taste in food! Explore how the 12 zodiac signs influence your culinary preferences with insights from MyPandit. Dive into astrology and flavors!
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The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdfthesiliconleaders
In the recent edition, The 10 Most Influential Leaders Guiding Corporate Evolution, 2024, The Silicon Leaders magazine gladly features Dejan Štancer, President of the Global Chamber of Business Leaders (GCBL), along with other leaders.
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