The document discusses various technologies and initiatives by IBM aimed at improving urban infrastructure and customer services, highlighting projects in cities like Eindhoven and Amsterdam. It emphasizes the importance of data analytics in creating smarter systems for traffic management, water management, and customer insights. Overall, it showcases how IBM's innovations are enabling cities and organizations to better serve their communities and respond to challenges.

1. FORUM
DUURZAAM
W E R K E N
TECHNOLOGIES THAT IMPACT THE WORLD
RONALD VELTEN
Director of Marketing & Communications
Mid-Market, IBM Europe

3. © 2013 IBM Corporation

8. SOCIAL MEDIA

9. MOBILE REVOLUTION

10. CONTENT EXPLOSION

11. BIG DATA

12. EMPOWERED CUSTOMER

13. NEXT GENERATION CUSTOMER

14. NEXT GENERATION EMPLOYEE

15. © 2013 IBM Corporation

16. © 2013 IBM Corporation

18. Our world is becoming
Instrumented
© 2013 IBM Corporation
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19. Our world is becoming
Interconnected
© 2013 IBM Corporation

20. Our world is becoming
Intelligent
© 2013 IBM Corporation

21. Imagine the possibilities
© 2013 IBM Corporation

22. Improving traffic flow
IBM and NXP work with the city of Eindhoven to create a smarter traffic system
© 2013 IBM Corporation

23. Building a Digital Delta
IBM helps Rijkswaterstaat and Delfland Water Authority to make the
Dutch water system smarter
© 2013 IBM Corporation

24. Making sewers smart
IBM helps to reduce wastewater to reduce water management costs
by €750 million in 2020

25. Fighting Crime
IBM helps Rio de Janeiro’s city leaders to manage a safer, smarter city
based upon realtime insights

26. Helping Schiphol to grow
Baggage system can successfully process up to 70 million bags a year in the future
© 2013 IBM Corporation

27. ...and its visitors
Discover tourist behaviour
Amsterdam Tourist & Convention board is using analytics to uncover patterns in
tourist behaviour
© 2013 IBM Corporation

28. Cities are using analytics to better serve its citizens...
Prepare for growth
Almere is using statistical analysis to improve its customer service to inhabitants
despite the city´s rapid growth
© 2013 IBM Corporation

29. We help our clients innovate...
Keeping pace with growth
Netherlands Railways deployed a dynamic timetable and railcar management
solution that can accommodate fluctuations in passenger traffic.
© 2013 IBM Corporation

30. Improving Customer Service
IBM helps Oxxio for their smart utility metering
technology to give more control –
and options – to customers.

31. …and increase profitability
Limiting risk
NIBC bank has the foresight and agility it needs to promptly respond to quickly
changing market and economic situations so that it can maximize profits and
limit risks.
© 2013 IBM Corporation

32. Get better customer insight
Wehkamp.nl is using Analytics from the IBM Cloud to better understand customers
© 2013 IBM Corporation

33. © 2013 IBM Corporation

34. Analyzing the Big Bang
Research institute ASTRON will use streaming analytics to deliver insight from the
world’s largest radio telescope
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© 2013 IBM Corporation

35. Computer Intelligence
Computer Intelligence
Cognitive
Systems Era
Programmable
Systems Era
Tabulating
Systems Era
Time
© 2013 IBM Corporation

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41. The Process
Step 1
Step 1:
Question Analysis

42. The Process
Step 1
Step 2
Step 2:
Hypothesis Generation

43. The Process
Step 1
Step 2
Step 3
Step 3:
Hypothesis and Evidence Scoring

44. The Process
Step 1
Step 2
Step 3
Step 4
Step 4:
Final Merging and Ranking

45. This process takes a total of

47. FEELING
SEEING
HEARING
TASTING
SMELLING

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52. @ronaldvelten
Linkedin.com/in/rvelten
ronald_velten@nl.ibm.com
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