The document summarizes key findings from a study of global chief marketing officers. Some of the main findings include:
- CMOs feel underprepared in the areas of data, social media, and customer alignment.
- Understanding individual customers is still less prioritized than traditional market research and strategies.
- CMOs plan to increase use of social media and mobile but invest less in customer listening technologies.
- Developing social media policies is a higher priority in Benelux than measuring ROI of digital technologies.
- More work needs to be done internally in Benelux to ensure employees embrace and live the corporate brand character.
- By 2015, ROI is expected to be the leading measure of
Presentation as given at the 3rd annual B2B Marketing Forum of SpotOn Vision and NIMA on the main outcomes of the CMO study and some implications at IBM
From Stretched to Strengthened, key findings from the IBM CMO Study – Ronald ...B2B Marketing Forum
Most companies don’t know how to listen to customers. IBM interviewed more than 1700 CMO’s face-to-face about their vision, challenges and barriers. Ronald will talk about the Study results and look at the consequences for B2B marketing.
Presented by Peter Nguyen - Buzzmetrics (Vietnam)
This slideshow is from a presentation at the M2 Marketing & Media events in Ho Chi Minh City, Vietnam organized by ITV-Asia.com and VietnamBusiness.TV
To see videos from the events, interviews with speakers and to get information on upcoming M2 - Marketing & Media Network events please visit VietnamBusiness.TV
Presentation as given at the 3rd annual B2B Marketing Forum of SpotOn Vision and NIMA on the main outcomes of the CMO study and some implications at IBM
From Stretched to Strengthened, key findings from the IBM CMO Study – Ronald ...B2B Marketing Forum
Most companies don’t know how to listen to customers. IBM interviewed more than 1700 CMO’s face-to-face about their vision, challenges and barriers. Ronald will talk about the Study results and look at the consequences for B2B marketing.
Presented by Peter Nguyen - Buzzmetrics (Vietnam)
This slideshow is from a presentation at the M2 Marketing & Media events in Ho Chi Minh City, Vietnam organized by ITV-Asia.com and VietnamBusiness.TV
To see videos from the events, interviews with speakers and to get information on upcoming M2 - Marketing & Media Network events please visit VietnamBusiness.TV
Digiday Brand Conference: State of the Industry with Acxiom: Better Connectio...Digiday
Digital marketers think they’re on the cutting edge of what empowered consumers are doing, but in fact, they can’t see the forest for the trees. While mostly focused on deploying new channels and creating better ROI metrics, most lack a customer centric strategy that creates long term value. Based on new joint Digiday/Acxiom survey results with hundreds of digital marketers, this presentation will reveal the insights from that survey while providing some ideas and strategies that digital marketers can employ to help their organizations extend their brand’s success by leveraging their data assets in this digitally-connected world.
Presenter: Tim Suther, CMO, Acxiom @timsuther
A Customer Centricity Paradox - Tim Suther at Digiday Brand Conference #digidayAcxiom Corporation
Read the full state of the industry report: http://bit.ly/ACXMdigiwp12
Digital marketers think they’re on the cutting edge of what empowered consumers are doing, but in fact, they can’t see the forest for the trees. While mostly focused on deploying new channels and creating better ROI metrics, most lack a customer centric strategy that creates long term value. Based on new joint Digiday/Acxiom survey results with hundreds of digital marketers, this presentation will reveal the insights from that survey while providing some ideas and strategies that digital marketers can employ to help their organizations extend their brand’s success by leveraging their data assets in this digitally-connected world.
Social Marketing: This ROI is Too Good to be TrueAaron Strout
Slides from the 3/25 webcast with Kathy Warren, VP Account Planning of Powered, Brian Halligan, CEO of Hubspot and Bill Harvey, CEO of TRA. Kathy, Brian and Bill talk about real ROI that companies can expect from social marketing and social media efforts.
Corporate presentation of Group FMG, a global marketing solutions business operating in the USA, Europe and Asia. We produce compelling content that works across all channels, from print and digital to mobile, photography and video. We provide robust eCommerce solutions in addition to creative and integrated marketing services.
Our work on the Microsoft Lumia Business Transformation increased Lumia's share of the business market from 12% to 26%. Here are the details of the programme:
Sales Enablement Tools Webcast: Make sales more effective with Alinean value-...Alinean, Inc.
Empower your Sales Team to fight Frugalnomics.
- Engage higher, with economic-focused executives
- Elevate relationship from salesperson to trusted advisor
- Increase deal size / reduce discounting by 20%
- Accelerate sales cycles by 20-30%
- Double competitive wins
Sound impossible?
It's not with Alinean Sales Enablement Tools.
Modern Output Management - Trends, benefits and pitfallsOscar Dubbeldam
A presentation delivered at DMS Expo October 2009 in Cologne on "What is Modern Output Management?" and the role of Social Media. Will discuss trends, the benefits and pitfalls for implementing.
Digiday Brand Conference: State of the Industry with Acxiom: Better Connectio...Digiday
Digital marketers think they’re on the cutting edge of what empowered consumers are doing, but in fact, they can’t see the forest for the trees. While mostly focused on deploying new channels and creating better ROI metrics, most lack a customer centric strategy that creates long term value. Based on new joint Digiday/Acxiom survey results with hundreds of digital marketers, this presentation will reveal the insights from that survey while providing some ideas and strategies that digital marketers can employ to help their organizations extend their brand’s success by leveraging their data assets in this digitally-connected world.
Presenter: Tim Suther, CMO, Acxiom @timsuther
A Customer Centricity Paradox - Tim Suther at Digiday Brand Conference #digidayAcxiom Corporation
Read the full state of the industry report: http://bit.ly/ACXMdigiwp12
Digital marketers think they’re on the cutting edge of what empowered consumers are doing, but in fact, they can’t see the forest for the trees. While mostly focused on deploying new channels and creating better ROI metrics, most lack a customer centric strategy that creates long term value. Based on new joint Digiday/Acxiom survey results with hundreds of digital marketers, this presentation will reveal the insights from that survey while providing some ideas and strategies that digital marketers can employ to help their organizations extend their brand’s success by leveraging their data assets in this digitally-connected world.
Social Marketing: This ROI is Too Good to be TrueAaron Strout
Slides from the 3/25 webcast with Kathy Warren, VP Account Planning of Powered, Brian Halligan, CEO of Hubspot and Bill Harvey, CEO of TRA. Kathy, Brian and Bill talk about real ROI that companies can expect from social marketing and social media efforts.
Corporate presentation of Group FMG, a global marketing solutions business operating in the USA, Europe and Asia. We produce compelling content that works across all channels, from print and digital to mobile, photography and video. We provide robust eCommerce solutions in addition to creative and integrated marketing services.
Our work on the Microsoft Lumia Business Transformation increased Lumia's share of the business market from 12% to 26%. Here are the details of the programme:
Sales Enablement Tools Webcast: Make sales more effective with Alinean value-...Alinean, Inc.
Empower your Sales Team to fight Frugalnomics.
- Engage higher, with economic-focused executives
- Elevate relationship from salesperson to trusted advisor
- Increase deal size / reduce discounting by 20%
- Accelerate sales cycles by 20-30%
- Double competitive wins
Sound impossible?
It's not with Alinean Sales Enablement Tools.
Modern Output Management - Trends, benefits and pitfallsOscar Dubbeldam
A presentation delivered at DMS Expo October 2009 in Cologne on "What is Modern Output Management?" and the role of Social Media. Will discuss trends, the benefits and pitfalls for implementing.
The state of marketing 2012 ibm's global survey of marketers finalChris Wright
We surveyed more than 360 marketing practitioners globally to determine the adoption, market demand, spending and priority of different kinds of marketing solutions.
IBM Webinar: Beyond the Hype, Using Social Media to Enhance Your Customer E...Chris Wright
Much has been said regarding the sheer volume and influence of social media on organizations' products, brands and services. Little has been said, however, on how to use social media to mine customer insight to improve and enhance consumer experiences across multiple buying channels. These slides present a point of view on how to assess your social media business requirements and determine the most effective way to measure your customers' experiences using social media.
Soccnx III - The shift towards Social Selling in IBMLetsConnect
Speakers: Stephen Kruger
Our internal sales organisation is moving from a traditional legacy CRM system to a completely new Social based approach. This talk will outline the history, approach and design of this new collaborative based solution.
Top 3 Ways Big Data Will Transform Digital Marketing in 2013Gleanster Research
Marketing is evolving. At times faster than some of us can keep up. Every good marketer can attest to the complexity of managing multi-channel execution; fragmented data, fragmented solutions, and ultimately, a fragmented customer experience. Execution is hard enough, but then there’s measurement and justification of marketing spend across channels. Is the data available across channels? Is the level of granularity on analysis actually useful for campaign optimization?
Eloqua breakfast briefing pres apr 2012Gerry Brown
'Setting The Context for High Performance Joined-up Marketing' looks at the strategies and planning customers should conduct before investing in marketing automation. Using proven academic marketing models aligned with recent research into B2B marketing best practices, this presentation sets the context for sustainable marketing improvement using the latest marketing automation technologies.
Powering Multi-Channel Marketing in Distributed Organizations (Gleanster / Di...Gleanster Research
Change is afoot. Now more than ever, consumers are demanding more intimate interactions and world-class customer service. Share of wallet is rewarded to organizations that create highly relevant and personalized customer experiences. That means corporate marketers are increasingly relying on local and field resources to engage with local audiences more intimately. Marketing is no longer a centralized function!
Unfortunately, for industries with a distributed sales and marketing presence (like Insurance, Financial Services, Franchises, Pharmaceuticals, and Hospitality) empowering local resources is challenging. It’s all too common to see fragmented and disconnected systems supporting customer communication in these industries. Corporate marketing struggles to control the brand which ultimately leads to less autonomy in local markets.
Learn how Top Performing distributed organizations are embracing multi-channel communications and achieving industry leading performance as a result.
You’ll learn:
• 7 Secrets to Top Performer Success
• The role of technology in powering brand consistency AND local autonomy
• Industry specific trends for the recent Gleanster 2012 survey on Distributed Marketing
Similar to IBM CMO Study - Milestone Marketing (20)
Opening presentation as given during the Marketing/Sales track at IBM Business Connect 2013 (#IBMBCBE) in Brussels on November 21st discussin the changing marketing umfeld, outcomes of the cxo study and the 3 imperatives of the changing marketing function
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Presentation as given at the IBM Marketing Enablement Session for Software Business Partners in the Netherlands (03.10.2012) in Almere as introduction of the day
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Presentation of March 21st and 22nd during EMERCE Digital Marketing Live with Marco Mur of Rabobank on their first experiences with behavorial targetting
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
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Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
Putting the SPARK into Virtual Training.pptxCynthia Clay
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An introduction to the cryptocurrency investment platform Binance Savings.Any kyc Account
Learn how to use Binance Savings to expand your bitcoin holdings. Discover how to maximize your earnings on one of the most reliable cryptocurrency exchange platforms, as well as how to earn interest on your cryptocurrency holdings and the various savings choices available.
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VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
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Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
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